History of Accounting
Beyond Luca Pacioli
In 1543, it is believed that the first book on accounting to be published in English was by John Gough. Entitled “Debtor and Creditor”, it was portrayed as “A Profitable Treatyce”.
In 1588, John Mellis of Southwark published a book which ... Views: 1694
Principal Methods of Compensation
In today’s affiliate programmes, it has been found that around eighty percent use revenue sharing or cost per sale (CPS) as the preferred compensation method, whereas nineteen percent use cost per action (CPA), and the remaining one percent of programs use ... Views: 1169
ALTERNATIVE MEDICINE
Overview
Alternative medicine practices may incorporate into their procedures or base themselves on concepts as diverse as traditional medicine, which describes medical knowledge developed over centuries within various societies before the era of modern medicine, or ... Views: 1073
Online Marketing
Article marketing refers to those businesses or individuals who write short articles related to their respective industry or particular taste. In essence, it is a form of advertising.
In recent years, there has been an upsurge in the application of not only e-commerce, ... Views: 1765
Online Marketing: Continued
In recent years, there has been a huge increase in the volume of articles written online with the intent of having them submitted for possible publishing. This can be a very cost effective form of advertising since, invariably, the cost to the author is ... Views: 1768
History: Continued
Since such banking practices were common in Italy, it has been suggested that the Italian words banco rotto, or broken bank, represents the true meaning of the term bankruptcy. Alternatively, some derive the word from the French banque, or table.
Finally, it has been ... Views: 1207
Background
In simple terms, AdSense is a program run by Google in which advertisements are placed on websites. The owners of websites can elect to join this program with the object of adding advertisements in the form of text, images, and even video onto their sites. The whole process is free ... Views: 1461
Background
In simple terms, AdSense is a program run by Google in which advertisements are placed on websites. The owners of websites can elect to join this program with the object of adding advertisements in the form of text, images, and even video onto their sites. The whole process is free ... Views: 1461
How AdSense Works
Part 2
Site Targeted Advertisements
When considering such advertisements, the advertiser decides which page or pages on which to display advertisements, and pays on the basis of cost per mille, or CPM. This is a commonly used method in advertising. This means that the ... Views: 1227
Background
The human body is covered in hair which grows through minute “holes” in the skin, called pores. The sebaceous glands produce oils which lubricate the skin. However, when these glands become overactive, which is quite common in adolescence, they can cause blockages in the pores due ... Views: 1433
Background
Acne vulgaris, more commonly known simply as acne, is a skin disease caused by the alteration of certain formations called pilosebaceous structures. In simple terms, these relate to skin structures consisting of:
Hair follicles, which are that part of the skin that grows hair ... Views: 912
Terminology
The term acne has its roots in the Greek language. Quite simply, it means a skin eruption. In fact, the name acne refers to the occurrence of:
Pustules, which relates to the accumulation of pus in the top layer of the skin, called the epidermis, or beneath the skin in the ... Views: 1108
History: Part 1
When radio stations began broadcasting in the early 1920s, the programs were, to say the least, “explosive.” Such a colourful debut was due to the fact that the first radio stations were funded by radio equipment manufacturers and retailers who made the programs available ... Views: 1935
History: Part 2
The dawn of the 1960’s witnessed the transformation of Advertising into a modern and dynamic phase in which creativity became the watchword. The result was advertisements that left the consumer captivated. The Volkswagen ad campaign contained some eye-catching headlines, such ... Views: 2064
Background
Affiliate marketing is an internet-centred sales technique in which a business rewards one or more of its affiliates for each visitor or customer that is introduced by the affiliate's marketing efforts. It may also be defined as an internet version of the well established sales ... Views: 1347
ALTERNATIVE MEDICINE
Background
Alternative medicine may be defined as “any form of healing procedure that is not classified as that of conventional medicine.” The following represent a selection of methods that would normally be classified as alternative medicine:
Naturopathy. It ... Views: 1666
Marketing
Overview
Article marketing is a form of advertising in which a business or individual may write short articles related to either their particular business or, in the case of an individual, a subject that may be of particular interest to them. In its broadest sense, an article may ... Views: 2298
History of Florida
Archaeological research has uncovered the fact that that Florida had been inhabited for thousands of years, and long before any European settlements had been established. The largest known tribes to originally inhabit the region were known as the Ais (who ranged from ... Views: 1049
Insight
An auction refers to the business of buying and selling goods or services by offering them for sale by way of an initial bid price, then taking bids pursuant of that initial price, and then selling to the highest bidder.
In terms of economics, an auction relates to the exchange of ... Views: 1807
Recent History
During the 1920s and 1930s, there was a huge leap forward in the field of aviation. Noteworthy milestones included Charles Lindbergh’s transatlantic flight in 1927, and Charles Kingsford Smith’s transpacific flight the following year.
Without doubt, the most successful ... Views: 1646
Types
Continued
By Device - A novel way to produce a blog used a Wearable Wireless Webcam. In this way, text, video, and pictures could be incorporated into an online diary. Live data was transmitted to a website using a computer, which could be easily worn, together with an EyeTap device. ... Views: 1203
History
In the ruins of ancient Pompeii and Arabia, messages have been found with an emphasis on commercial and political aspects and themes. The Egyptians used a thick paper-like material called papyrus to create sales slogans and wall posters. This material was also used in various forms ... Views: 2154
History
Concluded
In the time of the American Civil War which occurred between 1861 and 1865, it was common practice for whatever goods and chattels were commandeered by the various armies to be sold at auction. The actual auction process was the responsibility of the most senior officer ... Views: 1055
Geographical Interpretations
Australia
In Australia, all forms of bankruptcy are governed by legislation that is entitled The Bankruptcy Act 1966 (Commonwealth). According to this, the act of becoming bankrupt is only available to individuals. In the case of companies classified as ... Views: 1243
Overview
The concept of Beauty can refer to a particular person, a special place, an object of interest or even the concept of an idea, all of which can provide a perceptual experience related to pleasure, meaning or satisfaction.
The study of beauty is intrinsically a part of aesthetics, ... Views: 1238
Bodybuilding Supplements
Overview
Bodybuilding supplements consist of a number of different substances used by athletes or individuals participating in a variety of physical activities, including weight training. Their purpose is to act as an aid in the building of lean muscle mass or to ... Views: 1129
Brand Management
Types of Brand: Part 2
Brand Equity - When a product has its own brand name, certain benefits will be associated with the product. On the other hand, should the same product not have such a brand name, then the associated benefits will be greatly reduced.
Consider ... Views: 1238
Brand Management
Negative Brand Equity
In the previous discussion on brand equity, one aspect needs consideration. It is this – is it possible for brands to have negative brand equity? Consider now both sides of the conundrum:
From one perspective, brand equity cannot be negative. The ... Views: 1531
History of Florida
Continued
As the pace of settlements steadily increased, there was growing pressure on the US government to remove the Seminole Indians from the lands they had settled on in East Florida since they had been raiding white settlements in the state of Georgia to the north. ... Views: 1885
Air Transport
The most important manufacturers of civil transport aircraft, taken on a worldwide basis, include the following:
Airbus – It is a subsidiary of EADS, a huge European aerospace corporation, and manufactures aircraft on their behalf. Airbus has its base in Toulouse in France, ... Views: 1500
Brand Management
Overview
The application of marketing methods in respect of a particular product, range of products, or a specific brand is commonly referred to as Brand management. Its role is to increase the product's perceived value in the eyes of the customer, and at the same time ... Views: 1747
Brand Management
Types of Brand: Part 1
There are, in fact, many different types of brands each with its own recognisable features. The following characterises the essential features:
A Premium Brand - Compared with other products in the same category, the price is pitched at a premium. ... Views: 1473
Brand Management
Retail Brands
Types of Private Label: Continued
In the case of private label credit cards, it is the name or logo of the retailer coupled with the inherent style of branding that, combined together, give rise to the appeal and marketability of the card. The provision of ... Views: 1401
Types
There is a wide variety in the types of blogs. Such differences may relate to either the subject material of the blog or the manner in which such content is presented or the style in which it is written. Consider the following:
Personal Blogs - This takes the form of a continuously ... Views: 1113
Web 2.0
One of the most widely used applications of Web 2.0 involves the following interactive process:
Information sharing – In essence, it involves one-to-one exchanges of data between the sender and receiver. The technologies used include blogs, wikis (it is a website that facilitates the ... Views: 1865
Background
Accounting has been defined by the profession as “The art of recording, classifying, and summarising, in terms of money, transactions and events which are, essentially, financial in nature, and interpreting the results accordingly.”
Accounting relates to the dissemination and ... Views: 2420
Accounting Double Entry
Accounting involves the classification, analysis and dissemination of financial information to those parties who require such information in order to make informed judgments and decisions based on the material.
It is the measurement and control of financial ... Views: 1502
Causes of Acne
Carbohydrates
Continued
In certain quarters, it has been proposed that a link exists between processed foods as well as diets that are high in refined sugars, and the incidence of acne. This supposition is based on the fact that easily digestible foods that are high in ... Views: 1144
Causes of Acne
Continued
Consider the following evidence:
An Australian study conducted in November 2006 found that, over a period of 12 weeks, there was a 50% reduction in mild to moderate facial Acne when the subjects were placed on a diet that consisted of high levels of protein and ... Views: 1236
Adwords
Overview
This is Google’s main source of revenue, at US$21 billion in 2008, and their foremost and most prestigious advertising product.
Adwords offers both pay-per-click (PPC) advertising together with site-targeted advertising suitable for both text and banner ads (which is a ... Views: 1161
Pay-Per-Click Advertising (PPC)
Continued
Websites that make use of PPC ads will display an advertisement when a keyword query coincides with one on an advertiser's keyword list, or when a content site displays corresponding content. These advertisements will be termed sponsored links or ... Views: 1148
Background
Using skillful means, the creativity in advertising is able to encourage potential customers to purchase the product or service which is at the centre of the advertising campaign.
Advertisements are created to generate interest in the product. As soon as interest has been ... Views: 2526
History: Part 3
The concept of Guerrilla marketing was conceived as an unconventional promotional system that centres on time, energy and imagination in place of huge marketing budgets. It is a recent advertising innovation that involves creative approaches such as staged interactions in ... Views: 1992
Outdoor Advertising
Billboards
Design
The principle aim of billboard advertisements is to be eye-catching, easily read, and memorable. The design of some billboards can even extend beyond the physical dimensions of the original structure, with parts of the display hanging off the edges ... Views: 2276
Background
Aerobics refers to the type of physical exercise that involves aerobic routines, which refers to exercise that involves or improves oxygen consumption by the body, by the application of rhythmical movements. In particular, it defines the concepts of: Flexibility, which is the ... Views: 1789
Aerobic Exercise
This refers to a particular form of exercise which can either help or even improve the consumption of oxygen by the body. The word Aerobic means "an association with oxygen", and involves the use of oxygen in the body's metabolic process by which energy is generated.
In ... Views: 1401
Aerobic Exercise
Continued
"Aerobics" is another form of aerobic exercise. Such classes incorporate rapid stepping patterns, performed to music with guidance provided by an instructor.
Dr Cooper was an authority in ways of improving fitness. Some of these ideas were used to further the ... Views: 1676
Aerobic Capacity
Concluded
The extent to which exercise can influence or even improve aerobic capacity is reflected in extreme variability across the human population. Studies have shown that the average response, as a result of training, is of the order of a 17% increase in VO2max. ... Views: 1632
Multi Tier Programmes
There are those advertisers who offer multi-tier programmes in which the commission is distributed in the form of a top-down referral network involving new sign-ups. This format may be described as follows:
Publisher 1 signs up to an advertisers’ programme and receives ... Views: 1183
ALTERNATIVE MEDICINE
Conventional Comparison
There is a long standing view held by many medical researchers that rejects the notion of a classification of medicines which proposes that any therapy should be characterised as Alternative Medicine. The view taken by such proponents is that ... Views: 1126