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- Article Press Releases Get MAJOR Publicity - by Submitted on Aug 16, 2014 from Bruce CadleIs it possible to get a front page feature article in your local newspaper just from sending a press release? I've done it multiple times and you can too, but it involves a completely different type of press release than you have probably ever used before. Most small business owners ...
Views: 1540 - Lights Out For GE? - Important Branding Lesson - by Submitted on Aug 17, 2014 from Bruce CadleDon't call your broker or dump your stock. General Electric's global empire is alive and well. The company founded by Thomas Alva Edison in 1890 is not closing their doors, but heads might roll if Mr. Edison were riding with my wife and I down Evans Road in Melbourne, Florida last Saturday ...
Views: 1540 - Responding To Bad Publicity - What If Donald Sterling Had Apologized? - by Submitted on Aug 16, 2014 from Bruce CadleThe leaked audio of Los Angeles Clippers owner Donald Sterling shocked the nation and quickly led to his demise. The initial shock and outrage was probably intensified since the NBA in general and The Clippers have a significant percentage of African American players, and the Clipper's coach ...
Views: 1532 - Publicity on Purpose - Stay True To Your Brand - by Submitted on Aug 16, 2014 from Bruce CadleA common temptation we all face is staying true to our brand. Specifically staying true to the heart of the niche we've chosen. I learned this lesson the hard way when I allowed asparagus to knock me off track. No, asparagus is not branding lingo, I really do mean the "supposedly" innocent ...
Views: 1530 - Significance of Outdoor Banners In Advertisement Campaign - by Submitted on Nov 08, 2013 from Nishant ShahOutdoor banners stand huge when it comes to helping publicity campaign of a business establishment or events organized by a social group. Probably, outdoor banners provide the maximum benefit of viewership and publicity with a minimum budget. This is the reason many business units and ...
Views: 1522 - The Key Steps to Publishing Success - by Submitted on Oct 22, 2010 from Mariano JaucoEven if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to ...
Views: 1518 - How to PR Blitz Your Indie Film - by Submitted on Dec 04, 2011 from Anthony MoraLet’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it! Film festivals can be seductive; there are now more avenues to get your feature film viewed. ...
Views: 1513 - Tattoos Adopted As New Age Advertising - by Submitted on Mar 25, 2012 from Jarrod BrownIt's safe to say most of the long forgotten pioneers of commercial advertising would roll right over in their grave had they known simple radio spots would eventually give birth to new age techniques such as 'Human Billboarding' by way of Tattoo. Fundamental Advertising can be quickly defined ...
Views: 1504 - Want to Get on TV? Follow a Daily News Routine to Increase Your Chances - by Submitted on Aug 11, 2010 from Marsha FriedmanOver the years, I've always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like "bumper sticker" advice, but it's really not meant as a sound bite. In fact, we use a practical application of that advice every single morning ...
Views: 1494(1 vote) - ***Social Networking Tip: Top 10 Things To Outsource - by Submitted on Aug 11, 2008 from Nancy MarmolejoEntrepreneurs involved in social networking are already feeling the time crunch when it comes to adding this effective marketing tool to the mix. Smart entrepreneurs utilize other people’s talents and energies in their businesses by outsourcing administrative tasks, so it begs the question: can ...
Views: 1492(2 votes) - Writing a Great Bio - by Submitted on May 24, 2012 from Kimberly GrassA bio can be used on your website, social networking profiles and many other online avenues. It’s there to let other people know more about you and what you are good at. It also tells people important information like what you do for a living. A bio does a very important job, and can help us ...
Views: 1490(1 vote) - Beauty PR Agency: A Friendly Advise to All Company Owners - by Submitted on Sep 11, 2011 from Lauren PettersmithA person who plays a Chess requires to have advanced thinking skills on which move to take in order to beat the opponent. Apparently, the one who has that kind of skills win. It is also the same in terms of managing a company and then the owner has eventually decided to trust their progress to a ...
Views: 1488 - To Attract Attention, You Have to Show Off - by Submitted on Jul 20, 2009 from C.J. HaydenRecently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his ...
Views: 1486 - Lukas Expresses Himself - Lessons from the World’s Smartest Horse - by Submitted on Apr 29, 2012 from Karen MurdockYears ago, I had thought horses only had two expressions because of their mostly fixed facial bones: neutral and angry. However, Lukas has shown me that he is capable of many more “looks”. By directing an eye here, an ear there or a nostril twitch to create a multitude of combinations, he is ...
Views: 1478 - Why should you buy modular moving toys from Ugears? - by Submitted on Feb 24, 2019 from Mohimenul IslamUgears is the company that introduced modular moving toys in the USA in 2015. Since then, they have been producing and selling some amazing, mind-blowing quality toys in the whole USA. Since you are reading this article, I hope you have heard about Ugears and that is why you want to know about ...
Views: 1471 - ***A New Way Of Public Relations: The Pre-Launch Checklist - by Submitted on Apr 18, 2008 from Nancy MarmolejoIt’s said that an aircraft uses the majority of its fuel upon takeoff. The business of getting known is no different. The attention you invest in your public relations strategies will set the course for increased business and free publicity down the road. Without a clear understanding of ...
Views: 1466(1 vote) - Commercial Sheetfed Printing Facts - by Submitted on Nov 02, 2011 from Vicky RusselDo not be confused by sheetfed printing and the printing process in general. Dealing with a sheet fed printer is pretty easy and anyone with the right understanding should be able to glide through the process with little problems. If you think though that you are lacking in some sheetfed ...
Views: 1459 - Making Public Relations Work for Your Business - by Submitted on Aug 21, 2009 from Geoff FickeThe magic word that every consumer loves to hear more than any other is, FREE! Sales promotions offering a free sample or product inducement are always exceedingly popular. Human nature being what it is, the opportunity to obtain something of perceived value for nothing is usually very ...
Views: 1457(1 vote) - Brevard County Public Defender Candidate IN the Mardi Gras Parade - by Submitted on Mar 24, 2012 from Ken RhodenDuring the past year I and my crew of volunteers have participated in a number of parades here in the community. As a Brevard County Public Defender candidate I am out and about in the area participating in events, volunteering, speaking, and meeting people. The Mardi Gras Parade this year ...
Views: 1453 - Advertising, Marketing and PR: What's the Difference? - by Submitted on Nov 03, 2009 from Carma SpenceSure, They Are Related ... But Each Serves a Different Function You hear the terms "marketing," "public relations" and "advertising" talked about all the time. But, they seem to mean the same thing sometimes ... it can be very confusing, especially for small or solo-businesses owner. So, in ...
Views: 1452(2 votes) - Internet Marketing and PR Strategies – The Invisible Business - by Submitted on May 19, 2010 from Don McCauleyWay back in the day, I had a client who owned a transmission shop in a city of 100,000 people. His transmission shop was named 'AAA Transmission'. He chose this name because this would be the first listing in the yellow pages when someone searched for 'transmission' (yellow page optimization was ...
Views: 1451(1 vote) - Media Begets Media - by Submitted on Sep 03, 2015 from Christina DavesIf you are like most small businesses today, you’re probably handling your own PR. Very few of small businesses have the budget to hire a publicist to do it for them. I share many tips on how to do this effectively. But what do you do when do get media exposure? It’s imperative that you be ...
Views: 1449 - A simple Guide to Saving money when Buying a Small Digital Camera - by Submitted on Apr 22, 2011 from Tom HawkinsAs a Professional photographer I get asked very often “I want to buy a new small camera which one is the best to buy?” There is no absolute correct answer but I can outline in guide below some considerations that will help you with your choice and purchase and hopefully save you some money ...
Views: 1441 - The 30 Day Lifestyle Diet - by Submitted on Aug 30, 2009 from Barbara Wayman"Choose the life that is most useful, and habit will make it the most agreeable." --Sir Francis Bacon Nowadays diets tend to have a bad name. Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby ...
Views: 1439(3 votes) - Media Training: Avoiding the Evasive Answer - by Submitted on Apr 02, 2009 from David SnellOne of the most important things you can do to ensure your success in media interviews is to answer the reporter’s questions directly. And the way to do that is to have in mind a question answering model. More on the model later, first, the teachable minute. Treasury Secretary Timothy ...
Views: 1436(2 votes) - Bully, and the MPAA PR Dilemma - by Submitted on Apr 11, 2012 from Anthony Mora“Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America ...
Views: 1431 - You're at the Front of the Queue...Now What? - by Submitted on May 26, 2009 from John WylieIn a somewhat crowded marketplace how do you get noticed? What do the following companies have in common? 1. Asa Candler did it for Coca -Cola. In 1887 he bought the formula for Coca-Cola from its inventor John Pemberton and several other share-holders for $2,300. The success of Coca-Cola was ...
Views: 1431(1 vote) - Get Yourself Promoted Within a Company - by Submitted on Aug 08, 2012 from Ralph GomezIf you started out at a promising job and it seems as if that job has grown stagnant to a certain extent, it is time for you to look for some tips that will help you to improve your standing and increase what you are able to do within the business. To be certain, there are things that can be ...
Views: 1425 - How to Get on TODAY Show - by Submitted on May 20, 2016 from Christina DavesChristina: Hey Everybody. Welcome to this week’s edition of “Get Seen Be Heard.” We are in for a really, really special treat. We have with us, my friend, Tammi Leader Fuller, who has been in the television industry for 35 years. I’m going to let her share her resume with you. ...
Views: 1425 - Luxurious and relaxed driving experience in Philippines - by Submitted on Apr 09, 2012 from George MathewPhilippines is one of the largest economy and its exports consist of transport equipment too along with many other products likes garments, petroleum, electronic, semi-conductors etc. Automobiles Industry began in Philippines with the introduction of American-made cars sometime in the era of 50s ...
Views: 1423 - Marketers Should Not Ignore the She-Conomy: Women Make Key Buying Decisions at Home and at Work - by Submitted on Jul 14, 2010 from Marsha FriedmanI have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I've not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we'd never ...
Views: 1422 - We Can Teach You How To Speak And Read A Foreign Language In 6 Months - by Submitted on Feb 25, 2011 from Dan ThompsonHow YOU could speak any foreign language fluently in -less than six months- even if you have failed before or don't believe you can! February 22, 2011 From the desk of David Fisher, author of How To Learn Any Language... on your own, as quickly and easily as possible. Dear ...
Views: 1410(1 vote) - Common Misconceptions About Solar Panels - by Submitted on Feb 17, 2012 from Martin BreemanIt makes sense to consider all your options when thinking about solar panels, and there is much information freely available to ensure you’re fully informed of the pros and cons. However, there are also many misconceptions out there, so it’s very easy to get confused about this type of ‘green’ ...
Views: 1409 - Forum publicity – Helpful for online business professionals! - by Submitted on Jun 01, 2012 from Alured poelmanThere is no doubt that Forum publicity has been found to be very helpful for the businessmen, these days. Read on to know more.. Presently, there are a number of businessmen using Forum publicity for the promotion of their business on internet. They are using business forum as a marketing ...
Views: 1408 - Publicity I didn’t Pay For, It Paid Me. - by Submitted on May 18, 2010 from Daniel MerrickSo everywhere there was a new sales pitch coming at me, pay for my expert advice and I will get you the press you so desperately desire. We all have heard these promises, heard the sales pitch, and have gasped at the five grand retainers. In fact, I even charge one to those who wish to pay it. ...
Views: 1407(1 vote) - “BeSimply…Supporting Artisans” on this time of the year sing JOY to the WORLD. - by Submitted on Dec 14, 2010 from Suzanne ToroTake a deep breath and a brief pause. As the breath begins to travel through you, consider supporting Artists that create with their heart and soul; that is what Suzanne Toro is doing and wants everybody to spread the love and support to your communities of artists. Suzanne set up a special ...
Views: 1406 - Business stationary for all businesses - by Submitted on Apr 17, 2012 from Richard MorsenEmploying a professional digital printing service for printing of business documents, business stationary and other promotional materials has become a need of the hour today. When a business is started then it requires some sort of uniformity in terms of business stationary, promotional ...
Views: 1404 - What you must do for Forum publicity? - by Submitted on May 10, 2012 from Alured poelmanAs far as forums are concerned, it is a place where common public meet and converse on different subject matters. With the help of these forums, people can easily share their ideas and experiences with some experts with great ease. These are the mediums having several resemblances with a radio ...
Views: 1403 - Lok Sabha Elections 2019 Dates, Details, Predictions And Results - by Submitted on May 23, 2018 from Resma JainIndia is a Democratic country, every person has a right to vote for their favorite leader. Ever person above 18 years has this right to vote, given by the Article 326 in our Constitution. The country’s policy of the government is of the people, by the people, and for the people. The Lok Sabha ...
Views: 1402(1 vote) - 5 Famous Movie Sets In Mumbai Film City - by Submitted on Mar 22, 2018 from Sunil MfctThe sets and locations at Filmcity are extremely versatile. From recreating overseas locations to recreating the charm of old-world architecture, the studio has shown it all. We bring you a top 5 famous movie sets that were made in film city. BAJI RAO MASTANI The Sanjay Leela ...
Views: 1400 - Why Keeping Up With the Joneses Can Be Detrimental to Your Business - by Submitted on Sep 16, 2010 from J. Mariah BrownMonitoring the strategies and tactics utilized by your competitors is necessary in the process of developing your company’s unique strategy. Evaluation of competitors can help your company stay abreast of various industry trends, which can help you meet your customers at the point of need. ...
Views: 1400(1 vote) - Blogging -- Four Pros and Four Cons - by Submitted on Jan 10, 2010 from Barbara WaymanIt’s 2010 and blogging is no longer a hot new marketing tactic. Yet I’m hearing from entrepreneurs are still unsure if blogging is worth their time. While blogging can be a powerful way to build brand awareness and share of voice, it also has some major drawbacks. Here are some pros and cons ...
Views: 1399(2 votes) - Novel Writing Software, We Can Show You How To Do It! - by Submitted on Feb 25, 2011 from Dan ThompsonAre You A Slave To Time? Got Writer’s Block? You Need NewNovelist 2.0! You’ve got great ideas. Your characters are in your head. You know how you want the ending to be. You’re a GREAT writer… …. so why are you still staring at a blank computer screen or sheet of paper? If you’ve ever ...
Views: 1394(1 vote) - How To Create a Niche Market For Your Business - by Submitted on Sep 10, 2010 from Anthony MoraIt’s tempting to think that your product is perfect for… everyone. Now, there is a broad market sector. Generally when a company markets to everyone it’s listened to by no one. Not only that, if you want to market to everyone, that means your marketing has to be everywhere, which generally ...
Views: 1392 - Personal Branding - How to Get The Most Out of Your Profile - by Submitted on Feb 19, 2011 from The Results CoachMost of us have a difficult time writing about “us”. We like to be subtle, shy, unassuming and humble but each of those things don’t find with self-promotion; square peg, round hole. If you want to make the most of your online profiles for branding then you have to learn to “speak up” with ...
Views: 1392 - Easy Guide in Choosing a Beauty PR Firm - by Submitted on Sep 06, 2011 from Lauren PettersmithThe number of public relations firm in the industry today become overly saturated. PR firms are everywhere, and finding the right PR firm for your business is somewhat a question that is hard to answer. It feels like the process of sorting out quality PR firms is an overwhelming process. ...
Views: 1391(1 vote) - Hiring Professional Keynote Speakers - by Submitted on Apr 17, 2009 from Sarah JoseIn any meeting the keynote address forms the most important part of the agenda. The keynote can definitely add to the overall effect of a meeting. The address should be interesting, entertaining and should cover all the important points that are going to be a part of the whole meting. If it is ...
Views: 1390(2 votes) - ***How To Create A Winning Social Networking Profile - by Submitted on Oct 30, 2008 from Nancy MarmolejoYour social networking profile will prove an old adage: first impressions are lasting impressions. Your profile page is often the first big impression you make on your contacts and will give them an overview of whether you’re worth the effort to befriend. Of course you have other opportunities ...
Views: 1388(2 votes) - Defining Your PR Goals - by Submitted on Feb 16, 2011 from Anthony MoraDefining Your PR Goals By Anthony Mora Synopsis: Launching a PR campaign can be an exciting process. In fact if it’s not an exciting process you’re approaching it the wrong way. But don’t get lost in the process. People can get so wrapped up in the launch and the campaign that they ...
Views: 1383 - Talking to the Media: Who’s Afraid of the Big Bad Wolf? - by Submitted on Aug 11, 2009 from Karla Jo HelmsTalking to the media can be daunting – and is for many people. I have often wondered about this. I see my clients in awe of being able to speak to the media. It is almost of the same ilk as public speaking I guess. Maybe it is because a media person can rip you apart or set you on a pedestal ...
Views: 1383(2 votes)