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Articles from Fabienne Fredrickson | Selfgrowth.com
- Three surefire ways to build your list of contacts - by Submitted on Aug 22, 2012 from Fabienne FredricksonA lot of my clients who are just starting out want to run teleclasses. This is a great way to work with a group, bring in good income, and leverage your time. Trouble is, when you are starting out, your list might not be big enough to fill a group. No problem. I have found when your database ...
Views: 531 - Three tips to help you close the sale - by Submitted on May 28, 2012 from Fabienne FredricksonToday I want to share some simple tips that really work to close the sale while on the call with prospects. 1. Go over a prospect’s answers to questions they filled out and returned prior to your Get-Acquainted Call. Even though this may seem redundant, it’s really important not to bypass ...
Views: 1308 - Three ways to deal with money objections from prospects - by Submitted on Feb 14, 2013 from Fabienne FredricksonThis happens to every business owner at some point. Prospects tell you they can’t afford the service, or they’ll wait for the next program, or they can’t spend the money right now. Learning how to handle these money-related objections can help you get more clients and serve people who are ...
Views: 570 - Three ways to generate quick revenue with easy opportunities - by Submitted on Oct 31, 2013 from Fabienne FredricksonLooking for quick ways to build business and bring in extra cash? Once you get your practice rolling, one of the easiest ways to do this is to look for opportunities that I call, “Money on the Table”. I don’t mean to highlight what you haven’t done. Yet, sometimes, the places where you ...
Views: 678 - Three ways to increase early registration for live events - by Submitted on Oct 15, 2014 from Fabienne FredricksonWhen you are trying to fill an event, you want to know not only how many people plan to attend, but how many will likely show up. Years ago, I used to run a lot of free programs, hoping to get as many people as possible to attend. I figured paying for the event would be a barrier and keep ...
Views: 982 - Three ways to stop attracting clients who can’t afford you - by Submitted on Apr 02, 2014 from Fabienne FredricksonSometimes my students end up in the frustrating place where prospects can’t afford their programs. This is a tough spot to be in and there are a few things that might be contributing to this situation. When I hear this, I recommend three tweaks to their get acquainted session and closing ...
Views: 633 - To Market or Not To Market: The Double-Edged Sword of Self-Promotion - by Submitted on Sep 14, 2009 from Fabienne FredricksonHave you ever felt strange about marketing your services for fear of people thinking you weren’t successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy’s Coaching and Consulting Business Boot Camp this past week at the beach and I came across a ...
Views: 1053 - To Turn More Prospects Into Paying Clients, You Must Give Them Options - by Submitted on Jun 29, 2009 from Fabienne FredricksonWhen I was first starting out trying to close the sale as an solo-entrepreneur, I would offer only one rate and the offer was basically “this is what I charge, take it or leave it.” So people would either take it or leave it. Then I realized that clients work in a different way. Many people ...
Views: 1083 - To Turn More Prospects Into Paying Clients, You Must Motivate Them! - by Submitted on Jul 08, 2010 from Fabienne FredricksonWhen talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and ...
Views: 1135 - Top three strategies for pricing your information products - by Submitted on May 16, 2014 from Fabienne FredricksonDeciding on pricing for your products or service packages depends on several things. : Here are my top three strategies for selecting the right prices for your business. 1. Where does the product fit in your marketing funnel? : To attract more clients into your marketing funnel, you need a ...
Views: 876 - Track Where Your Best Clients Come From - by Submitted on Dec 04, 2011 from Fabienne FredricksonSometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE. Look at where all of these clients have come from. Perhaps it’s a particular networking group, or a talk that you gave, a referral from a ...
Views: 1019 - Track Your Marketing Schedule a Year Ahead - by Submitted on Dec 28, 2011 from Fabienne FredricksonTo keep track of what days are meant for what in your calendar, you need to figure out how much business development time you’ll need, how many client days you’ll need and how many “off” days you’ll need, including vacation time. I recommend buying a laminated year-at-a-glance calendar and ...
Views: 904 - Two big steps before you train others to teach your proprietary system - by Submitted on Apr 10, 2014 from Fabienne FredricksonAs you work to grow your business, there are many options available to attract clients along the way. One thing that may tempt you is the idea of licensing your proprietary system and/or training coaches or trainers to teach it to others. This can be a lucrative revenue stream but first I ...
Views: 949 - Two coaching styles: Advise and Consult or Ask clients to discover their own answers - by Submitted on Oct 16, 2013 from Fabienne FredricksonAs a business coach over the past 13 years, here’s what I have discovered: Everyone is silently begging to be led. Now there are two schools of coaching if you will: 1) The first says you cannot and should not advise. You must pull answers only from what the client says. 2) The second is more ...
Views: 510 - Two simple and effective ways to run a successful free teleclass - by Submitted on Apr 30, 2012 from Fabienne FredricksonI often talk about the value of free tele-classes and how they offer a number of marketing benefits. - Building your list by offering something of high-value for free - Giving prospects a sample of you and your information, which works on the Know, Like, Trust Factor - Providing a great ...
Views: 904 - Two simple approaches to writing a great blog post - by Submitted on Jun 05, 2014 from Fabienne FredricksonThere are many ways to write a blog post that will attract clients, but I’m going to share two methods that are used most often. THE ORGANIZED APPROACH. With this method of writing blog posts, the title is written first. This sets the tone for the post and provides the overall idea. Some ...
Views: 837 - Two simple strategies for overcoming fears when following up with prospects - by Submitted on Nov 05, 2013 from Fabienne FredricksonDo you hesitate to follow up with people you met who expressed interest in working with you? Some clients tell me they have a variety of fears about making those calls: - People might not remember who I am. - Maybe people don’t want to hear from me. - I might be bothering ...
Views: 481 - Two simple strategies to creating packages that attract more clients - by Submitted on Oct 24, 2013 from Fabienne FredricksonCreating session packages for some business owners is easy and it’s very obvious how things should work. But, for other owners, they prefer packages that offer more flexibility to attract more clients. Their prospects might need more time per call or more time in between sessions. There are ...
Views: 560 - Two simple ways to find your ideal clients - by Submitted on Jan 22, 2012 from Fabienne FredricksonWouldn’t it be great if you could find your ideal clients all in one place? What if they were gathered together for you? That would sure make marketing a heck of a lot easier wouldn’t it? The good news is that this is completely possible! There are two basic ways to find your ideal clients ...
Views: 824 - Two super simple ways to talk about results with clients - by Submitted on Sep 16, 2014 from Fabienne FredricksonIf you are a new small business owner without a long track record, you may find it difficult to talk to your potential clients about results. Sometimes students worry that results will vary for each person. Or, they aren’t sure what they can actually deliver. This makes it difficult for you to ...
Views: 865 - Two time-saving methods to handle your email inbox - by Submitted on Aug 21, 2014 from Fabienne FredricksonAs your business starts to build, responding to email inquiries can become a problem. There are just so many of them! You might think this is a good thing, and to an extent it is because emails are part of client attraction. But you need to learn how to efficiently handle, sort, and respond to ...
Views: 891 - Use a strategic four step system to prioritize projects - by Submitted on Oct 03, 2012 from Fabienne FredricksonDo you have a lot on your plate right now? Maybe you are planning to offer several programs this year, introducing a new package, creating a new home study course, etc. Then new opportunities pop up as you consider working with JV partners, or the media calls, or someone asks you to do a big ...
Views: 569 - Use different social media posts to serve your audience - by Submitted on Oct 30, 2012 from Fabienne FredricksonI am a big believer in using social media like Facebook, Twitter and LinkedIn to connect with more people and add value. To leverage these tools well requires a mix of status updates to accomplish three things: 1) add value 2) build relationships 3) share your solutions and offers Use a ...
Views: 2258 - Use what you already have to build more confidence - by Submitted on May 15, 2012 from Fabienne FredricksonThere are times when you may feel your professional confidence wavering. This happens more often to people than you may think as a result of a move, a shift in your niche, networking with a new group and so on. Clients have asked me how to shore up and strengthen their professional ...
Views: 1543 - Using Social Media to get more clients - by Submitted on Jul 22, 2011 from Fabienne FredricksonSocial media and networking platforms like Facebook, Twitter and LinkedIn are receiving lots of attention as tools for Client Attraction – and it’s easy to spend a lot of (wasted) time there. To attract ideal high paying clients from social media, it’s important to remember that that the same ...
Views: 998 - Walk Your Talk (and You’ll Naturally Attract Clients) - by Submitted on May 01, 2011 from Fabienne FredricksonNot many marketing gurus out there talk to you about walking your talk. That said; it’s important to have your image fit what you do. Living your message makes all the difference in attracting clients. Your image is just as important as your marketing message and your claim in the ...
Views: 1078 - What Millionaire Entrepreneurs Have In Common (It’s Way Simpler Than You Think) - by Submitted on Jul 31, 2009 from Fabienne FredricksonQUOTE: “The biggest difference between an average income and financial freedom is… IMPLEMENTATION.” - Bill Glazer I recently spent four long days and nights with information marketing millionaires at the Information Marketing Summit and was astonished to hear that many of them, when pressed ...
Views: 1360 - What to do When a Client Backs Out - by Submitted on Jan 07, 2013 from Fabienne FredricksonToday’s article is about why clients sometimes back out and what to do about it. Sometimes for whatever reason, a brand new client decides to back out and not go forward in working with you even before you’ve started to work together. So, here you’ve spent time marketing to that client, ...
Views: 663 - What to do when fear gets in the way of taking action - by Submitted on Jul 17, 2014 from Fabienne FredricksonRecently a student told me how she had a lot of fear about her small business and how to get clients. She had an enormous number of opportunities coming her way, but she felt afraid to take any action. That fear made her feel like a failure and unworthy of such opportunity. As a result she was ...
Views: 822 - What to do when nothing is working - by Submitted on Jan 14, 2014 from Fabienne FredricksonSometimes, no matter what you try, nothing seems to work to find clients and you feel like you’re going to give up or breakdown. First, know that you are not alone. Lots of business owners experience this and believe it or not, I still go through this. I’m a human being and it happens to me too ...
Views: 708 - When limiting beliefs get in the way of your success - by Submitted on Aug 27, 2013 from Fabienne FredricksonHas this ever happened to you? Things are finally starting to fall into place. The phone rings, new clients show up and you start meeting joint venture partners to help grow your business. Yay! Things are looking up and then, it all suddenly falls apart. Clients don’t show up and meetings with ...
Views: 475 - Where to Find Clients - by Submitted on Nov 30, 2012 from Fabienne FredricksonToday’s topic is where to find clients. You’ve opened up your business. Perhaps, you’ve been in business a few years and your practice is still not full yet or you’re just looking to fill your programs even more. The big question you may have is where do I find clients? These are my four ...
Views: 634 - Which comes first – branding or content? - by Submitted on Mar 13, 2012 from Fabienne FredricksonMany people who are trying to get a new business rolling, struggle with what needs to get done first. Some will say that establishing branding is the most important step, with the name and tagline all flushed out. Others will lean towards figuring out the content. I hear this question a lot from ...
Views: 833 - Who should you send your warm letter to? - by Submitted on Aug 29, 2013 from Fabienne FredricksonAre you looking to find more clients to grow your business? I often talk about the “warm letter” as a powerful way to enlist the help of your current network of friends, family and colleagues. Most people know about 250 people before they even start networking. That’s a lot of contacts! Think ...
Views: 550 - Why Clients Sometimes Back Out and What to Do About It - by Submitted on Feb 25, 2011 from Fabienne FredricksonSometimes, for some reason, the brand new client decides to back out and not go forward with working with you, even BEFORE starting the work.There’s nothing more frustrating. Do you let them just walk away, or do you DO something about it? In my opinion, how to respond is directly related to ...
Views: 1096 - Why it makes sense to charge more for some of your services - by Submitted on Apr 15, 2014 from Fabienne FredricksonSometimes my students struggle with how to price their services. There might be a particular service or segment of your knowledge that you feel has more value. You might have an idea that you should charge more for this piece, but feel unsure whether that is fair. Here’s how I look at ...
Views: 980 - Why it’s better to have one niche vs. two - by Submitted on Apr 01, 2012 from Fabienne FredricksonAre you struggling with picking a single niche and considering going for two (or more) targets? This is a common problem my clients come to me with. For example, at a networking event, you‘ll need to hand out two cards and that leaves people confused about where to put you and who you serve. ...
Views: 819 - Why you you should send your warm letter in the mail (not email) - by Submitted on Mar 25, 2012 from Fabienne FredricksonWhen you are starting out, your warm letter of introduction can be a highly effective way to get the word out about your services. Sending this letter educates your inner circle regarding what you are up to and how they can help. This can start the flow of referrals that will help fill your ...
Views: 1835 - Working with a virtual assistant – getting the job done - by Submitted on Aug 06, 2013 from Fabienne FredricksonWhen you take the step to work with a virtual assistant, you empower yourself to accomplish so much more. You hand off the tasks that someone else can do, so you can do more of what you do best. One of my clients came to me recently, concerned about how her VA wasn’t getting work done. Her ...
Views: 491 - You don’t need a fancy website to get clients - by Submitted on Aug 06, 2012 from Fabienne FredricksonIf you are just starting your practice, you may feel like you are stuck in a vortex of confusion about your marketing and what comes first. For example, so many clients have asked me, “How can I get out there when I don’t have my website yet? Not having a finished website can keep people from ...
Views: 1092 - You don’t need a revolutionary system to have a successful business - by Submitted on Sep 09, 2014 from Fabienne FredricksonWhen you first start out in business, you may feel you don’t have all the answers. That’s more common than you can imagine. However, that is no reason not to start sharing what you know with clients and recognizing the unique angle you bring that no one else can. You are ahead of others. ...
Views: 908 - You Don’t Need to Learn MORE to Get Clients - by Submitted on Jul 30, 2009 from Fabienne Fredrickson“What you have to give is enough-if you give it with all your heart.” -Chieko N. Okazaki For years, I’ve noticed how many of my clients stopped themselves from marketing because they needed to learn MORE. They’d already gone through the required training, and many were certified, but it ...
Views: 1217 - You Gotta Be RUTHLESS About Your Time (How to Get It ALL Done) - by Submitted on Mar 26, 2011 from Fabienne FredricksonClients are always so curious about how I manage to get it all done. And it’s no wonder because now that I see it all down on paper, it does seem like a lot. But, before you think I’ve got it all figured out, let me be very transparent with you. I have a crazy number of emails in my inbox, many ...
Views: 1037 - You MUST Say Yes To The Business (And In-come) Within Your Reach - by Submitted on Jan 04, 2011 from Fabienne FredricksonQUOTE: "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to destiny." – Napoleon Bonaparte Have you ever felt on the verge of something BIG in your business, that the next level is just within your reach, and at the same time, ...
Views: 991 - You MUST Use Conviction and Authority to Attract More Clients - by Submitted on Jun 28, 2011 from Fabienne FredricksonDid you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? The sad thing is, many self employed people don’t use it and, as a result, are literally letting prospective clients slip through their fingers, day in and day out, even if ...
Views: 889 - Your free CD – six steps from script to fulfillment - by Submitted on Dec 19, 2013 from Fabienne FredricksonCreating your Irresistible Free Offer (IFO) is a powerful way to attract clients and start building a database so you have people to market to. This is also how you begin building a relationship with prospects. If you are ready to create your own CD, follow these steps and it will be done and ...
Views: 558 - “Focus on the “Low Hanging Fruit” - by Submitted on Jul 13, 2009 from Fabienne FredricksonFollowing up on leads is 90% of the game, right? At least that’s what we hear. You spend all this time networking, marketing yourself, making cold calls, looking for the right client, but what’s the point of it all if you don’t follow up on the leads you DO have? This was a major obstacle for ...
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