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Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.
Craft comes first. Art follows.
You learn the craft of writing by educating yourself, by the actual process of writing ... Views: 787
The biggest problem I had in “Getting Started” on making my idea into a practical business reality was my own fear. Whether it was fear of the unknown, fear of failure, or some other unknown fear I possessed, it was keeping me from reaching my potential. What I learned through experience, and to ... Views: 592
After the flop, much of the strength of your hand depends on the character of the flop. Obviously, if you start with a pair, and make trips, a full house or four of a kind, you have a big hand, these are the Monsters. What is not so obvious is how the strength of your hand changes when you hit a ... Views: 683
Where would a business be without a business plan?
A business plan sets the course for the future of the
business. It gives the business owner or manager a
sense of direction, listing the objectives and goals of
the business from the outset.
Writing a business plan requires a lot of time; ... Views: 1012
If you listen to business commentators on TV, you'll often hear them mentioning a
"mature" business or product as if it were the kiss of death. It is! When your business is mature, it can stop growing and begin a downward spiral.
How do you avoid this descent to oblivion?
You look for ways in ... Views: 1568
To be successful you need to differentiate yourself from other businesses, and the easiest way to do this is to focus on your niche. Your Unique Selling Proposition (USP) should give you a clue to your niche. A USP by the way is that short statement that tells consumers why they should do ... Views: 1377
In my book, Marketing Your Small Business For Big Profits, I talk about the importance of separating yourself from the pack. Finding your unique benefits and promoting them.
It is a Unique Selling Proposition (USP) and it lets everyone know why they should use you over all the others that ... Views: 1496
You realize you have a problem and you need to fix it. You don't know exactly what is wrong but you know that your business really needs some help.
Are you unsure if you should hire a coach or a consultant?
It is important to know the differences between the two because there are certainly ... Views: 1949
By now I'm sure you know the marketing value of a good press release. However, it is important to write a press release properly to ensure it will be given the necessary attention. The following steps will give you an acceptable format and include what media outlets expect to see in a press ... Views: 1591
Customers love saving money. They love great deals and knowing they are getting the best for their money spent.
Motivating customers with rewards is can be really simple because many customers are already looking for them.
There are many different ways to reward customers, which in return ... Views: 1568
Press releases can have significant value. Depending on the type of press release, the value can differ.
The different types of press releases include announcements, spots, reaction stories, bad news, and local 'hometown' releases.
An announcement can include a public service announcement, ... Views: 2149
Follow-up is one of the most important steps in customer service, sales, and in any type of business in which you are hoping to make a sale.
Why?
Follow up shows people that you care that their experience went well and if they were happy with the service.
Or in the case of a prospect, it ... Views: 1557
Essentially there are 5 tremendously powerful methods to make money online. These methods were not always available but have only become available due to the large amount of internet commerce being conducted each and every day online. While it is possible to make money, and lots of it, using ... Views: 683
Getting great prices on golf clubs, as in most hard goods, is a 2 step process these days. First find which model you want in person, then get the best deal on the internet.
So you'll want to start with a visit to pro shops and sporting goods stores first. Try out as many brands and styles as ... Views: 996
Do your clients consider you easy? No, not the type of “easy” that wasn’t such a good thing to be in high school, I’m asking if you are easy to work with. The key components to having a good long-term relationship with those you sell to are being someone who is flexible, responsive, and ... Views: 744
The most common question I hear in the triathlete world about the mysteries of swimming efficiently usually involves something with breathing. In freestyle, it is the first step to get your body position right. Then, for many, you throw in breathing and everything goes haywire! This has to do ... Views: 593
Maybe not everyone loves YouTube, watches and uploads videos on YouTube, but in the world's most popular community, sometimes you would like to add a favorite video on YouTube to your next presentation. Many people have tried various methods to make YouTube video in their PowerPoint. Here I just ... Views: 2522
Routing traffic to your web page is incredibly important in order to make money online. However, you probably have noticed that getting your web page noticed and returned as a high ranking result from the search engines is difficult. However, to make money online, there are a couple of tips you ... Views: 631
Coaching to many people is still very much of a mystery. So, which coach will be the right one for your challenge?
You know you need help with office systems, your time management is a mess, you’ve gained a few pounds and need some help with the maze of physical fitness and diet programs , ... Views: 1211
Aquarium fish fall ill just like any other pet. The illnesses are as a result of disease. The common diseases that affect aquarium fish are mostly stress induced.
The micro-organisms which cause these diseases may be present in the water as part of the normal micro fauna and grab the ... Views: 700
Creating success is only half the story. For those organizations who want to survive and thrive in the long term sustaining success is the name of the game. Many do not. As you walk through your high street or local shopping mall consider how many shops arrive in a great flurry of publicity ... Views: 1009
Nothing Happens in Business Until Someone Sells Something:
As any entrepreneur will tell you, in order to grow a business you have to be able to sell. Nothing happens in business until someone sells something. You even have to engage in sales when you go to the bank to get a loan to start ... Views: 1459
Maid Brigade’s Green Clean Certified™ system uses cleaning solutions certified by Green Seal, Inc. Its equipment and processes follow many Green Seal standards for cleaning services. In addition, each franchisee must receive certification from Maid Brigade after being trained to use ... Views: 1043
A little advance preparation will help you get ready now for any marketing or public relations opportunity that comes along. Spending some time on these items before they are needed will ensure you can respond quickly and professionally when you get a media call, need to whip together a ... Views: 845
Are you a nonprofit executive searching for a breakthrough formula to advance your organization?
Do you want to raise more money, attract more volunteers and supporters, and recruit and keep top-notch staff and board members?
Have you devoted a lot of time and resources to new initiatives that ... Views: 804
Are you trying to keep up with the pack, and find yourself constantly checking to see what the “others” are doing, before you commit to your own projects?
Do you struggle with how to fit the new online media into your existing program of communicating with your members, donors and media?
Do your ... Views: 893
Dear Non-Profit Organization,
I haven't heard from you in awhile and I admit, it hurts. I find it hard to believe you aren't answering my letters or returning my calls. I thought we got along so well and we seemed to have so much in common. I really hoped our relationship was going to be long ... Views: 876
Many organizations, large and small, do not have the luxury of preparing well-researched, detailed communications strategies for every opportunity that comes along. Much of the time, project management and communications are “just in time” activities.
Whether or not you already have an annual ... Views: 891
Gold coins are a favorite of coin collectors with an eye toward investment. Not only are golden coins lovely to behold, but they also have a value that is guaranteed, due to their precious metal content. The value of gold coins is usually higher than the value of their weight in gold bullion, ... Views: 775
American consumers are experts at spending money, but when it comes to saving, they’re failing miserably.
A recent report released by the Commerce Department revealed that the nation’s personal savings rate for all of 2006 was a negative 1 percent. That’s the worst showing in 73 years, which is ... Views: 692
As many small business owners know, financing is crucial to the financial health of their enterprise. While some small business owners have the resources to launch their business, most look to the credit market for financial help. Indeed, the banking industry is an important source to gain ... Views: 891
What is a Super Performance Producer? You all know one. Someone who gets great results in their business but also has quality time with their spouse and family. They take good care of their health and they love and serve others well. Someone who has synergy. We call it having an integrated ... Views: 1163
I would love to have your opinions, ideas and stories (books, people you know, reference materials, etc.) on actual examples of how to develop a successful business and infuse it with spiritual principles.
What are spiritual principles when it comes to running an effective business in this day ... Views: 1107
Consumers are individuals or households that consume goods and services generated within the economy. Since this includes just about everyone, the term is a political term as much as an economic term when it is used in everyday speech.
Typically when business people and economists talk of ... Views: 844
Blog is a short of "web LOG" or a method of storing any kind of information online. Such organized informational posting and archiving was named "Blog”. By the form Blog represents an updated web-site of current and archived posts. A dead-simple concept turned out to be extremely powerful in ... Views: 597
Sales begin from the bottom-up or the top-down. They can begin internally from a perceived need, or they can begin externally from a marketing presentation. No matter how the sale initiates it ends with the executive in charge of the decision saying yes or no.
Sales can turn into large ... Views: 1841
Gifts & Crafts are always in demand and this demand has create intense competition in most markets around the world. For those gifts & crafts merchants that are looking to gain the upper hand in competition and grow their business, one way to succeed is to utilize the services of Made in China. ... Views: 717
For years there have been a variety of ways to freshen the air indoors. You can use a spray air freshener, open a door, light a candle, or in more recent years plug a device into the wall that freshens the air continually. Recently, I’ve also noticed a new type of air freshener called a ... Views: 814
I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them.
The person who answered the phone (not the owner) sounded as if my call were an interruption ... Views: 676
Falling Water: architectural genius Frank Lloyd Wright's remotely situated work of art in Southwestern Pennsylvania.
A cantilevered dream house built into the rock ledges sitting on a waterfall in the middle of the woods. A complex, Da-Vinci-like design, a great work of art, commissioned in the ... Views: 938
A lot of times we get wrapped up in our products. And why not? We've worked for months putting our business together and our products are what people want to buy. When it comes to putting together a sales letter we want to explain every little detail so our prospect can see exactly what ... Views: 2039
The book "Who Moved My Cheese" by Spencer Johnson and Kenneth Blanchard is a 98-page look at the various ways that we react to change. In the book, there are two mice and two mice-size humans and we see how each reacts when their cheese has been moved -- not just moved, but no longer in sight. ... Views: 750
Lokahi's statewide holiday donation drive coming up December first is the tip of the iceberg.
Throughout the year, we meet with social service agencies to determine what the greatest needs are.
Then, we find donors who can fill those needs.
"It's definitely a year-round commitment that we ... Views: 686
“GO NO FURTHER.” That might as well be the sign implied, perceived or implanted in most people’s minds when it comes to dealing with gatekeepers. Yet, if left in place, these blockers can kill your chances of making the sale because they control where and how your message moves upward.
It’s ... Views: 1660
We all make choices every day. In fact, one way to look at your life is to consider it as the sum total of all the choices you have made. It is easy to think about that in the big picture, think for example, about these choices:
-Whether to finish High School (or not)
-Whether to go to college ... Views: 893
If you were a fly on the wall during a powerful mastermind meeting, you'd quickly realize how the sooner you learn the following lessons, the faster your business will grow. Knowing and implementing the following business lessons will exponentially propel your business forward:
1. Maintain ... Views: 684
Somewhere in your organization someone will give a presentation today. It may be you, the person in the next office, or someone who works in another department. Even if you work solo, there are times when you will be the presenter.
Few would argue that being able to present effectively – ... Views: 662
Every four years the United States elects a new President. The process isn’t simple, and it isn’t short.
Because this process plays out in the news media, and because it requires leadership both to gain the job and do the job, there are lessons from the process for the taking. These lessons, ... Views: 659
I could start this article extolling the importance of listening in our everyday lives, in our ability to lead others, in our ability to improve relationships and communications in general. I could lament that while throughout our school experiences we were taught the communication skills of ... Views: 766
Several years ago my husband comforted me as I lay in bed terrified my business was going to fail - not from anything I'd done, but because none of my clients could pay me.
Or had I done something?
I had allowed myself to create a business which came from a place of lack. I had a scarcity ... Views: 695