Keyword Selection and SEO
Keyword selection is a vital building block in any SEO campaign. With so many different sites on the web and so many different terms being entered into search engines, choosing the best terms to target has become a complex process. Whilst any business would love to be ranked on the first page of Google's search results for widely-searched 'trophy' keywords, for businesses with all but the largest budgets for SEO this is financially inviable. Often users searching these keywor