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Articles from Belinda Summers | Selfgrowth.com
- The Seven Important Steps Of The Telemarketing Process - by Submitted on Aug 06, 2012 from Belinda SummersIn the field of lead generation, it is always important to consider the steps needed to do the job. This is the secret to a successful telemarketing campaign. While you might think that the job of getting B2B leads is easy, it cannot be further from the truth. You need to pay close attention in ...
Views: 6547 - The Soft Skills Needed In Lead Generation - by Submitted on Oct 05, 2012 from Belinda SummersLead generation is tough work, that is a given. And if you do not have the skills to arrange a meeting with prospects, you might as well leave it to those who can. That is why outsourced appointment setting has become a very popular work. Even so, you must be careful over this task. The people ...
Views: 5714 - Five Traits Of Good Telemarketing Representatives - by Submitted on Jul 30, 2012 from Belinda SummersThe thing about business lead generation is the fact that this is a very complex job. For this reason, it is possible that you do not have the skills to handle it on your own. But that should not be a problem. As long as you are able to outsource the work to a competent telemarketing company, ...
Views: 4353 - Advantages of Appointment Setting - by Submitted on Nov 30, 2010 from Belinda SummersBusiness appointment setting basically means that a representative from your company would set up meetings by fixing a set time and date to meet with your prospect clients or leads. For sales, setting up appointments to qualify them as leads and suitable clients for your company is by far one of ...
Views: 3689 - The Pros and Cons of Telemarketing - by Submitted on Feb 13, 2011 from Belinda SummersIn today's modern world, running a business isn't something that can be easily done anymore. You have a lot of work to do to get ahead in the race and aside from that, you got a lot of competition. You can advertise on TV, the radio and go with print media but sometimes these methods still won't ...
Views: 3371 - The Value of Medical Telemarketing Service to Health Care Industry - by Submitted on Sep 27, 2011 from Belinda SummersThe health care or medical industry covers an extensive range of businesses. Hospitals and residences, pharmaceutical companies, health insurance providers, nursing agencies, individual general practitioners, home-health care aide providers all depend on phone correspondence with their patients ...
Views: 3322(1 vote) - Make It Short For Business - by Submitted on May 08, 2012 from Belinda SummersIn business, one of the most important things that you need to do is to spread the word that you are in business. And to do that, you will need to advertise yourself. That is the challenge that faces a lot of entrepreneurs. This also has an important impact on telemarketing firms. Telemarketers ...
Views: 3091 - Make a Cool Brand Name in Seven Ways - by Submitted on May 14, 2012 from Belinda SummersBranding will always be part of your company. After all, this is where your identity is firmly anchored on. And since we are talking about lead generation, branding takes on a whole new dimension. You want you business prospects to remember you after a telemarketing call. This is a factor that ...
Views: 2897 - Bad Telemarketing Tactics To Avoid - by Submitted on Aug 17, 2012 from Belinda SummersIn all businesses, it is very important to make sure that all your activities are properly arranged to help you succeed. This is true especially in the area of lead generation and appointment setting. A properly organized and well- performed telemarketing campaign is very important if you want ...
Views: 2837 - Why Do Your Employees Leave You? - by Submitted on Apr 18, 2012 from Belinda SummersFor companies involved in appointment setting services, especially those using telemarketing as its medium, one of the biggest challenges that they might face is in terms of employee loyalty and turnover. Indeed, employees leaving the company can greatly affect a company’s ability in generating ...
Views: 2352 - Effective Strategies for Telemarketing - by Submitted on Jan 28, 2011 from Belinda SummersGood telemarketing is a matter of reaching the right audience at the right time with the right message. Today's business environment demands a systematic approach to succeed. Despite a variety of challenges, telemarketing continues to be one of the most effective tools for a business that is ...
Views: 2235(1 vote) - How Can Your Customers Help Generate B2B Leads - by Submitted on Oct 29, 2012 from Belinda SummersOf all the things that you must remember when doing business, it is that your customers are one of your most important assets. Not only because they are spending money on you, but because of a myriad of other reasons. Primary among these is in terms of promotions. If customers are happy with a ...
Views: 2172 - The Learning Styles Of Lead Generation Salespeople - by Submitted on Oct 08, 2012 from Belinda SummersOne thing that you should remember in your lead generation campaign is that selling is not an inborn talent. It can be nurtured in almost anyone. What you need are the proper tools and methodology to maximize the learning curve of your potential sales people. You need them to be in their top ...
Views: 2142 - Which B2B Lead Generation Tool Fits for Biotechnology Companies - by Submitted on Aug 10, 2011 from Belinda SummersThe biotechnology industry has been one of the most successful segments of the medical field. The world has been earning billion dollars from this industry alone. For instance, USA reaped more than 70 billion dollars in sales and revenues. On the other hand, it is engaged in developing products ...
Views: 2048 - Benefits of Professional Telemarketing in Lead Generation for the Carpet Cleaning Industry - by Submitted on Feb 27, 2011 from Belinda SummersCarpet cleaning businesses are abounding in today's business era. As such, gathering leads has become a very fierce competition. It is a very wise decision to put one's lead generation campaign to get quality carpet cleaning leads in the hands of professional telemarketing firms. There are ...
Views: 2004 - Social Media Marketing Tips Straight from the Experts - by Submitted on May 31, 2012 from Belinda SummersSocial media has changed the way marketing evolved over time, and especially these days, traditional marketing has become passé. Now, social media alters sales pitches into a “listen-pull-engage-then push” kind of style of pursuing. Here are some tips straight from ...
Views: 1971 - Valuing Grassroots Marketing In Lead Generation - by Submitted on Jul 30, 2012 from Belinda SummersMarketing for generating b2b sales leads is always an important activity for various companies. Come to think of it, firms will not be able to carry on with their business if they do not have enough business coming in. And what better way to gain more customers and clients than with the help ...
Views: 1930 - How to Avoid Being A Robot Salesperson - by Submitted on May 24, 2012 from Belinda SummersEven though salespeople tend to memorize scripts or read off of them, don't let your customers know that you are reading from a script. Instead, change the tone and the way you speak when you talk to your prospects for a higher chance of getting a sale. There are those salespeople who focus ...
Views: 1897 - Winning Words in Effective Telemarketing - by Submitted on Dec 04, 2012 from Belinda SummersThe phone rings, someone on the other line answers it, now what? Someone has finally stop to listen and you only got less than thirty seconds to explain who you are, what you are offering and why the person on the other line needs to listen to you. In this fast- paced business environment ...
Views: 1844 - Building Customer Loyalty: Using Telemarketing To Solve Problems - by Submitted on Sep 19, 2012 from Belinda SummersCustomer service is also a fundamental part of your business’sales lead generation campaign.After all, there will be occasions, especially when calling current customers, that some problem or vexation will be brought up during the discussion. When that happens, it is important to deal with them ...
Views: 1842 - Telemarketing for Sales Leads by Not Sounding Like a Telemarketer - by Submitted on Dec 06, 2010 from Belinda SummersIf you are still starting out in the art of telemarketing, chances are you have already gone through dozens of rejections. Most call center representatives that cater to telemarketing receive dozens of rejections each day and one of the primary reasons why they keep getting rejections is that ...
Views: 1795 - How Can Outsourcing To Telemarketers Be Good For You? - by Submitted on Apr 23, 2012 from Belinda SummersAs far as doing business is concerned, the biggest problem that they could ever face was the need to be good in making profits. Now this is where the trouble comes in. How can they make a profit in a market that is full of competitors? This would call for additional support for entrepreneurs ...
Views: 1788 - How Being Open-Minded Will Help Improve Your Lead Generation - by Submitted on Jul 26, 2012 from Belinda SummersThe more you stifle the creativity of your people, the less effective they are in doing good b2b sales leads generation and appointment setting for your business. You often do this when you don’t take the time to ask their opinions and suggestions. As time goes by they will eventually think ...
Views: 1747 - Five Ways To Misread Your Customers And Sales Leads - by Submitted on Sep 24, 2012 from Belinda SummersYou may be having a good business running. Sales are high, customers keep returning, and your ratings are high. You now think it is time for you to introduce a new product or service. You then conduct a lead generation campaign to gauge who among your buyers can be new sales leads or business ...
Views: 1738 - Improving Your Telemarketing Representative’s Performance - by Submitted on Sep 10, 2012 from Belinda SummersYou know that you need to improve the performance of your lead generation team. That is why you have to be clear in your quality control as well as your training of lagging personnel. This is more apparent when telemarketing is used. By the way, the reason we are focusing on telemarketers is ...
Views: 1735 - Keeping Your Biggest Customers Best With Telemarketing - by Submitted on Sep 10, 2012 from Belinda SummersGiven the way things are going in this business, it is only natural that you will meet a lot of competition. This is why it is important you take the necessary steps in keeping them. In the course of your lead generation and appointment setting campaign, you will have to do this. After all, ...
Views: 1685 - The Four Types of Business Prospects You Will Meet In Lead Generation - by Submitted on Nov 06, 2012 from Belinda SummersIs lead generation work difficult to perform? Not really. It all depends on where you generate your B2B leads. In this line of work, your focus here is not about getting results (it is certain that you will get it, negative or positive). Rather, you should be more focused on maximizing the ...
Views: 1664 - Global Expansion with Effective B2B Lead Generation Campaign - by Submitted on Oct 29, 2012 from Belinda SummersAs an entrepreneur, you may be entertaining thoughts of expanding your operations outside of the country. That is not a farfetched thought. We all have big dreams, and we want to make it come true. Good if the business opportunity comes up, since this means we can go to the next level. The only ...
Views: 1652 - How To Spot Entrepreneurs In Your Lead Generation Campaign - by Submitted on Aug 15, 2012 from Belinda SummersIf there is one quality that you will need to ensure that your lead generation and appointment setting campaign is to succeed, it is by having people that have an entrepreneurial spirit. Yes, you will need people who have this quality, and they do not have to be the owners or the leaders of your ...
Views: 1644 - When Is Continuous Improvement Bad For Lead Generation? - by Submitted on May 27, 2012 from Belinda SummersOne reason why businesses can have problems with their lead generation process is due to the fact that they fail to recognize the solution for such problems. Issues like getting more B2B leads, finding a more effective way to generate sales leads, as well as look for more viable lead ...
Views: 1641 - Lead Generation Dilemma: Is Sales And Marketing The Same? - by Submitted on Sep 16, 2012 from Belinda SummersFor a lot of business people, the concept of marketing and selling is so similar that they tend to put them together, interchange them, or even alternate them in a lot of things. Sad to say, but this is a mistaken concept. Although both sales and marketing have similar in the idea of reaching ...
Views: 1620 - The Advantages and Disadvantages of Outsourcing to Telemarketers - by Submitted on Dec 23, 2010 from Belinda SummersWhen you outsource your services towards a telemarketing company it can prove to be very beneficial for the success of your business. Telemarketers can bring in a lot of new business deal for your firm so you can gain a massive amount of new opportunities. These opportunities can then be ...
Views: 1598 - Secrets Of The Best Appointment Setting Team - by Submitted on Aug 07, 2012 from Belinda SummersEver wanted to get more B2B leads? That sounds like a very daunting task to those who are not ready for it. But none of us are really ready for it, right? That is why we need to hire someone else to properly do the job. This is where a competent telemarketing team becomes even more important. ...
Views: 1597 - The Impact Of Product Knowledge On Your Telemarketing Campaign - by Submitted on Sep 24, 2012 from Belinda SummersIn organizing and conducting a lead generation and appointment setting it is important that you know very well what your product or service can do. But knowing the capabilities of the products or services you are offering is never enough. You need to have a deeper understanding of what you ...
Views: 1551 - How Can A Business Lunch Help Your Lead Generation Campaign - by Submitted on Oct 29, 2012 from Belinda SummersSo, you are in the middle of your business lead generation campaign, and then you receive an invitation from one of your business prospects for a business lunch. While that sounds like a great idea, remember that there are some things you need to remember during these occasions. If you want to ...
Views: 1542 - Lead Generation Challenge: Changing Buying Habits Of Prospects - by Submitted on Sep 20, 2012 from Belinda SummersAs we go along our sales lead generation campaign, we will encounter stumbling blocks that will affect our business performance. Among these challenges is the ever-changing buying behavior of business prospects. Not knowing the latest trends or habits of people we want to get in touch with can ...
Views: 1527 - Ten Rules for Good Lead Generation - by Submitted on Apr 30, 2012 from Belinda SummersLet us face it, sales lead generation can be hard work. Let no one contradict that. But it cannot be denied that this is one tool that businesses need in order to stay in the game. With the B2B leads that it provides, you can have a better chance to earn more profits. But that is where the ...
Views: 1514 - Ten Lies Investors Hear From Entrepreneurs - by Submitted on May 17, 2012 from Belinda SummersYou may be an entrepreneur in a really good business, and you are looking for a business venture to invest in. Naturally, other firms will hear about you and will send their best telemarketing representative to give you a call. Now, you may have heard all about sales pitches and how they aim to ...
Views: 1494 - How Can Social Media Aid Your Sales Lead Generation Campaign - by Submitted on Oct 29, 2012 from Belinda SummersSocial media is forever changing the way you market your products and services to business prospects. Gone are the days that selling is just a one-on-one transaction. These days, it can be a to-and-fro affair, with prospects either becoming your allies in marketing or your worst PR nightmare. ...
Views: 1492 - Commercial Cleaning? Telemarketing is a Good Bet for It - by Submitted on Jan 12, 2011 from Belinda SummersAs a businessman involved in commercial cleaning services, you’ll have to look for ways to improve your market coverage. That’s because profitability is somewhat proportional to the number of firms that hire your services. The more customers you have, the better your financial position will be. ...
Views: 1471(1 vote) - How To Handle A ‘No’ Reply In Your Telemarketing Campaign - by Submitted on Jul 25, 2012 from Belinda SummersEver had problems with your telemarketing campaign? Well, that is a constant if you think about it. We all know that it could be a real pain for us in lead generation if we meet a lot of bumps and delays along the way, affecting our sales pipeline and generation of B2B leads. One of these is the ...
Views: 1451 - Increase B2B Leads Production In Nine Ways - by Submitted on Nov 05, 2012 from Belinda SummersThere will always be a need for marketing lead generation campaign. No matter what the industry or market you are in, you need to take a more active approach in gathering B2B sales leads to your business. This business necessity makes it more important for you to maximize your business’ ability ...
Views: 1430 - Can A Good Marketing Strategy Help In Lead Generation? - by Submitted on Sep 25, 2012 from Belinda SummersAs for the above question, the answer is a resounding yes. To start with, you cannot start generating qualified sales leads if you do not have a concrete plan in generating them. You need to understand the market first, study the trends, and identify prospects that will most likely do business ...
Views: 1413 - Stress Free Sales Lead Generation - by Submitted on May 20, 2012 from Belinda SummersSometimes generating leads for your company can be very stressful. When you relieve yourself of stress you can do things better and get better results with your sales lead generation campaign. Stress can come in at any time, often at times when you want to gather as many qualified sales leads ...
Views: 1411 - Refreshing Your Brain During Lead Generation Work - by Submitted on Sep 21, 2012 from Belinda SummersIn the process of your lead generation campaign, there will be times when your mind seems so tired that you just cannot move at all. That can have an adverse effect on your performance in generating sales leads. You need to take time to take care of our brains, since a refreshed mind will be ...
Views: 1410 - Guidelines for B2B Telemarketing Call Center Agents - by Submitted on Aug 01, 2011 from Belinda Summers"Top Ten TeleMarketing Tips For Call Center Agents" The business process industry is a thriving front on almost all business sectors. These companies mostly located offshore employ thousands of telemarketers which would be, technically, the company's product movers. In order to ensure the ...
Views: 1387 - How Choosing The Wrong Telemarketing Company Can Hurt Your Business - by Submitted on Sep 10, 2012 from Belinda SummersMaking a bad choice with your marketing strategies can seriously hurt your business. More so if you made that error by choosing the wrong telemarketing service provider to represent your company to your b2b sales lead. It’s understandable that having a good, direct lead generation campaign ...
Views: 1378 - Know What Your Prospects Think During Lead Generation - by Submitted on Sep 28, 2012 from Belinda SummersA lead generation and appointment setting campaign will only be successful if you know what exactly you should be saying to your business prospects. This makes all the difference when you are intent on generating qualified B2B leads. Just imagine: your prospect is saying one thing, and then you ...
Views: 1370 - Appointment Setting In The Midst Of Modern World's Complexities - by Submitted on Feb 08, 2013 from Belinda SummersAlexander Graham Bell, the BIG man behind the GREAT invention---telephone; and upon the invention of this machine is the birth of a not-your-ordinary-business-strategy, the appointment setting, a significant element that caused a gradual change in the realm of business which further became a ...
Views: 1364 - Seven Ways To Deal With Customer Queries - by Submitted on May 03, 2012 from Belinda SummersThere are times when we have encountered that odd call with business prospects that made you scratch your head. Maybe the questions your telemarketing team asked got odd answers, maybe the business prospect has other concerns it wants addressed, or maybe they have questions that seem strange. ...
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