Skip to content

Browse Topics Find an Expert Search About

Log InLog In Contribute

Browse Topics Find an Expert Search About

Home/
Articles

Browse SelfGrowth articles

Loading the searchable article library…

SelfGrowth.comThe Self Improvement Guide

Explore experts, guides, articles, videos, and events by topic.

Explore

All topics Experts Guides Articles Videos

Platform

About SelfGrowth Websites Newsletters Events Become an Official Guide Contact

Compliance

Legal

Privacy Policy Terms and Conditions Cookie Policy

Your choices

Privacy Requests

Help improve SelfGrowth

Accounts

Personal account Create Professional Account Become a Contributor

SelfGrowth helps readers explore personal growth topics with clear paths into guides, experts, and related resources.

Home/
Experts/
Lisa Sasevich/
Articles

Articles by Lisa Sasevich

Browse published articles attributed to Lisa Sasevich, with full-archive search.

articles: 48

Explore

TopicsBrowse every topic ExpertsFind people ArticlesRead guidance WebsitesOpen resources EventsSee sessions VideosWatch clips

⌕

SortRecommended Most viewed Most recent Highest rated Alphabetical

Showing 1–48

By Lisa SasevichRecently published1 topic

Dos and Don'ts for Filling Your Mastermind, Mentorship or Coaching Program

Before I get started, let me say that you don't have to be a world-renowned expert before attracting people to work with you in a deep, lasting and meaningful way. If you feel inspired to offer a six-month or year-long mastermind, mentorship or group coaching program, consider doing it. And if you are considering offering a group program, let me save you thousands of dollars and countless hours right now. When working to fill your high-end program, I DON'T recommend using the following strategies: 1. DON'T use the same Internet campaign you'd use for a product launch.r

Primary topic: Public Speaking

Public Speaking

4,220 views

By Lisa SasevichRecently published1 topic

The Magic of Lateral Moves

Far too often we entrepreneurs haven't quite moved beyond the corporate mode for success. We get sucked up into that desire to climb "the ladder." We want to get to the top. But in a recent experience with my Sales, Authenticity & Success (Sassy) Diamond Mastermind members, I discovered that lateral moves can be just as powerful -- in fact, sometimes even more powerful for making quantum leaps. We were at Miraval for one of our Diamond retreats, and I surprised them with a rock-climbing experience.

Primary topic: Public Speaking

Public Speaking

3,859 views

By Lisa SasevichRecently published1 topic

Is It Time to Offer Your Own High-End Coaching Program?

I want you to imagine having a group of clients — whether it’s 5, 15 or 50 people. In this group are your ideal clients, and you get to work with them deeply. These are clients who have invested in themselves at a high-level, which generally goes hand-in-hand with people who are going to do the work. They are going to take your expertise and use it to manifest something amazing in the world. Would that feel incredible, or what?

Primary topic: Public Speaking

Public Speaking

3,640 views

By Lisa SasevichRecently published1 topic

Why Beauty Suddenly Matters Online

The other day, my amazing copywriting director, Michele PW, shared something that really got me thinking. She told me that the tide has turned and that beauty has finally come into its own. The reason? Women. Ugly Used to Sell In the old days, copywriters, like Michele PW, who studied under the Dan Kennedy School of Copywriting, were taught that ugly sold better. He was referring to those long, page sales letters with typewriter style fonts and arrows pointing everywhere.

Primary topic: Public Speaking

Public Speaking

2,652 views

By Lisa SasevichRecently published1 topic

How to Close Powerfully

Recently I’ve shown you how to get comformation product, mentorship, etc. Today I’m going share with you three principles for a powerful close so that you can inspire on-the-spot action in your ideal clients—those people who are perfectly matched to you—without being salesy. You can give them everything they need to be able to make a decision on the spot, yes or no. These 3 principles come directly from my Invisible Close Speak-to-Sell Formula™. 1. Focus on the outcome or transformationr

Primary topic: Public Speaking

Public Speaking

2,629 views

By Lisa SasevichRecently published1 topic

Ask for the order without feeling “Yucky”

So many people tell me that they feel “yucky” when attempting to close a sale. They don’t want to feel that way and they don’t want their prospects to feel yucky either! The key to erasing that conce is what you do before you make your irresistible offer. And this is: Give them a ton of value that they can immediately apply, but not so much that they are overwhelmed. It’s all About Balancer

Primary topic: Public Speaking

Public Speaking

2,593 views

By Lisa SasevichRecently published1 topic

Leveraged Selling Versus Leveraged Delivery

Everybody’s talking about the need to be leveraged, but most people aren’t making the distinction between leveraged selling and leveraged delivery. Therefore, they’re missing half of the picture.

Primary topic: Public Speaking

Public Speaking

2,485 views

By Lisa SasevichRecently published1 topic

Guest Speakers and Your Telesummit

A telesummit is primarily a list-building event, where a host interviews a collection of experts on a specific topic over a designated period of time, while a virtual audience tunes in for free. While most telesummits end up being a huge win-win-win for the listeners, the guest experts and the host, occasionally you’ll hear hosts complain that their telesummit didn’t deliver the leads or mojo that they’d hoped for.

Primary topic: Public Speaking

Public Speaking

2,311 views

By Lisa SasevichRecently published1 topic

The Niche Test

Contributed by Eben Pagan Over the past 15 years, I've built more than a dozen online businesses, all of which used digital products (ebooks, DVDs, MP3s, online Membership Sites, etc.) to deliver my teaching. In the process of building these products, I've discovered a set of critical elements that must be done right in order to succeed. If you get all of these elements right (in the right order), you have success. If you get even ONE of them wrong, it can cause you to fail. I call this the "Critical Path Of Success." Imagine a car.

Primary topic: Public Speaking

Public Speaking

2,199 views

By Lisa SasevichRecently published1 topic

Why it's a Great Idea to Fundraise at Your Live Events

One of the beauties of hosting a live or virtual event is the opportunity to raise money for causes you care about while making money and a difference with your great work.

Primary topic: Public Speaking

Public Speaking

2,127 views

By Lisa SasevichRecently published1 topic

3 Big Indicators You are a Gold Mine

Have you ever thought or maybe even said out loud: "I feel like I'm sitting on a gold mine." But then you second-guessed yourself. Or resigned yourself to the assumption that you'd have no idea how to access it even if you were. Well, let me tell you, it is possible to know. These three signs below are big indicators that, yes, there is definitely gold in them thar hills: 1. People keep telling you that your work is amazing. They can't believe that more people don't know about you.

Primary topic: Public Speaking

Public Speaking

2,097 views

By Lisa SasevichRecently published1 topic

5 Difficult Business Questions

People ask me a lot of questions, so I thought it would be useful to gather a few of the most important ones together and answer them here in one place. These questions are important because their answers can save you from making costly missteps as well as dramatically boost your sales and impact in the world. So enjoy this smorgasbord, covering the gamut from product development to charging what you’re worth to conquering stage fright, just below. 1. How can I conquer my fear before going on stage?

Primary topic: Public Speaking

Public Speaking

2,051 views

By Lisa SasevichRecently published1 topic

Curing Entrepreneurial Perfectionism

It almost goes without saying that, as entrepreneurs, we want to put our best foot forward. However, in our quest for excellence, it's very easy to get stuck in a cycle of perfecting and perfecting - our logo, our copy, our offer, our talk - to the point where, six months later, we still haven't gotten it out there.

Primary topic: Public Speaking

Public Speaking

2,044 views

By Lisa SasevichRecently published1 topic

Discover Your Own Expertise

I always knew in my heart that I had an awesome gift - just as you do. Just as we all do. For years I secretly hoped that someone would recognize it and discover me. Maybe they would offer me a chance to speak on a big stage or, better yet, a TV show; something that would allow me to get my gifts out into the world and be known in a bigger way.

Primary topic: Public Speaking

Public Speaking

1,973 views

By Lisa SasevichRecently published1 topic

Anticipating Their Objections

I have a special treat, as I’m pulling today’s article directly out of my 12-point Speak-to-Sell Signature Talk Formula. This is #10, which is addressing the top three objections your ideal clients are likely to have to investing in your product, program or service. You can also call these barriers to buying.

Primary topic: Public Speaking

Public Speaking

1,960 views

By Lisa SasevichRecently published1 topic

Meet Your Clients Where They Are...and Beyond

Your clients are in different places geographically, financially, and in their mindset. So when you’re looking for ways to meet them where they’re at, you have to be thinking about all three.

Primary topic: Public Speaking

Public Speaking

1,913 views

By Lisa SasevichRecently published1 topic

3 Ways to Assume the Throne and Own Your Category

At one point or another, most of us have experienced that feeling of wanting to be “discovered” for our area of expertise. We secretly hope that someday, someone is going to recognize our brilliance and tell the world about it. I have felt that way too. For decades, I secretly waited for that chance meeting like the ones you read about where the waitress became the next super model or movie star! Of course, my unexpected knock on the door held an offer of a TV show like Rachel Ray's or something that would allow me to get my gifts out into the world in a big way.

Primary topic: Public Speaking

Public Speaking

1,890 views

By Lisa SasevichRecently published1 topic

Effective Presentations

When it comes to presentations, be they in front of live audiences or virtually via powerful tools like teleseminars or webinars, people often worry the most about the last 15 minutes, when it's time to make an Irresistible Offer or invitation to work with you or come in for a consult. But if you ignore the beginning of your presentation, your audience might never even hear the end …so maybe it's best we focus on that for a moment.

Primary topic: Public Speaking

Public Speaking

1,878 views

By Lisa SasevichRecently published1 topic

Proving your Credibility in Business

Testimonials and case studies attesting to the power of your work are great ways to prove your credibility, so that your ideal clients feel confident about investing in themselves through working with you. But what if you’re just starting out in a new field or niche and you don’t have that level of evidence yet? Never fear, because here are two ways to create credibility at the beginning of a new business—and a third approach that helps entrepreneurs at every stage articulate the power of their work: 1. Don’t throw the baby out with the bathwater.

Primary topic: Public Speaking

Public Speaking

1,847 views

By Lisa SasevichRecently published1 topic

How to Close Sales Now and Stop Playing the Follow-up Game

Many of you are playing the follow-up game. You have people who say, "Oh, I really want to coach with you," but they haven't made the investment yet. Or somebody's been looking at doing a VIP day with you, but they haven't gotten back to you. Or you're having a live training and 20 people have said they want to be in it, but no one's ponied up yet. We've all been there, right? So how do you get all these people who say they want to work with you to commit? It's actually very easy. You just have to use limiters. Structure them in right up front.

Primary topic: Public Speaking

Public Speaking

1,840 views

By Lisa SasevichRecently published1 topic

You Can't Out Give God

I'm a big believe in the power of tithing as taught by Edwene Gaines in The Four Spiritual Laws of Prosperity. In her model you tithe 10% of your income to those people, places or institutions who have fed you spiritually. They've inspired you, helped you to remember who you are. By giving in this way, you acknowledge God as the Source, and the more I've experimented with this practice the more I've become convinced that, try as we might, we cannot out give God.

Primary topic: Public Speaking

Public Speaking

1,834 views

By Lisa SasevichRecently published1 topic

Is Your Speaking Style Explosive or Magnetic?

A few years ago, I was telling my colleague, Dianne Legro that I was going to be the only female speaker at an upcoming multi-speaker event, and that the male speakers I knew would be jumping up on chairs in the middle of their presentation, throwing things at the audience and pounding walls. I was conce ed that I wouldn’t make enough of a splash with my authentic, grounded style. Her response changed my perspective and gave me a lot of peace. She said, “Lisa, you have a magnetic style, and they have an explosive style.” She couldn’t have been more right!

Primary topic: Public Speaking

Public Speaking

1,810 views

By Lisa SasevichRecently published1 topic

Best Applicant Interview Questions

As you gear up for the new year, you may be looking to expand and bring on new members to your team. Of course, when you do so, you’re going to have to ask certain questions in order to discover which applicant is the best fit. It can be challenging to get the information you require, so to help you do so, try adding my two favorite hiring questions to your mix: 1. How much compensation do you need? How much would make you happy?

Primary topic: Public Speaking

Public Speaking

1,788 views

By Lisa SasevichRecently published1 topic

The Easiest Way to Get Your First Information Product Done!

Wouldn’t it be amazing to be able to make money and a difference all around the world, 24/7, regardless of time zone, while you were awake, asleep, working, playing or doing whatever you wanted to do? Of course it would! That’s why so many heart-centered entrepreneurs are adding information products to their income stream. The problem is that people often think they have to take time off work and spend a lot of money to create them.

Primary topic: Public Speaking

Public Speaking

1,763 views

By Lisa SasevichRecently published1 topic

How to Create Amazing Experiences for Your Ideal Clients

People often ask me, “Lisa, how is it that you create this amazing three-day event, you give, give, give; you teach, teach, teach and so many of the people who attend want to stay on and work with you further? How do you do it?” One of our secrets is that we create an experience at our live events that attendees don’t want to end. We know what our ideal clients love and need and care about, and we use that knowledge to create an out-of-the-box experience they could not get anywhere else.

Primary topic: Public Speaking

Public Speaking

1,754 views

By Lisa SasevichRecently published1 topic

Three Years to Seven Figures

Three years to seven figures was my own path, and I've seen the same over and over with my Sassy Mastermind members, some now in their third year with me. So, yes, it really is possible to break a million in three years -- if you follow something like my leveraged progression plan below. I break this down into years, but you could also look at it as three different levels. Year 1: Build Your Structurer It's really important to have your structure in place before you become known. Have you heard about people who got on Oprah too soon and it literally imploded their business?

Primary topic: Public Speaking

Public Speaking

1,745 views

By Lisa SasevichRecently published1 topic

Is it a Good Idea to Write Your Book?

If you're an expert who is wanting to get out there and coach with your work and help people, it's a smart strategy to put what you know into a book. However, since my blessing is to give everything a look through a sales conversion perspective, I'm going to give you some advice that you won't hear from a traditional publishing professional, who sees your book as the end product.

Primary topic: Public Speaking

Public Speaking

1,742 views

By Lisa SasevichRecently published1 topic

How one single action can yield four amazing results!

As an entrepreneur—and a busy Mommy—any time that I can do one thing and get a lot of results out of it, I’m happy. In fact, it’s my favorite thing to do and to teach my clients to do. I hate to see people not leveraging their time, and it’s just so unnecessary, because the opportunities for one step yielding multiple wins are all around.

Primary topic: Public Speaking

Public Speaking

1,697 views

By Lisa SasevichRecently published1 topic

Turn Your 2-D Community Into 3-D

There's no question that online communities are vital tools for supporting your own learning and for growing your business.

Primary topic: Public Speaking

Public Speaking

1,636 views

By Lisa SasevichRecently published1 topic

Building Successful Digital Products

rn-Contributed by Eben Pagan Over the past 15 years, I've built more than a dozen online businesses, all of which used digital products (ebooks, DVDs, MP3s, online Membership Sites, etc.) to deliver my teaching. In the process of building these products, I've discovered a set of critical elements that must be done right, and in the right order, if you want to succeed. If you get all of these elements right and in the right order, you have success. If you get even ONE of them wrong, it can cause you to fail. I call this the "Critical Path Of Success." Imagine a car.r

Primary topic: Public Speaking

Public Speaking

1,619 views

By Lisa SasevichRecently published1 topic

Crafting Your Irresistible Offer

We are here to love; we’re here to serve. We’re here to give, and we also came to receive. You’ve got this wealth to give and that wealth should bring you riches in return. Yet, so many people don’t know how to monetize their mission. And they fail to structure their offers and their talk in a way that brings in sales. So rather than riches, they end up with that “interested but not invested” phenomenon. People tell them they’re great, but they don’t sign up.

Primary topic: Public Speaking

Public Speaking

1,602 views

By Lisa SasevichRecently published1 topic

How to Ensure a Powerful Intro Before You Speak

There are two types of introductions—the one where you introduce yourself toward the beginning of your talk and the one that your promoter reads to introduce you to the audience before you get up on stage. Now, that second introduction may seem like a minor concern, but it’s not; it plays a huge role in establishing your credibility.

Primary topic: Public Speaking

Public Speaking

1,574 views

By Lisa SasevichRecently published1 topic

Do You Have Marketing Stamina?

Last summer, I took a dozen of my Diamond-level Sales, Authenticity and Success (SASSY) Mastermind members on a surprise hot air balloon ride. We flew over Rancho Santa Fe and San Diego where you can look down over $40-million-dollar homes. Let me tell you, it expanded our minds about what’s possible. Pete, our pilot, was a twenty-five-year veteran. When it was time to land the balloon, and he had gotten close enough that the guys on the ground could actually grab us and pull us down, Pilot Pete said, “No, no. Don’t touch the balloon.”

Primary topic: Public Speaking

Public Speaking

1,562 views

By Lisa SasevichRecently published1 topic

The Significance of Teleseminars and Webinars

Several years ago when I launched my business, I had a newbo and a three year old at home. I was the breadwinner of my family, and I was constantly struggling to keep all the balls in the air that I was juggling. Today, my kids are quite a bit older, I'm still the breadwinner and I'm still working from home, but my business is thriving to the tune of having now done more than $30 million in sales. Plus, I'm touching people all over the world - all while taking a yummy amount of vacation time. People ask me all the time, how in the world do I do it all?r

Primary topic: Public Speaking

Public Speaking

1,539 views

By Lisa SasevichRecently published1 topic

The Answer is in the Question

There's just nothing better than when a third party--who has nothing to gain--shares from the heart about the benefits they got from your work. Whether it's in written form or live at an event, a testimonial is social proof. It shows people that you have something great to teach. But too often in a live setting when somebody stands up impromptu to give a testimonial, they don't share their success story in a way that other people can appreciate.

Primary topic: Public Speaking

Public Speaking

1,530 views

By Lisa SasevichRecently published1 topic

How Do I Decide What to Offer When I Speak?

People are always asking me—how do you decide which level of product or service to offer when you’re speaking from the stage or teleseminar? In other words, when should you offer a free gift OR an entry-level item, such as a $197 product, OR that high-ticket item worth $3,000, $5,000, or $10,000? Here’s how I decide which to offer…and what I recommend to you: When to Give, Give, Give.

Primary topic: Public Speaking

Public Speaking

1,518 views

By Lisa SasevichRecently published1 topic

How to Plan Your Business Like an Expert

Recently, a member of my Sales Authenticity and Success Mastermind asked me about my planning process. How do I decide what my business priorities will be? What mindset do I employ? Since fall is the perfect time for you to start planning your own six- or seven-figure business for the coming year, I thought I’d share with you what I told her: 1. Listen, Act, Trust.

Primary topic: Public Speaking

Public Speaking

1,496 views

By Lisa SasevichRecently published1 topic

Ways to Make Objections Disappear

What’s the number one thing that stops people from making an on-the-spot decision? Generally, they have a question, conce or objection that you don’t know about. If you don’t address those conce s proactively, the on-the-spot sale probably won’t happen. The person will leave with their question unresolved. So how do you address an objection if you don’t know what it is? It’s easy! Here’s how: 1. Identify the most common objections / conce s of your prospects.

Primary topic: Public Speaking

Public Speaking

1,494 views

By Lisa SasevichRecently published1 topic

5 Methods for Powerful and Effective Presentations

When it comes to presentations, be they in front of live audiences or virtually via powerful tools like teleseminars or webinars, people often worry the most about the last 15 minutes, when it's time to make an Irresistible Offer or invitation to work with you or come in for a consult. But if you ignore the beginning of your presentation, your audience might never even hear the end …so maybe it's best we focus on that for a moment.

Primary topic: Public Speaking

Public Speaking

1,481 views

By Lisa SasevichRecently published1 topic

Do you want to increase your Sales Conversion?

Very early on, as a busy mommy with two toddlers, I learned that all of my business promotion activities—the marketing; lead generation; getting a book out there; nowadays, podcasts—would be disheartening, expensive and time consuming if I didn’t have a sales conversion machine in place. By that I mean, a streamlined, super-efficient business model for turning that time, effort and expense into sales—without being salesy.

Primary topic: Public Speaking

Public Speaking

1,479 views

By Lisa SasevichRecently published1 topic

How to Avoid Telesummit Issues

Telesummits are a great way to build your list and your mojo, but a lot of people forget that they should also lead to committed customers. That’s why, when we created our own telesummit formula, we made sure that it was built around you providing great value, building your list, getting you visible, but ultimately that it got the job done in advance by helping you turn all those new, interested parties into invested clients. Accomplishing that is actually easy if you avoid the major telesummit pitfalls by doing these 3 things:

Primary topic: Public Speaking

Public Speaking

1,407 views

By Lisa SasevichRecently published1 topic

3 Lessons From Our Sassy Mastermind Failure Festival

“It’s fine to celebrate success, but it is more important to heed the lessons of failure.” —Bill Gates We took seriously what Bill Gates said, when, at our last Sales, Authenticity & Success (Sassy) Mastermind retreat, we created our first-ever Failure Festival. You read that correctly. In a safe and structured environment, we split our Sassy members into groups and invited them to share their biggest failures and the lessons learned. And, boy, were we all enlightened.

Primary topic: Public Speaking

Public Speaking

1,396 views

By Lisa SasevichRecently published1 topic

Why Showing Up Makes a Difference in Your Life

When my mother died abruptly of cancer when I was only 19, I learned that life is not a dress rehearsal. It really matters that you live your life to the fullest. It matters that you “show up.” For me “showing up” has included everything from being there for my Mom during her final days; traveling to Uganda with my 9-year-old son and a handful of clients last month to meet people we’ve been supporting from a distance; spending a week learning chess with my kids at camp; as well as ongoing, significant investments in my personal and professional development.

Primary topic: Public Speaking

Public Speaking

1,388 views

By Lisa SasevichRecently published1 topic

3 Top Tools to Use for Your Presentations

Today I’m going to give you a taste of the secret sauce of our Speak-to-Sell Formula, and that is seeding. Like the best sauces, seeding is evenly spread throughout our formula, and, when it comes to speaking and/or selling, it’s one of the things that sets our formula apart from anything else out there. So what exactly is seeding?

Primary topic: Public Speaking

Public Speaking

1,386 views

By Lisa SasevichRecently published1 topic

Why it's time to Stop Improvising when you Speak on Stage

During a presentation a long-time client of mine felt inspired to share more of her personal story than she ever had before—and significantly longer tha I recommend in my Speak-to-Sell Signature Talk Formula. Although it felt right to her at the time, and she got her best conversion ever, she still asked me if she had done the right thing. She wanted to know when it’s okay and not okay to break the rules. Great question, right? When It’s Okay to Break the Rules

Primary topic: Public Speaking

Public Speaking

1,303 views

By Lisa SasevichRecently published1 topic

How Your Offer Is Like Dinner

When you're structuring your Irresistible Offer you want to think about dinner. That meal generally includes a main dish, a couple of side dishes and dessert. Here's what I mean: The Main Dish The main dish of your Irresistible Offer is the primary product or service that provides the transformation for your client. This is your 5-part teleseries, weekend workshop or your one-on-one coaching package.

Primary topic: Public Speaking

Public Speaking

1,242 views

By Lisa SasevichRecently published1 topic

Finding a Business Mentor

There is no question that, without my mentors, I would not be where I am today, operating a home-based business that has done more than $30 million in sales, while helping people around the world. I feel truly blessed. You have to have people in your life who can see your blind spots...AND who can see your greatness and lead you to more. This may surprise you, but every time the perfect mentor showed up in my life, the timing was inconvenient and the investment was not comfortable, to say the least.

Primary topic: Public Speaking

Public Speaking

1,224 views

By Lisa SasevichRecently published1 topic

The Best Tools for Your Business

If you’ve always thought that teleseminars and webinars are great for business coaches, but wouldn’t work in your industry, I encourage you to think again. Here are four entrepreneurs from three very different industries, who are using teleseminars and webinars not only to expand their own businesses and improve their lifestyles, but also to enhance the learning for their students. Better for Your Business

Primary topic: Public Speaking

Public Speaking

1,119 views

Back to top ↑