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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Fabienne Fredrickson | Selfgrowth.com
- Five landing page strategies so you convert leads like crazy - by Submitted on Jan 13, 2013 from Fabienne FredricksonYour landing page is the first place prospects see you on the web. So, you want to make sure you grab their attention immediately, to keep them reading rather than clicking away to the next site. The following landing page strategies come from the way I have created our own landing pages, ...
Views: 366 - Five one-minute videos that drive business and help you get more clients - by Submitted on Oct 10, 2014 from Fabienne FredricksonAre you using video to help attract clients and market your business? We have found video to be extremely helpful in generating higher rates of conversion. I recommend promoting your business with video to increase engagement and convert more visitors to potential clients. Start using these ...
Views: 535 - Five perfect tasks for your new virtual assistant - by Submitted on Sep 08, 2014 from Fabienne FredricksonMost small busines owners start feeling stretched and get to the point where they can no longer do it all alone. You realize you need another pair of hands to complete everything that’s on your plate. So you decide to hire a Virtual Assistant (VA) and think this is a way to help you get more ...
Views: 561 - Five reasons not to give your work away for free - by Submitted on Jun 07, 2013 from Fabienne FredricksonDo you struggle with charging a fee for your services, but want to start building your business? Whether you are a coach or a massage therapist, you cannot survive if you give your services away for free. Some first time business owners have difficulty with the idea of earning a good living by ...
Views: 362 - Five reasons why you should not barter to create products - by Submitted on Nov 18, 2012 from Fabienne FredricksonYou are ramping up your business, looking for individual clients. While networking, you meet many people who are also in the business building stage. They are interested in your work, but aren’t sure they can afford it. So, rather than pay you, they offer to exchange services with you. The ...
Views: 381 - Five simple steps to generate leads from your warm letters - by Submitted on Jun 07, 2013 from Fabienne FredricksonCongratulations! You’ve sent out your first warm letter to the people in your network of contacts. That is a huge step to undertake for generating leads, so feel proud of yourself. But what do you do next if you don’t hear back from any of the recipients? 1. You might not hear anything at ...
Views: 392 - Five steps to make your website a client attraction magnet - by Submitted on Aug 01, 2013 from Fabienne FredricksonIf you want your website content to attract clients, you need to know how to speak their language. Here are five steps that will make your home page a client attraction magnet: 1. Provide real solutions. To capture the attention of your ideal clients, you want to talk about and provide real ...
Views: 448 - Five steps to raise your rates AND get new clients - by Submitted on Jul 03, 2014 from Fabienne FredricksonHave you been thinking about raising your rates? That can be both exciting and nerve wracking for business owners. On one hand, you’ll produce more income from the same amount of work. On the other hand you may be concerned by the risk of losing clients due to higher rates. While this may be ...
Views: 550 - Five steps to upgrade existing clients into your new program - by Submitted on Mar 06, 2013 from Fabienne FredricksonThere comes a time in almost any entrepreneur’s practice when you revamp your programs. Talking to new prospects about the revised program is easy since they don’t know about your previous options. But how do you get existing clients to upgrade? Earlier in my practice, I raised my fees on a ...
Views: 400 - Five strategies to get the word out quickly about your business - by Submitted on Feb 21, 2013 from Fabienne FredricksonWhether your business is new or you are expanding your offerings, the very first thing you want to do is let people know what you are up to. The more people who know, the better your chances of getting referrals which will help get your client pipeline flowing. One method I often recommend to ...
Views: 385 - Five ways to use public speaking to attract more clients - by Submitted on Jan 23, 2014 from Fabienne FredricksonPublic speaking is one of the fastest ways to attract new clients. The on-the-spot connection you establish with one effective presentation is a richer and more holistic experience compared to a blog post, a video or even social media. Your live speaking engagement is able to convey your ...
Views: 325 - Focus on solutions and benefits in your elevator speech - by Submitted on Apr 05, 2012 from Fabienne FredricksonMost people in networking groups want to help you, knowing that you will help them too. Here’s how to make it easy for them. Start by coming up with answers to your pull marketing questions from the Client Attraction system. Think about: - What problems do your ideal clients ...
Views: 588 - Focus on the “Motivators” - by Submitted on Oct 08, 2011 from Fabienne FredricksonThe mistake that most self-employed people in private practice looking for clients make is that they tell people about what they think they do, instead of the results the client wants to receive. The problem is, people don’t necessarily want a journey; they want a direct route to a solution. ...
Views: 720 - Focus your networking efforts on your ideal client - by Submitted on Jan 11, 2012 from Fabienne FredricksonBefore we move forward in your networking, we need to get really clear on who you want to meet. We’ll first focus on your ideal client. Now, to get clear on who your ideal client is, let’s first agree that there are several things that universally constitute an ideal client: • Those you ...
Views: 557 - Focus Your Networking on the Cash Cows - by Submitted on Sep 06, 2011 from Fabienne FredricksonLet’s agree that there are different types of referrals from networking. The referrals that have a little business for us and those who have a LOT of business for us—also known as the Cash Cows. Client example: A real estate broker client of mine has redirected her entire networking efforts ...
Views: 640 - Follow up calls: it’s not about you, it’s about helping your prospects - by Submitted on May 24, 2012 from Fabienne FredricksonWhen you find yourself putting off making your follow up calls, there is probably some type of fear at work. Maybe you fear being rejected, hearing the word “No” or feeling bad when someone doesn’t want to do your program. I understand why you could feel that way, but here’s what I want you ...
Views: 612 - Four fast-action methods to get your income flowing - by Submitted on Aug 14, 2012 from Fabienne FredricksonSometimes you get to the point where you have started putting things in place, but you still need more clients. If money is tight and you feel panicked, I know how hard that can be. I’ve been there too. Let me share what I did to pull myself out of the panic and get my income flowing in a ...
Views: 367 - Four keys to creating an evergreen boot camp - by Submitted on Jul 15, 2014 from Fabienne FredricksonIf your practice is filling up and you are looking for ways to serve more people, consider developing a boot camp program. I did this several years ago when my practice was full, and I had a waiting list. There were also others who couldn’t afford to participate in my live programs. I wanted to ...
Views: 547 - Four simple steps to extend a successful group program - by Submitted on Apr 16, 2013 from Fabienne FredricksonIf you have been ramping up to provide a group program and have success with gathering a good group, you might be wondering what the next step is. How can you leverage success with a group and extend working with them? There are a few things you can do to build on the success of a group ...
Views: 412 - Four simple ways to discover your unique selling proposition - by Submitted on Aug 07, 2012 from Fabienne FredricksonWhen you start working on your branding, one of the first things you need to determine is your USP (Unique Selling Proposition). You want to know what your clients like about the experience of working with you. What results have they gotten? What did they like most? What makes the biggest ...
Views: 403 - Four strategies to fill your program with a free teleclass - by Submitted on Aug 29, 2012 from Fabienne FredricksonYou’ve come up with a free teleclass you want to run. That’s great! And you know this is an opportunity to promote your programs. You are looking for the way to convert listeners into clients. But how many programs can you talk about and still effectively sell them? You may have a year-long ...
Views: 354 - Four strategies to jump start your business using speaking - by Submitted on Apr 23, 2013 from Fabienne FredricksonIf you are working to transition from one business to another, then you need a way to jump start your business and get things off the ground quickly. Many of my clients are looking for how to use their time efficiently, so they can launch their new idea, while they still have money coming in ...
Views: 390 - Four ways to build confidence when starting your new business - by Submitted on Mar 02, 2013 from Fabienne FredricksonSometimes people just starting out in their practice feel nervous about credentials and experience. That’s totally understandable since you are moving into a new area. However, for you to build your practice and feel good about what you have to offer, you need to shore up your belief in ...
Views: 369 - Four ways to enroll clients into group programs - by Submitted on May 31, 2012 from Fabienne FredricksonWhile individual coaching is the fastest path to cash, sometimes people prefer to run groups. If you have a busy practice, groups can be a wonderful way to leverage your time, so you get paid by multiple people for the same time slot. If groups appeal to you, here are a few tips to enroll ...
Views: 588 - Four ways to get clients at a speaking gig when self-promotion isn’t permitted - by Submitted on Oct 08, 2014 from Fabienne FredricksonSpeaking to groups is one of the best ways to get clients. People get a first-hand experience of you, which helps them get to get to know, like and trust you. Most people want to do business with someone they know from first-hand experience. Some speaking engagements won’t allow you to sell ...
Views: 546 - Four ways to get paid to speak - by Submitted on Oct 31, 2014 from Fabienne FredricksonDo you speak often and wonder how you can get paid to speak? Getting paid speaking gigs is a real possibility. When you’re paid to speak, you’re earning money to give your presentation and get clients at the same time. Just keep in mind that the speaking business can be an entire business in ...
Views: 569 - Four ways to handle a client who says, "I can't afford it" - by Submitted on Jul 23, 2014 from Fabienne FredricksonAs business owners working to get new clients, we've all heard it. You're in the closing part of the conversation and your client says those fateful words, "I can't afford it." For some owners, this is the worst case scenario because you feel stuck when your potential customer uses this reason ...
Views: 514 - Four ways to keep your clients happy while on vacation - by Submitted on Feb 20, 2013 from Fabienne FredricksonIf your practice is booming, taking a well needed vacation can be difficult. This is especially true if you have lined up new clients who will have to wait to get started. Normally I recommend not working during your vacation, but sometimes you need limited availability. When I took maternity ...
Views: 408 - Four ways to spice up a special offer and turn prospects into clients fast - by Submitted on Aug 28, 2012 from Fabienne FredricksonAre you ready to shake things up in your marketing? From time to time, you may want to run a special promotion to create strong interest in a particular program and get a bunch of new clients quickly. Let me share four specific things you can do to spice up any promotion so that prospects get ...
Views: 422 - Four ways video can help you market your business - by Submitted on Mar 22, 2012 from Fabienne FredricksonVideo is getting hotter than ever and with good reason. This medium let’s people see who you are and leverages the Know Like and Trust Factor that helps people get comfortable with you. But, where do you use video in your marketing and your website? Here are three ways to use video to help ...
Views: 724 - Get Clear On Your Niche And Expertise - by Submitted on Sep 23, 2011 from Fabienne Fredrickson“I don’t know the key to success, but the key to failure is trying to please everybody.” - Bill Cosby No one likes a generalist (do you want a generalist performing a quadruple bypass on you, or do you want the best coronary surgeon in the country doing that?) so it’s time for you to get ...
Views: 718 - Get creative to fund your marketing and attract clients - by Submitted on Aug 08, 2013 from Fabienne FredricksonWhen you first start a business, sometimes you encounter the classic Catch-22 problem – how can I market my business to attract clients so I can make money without actually having the money needed to pay for the marketing? This is what I discovered back when I started 12 – 13 years ago. The ...
Views: 372 - Get More Clients by Letting Prospects Become Voyeurs - by Submitted on Mar 19, 2011 from Fabienne FredricksonWhether we admit to it or not, we as humans love things like gossip, soap operas, eavesdropping, sharing secrets, peeping, and Entertainment Tonight (basically, everything on the E! cable network). And let’s not forget People Magazine—yes, I read it religiously every week. Why are we obsessed ...
Views: 682 - Get More Clients From Referrals With Centers Of Influence - by Submitted on Aug 03, 2011 from Fabienne FredricksonOne of the quickest ways to get more clients by getting referrals from your network and to get out there in a BIG way is to start telling your Centers of Influence (COIs) what you're up to in a face-to-face meeting. This can be in addition to sending them the introduction letter and this can be ...
Views: 566 - Get more clients online with a Client Attractive website - by Submitted on Jul 21, 2011 from Fabienne FredricksonGetting clients online is becoming crucial for success as a small business owner - and it’s time to make sure your website is done right. To attract ideal high paying clients online, it’s important to remember that it’s all about pulling people in with compelling and engaging marketing, while ...
Views: 651 - Get more clients using the “know-like-trust” factor - by Submitted on Jan 11, 2012 from Fabienne FredricksonI can’t honestly remember where and when I first heard about the Know-Like-and-Trust Factor (who knows, I probably think I invented it! Ha!) It’s so ingrained in my way of thinking about networking, Client Attraction and Closing the Sale, that I take its origin for granted sometimes. But as ...
Views: 560 - Get more clients with a great elevator speech - by Submitted on Aug 02, 2011 from Fabienne FredricksonGetting clients through networking is important for you to succeed in your own business, no matter what level you’ve reached (start-up, ramp-up or already successful.) Problem is, while networking to get more clients, you may be unclear on “what to say” and “how to say it.” And that means you ...
Views: 743 - Get Specific About What You DO For Clients: The Results! - by Submitted on Sep 23, 2011 from Fabienne FredricksonWhen talking about what they do for clients, most people end up talking about the PROCESS of what they do, not what they really DO for clients, both in speaking to them and in written communication to them, i.e. their marketing materials. There’s a huge distinction there, and that distinction is ...
Views: 573 - Getting out there in a big way – Is fear holding you back? - by Submitted on Jun 18, 2013 from Fabienne FredricksonAre you holding yourself back from stepping things up and thinking bigger? Whether you are just starting to build your business or making $500,000 a year, the fear of getting out there can get in your way. If you want your company to grow, then you have to be willing to take risks, be seen, ...
Views: 348 - Getting paid! Solutions for accepting payment online - by Submitted on Jan 07, 2014 from Fabienne FredricksonWhen you are building a business, you want a solution for accepting payment online that is reliable and looks professional and trustworthy to clients. We have switched providers as we have grown to accommodate different levels of service and higher numbers of transactions. For many business ...
Views: 418 - Getting the basics in place for launching a group coaching program - by Submitted on Jul 31, 2012 from Fabienne FredricksonAre you thinking about putting together a group coaching program? Conducting a group is a great way to boost income as you can serve many clients within the same time frame. And often the cost for clients is reduced since multiple people are on the phone line versus the price of private ...
Views: 550 - Giving away too much is actually a disservice - by Submitted on May 28, 2012 from Fabienne FredricksonWhen you speak to groups or run a teleclass, you want to share enough information to accomplish three goals: 1. Demonstrate your expertise 2. Provide insight about the topic 3. Offer some real value to listeners Delivering on these three goals will help you connect with prospects and ...
Views: 870 - Have prospects pre-qualify so you close the sale - by Submitted on Jun 25, 2012 from Fabienne FredricksonDo you get referrals from people or services? I sure hope you do! Yet, you may find that your initial conversations with these referred prospects are taking too long. It can be a very time consuming process. That’s why it helps to set up a system and put everything into your marketing materials, ...
Views: 594 - Here's Why You're Not Making Enough In Your Business - by Submitted on Oct 22, 2009 from Fabienne FredricksonI see this time and time again with entrepreneurs: A person tries so hard to market their business, wondering why it’s not “happening”, and is frustrated to see that the results aren’t coming in. Yes, with most every entrepreneur, there is indeed something to be changed and tweaked in their ...
Views: 721 - Hiring your first assistant: six steps to determine what you need - by Submitted on Jan 30, 2014 from Fabienne FredricksonIf you are ready to start delegating to an assistant, first let me congratulate you! This is an important and empowering step that will free you up to grow your business and attract more clients. So how do you hire an assistant and figure out what they can do for you? Here are six steps to ...
Views: 365 - Home page vs. squeeze page: what works better to build your list? - by Submitted on Jun 17, 2014 from Fabienne FredricksonGetting more traffic to your website is always on a business owner’s mind. Higher volume traffic helps with list building and improves your chances for finding new clients and filling your pipeline. But once you start to get a steady stream of visitors, what’s the best way to build your ...
Views: 513 - How affirmations set the tone for your success - by Submitted on Apr 17, 2014 from Fabienne FredricksonIf you are working to attract clients and create a positive mindset, affirmations will help get you there. What a difference they can make! In case you aren’t familiar with this mindset technique, an affirmation is a positive statement about a goal you want to achieve, written in the present ...
Views: 638 - How Bold Can You Go With Your Elevator Speech? - by Submitted on Apr 18, 2010 from Fabienne Fredrickson“How LOW can you go?” is what you think about when you do the limbo. Since we’re talking about marketing, I’ll ask you this: How BOLD can you go, in describing what you do? I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation ...
Views: 776 - How I personally stay grateful - by Submitted on Oct 19, 2011 from Fabienne FredricksonYou can’t just sit on the sofa and think positively and then have things come your way. I mean, you’ve got to take SOME action to make things happen. But sometimes, focusing on what to DO next means that you have to keep track of what’s going on. I’ve noticed in the past couple of years ...
Views: 620 - How I personally take action - by Submitted on Oct 30, 2011 from Fabienne FredricksonHere’s what happens when you don’t keep track and take action: A few years ago I had a year of retooling and re-gearing. I knew that I was on the cusp of making it REALLY big in my business, but I knew something had to change or be tweaked in order for it to happen. I had a deep ‘knowing’ ...
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