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Matthew G. Sikich II is The Official SelfGrowth.com Guide to "Sales Training". You can find complete information on Matthew G. Sikich II and his products by visiting The 5 Buying Habits.
- Solving the "I Get Tons of Traffic But No Sales" Mystery - by Submitted on Jul 15, 2003 from Karon Thackston© 2003 http://www.copywritingcourse.com I can’t even begin to tell you how many times I’ve heard the statement, “I get tons of traffic, but no sales.” It’s normally followed by comments like: “My site is highly optimized for the engines and my rankings are great. I don’t understand why no one ...
Views: 1060(1 vote) - How to Profit From Networking - by Submitted on Jul 09, 2003 from Kelley RobertsonSales are frequently developed through the relationships we have created with other people. Networking functions provide the opportunity to expand our contact list, particularly when we create and nurture quality relationships. It is not enough to visit a networking group, talk to dozens of ...
Views: 1231(1 vote) - Stealth Selling and Online Marketing - by Submitted on Jun 25, 2003 from George PapazoglouThere's a hilarious yet so fruitful money-making formula, that can be deployed by anyone doing business on the Internet. Your goal is to generate cash and abundance with your Web site, but... you don't know how to prolifically endorse your affiliated products. For the fact that I've heard ...
Views: 1774(1 vote) - Case In Point: What You Need To Know About Link Popularity - by Submitted on Jun 23, 2003 from Karon ThackstonLink popularity. The term has flooded the ‘Net over the last year, and everybody is in a buzz trying to build link popularity for their sites. But do we really understand what link popularity is, and how it works best? If not, you’re about to find out. Debra O’Neil-Mastaler of Alliance Link ...
Views: 1174(1 vote) - Is Your Copy Upside Down? - by Submitted on Apr 19, 2003 from Karon Thackston© 2003 http://www.copywritingcourse.com As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s ...
Views: 1145(1 vote) - Nip and Tuck – Three Quick Tricks for Writing SEO Copy - by Submitted on Apr 19, 2003 from Karon Thackston© 2003 http://www.copywritingcourse.com Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this: “When you buy quality silver jewelry from us, you know your quality silver jewelry is ...
Views: 1236(1 vote) - Your First Words Last Forever - by Submitted on Apr 01, 2003 from Lillian BjorsethOnce you have set your goals, there are two key things you must have ready at all times: your verbal and printed business cards. Let’s look first at those all-important introductory words that describe what you do—words that will capture others’ attention and hold their interest. Your ...
Views: 1463(2 votes) - Understanding the Buying Process Can Increase Your Sales - by Submitted on Mar 26, 2003 from Karon Thackston© 2003 http://www.copywritingcourse.com Most marketers don’t give a lot of thought to the buying processes of their customers. That’s a shame. Lending due attention to the buying process can have a dramatic effect on your sales. What is the buying process? Where does your customer fall ...
Views: 1240(1 vote) - CHARISMA: WHAT IS IT? WHAT WILL IT DO FOR YOU? - by You're squirming in your seat, wondering if the next speaker can possibly be less inspiring than the preceding one, when, suddenly, the room falls silent. Looking poised and confident, the next presenter smiles, then begins.
Instantly, it's clear that he's good:
His strong, measured voice, ...
Views: 3506(2 votes) - Heating Up Cold Calls: 21 Tools for Tremendous Telephone Techniques - by Submitted on Mar 24, 2003 from Stephen LibmanOK, let's heat up the cold-calling debate. Is everyone a salesman? Yes! Do most people have to make cold calls at some point? Yes! Do most people hate to make cold calls? Yes! So, you have two choices; either hire someone (a professional telemarketer) or do it yourself. If you have the budget ...
Views: 4179(2 votes) - Getting More Sales From Your Order Page - by Submitted on Mar 10, 2003 from Karon Thackston© 2003 http://www.ktamarketing.com It’s the gold medal of e-commerce. Getting that coveted sale is what every online business owner hopes and prays for daily. It’s why we fight for good search engine positioning. It’s why we battle with our copy, making it “just so.” It’s what pays the ...
Views: 1228(1 vote) - Case In Point: Building a Web Business Doesn’t Have To Cost a Fortune - by Submitted on Feb 27, 2003 from Karon Thackston© 2003 http://www.ktamarketing.com Ask Bobette Kyle about building a Web business on a small business budget, and you’ll be amazed what she’ll tell you about planning and coordination. By getting to the heart of the online business structure, Bobette saves small businesses lots of time and ...
Views: 1247(1 vote) - Your Target Audience – Who Are They & What Do They Want? - by Submitted on Feb 10, 2003 from Karon Thackston© 2003 http://www.copywritingcourse.com It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about ...
Views: 1495(1 vote) - Expanding Your Sphere of Influence - by Submitted on Jan 23, 2003 from Doug StaneartWord-of-mouth advertising is one of the cheapest and most effective types of advertising your company can invest in, but how do we generate this elusive type of advertising? Most experts in the area will say, “Get out and ‘network’.” So we go to a Chamber of Commerce meeting with dozens or ...
Views: 1389(1 vote) - Case In Point: Developing An Ezine Built To Last - by Submitted on Feb 04, 2011 from Karon Thackston© 2003 http://www.creatingezines.com Jill Whalen is well known for her search engine optimization talents. She’s equally well known for her ezine, High Rankings Advisor. From its inception in 2000 until today, she has built an exceptionally loyal subscriber base of over 15,000 that would ...
Views: 1385(1 vote) - Is It Time For A Copy Facelift? - by Submitted on Feb 04, 2011 from Karon Thackston© 2003 http://www.copywritingcourse.com I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me “Well, if there were any *good* copywriters out there, they’d be able to write it once, and it would work forever!” Oh really? ...
Views: 1281(1 vote) - Is Your Ezine A Wealth of Information or A Sales Trap? - by Submitted on Dec 19, 2002 from Karon Thackston© 2002 http://www.creatingezines.com Ask successful ezine publishers what draws subscribers to their ezines, and you’ll be told one very important thing. Content, content, content. However, many would-be ezine publishers focus more on selling than they do on valuable information. They turn ...
Views: 1419(1 vote) - Case In Point: Article Promotion Is Not Just For Ezines - by Submitted on Dec 19, 2002 from Karon Thackston© 2002 http://www.ktamarketing.com Almost everyone on the ‘Net is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watson’s Streetworks http://www.watsons-streetworks.com) has found a way to get some “free ink” in national paper magazines, too. ...
Views: 1439(1 vote) - 5 Ways to Improve Your Bottom-Line Marketing Results - by Submitted on Feb 04, 2011 from Joel SussmanUndeniable fact: Almost everyone tends to do business with people they know and like. That's why one of the most important facets of your marketing program should be developing and using your interpersonal communication skills. If you allow yourself to be shy or antisocial (and we all have those ...
Views: 1640(1 vote) - Case In Point: Get A Full-Page Magazine Ad Free - by Submitted on Nov 21, 2002 from Karon Thackstonhttp://www.ktamarketing.com As you know, I am continually on the look out for innovative marketing ideas that bring a high return on investment. This one is truly creative! Thanks to Roosevelt Best of UK-based Naturally First and Astrology First for sharing his ingenuity – and his results – ...
Views: 1738(1 vote) - Pop-Up Windows: A Nuisance or a Gold Mine? - by Submitted on Nov 21, 2002 from Karon Thackstonhttp://www.ktamarketing.com How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they just a nuisance, or are they really the gold mine that all the “gurus” claim? After doing a good deal of ...
Views: 1711(1 vote) - Introverts: Sell Yourself First! - by Introverts can be wonderful salespeople. Our style is very different from the extrovert but equal or more effective.
Begin by valuing your listening skills highly. Introverts really listen. This is the shadow side of communication so if you think about it, being a good listener makes you a ...
Views: 2913(1 vote)