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Articles from Paulette Ensign | Selfgrowth.com
- The Magic of Using Booklets for Tradeshow Giveaways - by Submitted on Sep 12, 2013 from Paulette EnsignCandy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a ...
Views: 1145 - Hot Booklet Topics to Write About - by Submitted on Sep 12, 2013 from Paulette EnsignFood, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place ...
Views: 1504 - Simple Steps to Partnering with Companies to Increase Your Client Base - by Submitted on Sep 12, 2013 from Paulette EnsignWouldn't you love a simple formula for easily growing your small business? This could be just what you are looking for: 1. Create a how-to information product reflecting your expertise. 2. Sell or license many copies of the product to a large company. 3. Guide the company toward using your ...
Views: 1016 - Feels So Good - by Submitted on Nov 16, 2007 from Paulette EnsignHow do your buyers feel when they've read your booklet or other information product? It may be something you've never actually considered until this moment. If so, you're not alone. After all, you've labored to get all that wisdom whittled down to a booklet, feeling like you've left out tons of ...
Views: 1054 - Booklets, M & M's, And The Right Moment - by Submitted on Nov 15, 2007 from Paulette EnsignTips booklets have long been recommended as promotional items, to be imprinted with a company's name and logo, and handed out at trade shows from their booth, among many other applications for these booklets. Candy is also something that has frequently been seen as giveaways at trade show ...
Views: 1293 - It's All Been Said - by Submitted on Nov 14, 2007 from Paulette EnsignDo you really believe you having nothing more to say about your area of expertise, that it’s all been said by others? And said better than you could possibly say? There may be similarities in your perspective with that of other people. Looking further into your work, the odds are high that you ...
Views: 1085 - Reality Is ... - by Submitted on May 02, 2007 from Paulette Ensign...like beauty. It's in the eye of the beholder. This article is prompted by a recent comment from a publishing colleague - someone I and others hold in high regard, who is bright, articulate, and well-schooled in the traditional publishing industry. The colleague has a perspective about what a ...
Views: 1096 - 7 Simple Ways of Driving Traffic to Your Site Using One E-Published Tips Booklet - by Submitted on Jan 10, 2005 from Paulette EnsignI am not a web designer or search engine optimizer, nor do I play one on TV. However, I do know that the driving force in bringing qualified traffic to your web site is dynamic high value content. That means compelling, interesting, approachable, and immediately useful information, especially ...
Views: 1333(1 vote) - 10 Steps to Getting Paid for Your Marketing Materials - by Submitted on Jul 13, 2004 from Paulette EnsignHow many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, ...
Views: 1499 - 15 Questions to Instantly Help You Write a Tips Booklet - by Submitted on Jan 30, 2004 from Paulette EnsignEveryone has something they want the world to know. A tips booklet is a great way to do that, creating author status and a marketing tool for yourself in the process. You may have considered writing a book. Many people entertain that possibility. Fewer have actually followed through once ...
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