With the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. This landscape is ripe for good stories creating great opportunities for clean tech PR specialists.
In evaluating clean tech PR firms or ... Views: 514
As environmental crises loom ever closer, environmental consulting pr becomes an increasingly important line of work. Environmental consulting firms today act as safeguards of our planet’s survival by ensuring that companies comply with essential environmental regulations. But here’s the ... Views: 513
The green energy industry is at a critical juncture. On the one hand you have a myriad of U.S. and international incentives helping to drive industry growth, including investment and production tax credits , carbon taxes, greenhouse gas cap and trade legislation, and loan guarantees. On the ... Views: 507
Public relations agencies come in all sizes, shapes and flavors… So when considering a firm, you should weigh all of the variables before choosing from the myriad of public relations agencies you’re likely to find.
Let’s take a look at some of kinds of public relations agencies you’ll ... Views: 506
Hedge fund managers have long been known for secrecy and a desire to shun the spotlight. However, the business has become highly competitive and many hedge fund operators are coming to the realization that they need an advantage and perhaps that’s where hedge fund PR comes in…
What good is ... Views: 503
With the stock market performing well and the financial reform bill behind us, financial services firms are once again increasing their marketing communications budgets – much to the delight of Public Relations Companies/Agencies everywhere.
Why? A couple of reasons. First, they need to ... Views: 501
Demand for energy storage is being simultaneously stimulated and quashed. On the one hand, proliferation of renewable energy sources, the emergence of the smart grid, and the development of hybrid vehicles call for the constant development of new energy storage technologies. On the other hand, ... Views: 500
The human race as walked a precarious line ever since the dawn of the industrial revolution. Ever since trains needed steam to run, humans have be perennially searching for a better and more efficient means of energy generation. Scientists have been struggling with this dilemma for many years. ... Views: 499
Environmental public relations have emerged as a critical corporate function. Today, all enterprises – large and small -- must consider the environmental issues in their communication processes owing to the impact that these issues have in each community, involving public opinion, prompting ... Views: 498
These days, it’s cool to be green. While this is great for the environment, it makes it tricky to design a Green IT PR campaign that truly distinguishes any single Green IT firm within a crowd of tree-huggers. There is however, one Green IT PR strategy that never seems to fail. And that’s ... Views: 498
Management consulting firms, like many other businesses, can reap dividends from a strategic approach to public relations. This holds true for all types of firms.
Small firms: When you’re a small fish in a big pond, differentiation is key – as is demonstrating that small size doesn’t mean ... Views: 494
These days, times are tough. People have trouble making their mortgage and car payments at the end of each and every month. Many working class, lower income, and middle class stay at home parents have had to get a second, or even a third job in some extreme circumstances to be able to just ... Views: 490
With the stock market roiling around these days, issues still remain about the nation’s financial services organizations. In addition, the financial reform bill continues to wend its way through Congress and how it all turns out remains a question.
Where do things stand from a credibility ... Views: 490
Every day a number of resumes cross my desk from young hopefuls seeking a career in PR, particularly PR New York as this town is deemed to the capital of the trade. What does it take to make it at a PR New York firm? The ability to multitask at the speed of sound and the willingness to take on ... Views: 488
If a random person on the street of any major metropolitan city in the United States of America and is pressed for their favorite lawyer joke, it may take them a few seconds to come up with one. This is of course not for a lack of trying, or because they can’t think of one, but instead, it is ... Views: 486
Recent changes in public health care policy, have brought many long simmering tensions to light. For far too long, the rich have had unfiltered access to top quality healthcare while poorer individuals and families have to forgo treatments early one in a misguided attempt to save money in the ... Views: 485
In these dark economic days, financial services providers are faced with some serious problems. They are faced with the difficult taks of asking for the publics trust after almost bringing the world economy to its kness. A second Great Depression was nearly avoid through intense government ... Views: 484
These days, college graduates have a multitude of options when choosing a career. More often than not, young upstarts want to have good benefits, a steady salary, and room to move up the corporate ladder. With these fundamentals securely in place, anything is possible and the sky is most ... Views: 484
It appears that the Public Relations New York scene has survived the economic downturn and is poised for a recovery following a period of contraction, layoffs and budgetary cutbacks as a result of clients retrenching. The industry has proven itself to be fairly resilient. Here’s why… ... Views: 477
Now is a time for considerable change for the human race. Things are a foot that not necessarily threaten the way of life currently enjoyed by millions of people, but perhaps are percolating with the possibility of drastically altering the way individuals from all walks of life interact with ... Views: 477
The demand for qualified healthcare public relations pros continues to outpace all occupations and is expected to continue to do so well into the future, according to many experts. Why? The demand for good healthcare public relations personnel will increase because of the need to keep the public ... Views: 475
The past three years have been exceptionally difficult for the economy of the United States of America. The financial collapse of 2008 has proven itself to be a nasty thorn in the side of the American economy, the effects of which are still being felt to this very day. No other event has had ... Views: 473
Law firms like any other service cannot quite get the same type or amount of publicity as say a product manufacturer. At Makovsky + Company, we understand this very well, as we are in the service sector. How we mange our image and get media exposure is a complex amalgamation of marketing and ... Views: 472
The adoption of financial services social media may be getting a boost as FINRA recently released its long-awaited update on its usage. Some of the highlights include the fact that broker-dealers don’t have to track every message sent through social media -- only ones that relate to business ... Views: 472
The global near meltdown of the world economy has a considerable effect on how private investors spend their money. Private investors want to ensure that they have a reasonable chance of a decent return on their investment; otherwise there is no point to investing it, if money is tight. In the ... Views: 470
Great news for law firm PR professionals and those considering the specialty – a report recently posted online say that salaries for professionals in that field are on the rise!
There’s actually a lot of information online about law firm PR. Let us take a brief inventory to see if it ... Views: 470
To me, law firm PR seems like one of the most challenging and interesting specialties one can pursue in the field of public relations. For example, an in-house consultant may be responsible for communicating the details of sensitive legal matters to the press. The press and public may be anxious ... Views: 464
Prior to the 2008 financial collapse, times were very good. Investors were willing to take risks and had the general perception that it really was the best of times and certainly not the worst of times. Flush with confidence, private investors were more than willing to go out on a limb in ... Views: 464
Having an energy efficiency PR strategy is something that many companies attempt, yet few do so effectively. Do not be one of those firms. In fact, having a bad energy efficiency PR campaign may inflict more harm then good, negating it’s value and wasting precious company resources.
To have ... Views: 463
It should come as no surprise that New York City, a hot spot for so many industries, is leading the way in the ever-changing PR landscape. Let’s take a look at some of the shifts that are occurring within the world of New York City public relations.
First, New York City public relations ... Views: 463
Law firm public relations should promote relevant firm news, such as partner announcements, noteworthy clients, case accomplishments and, of course, the firm’s intellectual capital. But what about if your law firm isn’t general practice, and has a specialty or many specialties? If you are ... Views: 460
What makes for a top PR firm? One could look at rankings by billings. Certainly a tried and true barometer. One could also do a quick check on what firms are the largest in the industry by asking a few business friends. Again, another way of accomplishing the task of identifying one of the ... Views: 460
Effective high tech public relations is still all about making connections. Key targets include customers and potential customers; reporters; influential bloggers; industry and investment analysts; government officials, among others.
Today’s audiences are more mobile than ever before in ... Views: 459
Very often, advertising and public relations are confused. Yes, it is true that the two practices have something in common. They both have the ultimate goal of getting the brand or firm’s name out to the public in a positive way. However Law Firm public relations seems to be a lot more credible ... Views: 458
The green energy industry is at a critical juncture. On the one hand you have a myriad of incentives helping to drive industry growth, including investment and production tax credits, carbon taxes, greenhouse gas cap and trade legislation, loan guarantees and economic stimulus packages. On the ... Views: 457
High tech PR is about establishing a dialogue. Two way communications between a company and various constituents. A well-orchestrated high tech PR program will enable your company to establish connections and remain engaged with your market and customer base. More than being a participant, ... Views: 457
Having an environmentally friendly firm, is something that has become very popular. The media has swooned over companies taking initiatives and making substantial changes to their business models, so not doing anything is simply lost publicity. You may be in either one of two positions right ... Views: 456
High tech PR lets companies go where the customer is - physically, mentally, strategically, and financially. An educational news article on the benefits of a certain supply chain solution lets the customer become knowledgeable on their own noninvasive terms. By giving them access to data when ... Views: 451
In the modern world of business, companies are often going for the jugular, so to speak, of competing firms in the same field in order to try and convince consumers, as well as the public at large, that they are the only logical choice in their particular field. This is the case in every ... Views: 449
I wanted to write about the public relations NYC scene so I decided to conduct a simple search via Google using the words: public relations NYC. In 0.69 seconds, according to the Googlemeter (I made that up, by the way), I had about 63,200,000 results… Wow, I thought, a simple search using the ... Views: 449
The current age is the most modern and by far the most technologically advanced civilization the world has ever known. The things that scientists can do today with a few clicks of a button would be considered voodoo or witchcraft in previous centuries and would have likely been burned at the ... Views: 448
A day doesn’t pass when some company or another is touting some breakthrough technology. It’s no wonder that the media dedicated to covering the world of technology has become jaded and cynical. This is story that has become all too familiar to those engaged in the practice of technology PR. ... Views: 448
When it comes to environmental consulting public relations, the biggest obstacle is actually having people pay attention and act upon your message. You can pour all the money and resources in the world into your environmental consulting public relations campaign, but if your message is not ... Views: 447
In today’s ever changing world, the rise of the cyber criminal has been a somewhat unexpected after effect that followed the rise of the influence of the internet in modern society. Sometimes, people put blinders on and tend to only focus on the positive aspects of a particular advancement in ... Views: 446
In today’s highly uncertain economic and fiscal climate, one thing is for certain: people who are having trouble making ends meet at the end of each and every month do not suffer fools gladly. In fact, quite the opposite happens to be true. Lower income individuals will do everything they can to ... Views: 445
It’s no secret that financial services professionals can benefit greatly from a smart and strategic approach to public relations. But it’s also worth noting that companies specializing in financial technology public relations can benefit from the same thing.
Often, financial technology ... Views: 445
Hedge fund PR programs can be a great way to attract new investors and increase assets under management, something that can result from simply being more accessible to the media. Fund managers can offer the media valuable information and insights on the state of the market. They can also ... Views: 444
The rise of crime has prevalent throughout all aspects of society. But one of the more troubling developments that accompany this data is the rise of internet crime. Internet criminals have been scouring every single corner of the web searching for angle that will allow them to take advantage of ... Views: 444
Social media has gone corporate and is being utilized by various companies and organizations in many differentiating industries every day. Financial institutions and players in the financial services industry are no exception. When developing financial social media strategies, there are some ... Views: 442
A common misconception around Hedge Fund managers is that Hedge fund public relations are irrelevant and unnecessary. They in fact, are wrong. Hedge fund public relations are especially important because hedge funds are not allowed to advertise or market their firms until a potential investor ... Views: 442