Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business.
... Views: 1001
How many times have you gone to a seminar and listened to a speaker and thought, or said to yourself, or out loud, what did that have to do with the seminar topic I came here to learn about? If you have asked that question, it is a result of the event promoter not spending enough time thinking ... Views: 749
You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the plates are still spinning and ... Views: 1210
Do you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out?
It happens to all of us. Here’s the thing to think about. The answers to ... Views: 850
When you go places and do things, do you look for the marketing and business lessons that are there? Some companies will show you good examples and some will show you not so good examples, but you can learn from all of it…and all companies, no matter if they are large or small, they all have ... Views: 744
Having good strategies in place is one of the biggest factors in making your business a success.
With that in mind, are your numbers lower than you'd like them to be, and are you concerned about them? Are you seeing less people registering for your events? Are you finding sales to be lower than ... Views: 792
Superbowl happens only one time every year, and I’m a huge sports fan, so I really enjoy that time of the year. For the first time in history, the Superbowl has just been granted to an “outside” stadium. This year, I was even more excited because I’ve followed Peyton Manning since he was in ... Views: 728
Marketing is the basis for everything you do in your business.
Everything is marketing.
Not all marketing is created equal. The best marketing builds authentic relationships with your clients and prospects. Many people think of marketing as manipulative or forcing people to do ... Views: 659
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is, what exactly does that mean?
Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s talking ... Views: 973
There’s a lot of talk these days about being authentic, especially as it relates to your business. The question is: what exactly does that mean?
Some business owners have taken this to mean they can say and do whatever they want to, because it’s just them being authentic. Everyone’s talking ... Views: 553
Often times it may seem like you have a lot of work to do in your business, from writing newsletters, emails, articles and blogs, to generating audios and videos for distribution. Because we want to reach out to our customers in every way imaginable, we sometimes forget how easily we can turn ... Views: 432
Consistency in your marketing and consistency in your business equals huge success. You want to always be top-of-mind.
Always be dripping on your clients with information, with marketing, with what’s next. What’s the next thing that you would like for your clients to do?
If you’re ... Views: 629
Consistency in your business is integral to its success. If you continually make good, sound decisions that move your business forward, you’re going to have great success.
Consistency, over time, is a huge formula for business and marketing success. If you’re consistent in making the small ... Views: 791
Sometimes amazing things happen during our travels, but if you don’t take the time to notice and get excited about it, you might miss it.
On a recent trip, something amazing happened. It was a long day. Up at 4:00am to leave for a long day of flying and connecting flights, no problems, until ... Views: 1864
On an episode of Celebrity Apprentice, it became apparent to me that making decisions is something a lot of people struggle with – even very successful people … and celebrities. When asked directly by Mr. Trump who should be fired, nobody would give a direct answer. And, it’s important to note ... Views: 949
Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy.
If that’s the kind of ... Views: 551
Have you heard people say that long sales letters don’t work? Some people claim they’d never read one. It’s always interesting when people say that.
What’s the right answer? The right answer is we’ll read things we’re interested in - a book or a sales letter. You might not watch a video ... Views: 558
As marketers you don’t often hear us talk much about listening to your gut or your intuition, or whatever you call it. Mindset is a favorite for some. Whatever you call it, it’s something we’ve been working on a lot over the course of the last year or so and although we haven’t talked much about ... Views: 843
We all strive to be number one, meaning we want to be the best, we want to finish first and we want to be ahead of the pack. The number one is the worst possible number there is in business and marketing.
Why?
A lot of business owners use one marketing message, only one media to get their ... Views: 475
Every year for the past 12 or 15 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We ... Views: 777
Every year for the past 6 or 8 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We ... Views: 3792
Do you ever start your day and before you know it, it's just gone? Time is gone and you can't figure out where your day went. You're looking at what you've accomplished and the only answer you can come up with is... nothing at all.
Have you taken the time to think about what's happening? ... Views: 512
Marketing is one of the most powerful tools you have in your business. Once you can begin to think of every aspect of your business as a form of marketing, you begin to think like a marketer instead of just a business owner.
Your brand, your logo, your colors, your personal style and the ... Views: 606
To put it simply, no one likes having to write checks…to spend or invest money. Writing checks means money is leaving your account, and no one likes money leaving their account. However, it becomes a little easier when you know the money is being well invested and, two, that you’ll be making ... Views: 548
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all ... Views: 748
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all ... Views: 642
How do you market your business? Are you doing the hope-and-pray method of marketing? Did you put up your sign, turn on the open for business sign, hand out your business cards, maybe put up a website, and then hope and pray that someone comes in or will do business with you?
So you do all ... Views: 816
One of the easiest ways to attract ideal clients and prospects is a really simple thing that will make you stand out to people who would be interested in doing business with you.
It’s talking about what you believe.
While that might sound strange, it’s something every person in business ... Views: 364
Irresistible free offers are used for a lot of things, and one of the biggest is on your website, or other places, to build traffic. On your website, you ask people to give you their name and their email address, and in return you give them an irresistible free offer, filled with great value ... Views: 674
Do you have a tendency to hold on to things in your business too long? Maybe it’s your team, staff or employees, maybe its programs that are no longer profitable. Holding on to things because they’re familiar or because it’s comfortable can get in the way of moving your business to the next ... Views: 816
Have you spent any time lately considering the pull-marketing strategy you’re using to attract ideal clients to you? Pull-marketing strategies go beyond turning on your open for business sign, setting up your website and hoping that people find you.
That’s the hope and pray method of ... Views: 520
Sometimes we can’t see the forest for the trees.
I am always amazed when I see a client, marketer, or entrepreneur stop doing what’s working. And, sometimes I even begin to twitch when they give me the reason they stopped.
I got a frantic call from an associate not too long ago. He was ... Views: 838
One of the best ways for small business owners to secure a successful future is to always be considering the next thing - the next product or the next service to put out. Not only considering what that next thing is, but how it will be made, marketed and sold.
This is one of the best ... Views: 435
Recently, I’ve had a lot of people saying things to me like “Oh, Diane, you’re so lucky” or “How do you know all these famous people, and how do they know you?” or “Opportunities seem to fall in your lap, how does that happen for you?”
Well, it was suggested to me that I share some of my ... Views: 401
Information Marketing has actually been around since the Stone Age. Think about it….
The “first man” discovered that if he (or she) rounded the edges on a stone and rolled it, it would move much easier than an object that has square corners or any corners at all. As this inventor worked on ... Views: 959
Does your marketing strategy include an integrated plan?
You have a variety of ways to market your business - including advertising, direct mail, social media, email marketing - just to name a few. All of these enable you to reach out to your clients to let them know what’s going on in your ... Views: 540
Without a doubt, advancements to technology have certainly opened the doors to new methods of marketing. With so many options in the way of digital marketing some of us may find ourselves asking if direct mail is an old, outdated marketing method.
The answer is no. Absolutely not!
Using ... Views: 648
Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about and utilize strategy in our business and for our clients as well. So many things revolve around marketing and business strategy.
Tactics ... Views: 718
If you’re thinking about niching your business you need to decide what the best niche for your business is. Niching simply means that you take an area, a subculture or group, and market to them specifically – you narrow your focus specifically to that group.
By finding a niche, you’re ... Views: 550
Are you and your business more like a fire hose or a dripping faucet? As marketers and business owners, we sometimes want to give everything we know to our clients, as soon as they come to us. That’s being the fire hose.
You have all this information in your head, that you have ... Views: 745
Most business owners have leaks somewhere in their business…like the leaks in a bucket when it has holes in it. Does your business have holes in it? If you’re being true to yourself, to your business, and to your clients then the answer is yes, you do have areas in your business with holes. ... Views: 636
When it comes to list building most small business owner aren’t ever really satisfied with their results and most wonder if they could do a better job of attracting ideal clients to their list. It’s often said that the person with the largest list has the biggest business.
The person with ... Views: 397
How do you make money with live streaming at your events?
There is certainly money to be made with live streaming at your events, if you do it right.
The first thing you need to do is decide if you’re going to live stream your event. Now, there are some advantages and some disadvantages ... Views: 734
It doesn’t matter what level of marketer you are, you either have already, or will at some point in your career, make this mistake.
You are going along and things are going pretty well. You’re in the middle of a marketing campaign and you’re getting good results with what you’re doing. You ... Views: 834
A question all business owners should ask themselves, especially if they do their own marketing, is this - is my marketing manipulative or influential?
In order for you to make that distinction, you have to know the difference between the two.
Take a minute to think about what your ... Views: 1054
Do you look for ways to make more money in your business and to maximize what you’re doing with your clients? If you are, great! If you’re not, you should be.
So, what are some ways you could maximize your client relationships? Well, it doesn’t work in every type of business, but you ... Views: 467
Marketing and technology today really leans on social media heavily as one of the media that’s getting used a lot. It seems like every day a new social site pops up, and it quickly becomes a hit, so we feel like we have to get in on it, start using it and taking advantage of it in our business. ... Views: 645
Let’s take a few minutes to discover just how important mindset really is, not only to the success of your business, but to your overall success and happiness in life too.
Mindset is really the mental attitude that determines how you will interpret and respond to situations. It’s about how ... Views: 824
Are you a business coach? Do you have a coach? What do you think is the most important aspect of coaching? Do you focus on mindset issues or business first?
There’s no clear-cut answer, no answer that spans across the board and fits all situations because each person, every business owner ... Views: 627
You just made some sales, whether it was from the platform, on a teleseminar, after sending an email or your online newsletter, or from a direct mail piece. It doesn’t matter how you made the sales, you’re feeling pretty good about it. Most marketers think this is the end of the road, that ... Views: 1009