Way to Win Customers

Having experienced much frustration with unreturned calls from vendors I wonder how these people stay in business. Whatever happened to common customer service? In this economy how can they afford to ignore customer calls?

I came across a blog from speaker colleague Bruce Turkel a branding expert. He writes:

Eighty percent of success is showing up.

It’s the ability and willingness to get the work done that matters. People don’t buy what you do, they buy who you are.

A great client of mine, not quite a billionaire yet but well on his way, was in the process of interviewing attorneys for a new project. I asked him how he determines if they’re good or not.

“We’ve already done due diligence and checked their professional prowess,” he answered. “At this point I assume they can all do the work, otherwise I wouldn’t be considering them in the first place.

“If I leave them a voice mail message and they call me within the hour, then they’re a great attorney. If I leave them a message and they call me by the end of the day then they’re a good attorney.”

“And what if they don’t call you back until the next day?” I asked.

“Then they’re not my attorney.”

This is not rocket science folks. It’s simply getting back to the basics to succeed in business. What does your customer response look like?

In this fast paced age of technology more than ever before if you snooze, you lose.