Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s internal perception. Many companies put a lot of ... Views: 1317
A landing page is also known as a squeeze page and lead-capture page. The amount of information on the page is usually determined by the cost of the item you are promoting. Free eBooks require much less information than something costing hundreds of dollars.
To be most effective it is ... Views: 1212
One of the areas I specialize in is the creation and development of information products. If they don't know it when they first come to me, within a short period of time my clients learn the importance of packaging their knowledge into information products.
Once developed the need to ... Views: 1593
Regardless of what industry you’re in something that can position you as a credible expert is packaging your knowledge into high value content. Whether it be a report, article, MP3 or video, content is something that sets you apart from your competition.
Unfortunately, the thought and the ... Views: 1185
Unless one is 100% committed, it doesn’t take much to derail from a plant-based eating protocol based on what they perceive as judgment from others. Until you are well-established in this way of eating and living, be aware of what is likely to happen.
For example, when someone new to this ... Views: 734
What is success? Success in the truest sense is a very personal thing. It’s not uncommon to fall into the trap of letting others tell us what we must do to be successful or deciding for others what success should mean to them.
Parents do this as do spouses. Friends do this as do bosses. ... Views: 1377
Competitive Strengths and Weaknesses
A very important aspect of a good market analysis is to determine your own strengths and weaknesses and those of your competitors. This allows you to know your true position.
Some people (especially those who identify as highly spiritual) may have a ... Views: 1089
Knowing your market is essential to your business success. Understanding demographics enables you to do incredibly targeted marketing.
The demographics of your market are their geographic location, age, gender, family status, income, buying behavior, buying preferences, etc. Analyzing the ... Views: 1692
Knowing your market is essential to your business success. Understanding demographics enables you to do incredibly targeted marketing.
The demographics of your market are their geographic location, age, gender, family status, income, buying behavior, buying preferences, etc. Analyzing the ... Views: 1171
Those who make great money online are those who continually seek opportunities to position their expertise. An excellent way to do this is with blog tours and guest blogging.
What is a blog tour?
Blog tours became popular by authors who were seeking a more cost effective way to get the ... Views: 1094
Companies large and small are constantly seeking creative, high return strategies to increase visibility on the Internet. The quest for a high ranking position seems to be a never ending process. With most people there seems to be an endless search for the one answer on how to drive traffic to ... Views: 1141
Do you wear “working on weekends and long hours” like a badge of honor?
“Woe is me!” is the battle cry of many entrepreneurs. “Look how hard I am working!”
I used to do the same thing as did many of my colleagues. That is, until it almost killed many of us. Not only were we wearing down by the ... Views: 2271
More money. More time. More love. More business.
I want more!
Never enough. Always more.
Seems this is a condition that plagues countless individuals. No matter what they have it will never be enough.
Not that wanting more is wrong, but if you are not happy and grateful for what you ... Views: 819
With so many things vying for our time and attention, it’s more important than ever to have strategies in place that allow you to get the most out of the time you put into your business.
Lots of people joke about how little time they have in their day and that their attention is spread in many ... Views: 1204
Confession: I’m woo-woo. I admit it. Over the last nearly forty years I’ve read hundreds of spiritual books, attended enlightenment retreats, studied under amazing teachers with an incredibly high level of awareness and traveled the world in search of “enlightenment.” At age thirty I headed to ... Views: 1879
Confession: I’m woo-woo. I admit it. Over the last nearly forty years I’ve read hundreds of spiritual books, attended enlightenment retreats, studied under amazing teachers with an incredibly high level of awareness and traveled the world in search of “enlightenment.” At age thirty I headed to ... Views: 1899
What do you when plans get thrown to the wind? Do you resist, fight it and wonder “Why is this happening to me?” Or do you simply accept it and choose to do something else?
Today was such a day for me. I live in an area where we rarely get snow. When we do it’s often an extremely light ... Views: 1227
From 1994 through 2013 I worked out of my home. Like many homebased business owners, I prided myself on the fact that the walk from my bedroom to my office was a very short distance.
This all changed when I moved my business out of my home to an office space a few miles from away. The greatest ... Views: 1763
“I’m diabetic,” my friend informed me after his doctor visit.
“What type? 1 or 2?” I inquired.
“Type 2. My doctor told me to lose weight and change my diet, but I’m not sure I can do that,” my friend said matter-of-factually. “I feel like I’m drowning in this.
“Why?” I wondered aloud. ... Views: 729
When I began exploring ways to minimize inflammation, I did what many people do; I hit the Internet. Google became my best friend. It didn’t take long to realize the answer to my dilemma was a whole food, plant-based diet.
What I quickly discovered was the plethora of books, videos, blog ... Views: 763
If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.
One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this ... Views: 1200
No matter what your industry, who your market is, or what product you offer, your business is a sales and marketing business. Unfortunately a lot of entrepreneurs don’t understand this, and even if they do, they resist it. “I feel like I’m prostituting myself,” was the start of one conversation ... Views: 748
No matter what your industry, who your market is, or what product you offer, your business is a sales and marketing business. Unfortunately a lot of entrepreneurs don’t understand this, and even if they do, they resist it. “I feel like I’m prostituting myself,” was the start of one conversation ... Views: 960
No matter what your industry, who your market is, or what product you offer, your business is a sales and marketing business. Unfortunately a lot of entrepreneurs don’t understand this, and even if they do, they resist it. “I feel like I’m prostituting myself,” was the start of one conversation ... Views: 949
Many people think marketing is only about getting word out about your product or service. There's more, much more, to marketing. In most cases you must also establish yourself as an expert. With competition for the consumer’s dollars at an all time high, there are some very simple strategies you ... Views: 1269
Many people think marketing is only about getting word out about your product or service. There's more, much more, to marketing. In most cases you must also establish yourself as an expert. With competition for the consumer’s dollars at an all time high, there are some very simple strategies you ... Views: 1115
Have you ever wondered how two people can start a business right around the same time and one skyrockets to success while the other one struggles, barely able to make ends meet? While one is enjoying all the perks that come with high visibility the other is saying, “It’s not fair. She/he is no ... Views: 983
When we were first asked to “shelter at home” it seemed like a reasonable solution to a scary problem; the invisible enemy dubbed COVID-19.
https://podcasts.apple.com/us/podcast/013-factory-farms-covid-19-and-plant-based-eating/id1503254583?i=1000472978670
COVID-19 appeared to come out of ... Views: 764
You’ve been to a conference, sat in session after session, taken great notes, collected dozens of business cards and now you’re on your way home feeling like, “this time I’m going to do things differently.”
But are you? Follow up after a conference is critical when it comes to the ideas you ... Views: 966
When you decide to make a change as dramatic as going from the S.A.D. (standard American diet) to a whole food, plant-based diet, there are bound to be challenges. To overcome the most obvious, set yourself up for success from the start.
Not only will you have a greater chance of sticking ... Views: 797
“Stop. Let’s go in here,” I turned to Wayne, as we drove down auto row just outside of Sacramento, California.
After abruptly leaving a town in Nevada, I was starting my life over. With a little over 100 people in the off-the-beaten path town and having experienced my fair share of trouble, ... Views: 1281
Many people seem to wander hopelessly around trying to gain clarity on their life (and business) purpose.
Your business is a powerful vehicle to impact countless individuals in an amazing way.
But before you can impact you must be clear. So how do you gain clarity?
1. Have the willingness to ... Views: 1514
It’s amazing how often someone will ask me how I dropped over 55 pounds since my heaviest weight of 212 pounds. Truth be told, I would lose 40 or 50 pounds with a new fad diet only to gain it back. This went on for decades.
That is until I become WFPB… whole food, plant based.
Up to the ... Views: 764
Business expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy.
To gain the most from your investment develop a ... Views: 958
The first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.
But upon a bit of research, I realized that Newsjacking is a powerhouse way to get noticed by the media AND potential clients.
According to ... Views: 1049
It is always easier to be grateful when things are going exactly as we want. By the same token, it is easier to be “spiritual” when life flows as we want. It is during the times life offers up incredible challenges that the greatest test of our level of gratitude is experienced. And, when our ... Views: 1127
Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent.
The great news is this: the minute you post something, your writing, video or audio file is published.
The ... Views: 1243
This article was originally written in early March, 2020. Although the number of COVID-19 cases has increased, the essence of the article remains highly relevant.
Over the last week we’ve moved into a “new normal.”
“New normal”… what exactly does that mean? No one knows for sure.
New ... Views: 770
Ask many people to define the word habit and they give a negative definition. There is plenty of evidence that a habit can be bad; the habit of smoking, overeating, drinking, watching television and on and on. On the flip side, there are beneficial habits. The habit of exercising, eating ... Views: 1203
Plant-based eating is becoming more popular by the day.
According to international food and restaurant consultants Baum & Whiteman, plant-based dining was the number one dining trend for 2018.
In the article, Plant Based Food is Declared 2018 Top Dining Trend, a study by Mintel revealed ... Views: 889
Plant-based eating is becoming more popular by the day. According to international food and restaurant consultants Baum & Whiteman, plant-based dining was the number one dining trend for 2018.
In the article, Plant Based Food is Declared 2018 Top Dining Trend, a study by Mintel revealed ... Views: 1044
Left to our own devices, and feelings, there’s a lot that we need to do, that we wouldn’t do. For example, today for me… I woke up in a totally off mood. Fowl, frustrated and irritated. This is very unusual for me. Rarely do I wake up in a fowl mood.
But today… well today… I did.
It’s one ... Views: 832
Recently one of my premier clients was invited to write a monthly article for a highly visible online magazine specific to her market.
The magazine is extremely well known, has a huge readership and is definitely a feather in my client’s cap.
These type of opportunities are huge and can ... Views: 1090
Recently one of my premier clients was invited to write a monthly article for a highly visible online magazine specific to her market.
The magazine is extremely well known, has a huge readership and is definitely a feather in my client’s cap.
These type of opportunities are huge and can ... Views: 784
The dream of becoming a professional speaker took hold many years ago. I was working for a small radio station in Santa Rosa, California. My primary job was to sell airtime. Yup! I sold air. Because the station was so small, it was easy to wear many hats. Within a very short period of time I ... Views: 2069
Something really bizarre happened to me as a result of going whole food, plant based. Beyond all the obvious benefits such as increased energy, 35 pound weight release after a few months into the lifestyle (without dieting), focus, clarity and mood balance, I actually fell in love with ... Views: 887
If you speak in front of enough audiences, you will have incredibly positive experiences AND you will have a few doozies. You know the kind, you’re in the middle of something and you wonder how you’re going to get through the experience. A huge part of minimizing the risk of something going ... Views: 1191
What would Maya Angelou do? What would SARK do? They would write. That’s what they do. (Well, that’s what Maya DID) SARK still writes. Is it luck that SARK is a best-selling author & artist, with over 17 titles in print and well over 2 million books sold? Is it luck that Maya ... Views: 1163
For anyone who is overweight and possibly obese… you didn’t get fat and unhealthy in a week so what makes you expect to lose all your excess weight and feel great in a week?
This thought came to me as I was watching one of my favorite plant-based leaders, Dr. Michael Greger, talking about his ... Views: 857
I frequently get asked, “How do I get big podcasters to notice me? How do I get them to invite me on their show?”
In a nutshell, you have to “earn” the right.
What do I mean by that? Simply put, you can't expect the big names to notice you if you've not put any tracks down up to that ... Views: 780