With the convenience of shopping from one’s couch or office, why would anyone take time to go to a traditional bookstore? Actually, there are many reasons.
Readers of all ages love the experience of walking into a physical bookstore, grabbing a cup of coffee to sit down and read a few ... Views: 793
One of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity ... Views: 777
One of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity ... Views: 769
Recently, I held a free teleseminar to teach authors how to become an Amazon.com bestseller. Not only have I achieved bestseller status on Amazon.com, I have helped several clients do the same. I was amazed at how many people registered for my free call. Between this one and another I hosted a ... Views: 752
One of the most rewarding parts of having an online business is the opportunity to communicate with folks around the globe. There are a number of ways this can be done; simple email messages, ezines, teleseminars, blogging, social marketing, and of course various eProducts.
All of these ... Views: 747
Want to know how some online experts really feel about the world of Internet marketing? It may shock you to learn that sometimes we just get plain fed up with the garbage that goes on.
On both sides of the fence there are unrealistic promises and expectations.
Making a great living online ... Views: 743
It is always easier to be grateful when things are going exactly as we want. By the same token, it is easier to be “spiritual” when life flows as we want. It is during the times life offers up incredible challenges that the greatest test of our level of gratitude is experienced. And, when our ... Views: 737
There is so much evidence that the more visible we are, the more opportunity we create. Yet, many people continue to hide out, thinking somehow they will be discovered
Without a doubt, when you are open about who you are, what you do, hobbies you have, this is when opportunity appears to ... Views: 736
There are several elements that go into a teleseminar that attract lots of listeners and buyers of your products and services. By far, landing pages are one of the most critical. A landing page is also known as a squeeze page and lead-capture page. The amount of information on the page is ... Views: 736
It's likely there is not a best selling author around who has not had to face burnout at one time or another. Others simply felt uninspired to keep on going with their craft. As an aspiring author, you are inevitably going to have to face these major obstacles. You will be well served to get ... Views: 734
It takes work to build an online business. Anyone who tells you otherwise either hasn’t done so or they are blowing smoke up your backside.
There will be times when you’ll wonder whether what you are doing is actually working. Sometimes you’ll get immediate results, but that’s often not the ... Views: 733
What would Maya Angelou do? What would SARK do? They would write. That’s what they do. (Well, that’s what Maya DID) SARK still writes. Is it luck that SARK is a best-selling author & artist, with over 17 titles in print and well over 2 million books sold? Is it luck that Maya ... Views: 730
Have you heard of the documentary Fed Up? I came across it as a result of a search online to do with healthy eating.
In a nutshell the documentary, created by filmmaker Stephanie Soechtig and journalist Katie Couric, investigates how the American food industry may be responsible for more ... Views: 730
If you’re an author, speaker, coach or consultant, it’s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to do, but how to do it. Additionally, knowing what is a wise investment in their marketing and what is not. ... Views: 727
A couple of days ago I read a post on Facebook about a woman who wrote a book on a topic I have great interest in. Being that it was a third party endorsement, I was even more eager to buy the book than if the author had touted the benefits of her own book.
Since there was no link in the post ... Views: 722
Many people think marketing is only about getting word out about your product or service. There's more, much more, to marketing. In most cases you must also establish yourself as an expert. With competition for the consumer’s dollars at an all time high, there are some very simple strategies you ... Views: 721
Using the Internet as part of your marketing mix can bring with it interesting challenges; a primary one being the amount of competition for the reader’s attention. For the sake of this article I want to talk about two primary types of Internet buyers.
There is the impulse buyer looking for ... Views: 719
When it comes to media releases, also known as press releases, there are mixed feelings as to whether or not they are worth the effort. If done right, they can be well worth the effort.
However, they can also be a complete waste of time for many people. To assure the greatest result for your ... Views: 717
There’s no shortage of people who will tell you what you should do in your business. The problem with listening to unsolicited (and even solicited) advice is that often those doling out their thoughts have no idea what’s involved with your decision.
Recently, there was a posting on Facebook ... Views: 717
"I'm willing... I'm ready... I'm available to more good than I have ever imagined or experienced at any time in my life." What a fantastic affirmation. I first heard this particular affirmation a few days ago while listening to one of the CDs in the Life Visioning series by Reverend Michael ... Views: 715
A few weeks ago I completed my first ever marathon. Crossing the finish line at the 26.2 mile marker was my gift to myself for my 61st birthday.
It’s likely I hold the distinction of being the last to cross the finish line for the 2015 Eugene Marathon and yet, as many of my friends and ... Views: 715
In the years I have been involved in Internet Marketing, there is one activity a great many people avoid; building their opt in subscriber list. This is a huge mistake and likely the primary reason the majority of people who attempt to utilize the power of the Internet to market their businesses ... Views: 713
Far too often solopreneurs try to do everything themselves in their business. There is a misguided train of thought that if you do all the work yourself you are saving money. The fact is you may be costing yourself and your business if you try to be a "Jack/Jill of all trades".
Granted, when ... Views: 711
Over the last few years countless number of authors have utilized the power of the Internet to market and sell their books. The question that begs to be answered is, "Are online book launches a viable way to market your book?"
Absolutely! However, you will find criticism from some who believe ... Views: 711
One of the greatest concerns I hear from emerging entrepreneurs is the fear of criticism. In order to avoid criticism, they will often downplay who they are and what they offer.
The reality is, the more visible you are the more you open yourself up to the judgment of others.
As you emerge ... Views: 711
Many people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time. I have been advocating article writing and distribution for years. I have built ... Views: 708
I have been involved with the Internet for years. I use the Internet as a primary part of my overall marketing. I absolutely love what is possible because of it. However, it hasn't always been that way. When I first began my journey into cyberspace I had no idea that this would turn from a ... Views: 707
There are primarily two types of people who read my books, attend my seminars and listen to my Podcasts; professionals who are using (or will be using) the Internet in their overall marketing and those who are (or want to be) to making money exclusively from the Internet. The information I ... Views: 706
I've owned and operated my business for years. Nearly 15 to be exact. In this time I have seen ups and downs in the economy, watched numerous business start and within a short period of time end, and watched other businesses flourish. I am fortunate to be among those business owners who have ... Views: 703
Look at many marketing campaigns and you might find one is pretty much the same as the other. There’s no major distinction between them.
To achieve the outcomes you desire, and stand out in the consumer’s mind, you must put your stake in the ground through market position, meaning stand up ... Views: 703
Something I specialize in is teaching clients and prospective clients how to gain visibility and credibility on the Internet by way of no-cost and low cost strategies. When done right the visibility can lead to increased revenues. One of the most effective methods to accomplish this is through ... Views: 703
You have likely heard, "The Gold is in the List." This is a very true statement. One of the greatest mistakes I see many professionals make who want to make a great living online is not having a clear focus on building an opt-in subscriber list.
It never ceases to amaze me how often people ... Views: 702
I work with many speakers, authors, trainers and consultants who want to gain visibility on the Internet and within their market. Many have heard they can achieve this outcome by submitting articles to various online directories and Ezines. Although this is true, there are pros and cons to using ... Views: 699
An important aspect of marketing has to do with what is referred to as Push/Pull marketing. Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your market and at other times you are implementing strategies to “pull” consumers to you. Regardless of whether ... Views: 699
Those who make great money online are those who continually seek opportunities to position their expertise. An excellent way to do this is with blog tours and guest blogging.
What is a blog tour?
Blog tours became popular by authors who were seeking a more cost effective way to get the ... Views: 698
As an author you have some amazing opportunities if you know how to optimize your position. Beyond being an author is to become a bestselling author.
There are many lists that one can make it on to become a bestseller. One of the ways I really enjoy and recommend to my clients is to utilize ... Views: 697
In a recent conversation with a colleague of mine the topic of business integrity came up. Actually, I’ve had this type of conversation many times during the nearly 20 years I’ve been in business.
It seems in some circles the word integrity means something completely different than in other ... Views: 695
Business expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy.
To gain the most from your investment develop a ... Views: 694
If you’ve been online for any length of time, you’ve likely heard the name, Joel Comm. Acknowledged as one of the most influential experts online, by far, Joel Comm is one of the most recognized names in the space of Internet Marketing.
Yet, some newbies (and even a few old timers) in this ... Views: 692
Recently one of my premier clients was invited to write a monthly article for a highly visible online magazine specific to her market.
The magazine is extremely well known, has a huge readership and is definitely a feather in my client’s cap.
These type of opportunities are huge and can ... Views: 692
The first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.
But upon a bit of research, I realized that Newsjacking is a powerhouse way to get noticed by the media AND potential clients.
According to ... Views: 689
Low cost reports have become a very popular way to not only get information to one's market, but to also generate handsome revenues. But where can you find great ideas for your report topics?
The answer is a close as your doorstep, television and computer. There is so much information ... Views: 687
If you are in sales you know one of the most challenging aspects of what you do is getting in front of prospects. Prospects and clients are bombarded constantly with items that promote, market, or advertise what people do. So we sell, buy, receive, file, or throw away items that we’re just not ... Views: 686
Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position. ... Views: 686
Companies large and small are constantly seeking creative, high return strategies to increase visibility on the Internet. The quest for a high ranking position seems to be a never ending process. With most people there seems to be an endless search for the one answer on how to drive traffic to ... Views: 685
How often do people try to sell us something before we have expressed an interest, have a desire, or are in the market for what they have? It seems the standard for many salespeople is to try to sell to anyone and everyone regardless of the interest level.
When someone attempts to sell us ... Views: 685
One of the most important steps you need to take in your business in order to fully serve your market is knowing your customers problems, concerns and worries. You must be able to answer this question, “What keeps my customers awake at night?”
In addition, you must understand their dreams and ... Views: 678
Anyone marketing online in the late nineties knows it didn't take much at all to get someone on your subscriber list. It took even less for them to stay on your list.
Online marketing was such a novelty; people read just about anything they received.
Fast forward to 2013. Building a list ... Views: 666
According to the U.S. Small Business Administration (SBA), the average small business owner spends up to 40% of his or her time on routine administrative tasks.
Constantly working on non revenue-producing tasks that could be more productively and cost-effectively performed by a highly ... Views: 658
When you ask many people online how many types of teleseminars there are many people stop at one or two. Actually, there are dozens of types of teleseminars and reasons to host one.
Regardless of the type of teleseminar you host or participate in, many of the steps to create and develop one ... Views: 648