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Not all home or landing pages are created equal, nor do they have the same goal in mind. So, if you want yours to do its job, you need to know what that job is.
Your home page can accomplish several different goals... just not at the same time. That's why most online business owners have ... Views: 2994
The Pre-Campaign Planning Study
By Norman Olshansky: President
NFP Consulting Resources, Inc.
All too often, nonprofit organizations jump into fundraising campaigns without proper preparation and without a well thought out campaign plan. Initial volunteer passion and enthusiasm ... Views: 2716
As a creative business owner, you want to spend your time doing your "great work." This is the work of your passion and your purpose. Often, a successful business owner can get caught in the trap of doing the "good" work That means you get caught in the trap of "I'll just do it" because it's ... Views: 999
What do your prices say about your brand? Are you "competitive?" Less expensive? Do you change what you think you can get? Or, do you fully understand what you bring to the table and charge accordingly?
After working with "tons of tons" of entrepreneurs, it wasn't surprising to learn that ... Views: 2004
Here’s the tricky part: since bad credit and credit errors are a fairly common problem, there are tons of companies out there that claim to be able to help you. While there are quite a few that are legitimate and can get you out of the mess, the majority of them are scam artists that only want ... Views: 1090
Generating new leads is a focus of most business owners. But do you ever stop to evaluate where your leads are coming from and how your lead generation methods are working? It is important to have systems in place to track new leads and evaluate each lead strategy.
There are a couple of ... Views: 1841
The importance of setting goals when you start your own venture will play a critical role in determining whether the business you are launching succeeds or fails. It’s the same for top athletes, people that are successful in business, and anyone else that has reached the top of their field. In ... Views: 1716
The ability to take on more than on project at a time has long been hailed in both the professional and personal arenas as the mark of greatness and the “Holy Grail” of for any CEO on the rise. In fact, nearly 90% of all job descriptions speak in one form or another for the need to attend to ... Views: 1806
In this article, we look at how simplifying management to develop the minimum business model reduces costs for an enterprise and its stakeholders. Consider Plentyoffish dot com and its founder, Markus Frind.
To wit, Markus Frind was determined to create a business that could be simply, ... Views: 1537
Every nonprofit organization should conduct strategic planning on a regular basis, as strategic plans outline what action steps the organization will take in the future to sustain and grow their operation, while adhering to their mission. Many organizations focus attention on conducting the ... Views: 3692
Many leaders believe succession planning is just a replacement strategy. They think of it as another exercise, a means to an end or a human resources task. They couldn't be more wrong!
Succession planning is a talent and organizational improvement initiative that enables your business or ... Views: 2317
Land is one immovable resource that has the power of quality compound interest. All over the world, people buy and sell land for various proposes. Becoming a landlord or land owner is indeed one of the greatest achievements you can ever make in life. It makes you secure your future especially ... Views: 1157
Winston Churchill’s Famous War Cry
Is Fully Applicable for Today’s Entrepreneurs
Arguably, the courage and moral leadership provided to the western world by Winston Churchill was the key instrument essential to keeping World War 2 from ending early, and ever so badly for the cause of ... Views: 2271
For various reasons ranging from all time low real estate prices to high volumes of capital opportunity, here is a list of the top ten cities to start a business today. Check it out:
Las Vegas, Nevada: With real estate, cost of living, and employee wages as low as they’ve ever been, immense ... Views: 6534
For various reasons ranging from all time low real estate prices to high volumes of capital opportunity, here is a list of the top ten cities to start a business today. Check it out:
Las Vegas, Nevada: With real estate, cost of living, and employee wages as low as they’ve ever been, immense ... Views: 6534
Why do you think most New Year resolutions don’t stick? In one of my keynotes, someone suggested that it is because you are drunk when you make them. Beyond that theory, would you agree that they often include no responsibility, practical expectations, or organized plan?
It has been said, ... Views: 3362
Did you know that your blog's analytics can tell you the best time and best topics to increase traffic to your site? It's true, for those statistic can help you write posts that people want to read and when they'll want to read them!
The statistics you want to pay particular attention to ... Views: 1305
You may have already my article "Strategies for Effortless Business Success" - with the emphasis on the word effortless. In this follow up article, I want to explore what I mean by success - because most "normal" people really haven't got the first clue what the word actually means in the ... Views: 1657
While there are articles upon articles about search engine optimization, key word placement, search engine marketing, Meta tags, etc., the real issue on the web is not so much about how many hits a web site receives but in how many visitors become clients or customers. Of course, if you are ... Views: 1353
Hiring new employees is a very different experience for different companies. In some cases, there are challenges because of diversity issues and cases in which there are concerns about whether or not the fit will be right - especially when the company is hiring someone younger to lead a ... Views: 1690
For centuries, men have gone into business as an alternative to working for others; they wouldn’t do that if they expected that running a business was really the grind it can sometimes seem these days. I firmly believe that business is not supposed to be as hard as we make it.
So What ... Views: 1245
The hit television drama “Mad Men” recently began its third season to rave critical reviews and spectacular viewer ratings. The program, which is focused on the professional and personal lives of the associates of a New York City advertising agency in the early 1960’s is a magnetic period piece, ... Views: 1537
There's a plethora of great seminars out there. How do you decide if you should sign-up? Here's 5 ways to help you make the best decision.
Maybe you're like me and you get tons of offers for amazing seminars, workshops and other cool learning opportunities. Wouldn’t it be nice to spend the ... Views: 1542
As I’ve written about before, our brains are not always our friends. They have various habits that can really get in our way. One is what’s called bifurcating, the tendency to think in either/or: either I am happy or I’m sad; either I am trying hard or I’m giving up; either I am a success or a ... Views: 2013
In 'Effects-Based Thinking - Part I', the definition of effects-based thinking, or EBT, was established as an approach to strategic planning which contributes to long-lasting organizational impacts. Expanding on this concept, let's look at what the differences between strategic planning with EBT ... Views: 1388
This is one of several entrepreneurial tips I’ve developed, featuring shared experiences and wisdom from my successful career as a global entrepreneur that I outline in an easy to understand tip format with a brief story/snippet from my own experiences as well as a current anecdote about how ... Views: 1183
You may have already my two articles exploring the best strategies for effortless business success. In the second article we explored what success actually means - and in the first, I suggested four specific steps anyone in business - from the "one man band" to the multi-national - can take to ... Views: 1568
In today's economy, it is easy to be gun-shy about buying a home, especially if it is your first home. Who wouldn't be? This is your biggest debt but, remember, it is also your largest asset.
There are five major reasons why the time is now:
First Time Home Buyer Tax Credit ... Views: 1597
by: Geoff Ficke
Words matter. How we express ourselves is the most important indicator of the type of person we are and the type of life we lead. In my work as a marketing consultant I have the opportunity to meet hundreds of people each year. They are usually attempting to bring a product, ... Views: 1660
During the 18th century the royal courts of Europe were starved for exciting and fresh entertainment formats. The staid choral recital, piano concerto, plays and opera had been standard fare in all of the great palaces for centuries. Each court strove to offer something more modern, more cutting ... Views: 2912
Many people have trouble deciding where to start when considering possibilities to establish a better business model. With these questions, you'll make more effective changes ... and faster.
Let me start by describing what a business model is so that you'll better understand the questions. A ... Views: 2046
by: Geoff Ficke
Cement is the most widely used building material in the world and has been for thousands of years. The historical record confirms that the ancient Persians, Assyrians and Babylonians used cement in the binding and affixing of mud bricks. The Egyptians also used cement in ... Views: 2155
“It is one of the most beautiful compensations of this life that no person can sincerely try to help another without helping him or herself.” –Ralph Waldo Emerson
Revolution, Disease, Starvation… Every day we are bombarded with problems that seem to defy solution. We are puzzled and upset by ... Views: 1169
by: Geoff Ficke
I am always amazed when I see well educated, seemingly worldly people make themselves look and sound silly by promoting ever more aggressive expansion of government. We are currently in our national election cycle, admittedly the silly season for politicians. This year, ... Views: 1383
How to Turn an Ancient Scottish Peat Bog into Marketing Gold
Many years ago, as a young entrepreneur seeking to launch my very first consumer product, I discovered the importance of having a Unique Selling Proposition (USP) to establish my brand’s niche. My partner and I had developed a very ... Views: 2702
Andy Warhol introduced the idea of modern pop art, where a piece of artwork could be replicated over and over again using silk screening techniques. In a way, Andy Warhol made art scalable, but only up to a point.
There's a reason why couture dresses sell more than the ones you find at a ... Views: 1401
Do you ever wish you were someone else or somewhere else? Sometimes it happens that we get all wrapped up in our own doubts, fears and insecurities; that inner voice that nags at us and doesn’t say the nicest things. Do you ever feel that the grass is greener on the other side of the fence? It ... Views: 1141
A creative mind goes beyond its border. It doesn’t simply stay from a single corner. It does great things with surprising outcomes. It can be said that it is multi-colored and relentlessly changing. A creative entrepreneur also do things great with results far from ordinary. Creativity truly ... Views: 1065
The business opportunities depend upon the incorporation of the different marketing styles and marketing devices. The target market of your business must understand the importance of your public relations to them. Their trust is your major target. Once you are equipped with the different yet ... Views: 931
When a small business is successful, it will sooner inevitably face the issue of expansion. It is a phase wherein a business encounters both opportunities and perils. Along with business growth is a corresponding augmentation of financial affluences for both proprietors and workers. This will ... Views: 923
Putting up a business is not that easy although you have the capital needed. There are many important factors that you should consider to assure the success of your dream business. You should also think of what would be the world you are going to join.
As businessman or entrepreneur, you must ... Views: 862
Many people who come to my office say they have a difficult time making decisions. I have developed a process to help my clients master this skill. I recommend that people follow these four steps:
1. Identify the real issue. For example, you are trying to decide which movie to see, but you ... Views: 2058
Small business ownership is a risk and reward type of existence from the standpoint as an entrepreneur you really have to 'put it out there' but when you succeed, it's sweet! Internet entrepreneurs in particular are a breed that tend to 'push the envelope' a little bit more since financial risks ... Views: 1127
by: Geoff Ficke
5 Examples of Remora Fish Marketing That Can Jump Start Your Product’s Sales & Marketing
Everyone is fascinated by sharks. They are so dangerous, explosive and mysterious. Television documentaries detailing their habits, hunting techniques and brutality are ubiquitous, As ... Views: 2099
Selling a business is not easy. Here’s a look at 5 guaranteed ways you will NOT be successful.
1. It is unclear exactly what is being sold.
Make sure it is clear exactly what is being sold. For example, have a list of all the Fixtures, Furniture and Equipment. If any items are not being ... Views: 1431
This is the second of three articles that discusses what NOT to say or do if you own a business and are trying to sell. The first article was called “5 guaranteed ways NOT to sell your business.” The third article is called “5 things to avoid when trying to sell your business.” All articles ... Views: 1407
Mercenary soldiers have been used by nation states since Biblical times. The Romans used Goth mercenaries to fight Hannibal and his Carthaginian army. The English used Celtic warriors to defend them against the Vikings. The British used Hessians during the Revolutionary War here in the United ... Views: 2372
My first professional job after finishing college and Marine Corps service was with a small cosmetic company in the early 1970’s. The beauty industry at that time was in the golden age of its creativity, growth and competitive balance. There were numerous firms able to exist and flourish by ... Views: 1624
Recently the State of Colorado made some rulings that will most likely do away with the FSBO Flat Fee entry only MLS listing services. Other states may follow suit.
This appears to be an attempt to return to the old rigid six percent MLS listing model, a more traditional approach, where the ... Views: 1287
Have you seen the show Hoarders, Buried Alive? Many people are entranced by it. It’s reminds me of when you drive down the road and pass an accident… it’s hard to turn away. I’ve heard people say that they are amazed at how “those people” live. Can’t “they” understand the difference between ... Views: 3805