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Having a signature program doesn't mean you'll build a successful coaching business. But not having one means you don't have something to sell and when you don't have something to sell, you don't have a business.
If you're ready to have a coaching business that is fulfilling and satisfying, ... Views: 1060
Scrubs are an essential part of a nurse's life, and there is more to choosing the best scrubs than you may first imagine. The first thing to consider is any dress code restrictions set by your employer. Many hospitals do not allow nurses to wear all white scrubs. Some denote different areas with ... Views: 1246
Sometimes technology can do more harm than good…
… because many people are putting the cart in front of the horse:
• They worry about what bells and whistles to put on a yet-to-be-built website before they define their message and niche
• They pull their hair out about the nuts and bolts of ... Views: 998
Art is so personal.
I found this great print in a decorating warehouse here in BC, already framed and ready to go! I identified with this immediately so, I pulled out my credit card!
What is it about choosing images and art that seems so difficult? When someone finally finds a great piece ... Views: 1734
No matter how awesome your stuff is, it does you no good if you can’t communicate to the relevant people about it.
When you get down to the purpose of communication, it’s to GET YOUR POINT THROUGH.
Which means, if you get too convoluted in your communication you’re going to lose your ... Views: 1010
A “thought leadership” status is great for business and marketing. It positions you as an authority, and gives you an edge when it comes to scoring publicity opportunities, or charging a premium for your services.
Good news is, being a “thought leader” is not just the playing field for the ... Views: 1026
Today I’m going to give you a taste of the secret sauce of our Speak-to-Sell Formula, and that is seeding.
Like the best sauces, seeding is evenly spread throughout our formula, and, when it comes to speaking and/or selling, it’s one of the things that sets our formula apart from anything ... Views: 1130
With over 350 million members, LinkedIn is the most powerful place to create and build a presence for your B2B (Business to Business) company.
What can you do on LinkedIn? Why use LinkedIn versus other social platforms like Facebook
Why Your Business Social Media Efforts Should Focus on ... Views: 981
As an introvert with a flashier personality in words than in person, I found writing to be much more in line with my strength and personality than going to networking whatever 8 days a week, or “scoping” 3x a day.
Since most of us don’t have a big content marketing budget, we have to maximize ... Views: 1011
Writing is a final expression of our WHY, of what we stand for, of what we want to be known for.
So we can turn the Truth inside of us into communication others can relate and resonate.
Content that converts is supported by the energy and inevitability of authentically voicing our beliefs ... Views: 1091
If your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list out the benefits” that are concrete, solve an urgent problem, or ... Views: 1022
Blogging for business growth is not just a writing exercise in which you cough up 500 words and call it a day.
When you have clear understanding of what matters to you, your niche and your business, you can use this 3-step process to generate article ideas, so you won’t be staring at a ... Views: 1019
Have you ever thought to yourself, “One of these days people will realize I don’t know as much as they think”?
If so, it’s okay – it happens to everyone – especially high achievers because they understand the more you learn, the more you realize how much you don’t know. This has become such ... Views: 1196
When I first started blogging, I did a lot of research and invested in quite a few trainings.
Most touched upon how to come up with topics to write about. Many covered how to re-appropriate content so it looks like you are “everywhere.” A few shared deeper tactics on promotion and syndication. ... Views: 935
The coaches, consultants and service professionals I work with are a special breed.
They are multi-passionate, multi-talented, and have a creative streak in them that makes stuffing themselves into the “usual” marketing box not only frustrating but also the cause of patchy results.
They ... Views: 957
A coaching client was nearing the end of her intensive program. We were at the stage to design a marketing plan for the next 6 months so she can cut the busywork and do what truly matters.
She is an experienced coach using a particular method. However, she has been “selling” the method in a ... Views: 954
A few days after we moved into the new house, when the chores that kept us on our toes eased up, I had a moment to freak out.
I didn’t know what to do with myself in this new place… I didn’t have a routine, and barely knew what is where.
Work grinded to a halt – I could hardly ... Views: 929
In a previous article I wrote about the benefits of blogging and how it can greatly affect your long term business success. Judging by the comments it generated, it looks like my goal was achieved by inspiring entrepreneurs and business owners just like you to put some serious blogging effort ... Views: 1030
As part of our relocation from Santa Monica to SF Bay Area, we took the boys on a road trip up the Pacific Coast.
During our stay at Carmel-by-the-Sea, I sent the boys to the Monterey Aquarium and went on an 8-mile walking meditation/exploration along the shoreline…
Are You ... Views: 919
Are you a multi-talented, multi-passionate person who finds it hard to “commit” to doing “just one thing”?
Sometimes I feel like a loser when I couldn’t just “stick with it” when something ceases to give me a deep sense of excitement and purpose. Some may call it ADD.
Do you identify with ... Views: 953
I have bones with the gurus talking about “success habits” and such. It’s a personal thing, and here is why.
I am never a morning person, and I have two kids 2.5 and 5.5.
Whenever the gurus say – for the first 90 minutes in the morning, keep everyone out so you can meditate, exercise, make ... Views: 1012
In this age of information overload and instant gratification, it’s not uncommon that we feel overwhelmed. We wake up to 52 emails in our inbox, each demanding our attention or action.
What to do?
First step is kind of counterintuitive. Instead of trying hard to multi-task and check ... Views: 1015
Long story short - my kid gave me the Frozen Treatment.
Here is the long story:
This personal experience has a few poignant lessons that I hope, will open up space for you.
If you have been struggling with doing a lot of busywork but getting patchy results; if you feel like you are losing ... Views: 979
Indecisions are open loops, which means they are energy-suckers. They distract us from other things that may be more important. We can all be more effective if we make better decisions, faster.
Some get caught in indecision when they feel they don’t have enough information. Or they overload ... Views: 964
Have you ever felt like everything is spinning out of control and you are so overwhelmed that you have NO idea what to do?
Here are a few tips on how to put yourself back onto the driver’s seat.
The first thing is to assume personal responsibility that we can take back control. When we ... Views: 1074
Many people are reluctant to go into selling their products, programs or services because of fears. If we can look under the hood of what’s under those fears, the awareness will help us get pass them so we can do what we need to do.
What kind of selling works? Genuine selling. The kind that ... Views: 1351
It’s not news that many have been complaining about how the new Facebook algorithm is screwing them up… bringing their reach down to single digit.
Here is the thing – you can complain, or you can research, experiment and figure out what you can do about it.
Don’t fall into the victim ... Views: 1095
A lot of times we are caught in codependent relationship we are not even aware of, and if it is a business or client relationship, it may be costing you dearly.
A lot of us grew up conditioned to be “responsible” – so we try to be, often out of wanting to be approved or accepted, or not be ... Views: 1878
Have you ever felt like you want to throw your hands up in the air and walk away?
… or, stared at a long-ass to-do list but have NO idea what to DO?
… or, just wanted to shut it all down and take a perma-vacation… from everything?
Last week, I froze. My worst business nightmare came ... Views: 995
If you are a coach, consultant or service provider, you probably have heard time and again to “charge what you are worth.”
We have also been told to raise our fees and sell premium packages so we can earn more and work less.
All sound good on paper, until the rubber meets the road and you ... Views: 1378
Even though I have a thing about bashing the assembly-line style some people were led to implement what they learn from business trainings, I do acknowledge the value of programs, blueprints and systems.
But I have also experienced – first hand and through my clients’ journeys – how ... Views: 1324
Have you ever heard opportunity knock? Are you aware it knocks in large and small ways every day?
I was banging on the door of an organization for about 6 months. Nothing happened. I couldn't even get an email returned. Although I was frustrated, I kept knocking (literally emailing and ... Views: 1213
Have you ever heard opportunity knock? Are you aware it knocks in large and small ways every day?
I was banging on the door of an organization for about 6 months. Nothing happened. I couldn't even get an email returned. Although I was frustrated, I kept knocking (literally emailing and ... Views: 1485
How you BE in your business can make a big difference to how fulfilled you are in your business, and how many clients you get.
I urge you to ask these questions – because they get you to consider human behavior andalignment – stuff you have to work with because trying to change them is an ... Views: 1003
Productivity hacks? Nope. Time management apps? Nope. Hiring and delegation? Nope.
The core of being efficient and effective in your business starts with YOU.
Your strength, your superpowers.
Being efficient and effective is not about having a cookie-cutter blueprint or a me-too tactic. ... Views: 1082
Short answer is, Yes, and No.
No – because “niche” is somewhat an intellectual construct that helps us wrap our head around the marketing thing, and it is very useful. It gives us a starting point, a home base and a framework to do our research, communicate* our message and create our ... Views: 1002
I just returned from a lovely vacation that included palm trees and sunshine. Just what this cold Canadian needed in February. Before I left I put everything in place so I could take a real break. That break included a light touch with email and social media and letting others manage things in ... Views: 825
The answer is maybe. As an example, let's say that you are soft-spoken. If you are asked to repeat yourself a lot, others may think you lack confidence. This is just one description which comes to mind when I hear someone who doesn't speak at a normal volume level in conversation. However, I ... Views: 1868
A job is a short term goal and a business is a long term goal. Short term goals may satisfy immediate needs. Long term goals full fill our life long dreams. My short term goal is delivering newspapers on Sundays. I like it because I can do it while my husband is at home with our children. My ... Views: 837
Life is about pushing limits. At least for some of us. In my world, if you’re not pushing limits you’re not seeing what you’re really made of. If you’re not seeing what you’re made of how will you know what you’re capable of?
When I push the limits I tend to feel incredibly alive. Something ... Views: 1461
A couple of months ago someone asked me what the biggest fear was that I had to overcome in my business.
I didn’t have to think twice about it. My absolute number 1 fear was the fear to be visible.
It took me sooooo long to get over it. And I did it step by step.
It was definitely NOT ... Views: 861
Ending your sentences on the upswing is what I call the Valley Girl sound. Basically, it means that your statements sound like questions. It may be cute for 16-year-olds, but it definitely does not lend credibility to a professional image.
If you are ending your sentences on a pitch higher ... Views: 4724
There is an interesting article in the Wall Street Journal, by the same title, about the charismatic influence your voice can have in your professional life. Having analyzed the voices of leaders in countries such as Brazil, France, and Italy, scientists have found that those who exhibited ... Views: 5593
Does this sound familiar? You hear a recording of your voice and you cringe? Perhaps you are embarrassed. Well, you are not alone. Most people do not recognize what they hear on the recording because it does not sound like the voice they hear in their head.
Unfortunately, the voice on the ... Views: 1718
Is your meeting communication mysterious? We spend a lot of our time in meetings; so much so that in companies a common complaint is there isn’t enough time to move our projects ahead during the work day. We compensate by working longer days, often bringing home work in the evening or on the ... Views: 1105
Color refers to those various effects in speech which give life to your delivery. Another way to describe color is the emotion and the animation heard in your voice and seen in your body language and facial expression when talking.
The interesting thing about color is that you don’t want too ... Views: 1580
As a voice coach, I hate the word loud when it is used in conjunction with the speaking voice. Loud hurts your listeners’ ears; and, over time, loud can hurt your throat. I don’t want you to speak louder – I want you to speak with more power, with an increase in your volume which is not ... Views: 4947
While it is true that most people do not like to hear themselves on recording equipment because they do not like or recognize the sound of their speaking voice, there is another group of people who are also surprised by their lack of clear diction. And it does not just happen to those in which ... Views: 1557
One of the most fascinating things I find on television or in the movies is that everyone’s speech is clear and understandable. Whether the actors are playing hoodlums or heroes, whether the characters are from Harlem or Park Avenue, they all speak distinctly. This particular characteristic is ... Views: 1520
When I travel, the first thing I do when I reach my destination is scope out the coffee situation. I’m an early morning gal and I enjoy a hot cup of strong black coffee when I wake up to greet the day. When we arrived in Park City for our family vacation, I noticed the coffee pot in the kitchen ... Views: 1132