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Articles from Kathleen Gage | Selfgrowth.com
- Turn your business (and speaking) around - by Submitted on Mar 24, 2016 from Kathleen GageIt’s amazing when you cross your own invisible line from, “Ugh! I have to do this,” to “Wow! I get to do this!” Such is the case with running. Never, in my wildest dreams, did I think I would enjoy, let alone love, running. But I do. A LOT! So much in fact, I regularly participate in local ...
Views: 1133 - Sustainable income through eProduct development and marketing - by Submitted on Dec 04, 2014 from Kathleen GageOne of the most rewarding parts of having an online business is the opportunity to communicate with folks around the globe. There are a number of ways this can be done; simple email messages, ezines, teleseminars, blogging, social marketing, and of course various eProducts. All of these ...
Views: 1130 - Making Sales Stick; A Simple Strategy Guaranteed to Increase Your Success - by Submitted on Dec 03, 2014 from Kathleen GageOne of the greatest concerns for those who do sell online is how to make sales stick and minimize refunds. Selling someone a product or service is one thing. Making it stick is something else. If you've been doing business online for any length of time, you know that making your sales ...
Views: 1128 - The Truth about Building An Opt In Subscriber List - by Submitted on Dec 05, 2014 from Kathleen Gage“I don’t have a list! What do I do?” I have been asked this question countless times. My answer is always the same; start right where you are. I’ve been making my living (and a great one at that) on the Internet for many years now. But it wasn’t always this way. There was a time when I ...
Views: 1128 - Expert Status Means Increased Revenues - by Submitted on May 28, 2013 from Kathleen GageMany people think marketing is only about getting word out about your product or service. There's more, much more, to marketing. In most cases you must also establish yourself as an expert. With competition for the consumer’s dollars at an all time high, there are some very simple strategies you ...
Views: 1126 - Put Your Stake in the Marketing Position Ground - by Submitted on Dec 03, 2014 from Kathleen GageLook at many marketing campaigns and you might find one is pretty much the same as the other. There’s no major distinction between them. To achieve the outcomes you desire, and stand out in the consumer’s mind, you must put your stake in the ground through market position, meaning stand up ...
Views: 1121 - How to Build A Six-Figure Opt-In Subscriber List - by Submitted on Dec 02, 2014 from Kathleen GageYou have likely heard, "The Gold is in the List." This is a very true statement. One of the greatest mistakes I see many professionals make who want to make a great living online is not having a clear focus on building an opt-in subscriber list. It never ceases to amaze me how often people ...
Views: 1115 - You Better Learn to Handle the Pressure Long Before You Become Famous - by Submitted on Mar 18, 2014 from Kathleen GageI work with speakers and authors who, more times than not, have the dream of “making it big.” Making it big means different things to different people, but for most it means having a national, or international, audience, being a featured guest on major radio, television or podcast shows, ...
Views: 1112 - A very underutilized strategy to build your online credibility - by Submitted on Dec 02, 2014 from Kathleen GageI don't know of anyone doing online marketing and selling online who isn't looking for ways to establish their credibility with potential clients and customers. With all the fluff and hype, it is more important than ever to position your expertise. One of the most effective methods for you to ...
Views: 1111 - Online Visibility Equals Potential Criticism - by Submitted on Dec 03, 2014 from Kathleen GageOne of the greatest concerns I hear from emerging entrepreneurs is the fear of criticism. In order to avoid criticism, they will often downplay who they are and what they offer. The reality is, the more visible you are the more you open yourself up to the judgment of others. As you emerge ...
Views: 1111 - An online bestseller book launch is only as good as the book - by Submitted on Dec 02, 2014 from Kathleen GageAs an author you have some amazing opportunities if you know how to optimize your position. Beyond being an author is to become a bestselling author. There are many lists that one can make it on to become a bestseller. One of the ways I really enjoy and recommend to my clients is to utilize ...
Views: 1110 - Running a Business IS Like Running a Marathon - by Submitted on Jul 06, 2016 from Kathleen GageThere is so much evidence that the more visible we are, the more opportunity we create. Yet, many people continue to hide out, thinking somehow they will be discovered Without a doubt, when you are open about who you are, what you do, hobbies you have, this is when opportunity appears to ...
Views: 1108 - Archenemies of the Aspiring Bestselling Author - Burnout and Apathy - by Submitted on Dec 02, 2014 from Kathleen GageIt's likely there is not a best selling author around who has not had to face burnout at one time or another. Others simply felt uninspired to keep on going with their craft. As an aspiring author, you are inevitably going to have to face these major obstacles. You will be well served to get ...
Views: 1107 - The Relocation Market Could Be a Goldmine for Your Business - by Submitted on May 28, 2013 from Kathleen GageWhen I moved from Utah to Oregon nearly seven years ago I had the opportunity to experience marketing from a powerful perspective: a consumer in need of numerous products and services. As I settled in, I realized what an incredible opportunity this is for countless businesses to increase ...
Views: 1107 - Discover one way to use blogs to market and sell more books - by Submitted on Dec 02, 2014 from Kathleen GageThose who make great money online are those who continually seek opportunities to position their expertise. An excellent way to do this is with blog tours and guest blogging. What is a blog tour? Blog tours became popular by authors who were seeking a more cost effective way to get the ...
Views: 1106 - Teleseminars - 5 Elements of a Successful Lead Capture Page - by Submitted on Dec 04, 2014 from Kathleen GageThere are several elements that go into a teleseminar that attract lots of listeners and buyers of your products and services. By far, landing pages are one of the most critical. A landing page is also known as a squeeze page and lead-capture page. The amount of information on the page is ...
Views: 1105 - Authors! There’s Power and Profit when you get FREE Publicity - by Submitted on Dec 02, 2014 from Kathleen GageOne of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity ...
Views: 1104 - Why resolutions set you up for failure - by Submitted on Jan 03, 2016 from Kathleen GageTraditionally, this is the time of year lots of people reflect on the resolutions they set at the beginning of the year. Realizing many of their “this time I will do it” resolutions resulted in giving up, they are preparing for the next round of resolutions. Often, they will set the same ones ...
Views: 1103 - Ready to Create Information Products? - by Submitted on Dec 09, 2014 from Kathleen GageI just finished interviewing an expert who works with experts who want to dominate their market. I asked Greg, “What’s one thing you can recommend to any entrepreneur who wants to build their business?” “When you’re an expert, do all you can to gain celebrity status within your market,” he ...
Views: 1102 - WTF or WTG? What's Going on in Your Head? - by Submitted on Jun 25, 2015 from Kathleen GageHave you ever had one of those light bulb moments where something became incredibly clear? I had one of those moments this morning. My light bulb moment was this; to go from lukewarm to passionate is often as simple as changing one tiny thing… a letter of the alphabet. WTF or WTG? WTF = ...
Views: 1101 - Why Blog Tours are Great for Book Promotions - by Submitted on May 14, 2013 from Kathleen GageIf you’re like most authors you have set a goal of selling more books in the coming year. In theory setting goals regarding selling books is great. In reality many authors who have the best intentions soon give up on their goal for any number of reasons. A primary reason is not knowing where ...
Views: 1100(1 vote) - Defining You, Your Competition And Your Customer Is Essential In Building A Successful Online Business - by Submitted on May 14, 2013 from Kathleen GageCompetitive Strengths and Weaknesses A very important aspect of a good market analysis is to determine your own strengths and weaknesses and those of your competitors. This allows you to know your true position. Some people (especially those who identify as highly spiritual) may have a ...
Views: 1099 - Here’s what article marketing can do for you - by Submitted on Dec 02, 2014 from Kathleen GageRecently one of my premier clients was invited to write a monthly article for a highly visible online magazine specific to her market. The magazine is extremely well known, has a huge readership and is definitely a feather in my client’s cap. These type of opportunities are huge and can ...
Views: 1099 - Outsourcing Is A Key Strategy In Building A Six-Figure Online Business - by Submitted on May 14, 2013 from Kathleen GageFar too often solopreneurs try to do everything themselves. There is a train of thought that if you do all the work yourself you are saving money. The fact is you may be costing yourself and your business if you try to be a “Jack/Jill of all trades”. Granted, when we first start out, it may ...
Views: 1098 - I’m tired of the misguided world of online marketing - by Submitted on Dec 02, 2014 from Kathleen GageWant to know how some online experts really feel about the world of Internet marketing? It may shock you to learn that sometimes we just get plain fed up with the garbage that goes on. On both sides of the fence there are unrealistic promises and expectations. Making a great living online ...
Views: 1097 - Authors: Why you should NOT learn how to market - by Submitted on Oct 12, 2017 from Kathleen GageNot all authors should spend time learning how to market. That may go against conventional wisdom, but it's true. In reality, some authors are not willing to put in the time or effort to do what it takes to market their books. Some get downright nasty towards those of us who are making ...
Views: 1096 - Are you getting your share of mailbox money? - by Submitted on Dec 02, 2014 from Kathleen GageDoes your business allow for "mailbox money" and a lifestyle you love? If not, what would it take for you to create this? Let's start with the definition of mailbox money. This is money you receive in both your inbox and your physical mailbox. I first heard the term from Mary Morrissey. ...
Views: 1094 - Authors: Endorsements work… here’s how to get powerhouse testimonials for your books - by Submitted on Oct 11, 2017 from Kathleen Gage3rd party endorsements work. An endorsement is someone else telling others how great your information is. It's easier to convince others of how good your book, info product or presentation is when someone else says so. Sure, you can say, “My stuff is great. Get it,” but there's something ...
Views: 1092 - It’s Not that Internet Marketing Doesn’t Work; It’s that Your Systems Suck! - by Submitted on May 28, 2013 from Kathleen GageUsing the Internet as part of your marketing mix can bring with it interesting challenges; a primary one being the amount of competition for the reader’s attention. For the sake of this article I want to talk about two primary types of Internet buyers. There is the impulse buyer looking for ...
Views: 1089 - Know What Keeps Your Customers Awake at Night - by Submitted on May 30, 2013 from Kathleen GageOne of the most important steps you need to take in your business in order to fully serve your market is knowing your customers problems, concerns and worries. You must be able to answer this question, “What keeps my customers awake at night?” In addition, you must understand their dreams and ...
Views: 1086 - Your success is directly proportionate to your ability to be incredibly honest with yourself - by Submitted on Jun 24, 2015 from Kathleen GageA few weeks ago I completed my first ever marathon. Crossing the finish line at the 26.2 mile marker was my gift to myself for my 61st birthday. It’s likely I hold the distinction of being the last to cross the finish line for the 2015 Eugene Marathon and yet, as many of my friends and ...
Views: 1083 - Authors: Are Facebook ads for you? - by Submitted on Oct 11, 2017 from Kathleen Gage“Run ads! “Facebook is the way to go! “Drive traffic to your offer and you will never have to sell a day in your life!” Not so fast! Running Facebook ads isn’t for everyone. Especially if you have no idea what you’re doing. You can lose a small fortune if you don’t understand the ...
Views: 1079 - Internet Marketing – Are You Using a Push/Pull System? - by Submitted on Dec 02, 2014 from Kathleen GageAn important aspect of marketing has to do with what is referred to as Push/Pull marketing. Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your market and at other times you are implementing strategies to “pull” consumers to you. Regardless of whether ...
Views: 1078(1 vote) - You're not succeeding with Internet marketing because of this! - by Submitted on Dec 05, 2014 from Kathleen GageIn the years I have been involved in Internet Marketing, there is one activity a great many people avoid; building their opt in subscriber list. This is a huge mistake and likely the primary reason the majority of people who attempt to utilize the power of the Internet to market their businesses ...
Views: 1076 - 9 reasons millions know and love Joel Comm - by Submitted on Jun 19, 2015 from Kathleen GageIf you’ve been online for any length of time, you’ve likely heard the name, Joel Comm. Acknowledged as one of the most influential experts online, by far, Joel Comm is one of the most recognized names in the space of Internet Marketing. Yet, some newbies (and even a few old timers) in this ...
Views: 1073 - Are media releases worth the effort? - by Submitted on Dec 02, 2014 from Kathleen GageWhen it comes to media releases, also known as press releases, there are mixed feelings as to whether or not they are worth the effort. If done right, they can be well worth the effort. However, they can also be a complete waste of time for many people. To assure the greatest result for your ...
Views: 1073 - Sell Lots of Books with Teleseminars! - by Submitted on May 28, 2013 from Kathleen GageIf you’re an author, speaker, coach or consultant, it’s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to do, but how to do it. Additionally, knowing what is a wise investment in their marketing and what is not. ...
Views: 1073(1 vote) - If you’re fed up....then you must speak up! - by Submitted on Jan 03, 2016 from Kathleen GageHave you heard of the documentary Fed Up? I came across it as a result of a search online to do with healthy eating. In a nutshell the documentary, created by filmmaker Stephanie Soechtig and journalist Katie Couric, investigates how the American food industry may be responsible for more ...
Views: 1072 - Surefire ways for articles to build your online position - by Submitted on Dec 04, 2014 from Kathleen GageSomething I specialize in is teaching clients and prospective clients how to gain visibility and credibility on the Internet by way of no-cost and low cost strategies. When done right the visibility can lead to increased revenues. One of the most effective methods to accomplish this is through ...
Views: 1071 - Low Cost Reports are a Low Cost Way to find out what your market wants - by Submitted on Dec 03, 2014 from Kathleen GageIt's amazing how many people will develop information products before they even know if there is a problem and desire for a solution. Some people have spent months, thousands of dollars and expended tons of energy developing very complex programs only to find out what they thought the market ...
Views: 1068 - Identify Your Expertise for Market Influence - by Submitted on Dec 02, 2014 from Kathleen GageThe best way to influence people’s buying choices is to offer something they can only get if they work with you or buy your product or those you recommend. What is your expertise? What sets you apart from others? And why should prospects choose you over your competition? This is a portion of ...
Views: 1066(2 votes) - Online book campaigns – friend or foe? - by Submitted on Dec 03, 2014 from Kathleen GageOver the last few years countless number of authors have utilized the power of the Internet to market and sell their books. The question that begs to be answered is, "Are online book launches a viable way to market your book?" Absolutely! However, you will find criticism from some who believe ...
Views: 1065 - Internet Marketing - What's stopping your success? - by Submitted on Dec 02, 2014 from Kathleen GageI've owned and operated my business for years. Nearly 15 to be exact. In this time I have seen ups and downs in the economy, watched numerous business start and within a short period of time end, and watched other businesses flourish. I am fortunate to be among those business owners who have ...
Views: 1064(1 vote) - Article Writing to Optimize Your Online Visibility - by Submitted on Dec 02, 2014 from Kathleen GageMany people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time. I have been advocating article writing and distribution for years. I have built ...
Views: 1063 - A Champion's Path to Achievement - by Submitted on May 14, 2013 from Kathleen GageBy Kathleen Gage and Lori Giovannoni We design our life with specific goals, plans and actions for achievement. Yet, in a moment all can change. We are then left to ponder the question, “Have you chosen your life path, or has it chosen you?” Even with the best laid plans there comes a time ...
Views: 1061 - Internet Marketing! It’s driving me crazy! - by Submitted on Dec 03, 2014 from Kathleen GageI have been involved with the Internet for years. I use the Internet as a primary part of my overall marketing. I absolutely love what is possible because of it. However, it hasn't always been that way. When I first began my journey into cyberspace I had no idea that this would turn from a ...
Views: 1061 - The 5 a.m. Club Sets the Tone - by Submitted on Dec 15, 2019 from Kathleen GageNot long ago, I began the 20/20/20 process based on Robin Sharma’s book The 5 a.m. Club. In a nutshell, you commit for 66 days to get up at 5 a.m. and do a process that includes 20 minutes each of: 1. Exercise 2. Journaling 3. Reading or watching something to enhance your mind, body, ...
Views: 1059 - A Life Can Be Changed by a Few Simple Words - by Submitted on Dec 02, 2014 from Kathleen Gage"I'm willing... I'm ready... I'm available to more good than I have ever imagined or experienced at any time in my life." What a fantastic affirmation. I first heard this particular affirmation a few days ago while listening to one of the CDs in the Life Visioning series by Reverend Michael ...
Views: 1057 - Get You Noticed by the Media by Newsjacking Your Book - by Submitted on Oct 04, 2016 from Kathleen GageThe first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity. But upon a bit of research, I realized that Newsjacking is a powerhouse way to get noticed by the media AND potential clients. According to ...
Views: 1057 - Making Money on the Internet Forget all the Hype – You Have to Work at This - by Submitted on Dec 03, 2014 from Kathleen GageThere are primarily two types of people who read my books, attend my seminars and listen to my Podcasts; professionals who are using (or will be using) the Internet in their overall marketing and those who are (or want to be) to making money exclusively from the Internet. The information I ...
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