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Articles from Lisa Mininni | Selfgrowth.com
- Get More Leads When You Speak - by Submitted on Jun 28, 2014 from Lisa MininniPicture this: You just made the decision to add speaking to your marketing mix so you get in front of your ideal prospects. You land your first gig. You are thrilled because you have your first real shot at getting in front of a room filled with your ideal prospects. So, you work for hours ...
Views: 1371 - Have You Made This Major Leadership Mistake? - by Submitted on Jun 28, 2014 from Lisa MininniBeing a leader isn’t always easy. A big part of successfully growing your business depends on motivating others in the most optimal way. Whether you have a team of employees, are coaching others, or are leading a committee, it can be a mystery on the best ways to inspire others to get the job ...
Views: 1326 - Hope for the Holidays - by Submitted on Dec 02, 2008 from Lisa MininniWriting about hope in the wake of recession announcements, job losses, and business failures seems counterintuitive. All this negative news calls on emotions of fear not hope. Yet when we hold on to fear, it keeps us in our immediate, short-term thinking. Fear not only stops you from ...
Views: 784 - How Autoresponders Can Help You Keep Up and Keep In Touch With Your Prospects - by Submitted on Jan 22, 2012 from Lisa MininniIf you’re trying to respond to every single customer by yourself or not keeping in touch with your prospects, you may want to review your internal processes to include autoresponders. An autoresponder is a type of program that automatically answers emails that are sent to it. At some point ...
Views: 1037 - How is What You’re Doing Getting You Closer To Your Goals? - by Submitted on Dec 08, 2011 from Lisa MininniOver and over again, I’ve seen how business owners try tactics that are costing them not only the ability to get new clients (and the money that goes along with it) but their reputation. Often times, they don’t realize that they are even making mistakes. They believe that they are just working ...
Views: 892 - How is Your Lead Generation System Working for You? - by Submitted on Jan 17, 2013 from Lisa MininniThe goal of any business owner is to grow a profitable business. In order to do this efficiently, you need to build systems. It’s not a collection of systems you need to build, but systems that work together. One such system is a Lead Generation System. While Lead Generation has been around ...
Views: 1307 - How Psychographics Strengthen Your Small Business Marketing - by Submitted on Oct 28, 2011 from Lisa MininniWhether you’re starting up your business or have been in business a while, you must be exact to attract your ideal clients. However, when the going gets rough small business owners cast a wide net hoping to pull in someone. They quickly become disappointed when their prospect pipeline dries ...
Views: 1681 - How to Boost Your Productivity - by Submitted on Jan 25, 2015 from Lisa MininniHave you ever wondered why you perform better with some work activities and yet procrastinate on others? When your business is rapidly growing, it can be challenging to keep yourself and even your team consistently motivated. Generic organizing techniques might work for a while, but they ...
Views: 1195 - How to Create a Business and Life You Love - by Submitted on May 20, 2015 from Lisa MininniThere are many advantages to becoming an entrepreneur. I asked accomplished entrepreneurs why they started their own business. They often reply that they saw a need, they had a vision, or they wanted to be their own boss to have more freedom in their life. Entrepreneurship is supposed to ...
Views: 1195 - How to Create Multiple Income Streams - by Submitted on Nov 20, 2013 from Lisa MininniSuccessful business owners understand one very important thing: multiple income streams are not a luxury, they are a necessity. [Tweet This.] When I had a chat with a client who has very profitable business, we evaluated his profitability factors. He realized that the majority of his income was ...
Views: 1331 - How to Get Good Buzz - by Submitted on Oct 04, 2012 from Lisa MininniHow do you get good buzz? It’s not what you might think so before you start sharing your formulas, let me explain. What I mean is - how can you get good word-of-mouth and social media buzz? A common frustration that my brand new small business clients have is how to put all of their ...
Views: 1327 - How to Grow Your Business by Bumping Up Your Sphere of Influence - by Submitted on Oct 18, 2012 from Lisa MininniIn last week’s blog, I wrote about important prospect-to-client conversion tips. In it, I outlined what happens when you make the mistake of asking someone to do business with you before you’ve developed a relationship with them. Getting the “yes” answer to your proposal often requires more ...
Views: 1218 - How to Hire Awesomeness: The Right Person for the Right Job the First Time - by Submitted on Mar 22, 2015 from Lisa MininniAs your business moves from the start up to the second stage, you will find your business can only grow if you leverage yourself. That means you may need to add to your team. Yet, hiring someone is one of the more tricky aspects of running a business. According to Forbes magazine, almost 46% ...
Views: 1851 - How to Make a Great Impression in the First Five Seconds - by Submitted on May 26, 2015 from Lisa MininniOn average you have a total of five seconds to make a good impression when you meet individuals. Consider how quickly that five seconds goes by especially when you’re talking to a new prospect, on an interview, or meeting your date for the first time! Talk about pressure! Would having a ...
Views: 1990 - How to Make a Shift From Where You Are to Where You Want to Be - by Submitted on Sep 27, 2012 from Lisa MininniWhether you have always thought of starting a business, just started one, or have had one a while, there is one principle that is essential to any small business owner’s success. Without it, you’ll get sidetracked and wonder why things are going awry. When you practice this principle each ...
Views: 1282 - How to Turn a Breakdown into a Breakthrough - by Submitted on Nov 18, 2013 from Lisa MininniNo matter how beautifully executed a plan, there are bound to be things that just don’t happen quite how you envisioned. Not so long ago, I implemented a brand new webinar. A few hours prior to the webinar, we discovered the technology was not going to work as planned. Just prior to the ...
Views: 1416 - How to Use this One Handy Piece of Marketing Real Estate to Get More Clients - by Submitted on Feb 24, 2012 from Lisa MininniThere is one piece of handy marketing real estate that you may have forgotten about that can easily attract more clients. It’s something you look at every single day. It’s that space right below your email signature. When this space is used in the most optimal way, you will entice your ...
Views: 952 - Keeping in Touch Is More Important Than You Think - by Submitted on Oct 09, 2011 from Lisa MininniWith just 4% of people willing to do business with you the very first time they hear about you, keeping in touch with your prospects is more important than ever. The other 96% will do business with you only when trust has been established. Yet, business owners continue to work hard at talking ...
Views: 1115 - Lead Your Team to Victory with This Catchy Strategy - by Submitted on Nov 14, 2013 from Lisa MininniIn baseball, there are special rules called ground rules. Ground rules are particular to each park in which the game is played. In baseball, each park is different relative to its positioning of fences, dugouts, railings, and other infrastructures. So rules are defined to handle situations ...
Views: 1403 - Momentum, Relationships And Reciprocity - by Submitted on Sep 22, 2008 from Lisa MininniBefore you attend your next networking event, start thinking like a successful business owner. When I have chatted with successful entrepreneurs who earned in the millions, they share stories about their relationships they have with other successful people. What relationships do you have? ...
Views: 749 - Navigating a Bad Review - by Submitted on Nov 19, 2008 from Lisa MininniIt’s that time of year again for your annual performance review but the timing couldn’t be worse. You just lost one of the biggest clients the firm had to the tune of $1 million in sales annually. Although you had your performance review meeting scheduled with the boss a week ago, you just ...
Views: 1036 - New Year's Resolutions that Stick - by Submitted on Nov 19, 2008 from Lisa MininniIn a recent poll conducted by General Nutrition Centers, Quicken, and others show that more than 50% of Americans vow to appreciate loved ones and spend more time with family and friends this year. But how do you actually sustain those New Year’s Resolutions? Declare It Most resolutions fail ...
Views: 927 - Not So Different After All: Social Online and Face-to-Face Networking - by Submitted on Jan 21, 2011 from Lisa MininniIf you’ve been feeling that social media networking is invasive or a waste of time, you’re not alone. The ability to reach many people inexpensively has become popular especially with small business owners, some of them brand new entrepreneurs. With so many people trying to navigate this ...
Views: 971 - One K.I.T. System Does Not Fit All - by Submitted on Nov 19, 2013 from Lisa MininniHave you ever attended a meeting, bonded with someone you could refer business to but didn’t have a need for their services? Then, you found yourself on their list receiving weekly information from them that provided no value to you. One of the major mistakes businesses make is create an ...
Views: 1297 - One Major Factor That Goes Into Building a Business Model that Works - by Submitted on Sep 06, 2011 from Lisa MininniYour business model describes how your business creates, captures, and delivers value. There are key ingredients that go into its development, including purpose, offerings, strategies, infrastructure, organizational structures, and operational processes and policies. While there are many ...
Views: 1076 - One Simple Tip to Instantly Get the Most from Every Business Meeting - by Submitted on Jan 30, 2015 from Lisa MininniClients are curious about how I manage to get so much done. They ask how I manage my continuously growing business, travel to speak at association summits and free time for the important people in my life. Before you assume I have a magic wand in my back pocket, I have a number of ...
Views: 1363 - Partner for Profit and Progress - by Submitted on Nov 10, 2014 from Lisa MininniAre you using partnerships to attract clients and market your business? At The Excellerate Success Institute, we have found creating partnerships extremely helpful in spreading the word to entrepreneurs all over the world on our mentorship programs as well as empowerment and performance ...
Views: 1143 - Remove Your Invisible Barrier to Attract More Clients - by Submitted on Aug 26, 2011 from Lisa MininniWhen visiting my parents one bright sunny weekend, I noticed that my mother had a beautiful plant with purple flowers resting on her window sill. As I was admiring her plant, a hummingbird approached the window desperately trying to reach these flowers. He must have tried three or four times ...
Views: 1097 - Rev Up Your Speaking with Your Million-Dollar Signature Story - by Submitted on Jan 11, 2011 from Lisa MininniOne of the best things to draw in new clients, quickly establish credibility, and create massive momentum and exposure in your business is speaking. Whether you organize your own workshops on a regular basis or get booked to speak in front of groups or associations, it works well to ...
Views: 1176 - Say Yes to Success - by Submitted on Sep 23, 2011 from Lisa MininniHave you ever been really excited about where you're taking your business and could just feel and taste success, but at the same time were wondering, "Gee, do I have what it takes to make this happen?" I remember those early start-up years wondering if success was possible. When I decided ...
Views: 1126 - Score More Clients With Candence - by Submitted on Nov 15, 2013 from Lisa MininniHave you ever been absolutely mesmerized by the rhythmic nature of a drum line? If you have, there is that defining moment when the drum line comes together to create an amazing show leaving the audience captivated by their cadence. As a business owner, it is important to captivate your ...
Views: 1342 - So Exactly How Does a Systems Approach Work for Small Business Owners? - by Submitted on Oct 20, 2011 from Lisa MininniWhen you adopt a systems mindset, you begin to look at how one area of your business affects the other areas simultaneously. So what’s this systems mindset and how does it work, you ask? According to the INCOSE Systems Engineering Handbook, a systems thinker “knows how systems fit into the ...
Views: 1139 - Systems Create Freedom But A Systems Approach Attracts More Clients - by Submitted on Mar 22, 2012 from Lisa MininniOne of the ways to make sure you have a thriving practice is to always market. The best way to do that is to systematize your marketing mix, so it runs on autopilot. I have a reputation not only for systematizing but am also known for teaching a systems approach. While I’ve seen others talk ...
Views: 1079 - Systems Thinking is a State of Mind - by Submitted on Mar 23, 2012 from Lisa MininniWe can agree that when systems are broken, they can be our biggest frustrations. If your computer system has ever crashed, then you know what I’m talking about. Just one day without email and you wonder how work ever got done. Without systems or limited systems, you are likely working much ...
Views: 952 - The "AND" Option - by Submitted on Aug 22, 2011 from Lisa MininniHave you ever been stifled when choosing between two options? Every time you tried to weigh the pros and cons, you came to an impasse? What if you took a different approach? Instead of looking at a right-or-wrong, this-or-that, all-or-nothing approach, you could asked yourself, “What is the ...
Views: 1139 - The Best Kept Secret Factor to Closing A Sale - by Submitted on Apr 06, 2012 from Lisa MininniIt is said that we are all selling something. We may be selling an idea, a product, or a service. The question is: What are the underlying factors causing people to buy? This is where a lot of people will point to a host of tools and fancy techniques. Yet, there is an easy almost simplistic ...
Views: 1281 - The Biggest Mistake When Hiring Internally - by Submitted on Mar 29, 2015 from Lisa MininniHave you ever wondered why you can be completely energized one day and completely drained on another day? There are certain activities in your environment that will energize you and certain other activities that will drain you. The reason you’re energized (or not) is tied directly to your ...
Views: 1786 - The Key to Being a Resilient Entrepreneur - by Submitted on Apr 19, 2015 from Lisa MininniAs I was catching up on my reading with Inc. Magazine, I noticed a familiar quote in the article, 50 Inspiring Quotes on How to Start a Company from Scratch by Contributing Editor, John Brandon. "8. The problem is that many entrepreneurs start with good intentions to create a new mindset ...
Views: 1414 - The Secret to A Breakthrough Year - by Submitted on Nov 21, 2014 from Lisa MininniWhen building your business, the fastest way to grow it is to focus your energy on activities that attract clients and bring in cash flow. Yet, you may often find yourself choosing a certain activity instead of the results-oriented activities you should be working on. Although you may have ...
Views: 1227 - The Social Media Scene Is Not Far Off From Traditional Networking - by Submitted on Apr 13, 2012 from Lisa MininniIf you have been on the receiving end of someone wanting to connect with you on social media just because they wanted to get introduced to someone you were connected with, you might have a jaded sense of the social online networking scene. Unfortunately, if you use this as an excuse not to ...
Views: 987 - Timing Is Everything - by Submitted on Dec 03, 2011 from Lisa MininniTiming is one of the most critical elements of running a successful business. Imagine making every business decision at the most favorable time or creating the right relationship at just the right time. Hallmark is not only the leader in timing, but has mastered how to tap into the ...
Views: 1107 - Use the START Method to Make 2013 Your Best Year Ever - by Submitted on Dec 07, 2012 from Lisa MininniDo you begin the year with good intentions, then fade away because you got sidetracked? You’re not alone. According to a Franklin Covey Survey of 15,000 customers, one third will break their resolutions by the end of January. Nearly 40% surveyed attributed breaking their resolutions to having ...
Views: 1197 - Use Your Biological Hardwiring To Make the Most of Your Holiday Season - by Submitted on Dec 04, 2014 from Lisa MininniI don't know about you, but shopping is not on my list of enjoyable past times. I think I'm one of only a few women on this planet who actually does not like to shop. When I do shop, I go in, get what I need, and get out. Apparently, when it comes to shopping during the holidays, it's ...
Views: 1542 - Using the L Word to Grow Your Small Business - by Submitted on Nov 17, 2011 from Lisa MininniHave you ever asked yourself, “How can I get it all done and get my business to the next level?” This is a common question I get from my new small business clients. In fact, recently, I received an email that read, “How do you manage to keep up with your emails, clients, customers and travel? ...
Views: 896 - What External Thinkers Need to Know About Internal Thinkers - by Submitted on Feb 24, 2012 from Lisa MininniHave you ever thought you closed on a sale only to have it fall apart? Maybe you interacted with others on a project and wondered how the communication could break down so quickly? In either case, you’re left with a big question mark above your head speculating on what went wrong. The ...
Views: 3744 - What Matters More to Motivate Millennials? - by Submitted on May 26, 2015 from Lisa MininniAccording to Pew research, for the first time, the millennial generation, those aged 18- 34, are now the largest segment of the workforce. If you worked with millennials, you might not be surprised to learn that millennials have a reputation for being married to their phone, using them to ...
Views: 1270 - What To Do When Your Business Grows so Fast Your Hair Catches On Fire - by Submitted on Mar 13, 2012 from Lisa MininniThere’s a moment when you reach the tipping point of your business. A tipping point is that split second when something reaches critical mass. It is also seen when the line on the chart starts to shoot upward. Once my clients systematize their marketing, they reach this tipping point ...
Views: 1090 - When Speaking, Add the Bookend Method to Get More Clients - by Submitted on Nov 09, 2012 from Lisa MininniWhen you add speaking to your Marketing MixTM, it catapults you into the one-to-many conversation expanding your level of influence. There are many advantages to speaking, too. As a Speaker, you: • Leverage your business by serving many more people in your area of genius. • Promote your ...
Views: 1060 - When the Mind is Clear, Action is Focused - by Submitted on Oct 08, 2011 from Lisa MininniIn a world of continuous connectivity, creating focus is a challenge for even the most disciplined small business owners. Some studies even suggest that only 20-30% of focused time is spent on priority areas. The news of the day, email, and texts can have you getting sidetracked never ...
Views: 1179 - Why We Love These Systems To Maximize Profitability (And You Should, Too!) - by Submitted on Dec 19, 2014 from Lisa MininniWhen building your business, the fastest way to leverage it is through systems. If you don’t have systems in place, you’ll also miss out on creating maximum profitability for your business. When my students first work with me, they think they have their accounting system in place because they ...
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