Browse Marketing Strategy

When you are starting out or if you encounter a slowdown in your business, it’s so important to make sure you remain client attractive. What do I mean by that? The truth is if you need the money and the clients more than they need you, they are going to almost smell it on you. Fear and desperation are not attractive for bringing in new clients. In fact these two states of being are client repellent! If you feel these negative emotions you might be pushing clients away. Why is this true? It’s simple – if you need them more than they need you, they will not trust you.

I was recently asked by a friend why I attended the silent retreat with Mooji a couple of years ago. And probably, more importantly, why I would do it again since that linked into the topic of the conversation. This was because we were discussing the role of the “seeker”. You know that part of us that wants to find the answer - the answer to life, the answer to what is our purpose, the answer to what life is all about or any other question along those lines. As long as we are in the role of the seeker, that’s what stops us finding “the answer.”

In today’s digital age, finding out all about your competitors has never been easier. With just a few clicks you can see who they are, how they are advertising and in some cases, even how much they are making online. The trick to gaining that edge online is to utilize this easy access of competitor information to your own company’s advantage. Identify Your Competitors

Staying focused and blocking out distractions is easier said than done. In addition to the myriad of requests, messages and tasks that have to be handled each day, you also have to fight against your own bad habits and tendencies. Figuring out what works for you can be a process of trial and error, OR you can adopt strategies that are tried and true. Following are 3 valuable tips on how to replace time-wasting activities with new habits that will empower you to be more productive, more focused and more effective during your work day:

If we can believe the numbers, somewhere around 800,000 self published books hit the market last year. Imagine this: You walk into a library. The library contains over 300 million books. 'Show me everything you have in the way of children's books,' you say to the librarian. The librarian hands you 38 million index cards. 'Oh, wait a moment,' you exclaim, 'I only have time to look at 20 or 30.'

Having organized and attended networking events for the last four years, I am always still surprised and amazed to see how many solo-entrepreneurs and small business owners don’t have business cards, or don’t have professional business cards. Having a professional business card helps to portray ...

Viral marketing has the potential to create high levels of exposure very quickly. The question is how much traffic can businesses really generate through viral marketing and what are some of the obstacles they have to worry about to keep their viral strategy alive? They are willing to acknowledge that if they can’t get the message to be accepted by their own followers on a social network, it won’t go viral. The problem is, many marketers forget that in order for viral mar

The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is discussing a top athlete’s recent injury and they need a doctor or pain specialist to comment on this, you could be that doctor. Notice which outlets discuss topics that are in your area of expertise.

When you are looking to get new clients, one of the best ways is to have a phone call with prospects to get to know them a bit and tell them about your services. Some people offer a free consultation, but I tell my students that this is not the best positioning for what the call is really about. Instead I recommend offering a “Get Acquainted Call.” Here are three reasons why this is a much better approach to get clients:

More than ever before, companies are hiring marketing consulting businesses with one important criterion in mind: “How can this marketing consultant help me get the most out of my marketing dollars?” With increasing pressure to maximize the return on their clients’ marketing investment, marketing consultants are all too aware that campaigns that miss the mark cost their clients time and money. And at times, clients will seek compensation for those losses with a lawsuit.

Did you know that you are very likely limiting the amount of money that can come to you through your business? And with one very small addition, that would change? And only you have the power to do that? So many heart centred business owners are struggling to just cover their everyday expenses, let alone make any money, and so seeing this one tweak to their business could be the difference between profit and debt, and for some the difference between staying in business and not!

Vidmate online downloading tool is an excellent creation by the android developers to let users enjoy unlimited video and movies download. Vidmate download is absolutely free of cost and is easy very easy to install for all kinds of platforms. Starting from Android, IOS to Windows users, everyone can enjoy the facility of this wonderful application. It provides a great entertainment platform for the users to stream videos from different genre along with tons of latest movies. All you need is an unlimited wifi connection and there you go with the entertainment platform of the application.

To get more clients from networking, you’ve figured out where your best clients have come from and where your ideal clients can be found in large numbers and inexpensively. It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the better the results. When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw some 4 lines to create a pie with 8 slices.

Your list of leads and clients is your retirement. It’s your goldmine that will feed you and your family for decades to come. Your first priority in marketing is building your list. Your second priority is building a relationship with your list over time by providing excellent value again and again.nnHere are 3 fast and easy ways to list building…nnn1. Get a List Management Tool to Hold All the Names You CollectnnNo – your Outlook doesn’t count! You need a powerhouse

If you offer any type of service or product to customers in your local area or even on the Internet, it's important for you to have qualified leads at your disposal. After all, many businesses live and die as a result of their leads and they tend to purchase them on a regular basis. If this is the type of business model that is used by your company, it's important for you to understand how to choose leads wisely and then to make the best use of them.

One of my mentors, Bill Glazer, legendary and outrageous marketing guru always says he "makes a sale to get a customer." Most businesses look at it the other way around. They think, "I need to get a customer to make a sale." If your business is one where people return to you time and time again, your objective should be like Bill's. Your focus should be on how to get a new customer and not on the profits from the first sale.

Earlier I shared how I once received an email from a cranky reader who felt I shouldn’t always lead off my ezine each week with a story about me. At first I felt misunderstood, and honestly a little hurt.

As a small business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You're simply trying to sell your product or service to the people who want and need it most. Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about.

If you’re using webinars to grow your business, there is nothing more important than the timing, format, and structure of your presentation. Some marketers argue that these technical aspects of your presentation are even more important than the content itself! Why? Because it is the timing, format, and structure that determine whether your prospect converts into a paying customer by the end of the webinar. Here are proven best practices to follow when deciding how long your webinar will be, what format it will be presented in, and how it will be structured from beginning to end.

Information or subject material promoting is absolutely the hottest online marketing tool today. It's confirmed that by supplying out beneficial data, you can easily get people to return on your web page. This is the purpose why a lot more and more esellers at the moment are by using post marketing and advertising, blog site and discussion board posting, ezine publishing, ebook and CD distribution, etc. Despite the fact that this can be extremely effective, do you ever wonder

Business in UK is compared to hunting.  Marketers are doing what hunters basically do.  They will have to spot the target, stalk and kill it.  But with the rise of competitors around, it's quite hard to execute them. This is the reason why businesses critically need to triple their time prospecting more clients and creating first-rate strategies to reach and get prospects. Having a strong lead generation campaign for your business is indeed a good deal.  It is a process

Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. Keep in mind a media interview is not a conversation; it is the meeting of two agendas. The interviewer has his or her agenda and you have yours.

You may think that as soon as you have finished work for a client that you can just forget about them and move on to find new work. However, maintaining contact with past clients can in fact be a great way of finding new work or being referred, and therefore reduces the amount of marketing you need to do. You should therefore aim to keep in contact and ask to be kept in mind for any future jobs that may arise.

I have a quick question...What is the most valuable asset that you have in you business right now? If you answered, "my clients," then give yourself a pat on the back. Your customers and clients are your most valuable asset. But the sad fact is that most businesses totally neglect their ...

The world of marketing is always evolving. If you’re not willing to adjust your strategy, you’re going to get left behind. These days, video marketing is one of the best things you can do to expose your brand to a larger audience. But, you have to do it the right way. It’s not enough to just throw a random video up on YouTube every couple of weeks and hope for the best. Listed below are five common video marketing mistakes that businesses make. If you’re guilty of any

Mobil Marketing Did You Know? Recently I wanted to dig deeper into the mobile marketing metrics to see what I could find about why so many large companies like Adidas & Apple have shifted a huge amount of their advertising dollars over to Mobile Advertising? Why? Good question. What do these big companies know that the normal person like you and me doesn’t? This is what I’ve found out. Without boring you with all kinds of numbers & graphs, this is what I found out. Over t

QUOTE: "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to destiny." – Napoleon Bonaparte Have you ever felt on the verge of something BIG in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can actually handle it? There was a point in time when I curiously observed this with colleagues, students and Mastermind Clients of mine.

Many entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month. The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment. The best part? These tactics are not only cost-effective, they’re the most effective ways to generate new business and keep current customers coming back. 1.Increase “word-of-mouth” referrals It’s an old adage for a reason: there really is no better marketing than word-of-mouth.

It’s not always easy to know what sexy prom dress will make you look drop dead gorgeous for prom. Even when you have that ideal hourglass figure, the wrong dress could actually take the appeal out of your beautiful figure! So to help you weather the difficult seas of designer prom dressesand gowns we’ve compiled a few useful tips to accentuate your hourglass figure.rnFor starters, an hourglass figure is where your hips and bust are essentially about the same circumference

Link Building and blogging are the nuts and bolts for SEO of a webpage. Often bloggers find it a tedious task to create backlinks and get into the process of link building for their page. As the process is long, boring and often takes up the precious time, bloggers are often trying to keep the link building stuff at the end of their daily blogging routines. However, link building is as important as blogging itself, if a person wants to view his or her efforts bloom in the sea

Even if you're not currently offering a lead magnet on your website, you've probably seen them before - a free report for opting into an email newsletter, a free music download for filling out a survey, and so on. Some small business owners go to great lengths to offer dynamic lead magnets, or as we like to call them "problem solving gifts". They put in lots of time and money to create a product or service that they could, in essence, sell for a profit. But instead of selling the solution, they give it away to build credibility and generate leads.

YouTube videos instantly turned William Sledd, a Gap store manager in Paducah, KY into the hottest style guru on the Internet. Now with almost 60,000 subscribers and millions of views this YouTube blogger turned Internet celebrity is the owner of the fourth most popular channel on YouTube. He has a growing coterie of famous friends and development deals in the works with mainstream media outlets like NBC. He has even come into the status of beginning his own website and t-shi

Are you using video to help attract clients and market your business? We have found video to be extremely helpful in generating higher rates of conversion. I recommend promoting your business with video to increase engagement and convert more visitors to potential clients. Start using these five short videos and watch your conversion rates rise. Most importantly, make sure you end each video with a specific call to action so viewers know exactly what you want them to do next.

Most websites undergo some revamp during their lifecycle. Maybe your website isn’t converting for you and you’re convinced it’s down to the design. Perhaps you’ve clocked your closest competitor’s swish new ‘bells and whistles’ website that rather puts yours in the shade. Or could it simply be that the nature of your business has changed over several years. You’re plugging different products and services to a different audience than before.

Buzzwords like Big Data and analytics fly around fast and furious these days, and rightly so, as information is key to making smart choices and putting together intelligent strategies that stand a better chance of working. This is all great, but what many businesses today need, particularly the smaller businesses, is some way to actually find more opportunities somewhere in that morass of data. Seriously now, what are you supposed to be looking for? The article "Gaining Busin

When you are trying to fill an event, you want to know not only how many people plan to attend, but how many will likely show up. Years ago, I used to run a lot of free programs, hoping to get as many people as possible to attend. I figured paying for the event would be a barrier and keep prospects from attending. Since, we experimented with charging a fee for our smaller events. We learned that people who pay are much more likely to attend the program versus a simple RSVP.

Enterprises are proving their effectiveness and sound interoperability to reach the widest audience possible. In pursuit of the same, they are adopting the proven and strategic ways to establish their roots in the market. In this era of IT emergence and cyber environment, enterprises are looking for more accurate and slingshot ways to attract maximum number of customers. The best possible way to stretch a perfect landscape of brand/product/service is to advertise online. Toda

Do you want to work less while making more money? Why did you start your business? Did you start your business to work with clients, make a good living and spend time with your friends and family? Instead, many service professionals work very long hours and don't have any time to spend time with their friends and family. Why does this happen to business owners? When you are just starting your business, you have very few clients. So you start looking for more clients to work

In my copywriting trainings, this topic invariably comes up. And usually it's because I'm questioning my students' choice of words on their websites or other online promotional copy. "I chose that word because it's a good SEO keyword," they say. Ah. It may be a good SEO keyword but it's certainly not a good people word.

I always speak about the win-win-win, my favourite kind of result. And I am an advocate of making it as easy as possible for your clients and potential clients to come in and work with you wherever they happen to be on their path. That's why the A Frame is such a vital component to your marketing plan. So what's the A Frame? Imagine a ladder propped up against a wall and it has 5 rungs to reach the top, wider at the bottom, narrowing towards the top. That's my version of the A Frame. It is your client's ladder to success, the higher the rung, the greater the investment.

Is your business experiencing stagnation with the Recession? If so, continue reading. Five years ago, did you see this economic recession coming? Perhaps, you did to a lesser extent, but you didn’t really think it was going to be this bad, right?

What’s the purpose of a keyword? nnTechnically a keyword is used to find useful results in an Internet search. Type in your keyword and the search engine returns a list of sites where that word is found. nnAnd to be even more technical, a keyword (or any word for that matter) is a combination of 1s and 0s that allows a message to be transmitted across the web to your computer or vice versa..nnJust to be clear – a keyword can be one word — for example “insurance ” â€

Here’s your weekly strategy tip to help you get more clients, make more money, and multiply your existing business is all about handling objections. Every single buyer, perhaps it’s a prospect for your services or somebody who is thinking about buying some of your products, has some form of resistance – perhaps it’s a question, perhaps they’re not sure. If they didn’t have some reservations, some questions, they would have already signed up with you.

Have you ever been stopped in your marketing tracks because of procrastination and didn’t know where it was coming from? This happened a few times with some of my private clients recently, and we noticed that every time, it wasn’t really procrastination, it was a fear of some sort that was ...

There is some debate about whether or not you should put your pricing on the web if you want to get clients. The decision depends on what you are offering and the price of the packages. For example, if you offer products that are immediately downloadable or fulfill by mail, then pricing is obviously needed. People can’t buy if the price and a “buy now” button aren’t available. However, when you have a service that might be pricier, I have found it’s better to not reveal your fee online and instead, go over packages during a “Get Acquainted” call.

If you’ve been in business for a few years, you’ve probably been marketing your business for just as many years (hopefully). You’ve tried marketing tactics that worked, and if you’re anything like me, you’ve tried some that didn’t and failed miserably. After a while, I believe everyone gets into a slump with their marketing plan. This happens with a majority of my clients at some point or other, and has happened to me too in the past. There are many reasons for this: 1. We get bored. 2. We get complacent or lazy. 3.

This week I just wanted to share a very simple piece of information because it is …… well ………. Simple and I love simple! I could go onto make jokes about my partner, but I won’t! Not only is it a super simple and fast to create, but it will start growing your list for you quickly if you take the action. It’s about your “lead magnet” or in simpler terms, the thing that you give away to your ideal clients in exchange for their email address.

Using video is an excellent strategy to attract visitors to your site and get clients. With video, people get to hear about your expertise, see how you speak, get to know you a bit and discover if they like you. In addition, using video to build an online presence can be very powerful as it provides many more search results about you and what you offer.

The food and drink industry is no longer limited to spending hours in the kitchen or creating unique wines. From food scientist consultant to food and beverage designer, you can try many things in this sector.

You click send, take a deep breath, cross your fingers, and mutter 'the email frequency prayer': Please let me be sending this at the best possible time. Please let people actually open it. Please let people click on the links. Please don't let my email frequency be too often. Amen. For many entrepreneurs, determining email frequency can be an ongoing nightmare from which they never wake up. Are you sending your email at the best possible time? Will anyone open it? Will they fulfill the call to action you've painstakingly crafted?