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Articles from Kevin Waddel | Selfgrowth.com
- Public Relations Agencies: What’s Right For Your Company? - by Submitted on May 18, 2012 from Kevin WaddelPublic relations agencies come in all sizes, shapes and flavors… So when considering a firm, you should weigh all of the variables before choosing from the myriad of public relations agencies you’re likely to find. Let’s take a look at some of kinds of public relations agencies you’ll ...
Views: 597 - Public relations companies do everything they can to protect their clients’ reputations - by Submitted on Jun 07, 2011 from Kevin WaddelIn the modern world of business, companies are often going for the jugular, so to speak, of competing firms in the same field in order to try and convince consumers, as well as the public at large, that they are the only logical choice in their particular field. This is the case in every ...
Views: 488 - Public relations companies have to plan their strategies carefully - by Submitted on Sep 30, 2011 from Kevin WaddelThe modern business world is not that different from many other aspects of the human condition. People go to a nondescript office five days a week, fighting ridiculous traffic, and spending time away from loved ones, just to be able to survive. People want what is best for the people they care ...
Views: 372 - Public Relations Companies/Agencies Benefit from Increase Financial Service Relations - by Submitted on Mar 11, 2011 from Kevin WaddelWith the stock market performing well and the financial reform bill behind us, financial services firms are once again increasing their marketing communications budgets – much to the delight of Public Relations Companies/Agencies everywhere. Why? A couple of reasons. First, they need to ...
Views: 558 - Public relations companies: How they bring you desired exposure - by Submitted on Dec 17, 2011 from Kevin WaddelDeveloping a brand and image leads to substantial growth. It generates real company value and puts you ahead of your peers. In this current economic environment, you simply cannot afford to let your competition define you. 7At the same time, you cannot simply count on your clients to view you in ...
Views: 427 - Public Relations New York Firms Debate: Is the Press Release Dead? - by Submitted on Jan 10, 2011 from Kevin WaddelA debate raging through the Public Relations New York scene and most likely throughout the world of PR concerns the press release. Once thought to be the life’s blood of the Public Relations New York industry, some practitioners believe that the lowly press release is headed for the bone yard. ...
Views: 729 - PUBLIC RELATIONS NEW YORK POISED FOR RECOVERY - by Submitted on Jan 28, 2011 from Kevin WaddelIt appears that the Public Relations New York scene has survived the economic downturn and is poised for a recovery following a period of contraction, layoffs and budgetary cutbacks as a result of clients retrenching. The industry has proven itself to be fairly resilient. Here’s why… ...
Views: 558 - Public Relations New York Pros Evolve - by Submitted on Nov 28, 2011 from Kevin WaddelPublic Relations New York practitioners as well as their counterparts all over the world have evolved. Public Relations New York pros have gone from flacks and press agents and have become true strategic and marketing partners to their clients. The Public Relations New York scene has ...
Views: 453 - Public Relations NYC: Smog & Clutter - by Submitted on Jan 23, 2012 from Kevin WaddelI wanted to write about the public relations NYC scene so I decided to conduct a simple search via Google using the words: public relations NYC. In 0.69 seconds, according to the Googlemeter (I made that up, by the way), I had about 63,200,000 results… Wow, I thought, a simple search using the ...
Views: 504 - Public Relations NYC: Home of the Masters of the Dialogue - by Submitted on Jun 22, 2012 from Kevin WaddelThe Public Relations NYC world continues to thrive in the wake of the technological revolution which has given rise and power to social media. Regardless of the changes the Internet and social media have wrought, there will always be a need for New York PR professionals and their counterparts ...
Views: 650 - Re-Examining the CEO Reputation Factor - by Submitted on Jan 23, 2013 from Kevin WaddelAs expected, employing social media as a critical marketing technique is growing among B2B companies, but half of respondents in a newly released survey did not have a basic understanding of what their target markets were and who they could sell to. This is alarming in view of the large ...
Views: 692 - Right approach to enterprise IT PR will make the difference - by Submitted on Nov 11, 2011 from Kevin WaddelDeveloping your enterprise IT PR message can be quite difficult. I market saturated with conflicting claims, messages must avoid the meaningless chatter and address the core issue that any IT manger faces. Purchasing at an Enterprise IT firm is commonly done by committee. Sometime it is ...
Views: 404 - Rising Importance of IT Security and Thus, IT Security PR - by Submitted on Sep 30, 2011 from Kevin WaddelIn modern society we witness a huge amount of crime. It seems like every day that we turn on the television, news reporters are reporting one event of criminal activity after another. Usually such crimes include murder, theft, threats, or most recently in the Murdoch scandal, involving phone ...
Views: 368 - Selecting a right one among Public Relations Agencies - by Submitted on Dec 17, 2011 from Kevin WaddelWhen you need to get your name out in the public, increase your firm’s prestige among peers and hedge yourself against disaster, there is only one place to turn Public relations agencies. Now there may be other places you can turn, but if you want to get it right, then picking one of the many ...
Views: 410 - Selecting the best environmental consulting public relations firm - by Submitted on Nov 13, 2011 from Kevin WaddelWhen it comes to environmental consulting public relations, the biggest obstacle is actually having people pay attention and act upon your message. You can pour all the money and resources in the world into your environmental consulting public relations campaign, but if your message is not ...
Views: 490 - Setting up Pharma Public Relations goals - by Submitted on Dec 16, 2011 from Kevin WaddelIn any venture, having the right publicity is crucial to it’s success. Sure you can develop a groundbreaking cure, or design the next breakthrough in microchip architecture, but if no one knows about it, it might as well not exist for the rest of the world. Getting the word out about these ...
Views: 465 - Smart Grid Public Relations: Raising Awareness - by Submitted on Jul 25, 2011 from Kevin WaddelIn 2011 there has been a strong focus on a greener world. It seems like a solution for cleaner technology and energy security is right around the corner. What most people don’t know is that a solution has already arrived and it is called the Smart Grid. Statistics gathered by Anto Budiardjo show ...
Views: 569 - Social media gives financial services PR firms a greater reach in their quest to serve their clients - by Submitted on Jul 15, 2011 from Kevin WaddelThe internet truly is a game changer. It is hard for people who were born after the internet became the international marketplace of ideas that it is today. Baby boomers and elderly individuals have a rough time with the internet, because sometimes they just can’t fathom how information can ...
Views: 427 - Software PR Creates Tangible Results, But Know What You Are Looking For - by Submitted on Apr 22, 2012 from Kevin WaddelYou’ve just developed a hot piece of software… Revolutionary, perhaps. Better than anything currently on the market. What do you do next? How about a software PR campaign? Before undertaking a software PR campaign, it would be wise to determine what it is your company is looking to ...
Views: 678 - Successful B2B public relations are analogous to flying - by Submitted on Nov 10, 2011 from Kevin WaddelB2B public relations at it’s most basic construction this means one business communicating effectively with another. Sounds simple right? Well, sometimes the simple things are very difficult. For example, manned flight. All it requires is using the physical effects of drag, lift and momentum to ...
Views: 458 - Technological PR firms have to use modern advances like social media to serve their clients interests - by Submitted on Aug 02, 2011 from Kevin WaddelNow is a time for considerable change for the human race. Things are a foot that not necessarily threaten the way of life currently enjoyed by millions of people, but perhaps are percolating with the possibility of drastically altering the way individuals from all walks of life interact with ...
Views: 514 - Technology and Public Relations: Helping One Another - by Submitted on Aug 28, 2011 from Kevin WaddelTechnology and Public Relations are two practices that are fairly young compared to other sectors of the professional business world. Technology, although it has always existed, has had incredible booms in the 21st century creating a lifestyle our parents could never have imagined in their ...
Views: 423 - Technology PR Can Give Your Company the Edge It Needs - by Submitted on Mar 25, 2012 from Kevin WaddelNo matter the size or reputation of your firm, employing a tactical technology PR strategy will keep you ahead of the game. Effective technology PR placements can give you an edge, opening more doors, raising awareness and promoting your successes while enhancing your company’s ...
Views: 462 - Technology PR Cutting Through the Clutter - by Submitted on Feb 19, 2012 from Kevin WaddelA day doesn’t pass when some company or another is touting some breakthrough technology. It’s no wonder that the media dedicated to covering the world of technology has become jaded and cynical. This is story that has become all too familiar to those engaged in the practice of technology PR. ...
Views: 506 - Technology PR firms can help assuage the public’s fear of technological change - by Submitted on Sep 30, 2011 from Kevin WaddelWhen reflecting on the many, many technological advancements of the past two hundred years, it is quite easy to become amazed at how far the human race has come. From horse drawn buggies and candles, to the modern age with hybrid electric cars, commercial space travel, and a host of medical ...
Views: 433 - Technology PR firms have to be on guard 24 hours a day to keep up with technological advancements - by Submitted on Jul 25, 2011 from Kevin WaddelTechnology is moving so fast these days, it can hard for people to keep up. It has gotten to the point where it seems like every other day there is some brand new, cutting edge technological advancement that changes the world for the better. In this climate of constant change, and constant ...
Views: 415 - Technology PR: A Competitive Edge - by Submitted on Apr 22, 2012 from Kevin WaddelA successful technology PR program should increase market awareness of your corporate story, increase the valuation of your firm and generate sales leads, investor interest, and competitive advantage. In evaluating the initiation of a technology PR program you should ask yourself the ...
Views: 668 - Technology PR: Providing an Edge to Telecom Marketers - by Submitted on May 31, 2012 from Kevin WaddelIt should come as no surprise that telecommunications is one of the fastest-growing industries in the country, following in its wake is the discipline of technology PR in support of the myriad of gadgets, apps and other such things making their way to the marketplace. Personal remote ...
Views: 774 - Technology PR: The Performance Factor - by Submitted on Dec 17, 2011 from Kevin WaddelUsing technology PR as a tool for performance recognition is creative and credible. When done correctly, it is greatly beneficial to those in the technology industry as positioning them and making them more visible within the communities of key constituencies keeps companies ahead of their ...
Views: 387 - Technology PR: Helps Companies and Products Stand Out - by Submitted on Nov 28, 2011 from Kevin WaddelNew technologies are being launched almost daily - some important, while others are an update of an existing technology. With each new product launch, comes a scramble for attention. Bigger (or is that smaller?), better, faster claim the headlines of countless releases disseminated by technology ...
Views: 436 - Technology public relations firms have to accentuate the positive aspects of technology - by Submitted on Jun 01, 2011 from Kevin WaddelToday’s technological achievements truly are astounding. The things that we can do with great ease today would have confounded and perplexed previous generations. It would have been quite a shock for a denizen of the Middle Ages or from Feudal Japan to walk into a modern day electronics store. ...
Views: 444 - Technology public relations firms use every weapon to give their clients a leg up on the competition - by Submitted on Jul 29, 2011 from Kevin WaddelIt seems that every generation has the ability to change the world. Some would say it is the duty of every single generation to do everything that they can possibly think of to make the world a better place. More often than not, nine times out of ten, this achieved through the use of technology. ...
Views: 558 - Technology public relations help tech companies by protecting their reputations - by Submitted on Aug 28, 2011 from Kevin WaddelSocial media has revolutionized how individuals of all shapes and sizes, from all difficult walks of life, and from all different economic backgrounds interact with each other. The days of meeting in a room for either social purposes or for an important business meeting. These things, which ...
Views: 346 - Technology public relations is what gets a good product into the realm of current - by Submitted on Dec 17, 2011 from Kevin WaddelInnovation often drives man to the outer-limits of his ability. Technology pushes the boundary of the imaginary and the real, making what was once fantastical a reality. Companies in the technology field understand this quite well, and when it comes time for marketing and handling public ...
Views: 446 - Technology Public Relations or Performance Recognition - by Submitted on Mar 25, 2011 from Kevin WaddelOne way to define technology public relations is by calling it performance recognition. Companies in the technology industry can best utilize public relations to gain recognition for what they do. Most of the companies in the technology industry are making advancements every day. It is ...
Views: 468 - Technology Public Relations or Performance Recognition - by Submitted on Mar 25, 2011 from Kevin WaddelOne way to define technology public relations is by calling it performance recognition. Companies in the technology industry can best utilize public relations to gain recognition for what they do. Most of the companies in the technology industry are making advancements every day. It is ...
Views: 495 - Technology Public Relations: Mixing the Old with the New for Success - by Submitted on Jan 23, 2012 from Kevin WaddelYour company is moving ahead. Your products, your people are regarded as key players in the industry, or as a newcomer you offer key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers. That gap between perception ...
Views: 436 - Technology Public Relations: Helping to Build Brands - by Submitted on Oct 23, 2011 from Kevin WaddelIs your product or company well differentiated in the minds of its constituencies? Is your corporate positioning and company story credible and memorable to your target audiences? Can your sales team deliver the all-important “elevator speech?” Do your corporate materials, electronic and print, ...
Views: 446 - Telecom PR - by Submitted on Jun 04, 2011 from Kevin WaddelThe Merriam-Webster Dictionary defines telecommunication as “communication at a distance (as by telephone)” or “technology that deals with telecommunication.” It also notes that the term was first used in 1932. Needless to say, much has changed since the word was first spoken nearly 80 years ...
Views: 488 - Telecom PR firms have to work hard to convince people that they need telecom services - by Submitted on Sep 30, 2011 from Kevin WaddelIn today’s notoriously difficult economic climate, it can be exceptionally trying for lower income and poorer families to make ends meet each month. As prices rise, it becomes increasingly difficult for these hard pressed families to make the necessary purchases each month just to survive. And ...
Views: 457 - Telecom PR: Dialing in the Right Strategies - by Submitted on Dec 17, 2011 from Kevin WaddelTelecom PR must penetrate multiple news sections. There’s telecom PR needed for finance, telecom PR needed for technology, telecom PR needed for lifestyle, telecom PR needed for international news and ever telecom PR needed for all of the digital publications solely dedicated to the space. A ...
Views: 572 - Telecom public relations firms help big corporations repair their damaged reputations - by Submitted on Jun 01, 2011 from Kevin WaddelBig corporations get a bad rap sometimes. They are sometimes unfairly vilified as lumbering behemoths that do not care about the human impact of the policies, and are only motivated by money. This horrible reputation is so entrenched in the American psyche, that no amount of spin could reverse ...
Views: 654 - Telecom Public Relations: Cutting through the clutter - by Submitted on Oct 24, 2011 from Kevin WaddelApple launching a new version of its great IPhone. Research In Motion’s Blackberry under attack. Cisco’s woes well documented by the media… The noise level (or static, get the intended pun?) in the telecommunications industry is at an all-time high. Cutting through that clutter and being heard ...
Views: 594 - Telecommunications PR firms can help companies solve their bad press problems - by Submitted on Aug 02, 2011 from Kevin WaddelIn today’s uncertain economic, political, and social climate, people need to have something to cling to in order to make every thing else bearable. And more often than not, this helping hand comes in the welcome form of a friend who is willing to lend a friendly ear or to just help out in any ...
Views: 1122 - Telecommunications public relations assist companies to thrive in the field - by Submitted on Aug 28, 2011 from Kevin WaddelThese days, it is difficult for many individuals in the United States of America to find a good paying job that can support a family. This is to say nothing about other parts of the world, where it is incredibly difficult for a significant portion of the world’s population to make enough money ...
Views: 459 - Telecommunications public relations firm can help companies maintain an edge - by Submitted on Sep 30, 2011 from Kevin WaddelIn todays uncertain economic, it is incredibly difficult to find a sure thing. It seems like all the old rules that related to employment are no longer true. For example, recent law school graduates are having a tough time finding employment once they pass the state bar and start looking for a ...
Views: 353 - The "Thank You" Culture - by Submitted on Dec 23, 2012 from Kevin WaddelThis is the time of year when our thoughts turn to those who have helped, worked hard, been thoughtful and considerate, stepped aside so others could succeed, were loyal and committed, motivated and so on. Any sincere supervisor would feel compelled to say "thank you." Undoubtedly, more ...
Views: 730 - The Change in B2B Marketing - by Submitted on Jan 23, 2013 from Kevin WaddelAs expected, employing social media as a critical marketing technique is growing among B2B companies, but half of respondents in a newly released survey did not have a basic understanding of what their target markets were and who they could sell to. This is alarming in view of the large ...
Views: 707 - The complexities, and lessons, of pharma social media - by Submitted on Apr 22, 2011 from Kevin WaddelPharma social media doesn’t lend itself to the instantaneous, say-anything culture of Twitter and Facebook. There are a lot of regulations about what can and can’t be said to market drugs; more often than not, tweets and Facebook messages must be run by the company’s compliance department for ...
Views: 456 - The field of healthcare public relations is a tricky one which requires specialists to get the job done - by Submitted on Jun 28, 2011 from Kevin WaddelIn today’s celebrity obsessed world, it should surprise no one to learn that how one is perceived will determine how well that person does in the career. Many a starlet has fell victim to the changing tides of public opinion. Soon, a once employable actress has difficulty finding work. Sports ...
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