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Articles from Dan Forootan | Selfgrowth.com
- Bloggers and Email Marketing - by Submitted on Nov 02, 2011 from Dan ForootanOne of the few positives for writers who are out of work—either because they’ve been laid off from spiraling newspapers and magazines or because they can’t find paying work either in print or on the web—is the ease with which they can begin blogging. Platforms such as Blogger and Wordpress are ...
Views: 407 - How Email Marketing Can Help Newspapers - by Submitted on Jun 04, 2012 from Dan ForootanThe newspaper industry would seem to be about the last one that could benefit and profit from email marketing. After all, isn’t the point of newspapers to get people to read them by either subscription or by heading out to the store every morning and picking one up? Well, yes, but email ...
Views: 402 - Email Marketing Can Help Custom Publishers - by Submitted on Oct 03, 2011 from Dan ForootanIf it’s fall, it must mean the busy time of year is beginning for custom publishers. Schools are back in session, which means high schools and colleges are beginning the arduous, year-long process of putting together their yearbooks. And if school is in session, then that must mean sports are ...
Views: 400 - Promote Local Bike Races via Email Marketing - by Submitted on Jul 29, 2011 from Dan ForootanThere’s been something approaching a bicycle boom in the United States over the last few years. With the price of gas rising and falling with seemingly no rhyme nor reason nor any end in sight—and with even “cheap” gas prices at least two times as expensive as 10 years ago—more people than ever ...
Views: 399 - Local Theatre Groups and Email Marketing - by Submitted on Jul 29, 2011 from Dan ForootanAs the economic downturn lingers, people are looking for entertainment that is both local and more inexpensive than what they might have enjoyed even just last year. Into that void steps local theatre groups, which provide theatergoers the opportunity to get out of the house and enjoy a night ...
Views: 398 - Delis and Email Marketing - by Submitted on Feb 16, 2012 from Dan ForootanFor decades now, supermarkets have made it possible—and let’s face it, cost effective—for people to buy their own deli meat and prepare sandwiches at home. But sometimes you’re just in a mood for the type of unique sandwich (or, depending on your local vernacular, a grinder, hoagie or hero) that ...
Views: 392 - When Less is More - by Submitted on Jul 01, 2011 from Dan ForootanI am still surprised at the number of email marketers that think (or hope) people are reading their entire message. Very few people read marketing emails – they scan. And when they scan, they spend a couple of seconds looking for something of interest, and then they move on to the next message. ...
Views: 391 - How Email Marketing Can Help Established Touring Musicians - by Submitted on Apr 26, 2012 from Dan ForootanAdvertising remains simple for musical acts that are hip and hot enough to headline arenas. Massive promoters such as Live Nation have plenty of money at their disposal to flood the television and radio airwaves with advertisements enticing local residents to come out and see the show. But ...
Views: 388 - Pharmacies And Email Marketing - by Submitted on Sep 08, 2011 from Dan ForootanGenerally speaking, the days of a patient running a prescription down to the corner drug store and having it filled with a pharmacist who was on a first name basis with all his customers are gone. While the independent pharmacist hasn’t quite yet gone the way of the typewriter repairman, he is ...
Views: 379 - Promote Consignment Shops with Email Marketing - by Submitted on Jul 29, 2011 from Dan ForootanThere aren’t many more old-fashioned businesses than consignment shops. Whether the shop is actually housed in a storefront, or it’s a “roaming” one that takes up temporary residence every weekend at a flea market, consignment shops evoke decades-old images of bartering for the best possible ...
Views: 378 - Email Marketing Campaigns for Local Radio Stations - by Submitted on Aug 01, 2011 from Dan ForootanThe 21st century hasn’t been an easy one for traditional radio. Those traveling by car used to have no choice but to listen to the radio while driving, but today’s 30-somethings have never known a car without a tape deck or compact disc player and drivers of all ages can now plug their iPod into ...
Views: 364 - How Can A Website Promote Itself Via Email Marketing? - by Submitted on Jul 29, 2011 from Dan ForootanThe best part about starting a web-based business is the lack of overhead. You don’t have to worry about finding office space, or having to make the rent for that office space every month. You can take all the money you would otherwise earmark for rent and other costly office expenses and ...
Views: 363 - How Email Marketing Can Help Local Restaurants - by Submitted on Feb 16, 2012 from Dan ForootanLocal restaurants have plenty of challenges during these trying economic times. With everyone tightening their belts, families aren’t as likely to go out to eat as they were five years ago. And when they do go out, they are more prone to head towards the type of chain restaurant—such as a TGI ...
Views: 354 - How Furniture Stores Can Use Email Marketing - by Submitted on Sep 08, 2011 from Dan ForootanWhen it comes to marketing these days, those who operate furniture stores have their work cut out for them. Super stores such as Walmart and Target have cut into the business of furniture stores and made it possible for people to furnish a house the same place they pick up a quart of milk. In ...
Views: 351 - How Can Cable Access Stations Promote Themselves Via Email Marketing? - by Submitted on Aug 01, 2011 from Dan ForootanIn a media world in which fewer and fewer corporations control more and more of the mass media, local cable access stations have never been more important. Sure, when people hear the term “cable access,” they think of fictional low-budget slacker buddies Wayne and Garth producing “Wayne’s World” ...
Views: 348 - Promote Independent Musicians with Email Marketing - by Submitted on Aug 01, 2011 from Dan ForootanIndependent musicians seem to have the best of both worlds: They are able to record the music they love without the pressures of dealing with a major record company operated by bottom-line minded corporate executives. But the—pardon the album pun—flip side to being signed by a cutthroat ...
Views: 340 - Elementary Schools and Email Marketing - by Submitted on Jul 29, 2011 from Dan ForootanThe old way of letting parents know what is going on at the elementary school is, well, old. Between the increasing costs of paper and the ever-growing awareness and concern for the environment, it is getting more expensive—in the short- as well as the long-term—and less productive to issue ...
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