A study carried out by the software company HubSpot, found that companies who post fresh relevant content to their business blog on a regular basis, receive many more leads than those who post sporadically.
No big surprise there.
As an added incentive, those businesses that post to their ... Views: 1002
Powerful testimonials are a proven way to add credibility to your business. I place an emphasis on the ‘powerful’ bit, because judging from some company websites, it seems all too many businesses are happy to print any old testimonial and be done with it.
Let’s be frank, some ... Views: 709
Effective CV writing is a skill that the vast majority of us don’t have. Or at least, it’s something that doesn’t come naturally to us. Perhaps that’s because we don’t tend to do it too often.
Let’s face it, unless you currently work in the recruitment industry and are bang up to date with ... Views: 877
As any parent or carer knows, it can be hard to hold a child’s attention for any period of time. Because of this, if you really want them to learn something you have to make it fun for them. We know that children find it easier to pick up new languages than adults, so if you want your child to ... Views: 1574
It is estimated the average adult laughs around 20 times a day; some fifteen times less than a small child. But what is laughter? Why do we laugh and what affect does it have on ourselves and other people? There have been countless studies into laughter (the study of laughter is actually called ... Views: 1067
Still the most popular social media network on the planet, Facebook currently has an impressive 750 million users worldwide and is soon predicted to top the 1 billion mark.
If you’re in business, but you’re still not convinced by power of social media, ask yourself how much longer can you ... Views: 910
Ecommerce:- the process whereby you can market, distribute, buy and sell products online is said to have originated in 1994, when Jeff Bezos launched Amazon.com out of his garage! People describe ‘ecommerce’ in all sorts of ways. Commonly it is referred to as: Online commerce, Web commerce, ... Views: 1155
The latest research from Barclays Corporate predicts that purchase transactions made via tablets and mobile devices will hit the £20 billion mark over the next 10 years. Interestingly, Barclays’ survey of 3,000 consumers reveals that 52 per cent currently use Smartphones at some stage of the ... Views: 1066
80% Of Your Income Will Come From 20% Of Your Customers,
arguably the Internet has given us more choice than ever before about whom we decide to do business with.
Or otherwise.
And even if you don’t currently trade online, if you’re in business you’ll almost certainly have a website ... Views: 1048
In broad terms, a marketing consultant will analyse the market potential for what your business does and help you develop products and services that satisfy the needs of the end consumer.
They will also work alongside other members of your team within the various departments: sales, ... Views: 1069
If you’re looking to save money you might think it a better option to write your business plan yourself. And in some cases this could work out perfectly well. Say for instance you’re looking to create a working document to ensure your financial targets for the year are on track and you’re ... Views: 1004
Most websites undergo some revamp during their lifecycle. Maybe your website isn’t converting for you and you’re convinced it’s down to the design.
Perhaps you’ve clocked your closest competitor’s swish new ‘bells and whistles’ website that rather puts yours in the shade. Or could it simply ... Views: 979
Running a business can be hard work so you may feel at some point that you need help. A marketing consultant could be just the person but it is a good idea to understand the traits you should avoid when looking to hire someone.
If you feel that your business needs some help then you may be ... Views: 721
If you wish to run a successful business it is not simply enough to have a good idea these days. With so much competition around you need to make sure you know exactly how to run your business to get the most out of it and make a profit. There are a number of characteristics that are essential ... Views: 722
In 2009 the US Direct Marketing Association (DMA) produced a report: ‘The Power of Direct’, which revealed that every $1 invested in email marketing produced a return of $43.08.
Additionally, Forrester Research, an independent IT and business research company, estimates that the European email ... Views: 1093
How soon should you start planning your wedding flowers?
Sooner than you think. The ideal time is 12-18 months before the day of your wedding.
Why so early?
Because if you want your chosen florist to create your dream arrangement for the biggest date on your calendar, then they will ... Views: 1304
Once you have set up your internet marketing it is vital that you keep track of how it is working and if it is as successful as you require. This is mainly because it is not worth spending out money on certain types of internet marketing if they are not generating the sales that you need. Link ... Views: 769
If you have come across internet marketing before then you will no doubt have heard many people talking about search engine optimization, or SEO, but what exactly does this mean and how can it work for you? Essentially it is a way of being aware of what your potential customers look for online ... Views: 956
You type your business’s name into Google’s search engine and hey presto it appears on your results screen . . . on page 12.
Ouch.
In the mind of your potential customers that might as well be somewhere in outer space because you’re definitely off their radar.
So what can you do about ... Views: 1031
In order to successfully run a business you need to give careful consideration to internet marketing. This article will advise you on the areas you need to think about
It is important to understand what internet marketing is and how it works if you wish to make a success of your advertising. In ... Views: 840
If you decide that you need some help carrying out advertising for your business then you may wish to consider finding an internet marketing agency. This article explains what you should look out for.
The invention of the internet has meant that the way people spend money and buy items has ... Views: 1028
With so many different options for marketing online it is important that you choose the one that is right for your business. This short article outlines a few of the main types that you may like to consider.
There are a huge number of options available to you regarding the marketing of your ... Views: 1070
Forum marketing is a great way to speak directly to those most interested in what it is your offer or sell. However you need to make sure that you approach this type of marketing with care.
Marketing your business is an important consideration if you want it to be as successful and profitable ... Views: 942
You may not have considered pay per click marketing before but it can be a great way to get people to your website. Read on to find out how to approach this for maximum success.
If you are looking for a way of marketing your business but want something a little different then you could ... Views: 839
RSS marketing is not particularly well known and many overlook this great way of advertising their business. This short article explains what RSS marketing is and how best to approach it.
If you are looking for a way of marketing your business online for free then you could try Really Simple ... Views: 802
Internet marketing can be effective for all businesses no matter how big or small. The key is to target your audience carefully and ensure that your site ranks highly.
You may think that internet marketing is something that only larger businesses and companies need to focus on, but this is ... Views: 767
Making a success of your internet marketing is all about discovering how to effectively target your niche market. This short article will give you a few ideas on how to approach this for the best results.
If you want to make a success of your business or company then you need to consider how ... Views: 759
Running a business can be complicated at times, especially if you are new to working for yourself. This short article offers you an insight into how a business consultant could help.
If you are new to setting up a home business then you may not be aware of the role a business consultant can ... Views: 831
Marketing your business successfully is vital if you wish it to be as profitable as possible. Hiring an internet marketing expert is an ideal way to ensure that you do this correctly and attract new custom to your site.
If you want to make a real go of your business and to have as much ... Views: 928
When you are considering how to tackle the marketing for your business venture it can be a good idea to take a look at a number of different areas before deciding which is most suitable. You really need to have a good idea what it is you want to achieve as well as working out who exactly your ... Views: 881
These days nearly all businesses will have some kind if internet marketing as it is fast becoming the most popular way to keep in touch with people. However the truth is that it is not always as simple as people may first think and it requires a lot of planning to make it successful. For example ... Views: 12347
When you first start planning your home business it is important that you make sure you have some sort of budget that you stick to so that you can ensure you will make a profit.
It can be all too easy to lose track of your finances and find that you have wildly over spent. Areas that you ... Views: 816
Not everyone who sets up a home business will be successful, so it is important to plan well in advance. Obviously one of the main factors in achieving success is building your reputation and producing high quality work, but you will also need to consider where you work and marketing your ... Views: 1071
No matter if you are working for yourself or someone else, one thing that you should always remember is that you must provide your client with good customer service. Failure to do so may mean that they choose to take their business elsewhere and may also result in bad reputation for you.
By ... Views: 893
You may think that as soon as you have finished work for a client that you can just forget about them and move on to find new work.
However, maintaining contact with past clients can in fact be a great way of finding new work or being referred, and therefore reduces the amount of marketing you ... Views: 969
You can create a buzz around your products and services through viral marketing, although some businesses are more naturally suited to viral advertising than others.
A successful viral marketing campaign always begins with the development of a quality viral, whether it's a video, e-report, ... Views: 901
Running your own business requires much time and dedication if you want it to be as successful as possible. For this reason it is important that any online content, such as a website or blogs, ranks high in an online search. With competition always increasing it can be difficult to keep your ... Views: 794
In this digital age, email marketing is one of the fastest ways for a small business owner to get their message across to the largest number of possible clients. It is an inexpensive, easy process and, if done correctly, can reap significant rewards. Done badly or carelessly, however, and it can ... Views: 951
Running your own business requires much time and dedication if you want it to be as successful as possible. For this reason it is important that any online content, such as a website or blogs, ranks high in an online search. With competition always increasing it can be difficult to keep your ... Views: 762
Twitter has become one of the mostly widely-used methods of rapid online communication. In one short, pithy sentence you can promote your latest product or event, or exchange valuable information. This is why hundreds of thousands of businesses, both large and small, have woken up to its ... Views: 1115
Many entrepreneurs and business owners are put off using social media to build an online network, because the whole concept is just too overwhelming and time consuming.
Well the good news is, it needn’t be.
There’s a huge gulf between using social media personally and professionally. On ... Views: 945
When you set up your own business you will need to think about marketing yourself to try and find work. By having your own business cards, leaflets and postcards you will be able to quickly target your chosen market and hopefully find new clients.
1. Business Cards
One of the most popular ... Views: 1104
Why should I write a press release?
Online press releases are a superb way of gaining potentially massive (and often free) exposure for your business.
What should I write about?
Anything that can be considered newsworthy. Some suggestions:
• A product launch
• Winning an ... Views: 1011
Setting up a home business when you have children can be a great way to work whilst being able to look after your children at the same time. It also means that you can enjoy seeing your children without being tied to working set hours and for many parents this is a great incentive to having a ... Views: 813
A business plan is essentially a document that will illustrate your business and the objectives and strategies that you have as well as how you feel it will work financially. By having a plan it means that you will be able to gauge the success that your new home business will have.
1. Why ... Views: 1185
Nothing is more frustrating then having to deal with a late or non paying client. Unfortunately though it can occur from time to time and is one of the risks with running a home business, but how do you deal with this type of client?
1. Retain all Correspondence
When you are first ... Views: 1269
Making sure that you keep on top of your accounts is one area that you may have little experience in if you have never run a home business before. Although it is not the most exciting of topics it is one that you need to master if you are to have a successful career.
Obviously the most ... Views: 948
It is often assumed that working for yourself and setting up a home business is easy as you can work at your own pace. Although this is occasionally true, more often then not running your own business takes considerable time and effort to be successful. Perhaps one of the main obstacles that ... Views: 954
Marketing your business is incredibly important but to begin with you may not have the funds to advertise as much as you would like. This is why creating free press releases can be a useful way to bring your business to the attention of a wider audience, without having to spend a lot of ... Views: 1136
If you are looking to promote and market your home business then using social networking sites is the easiest way to reach out to people. However many people find that they do not have the time to keep updating their status and replying to comments. These days there are a number of ways to get ... Views: 789