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Articles by Diane Conklin

Browse published articles attributed to Diane Conklin, with full-archive search.

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By Diane ConklinRecently published1 topic

Are You A Student of Your Business or Are You Missing Something?

Are you a ravenous student who just can’t seem to get enough books, tapes and courses in your niche, field, or in some topic area that makes a big difference in your business? Or, is the idea of reading a book, listening to an educational CD or DVD, or going to a seminar or workshop, to learn, appalling to you? If you’re reading this, it’s more likely you’re a ravenous student who just can’t seem to get enough, you devour books, you’re constantly listening to educational or self-help materials (even when you’re exercising or on an airplane), and you invest mightily in yourself.

Primary topic: Business Consulting

Business Consulting

985 views5/5 (1)

By Diane ConklinRecently published1 topic

Reading And Jou aling: The Keys To Success

If there’s anything you should make time for in your life, its reading and jou aling. You can learn a lot from books, whether they’re business books, marketing-related books, biographies, or even fictional stories. In addition to learning from reading, you will more than likely also find great stories and information you can pass on to your prospects and clients as well. But, you might be asking yourself, who has time for that reading, right?

Primary topic: Business Consulting

Business Consulting

1,432 views2.7/5 (3)

By Diane ConklinRecently published1 topic

Just Being You In Your Business Attracts Your Ideal Clients & Increases Your Profits…All At The Same Time

One of the biggest conce s for many business owners is how to be authentic in their marketing. You want results from your marketing, but you also want to avoid the in your face or the hard core marketing approach. You also want to avoid the negativity based marketing that relies on bashing others to make your point. You want to expose all the great things about your business and let your customers know why your business is the best option for them, without creating an image that’s not representative of your business or who you are as a person.

Primary topic: Business Consulting

Business Consulting

630 views5/5 (1)

By Diane ConklinRecently published1 topic

Can You Really Make Money With Social Media?

Are you using social media in your business? Not are you using Facebook or Twitter and going on there while you’re at work and playing games or making random posts. The question is: are you using social media to build your business and to increase your profits? You absolutely can make money with social media and you should if you're a small business owner or entrepreneur. You want to think of social media like you do the other types of media you use in your marketing. You have direct mail, television, radio, internet and other media outlets you should be using in your marketing.

Primary topic: Business Consulting

Business Consulting

768 views4/5 (1)

By Diane ConklinRecently published1 topic

Instant Gratification – The Small Business Killer

The need for instant gratification in business is becoming more prevalent, especially in the world of internet marketing, because things happen so quickly online. You can test and quickly measure to get information on whether or not things are working, and this just perpetuates the need for instant gratification.

Primary topic: Business Consulting

Business Consulting

755 views4/5 (1)

By Diane ConklinRecently published1 topic

A Major Reason Businesses Fail... Lack Of Business Systems

One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are absolutely correct, you do need people to run the systems, systems you have in place for them to follow, systems that make their jobs simpler and more duplicatable.

Primary topic: Business Consulting

Business Consulting

1,549 views2/5 (1)

By Diane ConklinRecently published1 topic

Under Promise & Over Deliver…The Big Business Myth

In business, you often hear the phrase “under-promise and over-deliver.” This concept is a myth and can actually cause harm to your business. Don’t ever under-promise…just over-deliver! Promise what you’re going to give people, and then give them more… but don’t intentionally under-promise.

Primary topic: Business Consulting

Business Consulting

1,299 views2/5 (1)

By Diane ConklinRecently published1 topic

Using The RIPPLE Effect As A Business & Marketing Strategy

Do you ever think about the ripple effect of your actions or the actions of your business? In the image of the ripple effect, you have a pebble or a small stone, and that pebble is falling into this big source of water – maybe it’s a pond, or a lake, or maybe an ocean. Regardless of how big that water source is, the point is that there are always ripples. Those ripples keep moving outward and expanding outward, pushing other ripples into a course because of the action of one small pebble or maybe even one small drop of water.

Primary topic: Business Consulting

Business Consulting

1,236 views2/5 (1)

By Diane ConklinRecently published1 topic

Can You Align Your Business With Your Purpose, Mission & Vision

You hear a lot about purpose, mission and vision, and a lot of people struggle with what that means exactly. Most likely, you’ve created a vision for your business and maybe even a bigger vision for your life, or the world, regarding the changes you want to make. You may be asking yourself, “What does this have to do with business? What does this have to do with marketing?” So, here’s the thing you need to think about… what’s the best way to set up your business so that it follows the same mission, vision and purpose you’ve set for your life?

Primary topic: Business Consulting

Business Consulting

1,171 views2/5 (1)

By Diane ConklinRecently published1 topic

Do You Step Over Dollars To Pick Up Pennies?

Every year for the past 6 or 8 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We always start off the day with a nice breakfast.

Primary topic: Business Consulting

Business Consulting

4,008 views

By Diane ConklinRecently published1 topic

How To Avoid Disruptions In Your Business By Having A Plan B

Do you have a pla B in your business? What if the things you’ve planned in your business, or that you’re working on today, whatever it is, doesn’t turn out exactly the way you wanted? What if your big launch doesn’t produce, or that email campaign doesn’t perform the way you want, or that team member you just hired doesn’t work out… do you always have a fallback position? What is your pla B?

Primary topic: Business Consulting

Business Consulting

1,022 views2/5 (1)

By Diane ConklinRecently published1 topic

Making Hard Business Decisions… And Them Making Them Work For You

As a business owner, sometimes you have to make tough decisions and sometimes you don’t want to make those tough decisions, but are forced to. The thing you have to remember is, it’s just business. I know you’ve heard people say that and maybe it sounds a little cold or doesn’t feel right from a business perspective, or from a personal perspective, but the bottom line is sometimes in your business you have to make tough choices.

Primary topic: Business Consulting

Business Consulting

1,012 views2/5 (1)

By Diane ConklinRecently published1 topic

Delegate But Don’t Abandon

Most business owners learn very early on that they need to delegate, and most need to delegate more business responsibility than they do. When you start delegating and your business grows, the challenge becomes how to delegate without abandoning your responsibilities. There is a line that all business owners walk, where you want to delegate, but you’re a bit afraid to – especially at first, because you think no one else can do things as well as you can, or you simply are afraid things won’t get done at all if you don’t do them.

Primary topic: Business Consulting

Business Consulting

947 views2/5 (1)

By Diane ConklinRecently published1 topic

Business Success – The Little Things Mean A Lot

You may have heard it said before, many times – the adage that good enough is good enough – and it’s true, as long as you don’t put out junk in your business. So, the question becomes how do you make sure you’re not putting out junk. You pay attention to the little things in your business because the little things mean a lot.

Primary topic: Business Consulting

Business Consulting

927 views2/5 (1)

By Diane ConklinRecently published1 topic

Making Business Personal Again

It’s not uncommon to find that as businesses grow they have a tendency to lose sight of the very things that made them who they are. That thing is the relationships the business has built and maintains with its list - the people on your list who have contributed to our success. Your clients! People are so important, they’re the most important part of your business. They’re in our coaching programs, they have invested in our products and services and many of them have watched us develop from individuals with an idea into full-fledged businesses with missions and goals.

Primary topic: Business Consulting

Business Consulting

667 views1.7/5 (3)

By Diane ConklinRecently published1 topic

Are You Working Hard or Working Right

Having grown up on a 75 acre farm, nobody ever talked about working right. Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do with chickens, pigs, cows, and horses, gardens and fields. Growing up on a farm, was a great way to grow up, it was a great life, and a lot of fun.

Primary topic: Business Consulting

Business Consulting

900 views2/5 (1)

By Diane ConklinRecently published1 topic

Money Making Tips For Hosting Seminars & Live Events

Hosting live events is something most people do at some point in their business, especially if you’re an Information Marketer, and for many people it’s one of the ways to catapult your income.

Primary topic: Business Consulting

Business Consulting

873 views2/5 (1)

By Diane ConklinRecently published1 topic

Nothing Happens Without A Sale

When you go to the movies, you buy a ticket, maybe some popco and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to pay for just to do anything, why does the word sales make so many people cringe?

Primary topic: Business Consulting

Business Consulting

850 views2/5 (1)

By Diane ConklinRecently published1 topic

Don’t Be Vanilla In Your Business

Are you vanilla? Do you just blend in with the crowd? Are you just one of many doing the same thing over and over again? Or do you stand out? Do you have something that really grabs people’s attention? Do you wow people? Sometimes it’s the silly stuff that will make you stand out, but it doesn’t always have to be that. You don’t have to dress up in a superhero suit to get noticed. It will get attention though! It is different!

Primary topic: Business Consulting

Business Consulting

835 views2/5 (1)

By Diane ConklinRecently published1 topic

How To Effectively Use A Squeeze Page To Build Your List Daily

How do you use a squeeze page to build your list? A squeeze page, or a landing page, is simply a one page website. It’s just one page where people can do only one thing. They can’t go check out your products and services. They can’t go see when your events are. They can’t do anything else. They have one choice and one choice only. That one choice is to get the free thing you’re offering or maybe they can sign up for a teleseminar or webinar. You use a squeeze page to build your list.

Primary topic: Business Consulting

Business Consulting

832 views2/5 (1)

By Diane ConklinRecently published1 topic

Frustrated With Your Business Or Business Results

Have you ever been frustrated in your business? Have you ever been just so frustrated with your business and in your business that you’ve said something like this – “That’s it! I’m finished! It’s not worth all of this! I’m just going to work at Starbucks!” Or something like that… Not many people are willing to talk about this, but most business owners, if they’re being honest, will tell you they have said this, or something similar, at one time or another. Now, are they serious? Are they really going to work at Starbucks? Probably not, but they are seriously that frustrated.

Primary topic: Business Consulting

Business Consulting

823 views2/5 (1)

By Diane ConklinRecently published1 topic

How Your Business Is Like A Fitness Routine

Thinking about your business the same way you think about your health may seem like a strange analogy , or even illogical, but when you really break it down and think about it, there are a lot of similarities.

Primary topic: Business Consulting

Business Consulting

813 views2/5 (1)

By Diane ConklinRecently published1 topic

The Most Important Thing You Need To Grow Your Business

If you think the most important thing in your business is marketing, you’re wrong. The number one, most important thing in your business is your list. You build your list partially by marketing, but it’s not a numbers game, so no matter how big your list is, it may not reflect how successful your business is. So, if the most important things isn’t how big your list is, then what makes your list the most important part of your business? It’s the relationship, the connection you have with the people on your list.

Primary topic: Business Consulting

Business Consulting

796 views2/5 (1)

By Diane ConklinRecently published1 topic

Why Your Story Is So Important To Your Business Success

It’s important that people know who you are, what you stand for, and how you got to the place you are in your business. That’s why your story is so important to the success of your business, and telling your story ensures that you attract the right clients.

Primary topic: Business Consulting

Business Consulting

780 views2/5 (1)

By Diane ConklinRecently published1 topic

Business Growth Can’t Happen When You Hide

As entrepreneurs and small business owners, sometimes we have a tendency to hide behind our computer screen, spending hours answering questions, filling your time being busy on the Internet…or maybe even wasting time on Facebook or other social media outlets. Here’s the question to ask yourself: Are you filling your day with busy work or are you being productive?

Primary topic: Business Consulting

Business Consulting

775 views2/5 (1)

By Diane ConklinRecently published1 topic

How Saying Yes In Your Business Can Make You Rich Beyond Money

How do you make decisions? How do you make decisions in your business? Here is a philosophy that will serve you very well if you apply and use it… Say yes and figure out the details later. It’s also important to plan, but for most people if you apply say yes and figure out the details later, it will take you a lot farther than always needing to know the how and all the other details before you commit.

Primary topic: Business Consulting

Business Consulting

764 views2/5 (1)

By Diane ConklinRecently published1 topic

Follow Up: The Key To Business Success…And Increased Profits

Are you following-up with your prospects? Do you do enough follow-up? You may think the sale stops at the end of an event, or the end of a call, or at the end of the first step of however it is you go about making sales in your business. This is simply not the case. If you don’t follow-up in every way imaginable you might as well say “I give up, if you don’t want anything I have after this, you’ll never hear from me again.” And if you do that in your business, you’ll probably be shutting your doors before you know it. Don’t give up…instead, follow-up.

Primary topic: Business Consulting

Business Consulting

715 views1.5/5 (2)

By Diane ConklinRecently published1 topic

Speed…Business Implementation & Execution…What They Have In Common

One of the concepts that technology has sufficiently delivered on is speed. The communication that once took months to send over oceans and across lands now only take seconds in the form of an email. The ability to reach out to someone only takes a moment in pressing the ‘send’ button on our cell phones via text messages and phone calls. We have even upgraded from horse and buggies to speedy cars with all sorts of style. The point is speed. We have become a society that relies on speed to get things done and expects things to get done in a certain speedy manner.

Primary topic: Business Consulting

Business Consulting

725 views2/5 (1)

By Diane ConklinRecently published1 topic

Nothing Happens Without A Sale

When you go to the movies, you buy a ticket, maybe some popco and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to pay for just to do anything, why does the word sales make so many people cringe?

Primary topic: Business Consulting

Business Consulting

676 views1.5/5 (2)

By Diane ConklinRecently published1 topic

13 Best Ways to Stimulate CREATIVITY or Unlocking “Brain Freeze”

Last week I was speaking to an advisor of mine. We had talked about writing and creativity. She perceived that I was a creative person. I told her that I grew up avoiding reading and writing because I was criticized and punished frequently by parents and teachers. Of course, I avoided working on those skills because I was weak in them. I convinced myself that I didn’t like to read, because I read slowly and couldn’t write because I couldn’t spell. This issue really affected my self confidence all through formal schooling and as an adult. As an adult, I was diagnosed as dyslexic.

Primary topic: Business Consulting

Business Consulting

2,612 views

By Diane ConklinRecently published1 topic

Does Your Business Have A Personality Type

Every individual has a personality, but did you know your business has a personality as well? Your business personality will take on the characteristics of your personality, or sometimes it will reflect the whole make up of your team. Often, just like your own personality, your business personality will have different facets. There may be times when things are playful and casual, and other times it will be more formal and serious. You have to decide which approach is most appropriate depending upon the different situations that arise in your business.

Primary topic: Business Consulting

Business Consulting

1,069 views1/5 (1)

By Diane ConklinRecently published1 topic

Using Focused Energy And Action To Increase Your Productivity

It’s the end of your business day. That’s enough work for one day, and you’re turning off the lights in your office or your shop. You’re going home. Do you feel fulfilled? Do you feel as though you accomplished everything you wanted to do today? Or are you really not sure if you accomplished anything? A lot of times, as a small business owner, you might find yourself taking the shotgun approach to your day.

Primary topic: Business Consulting

Business Consulting

692 views2/5 (1)

By Diane ConklinRecently published1 topic

How To Decide Whether To Give Event Schedules To Your Attendees Or Not

The question that comes up a lot regarding events is do I or do I not give attendees a schedule? The question to answer is why would you not give a schedule out? Is there a valid reason why you don’t want your attendees to know what is coming up next and what to expect from your event?

Primary topic: Business Consulting

Business Consulting

640 views1.5/5 (2)

By Diane ConklinRecently published1 topic

Business Systems: Implementation And Execution Are Key Components To Productivity

One of the greatest driving forces of business is your ability to implement and execute actions in a speedy and efficient way. Being able to move your business forward relies on creating systems, plans and blueprints, and then putting them into action. And not just any action, but massive action…massive, focused, directed action. This may sound like a lot of work, but it encompasses one of the concepts that’s extremely important to your business, and that’s leverage.

Primary topic: Business Consulting

Business Consulting

674 views2/5 (1)

By Diane ConklinRecently published1 topic

It Doesn’t Have To Be So Hard

Have you ever found yourself faced with some new insights in your life, or a new theme in your life or just found yourself struggling? We all have, and I'm no different. Several months ago, I was struggling - going through a difficult time in my life, as many of us do at times - when a good friend of mine said if you ever feel like you have to fight, then it’s the wrong situation because life should never be about fighting, forcing or struggling. Instead, things in your life should just flow.

Primary topic: Business Consulting

Business Consulting

577 views2/5 (1)

By Diane ConklinRecently published1 topic

Perfection & Success In Your Business

Can you think of anything in this world that’s absolutely perfect? If you can, it’s probably doubtful that it’s man-made. Are you making the mistake of treating yourself, or your business as if it has to be perfect? If you are you really need to stop. Too often, you strive to achieve perfection in yourself and in your business, and all you’re doing is giving yourself an unrealistic goal. Stop white-knuckling life and stop trying to be perfect. No one expects you to be perfect, except you.

Primary topic: Business Consulting

Business Consulting

577 views2/5 (1)

By Diane ConklinRecently published1 topic

What Is A Guru?

More and more, people are going to school and getting degrees, and learning new things. Now, there’s no doubt they may be able to teach you something you didn’t already know, but does that automatically make them a guru? This is a question that comes up a lot in marketing and business. What makes a guru anyway? What qualifies somebody to be your mentor or coach…or do they need any special qualifications at all?

Primary topic: Business Consulting

Business Consulting

867 views1/5 (1)

By Diane ConklinRecently published1 topic

Knowing How Clients Buy Helps You Sell To Them

Sometimes when we get into business, we know what our products are going to be and we have a firm hold on our price points, but we don’t necessarily have all the necessary knowledge or skills to put it all together to get people to buy. Having a sales process is an important factor in sales and it also becomes important in having repeat customers or clients who buy from you over and over again.

Primary topic: Business Consulting

Business Consulting

565 views2/5 (1)

By Diane ConklinRecently published1 topic

Customer Service Lessons From An Airport Employee

Sometimes amazing things happen during our travels, but if you don’t take the time to notice and get excited about it, you might miss it. On a recent trip, something amazing happened. It was a long day. Up at 4:00am to leave for a long day of flying and connecting flights, no problems, until baggage, where there was a bunch of people still standing around when everybody else seemed to have picked up their bags and left.

Primary topic: Business Consulting

Business Consulting

2,055 views

By Diane ConklinRecently published1 topic

Do You See Your Clients... Do They See You?

Do you see your clients? Do they see you? Those may seem like strange questions, but when you really think about it, they really aren't. Do you see your clients where they are or do you see them where they could be? Do you see your clients beyond the here and now and in a place of massive success, which they are striving toward?

Primary topic: Business Consulting

Business Consulting

552 views2/5 (1)

By Diane ConklinRecently published1 topic

Business Decisions... How To Make The Best Ones

It’s never easy, in life or in business – making decisions. There is no magic formula or magic crystal ball that can show you the results of your decision before you make them. So how do you know when you’re making the right decision, or even good decisions? As a business owner, you know how important it is to at least make good decisions. Bad decisions can be costly, and in extreme cases, even put you out of business. Not being able to make a decision can be the thing that keeps you from doing what you want in your business.

Primary topic: Business Consulting

Business Consulting

551 views2/5 (1)

By Diane ConklinRecently published1 topic

The Importance of Upselling Your Business

The concept of upselling is certainly not a new idea. The goal of upselling is to increase your profit.

Primary topic: Business Consulting

Business Consulting

1,837 views

By Diane ConklinRecently published1 topic

Stand Up & Stand Out In Your Business - How To Get Recognized As A Champion

Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other business owners who have products – services and niches similar to yours. Here are 5 tips to Stand Up in your niche and separate yourself from all others…. 1. Provide clear solution for your clients and help them achieve their goals.

Primary topic: Business Consulting

Business Consulting

1,406 views

By Diane ConklinRecently published1 topic

Are You Spinning Plates or Breaking Them

You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the plates are still spinning and then he can go stop each one, take it off the stick it’s been spinning on and all of the plates are in one piece. That’s success for the plate spinner.

Primary topic: Business Consulting

Business Consulting

1,380 views

By Diane ConklinRecently published1 topic

Do You Make These Mistakes In Business?

Do you ever feel like an alien? I’m not talking about the kind that’s green, from another planet and oozes nasty fluids. I’m talking about the feeling you get when you feel like you’re the only one who cares that the store clerk is having a personal conversation with her co-worker, while staring right at you, and still just goes right on talking as if they were the only 2 people in the world. Do you ever feel like you’re the only one who knows how to pick up the telephone and have a conversation with somebody to solve a problem or handle an issue?

Primary topic: Business Consulting

Business Consulting

566 views1/5 (1)

By Diane ConklinRecently published1 topic

How To Decide What To Charge For Your Products And Services

You have your business up and running and you have some products and services set up to offer to clients and prospects. Sometimes this is the part where you might begin to feel a little stuck, because you begin to wonder how to set your prices. Maybe you have a business where prices are already set, that’s fine because then you don’t have a choice – or maybe it’s bad because you don’t have a choice. More than likely you have a business where you need to really think about what you’re going to charge your clients for what you’re offering.

Primary topic: Business Consulting

Business Consulting

562 views1/5 (1)

By Diane ConklinRecently published1 topic

Using Multi-Step Sequential Marketing For Business Success & Increased Profits

When it comes to putting out new things, whether it’s a new marketing campaign, a product, a teleseminar, or webinar or anything for your business, you have to understand that you can’t just put out one message. People need to see and hear about your something new more than once. As a matter of fact, your clients and prospects need to hear about everything you’re doing in your business more than once.

Primary topic: Business Consulting

Business Consulting

1,316 views

By Diane ConklinRecently published1 topic

Do You Need To Change Your Paradigms?

par • a • digm (p r -d m , -d m ) n. 1. One that serves as a pattern or model. 2. A set or list of all the inflectional forms of a word or of one of its grammatical categories: the paradigm of an irregular verb. 3. A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them, especially in an intellectual discipline. You may remember the old story about paradigms?

Primary topic: Business Consulting

Business Consulting

1,216 views

By Diane ConklinRecently published1 topic

No Follow-Up

You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that their work is done. The smart marketers, like you, know this is just the beginning. This is where the fun starts. The real money is made after the initial sale, on the backend. Your follow-up system can decrease refunds by as much as 53% and increase backend sales 100 times, or more.

Primary topic: Business Consulting

Business Consulting

1,216 views

By Diane ConklinRecently published1 topic

Be Authentic In Your Business & Your Life

There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is, what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s talking about it in different ways lately, but it seems everywhere you go, somebody’s talking about being authentic. The dictionary defines authentic as “the quality or condition of being trustworthy or genuine.” It also uses words like genuine, real, and character.

Primary topic: Business Consulting

Business Consulting

1,168 views

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