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Articles by Chris Jenkinson

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By Chris JenkinsonRecently published1 topic

How a Marketing Consultant Can Help Your Business Find Its Niche

A niche business market is one that is underserved or services only a distinct buying audience. If you're looking to carve out a niche in the business world, a marketing consultant can help you define and promote it. A niche can be either a service or a product. Maybe you offer a specialised safety seat for children, with a patent being owned by you and unable to be replicated by competitors. Or maybe your area is lacking in upscale items for pets and you want to open a pet boutique.

Primary topic: Marketing Strategy

Marketing Strategy

1,011 views

By Chris JenkinsonRecently published1 topic

How an Internet Marketing Expert could Help your Business

Marketing your business successfully is vital if you wish it to be as profitable as possible. Hiring an internet marketing expert is an ideal way to ensure that you do this correctly and attract new custom to your site.

Primary topic: Marketing Strategy

Marketing Strategy

1,010 views

By Chris JenkinsonRecently published1 topic

Still Not Convinced About Facebook For Business?

Still the most popular social media network on the planet, Facebook currently has an impressive 750 million users worldwide and is soon predicted to top the 1 billion mark. If you’re in business, but you’re still not convinced by power of social media, ask yourself how much longer can you afford to ignore the massive marketing potential of the Facebook phenomenon? For most business owners who haven’t yet dipped their toe in the water, the main deterrent to engaging in social media appears to be the sheer vastness of it all. I mean, where do you start?

Primary topic: Marketing Strategy

Marketing Strategy

1,003 views

By Chris JenkinsonRecently published1 topic

Get Your Business Talked About – Start a Viral Marketing Campaign

You can create a buzz around your products and services through viral marketing, although some businesses are more naturally suited to viral advertising than others. A successful viral marketing campaign always begins with the development of a quality viral, whether it's a video, e-report, image, or interactive game. Equally as important as creating quality content is seeding your viral ad. Seeding means distributing your content online by placing it within sites, message boards and communities frequented by ‘opinion formers’ – and trusting that they will see fit to ‘pass it on.’

Primary topic: Marketing Strategy

Marketing Strategy

986 views

By Chris JenkinsonRecently published1 topic

Providing Your Clients with Great Customer Service

No matter if you are working for yourself or someone else, one thing that you should always remember is that you must provide your client with good customer service. Failure to do so may mean that they choose to take their business elsewhere and may also result in bad reputation for you. By providing good customer service you also help to improve your own marketing as you will often get repeat custom and recommendations. Make sure that when you take on a job you are sure that you are 100% committed to it and carry out the project to the clients specifications. Communicate

Primary topic: Marketing Strategy

Marketing Strategy

983 views

By Chris JenkinsonRecently published1 topic

How to Target your Marketing at the Right People

When you are considering how to tackle the marketing for your business venture it can be a good idea to take a look at a number of different areas before deciding which is most suitable. You really need to have a good idea what it is you want to achieve as well as working out who exactly your target market will be. Whether you choose to carry out your marketing online or offline the rules in general will remain the same. Different Marketing areas Demographicsr

Primary topic: Marketing Strategy

Marketing Strategy

976 views

By Chris JenkinsonRecently published1 topic

5 Things All Successful Landing Pages Have in Common

Successful landing pages are those that create as many conversions as possible. Get it right with your landing pages and the effect they can have on your web business as a whole could be spectacular. The question being – what makes for a successful landing page? Perhaps the easiest way to answer the question is to simply look at the kinds of traits and qualities effective landing pages have in common. The following five examples serving as key cornerstones in the creation of landing pages that convert: 1. Clear and Concise Messages

Primary topic: Marketing Strategy

Marketing Strategy

966 views

By Chris JenkinsonRecently published1 topic

Is Your CV Holding You Back From The Job You Really Want?

Effective CV writing is a skill that the vast majority of us don’t have. Or at least, it’s something that doesn’t come naturally to us. Perhaps that’s because we don’t tend to do it too often. Let’s face it, unless you currently work in the recruitment industry and are bang up to date with what today’s employers are looking for in terms of personnel, then how can you possibly be expected to be brilliant at writing CVs?r

Primary topic: Marketing Strategy

Marketing Strategy

966 views

By Chris JenkinsonRecently published1 topic

5 Reasons to Take Website Audits More Seriously

These days, most online business owners are aware of the existence of website audits. Most are also aware of the fact that they are somewhat important. Nevertheless, research would seem to suggest that comparatively few give them the kind of time and focus they deserve. Contrary to popular belief, simply skimming over the pages of your website isn’t enough. Instead, you need to dig a little deeper, ‘pop the hood’ and see how things are working at a more advanced level. If not, you run the risk of what could be an outstanding website performing like a dud.

Primary topic: Marketing Strategy

Marketing Strategy

937 views

By Chris JenkinsonRecently published1 topic

Using Online Forums to Advertise a Home Business

These days using an online forum can be a great way to advertise your home business and is often completely free! Forums also offer you the ideal stage to gather more ideas, carry out market research and interact with others. 1. Find a Suitable Forumr To begin with you will need to search for forums that are relevant to what it is you do. In the main try and stick to a bigger forum and one which has a number of active members so that your questions and advertising are seen by as many people as possible.

Primary topic: Marketing Strategy

Marketing Strategy

931 views

By Chris JenkinsonRecently published1 topic

The Key to a Killer Call to Action

It’s no secret that the not-so humble CTA represents one of the most important elements in any marketing strategy. It’s also no secret that the effective and strategic use of CTAs can make the most incredible difference to conversion rates. The question being – what’s the secret (or secrets) to the kinds of CTAs that deliver measurable and on-going improvements? First Person Voice

Primary topic: Marketing Strategy

Marketing Strategy

928 views

By Chris JenkinsonRecently published1 topic

Tips for Successful Online Business Marketing

In order to successfully run a business you need to give careful consideration to internet marketing. This article will advise you on the areas you need to think aboutr It is important to understand what internet marketing is and how it works if you wish to make a success of your advertising. In the main, marketing online is about providing your potential customers with information on what it is you do or sell and offering them answers to any questions that you may have. 1. Search Engine Optimization

Primary topic: Marketing Strategy

Marketing Strategy

927 views

By Chris JenkinsonRecently published1 topic

How to Make Pay Per Click Marketing Work for you

You may not have considered pay per click marketing before but it can be a great way to get people to your website. Read on to find out how to approach this for maximum success. If you are looking for a way of marketing your business but want something a little different then you could consider Pay Per Click (PPC) advertising. This is said to help to direct large volumes of traffic towards your website to help spread the word about your business.

Primary topic: Marketing Strategy

Marketing Strategy

926 views

By Chris JenkinsonRecently published1 topic

Should you Hire a Business Consultant to Help Your Business?

Running a business can be complicated at times, especially if you are new to working for yourself. This short article offers you an insight into how a business consultant could help. If you are new to setting up a home business then you may not be aware of the role a business consultant can play in helping to make your business a success. In fact a business consultant will often specialize in dealing with a variety of different company matters. Often their main role is in advising companies, be these large or small, in making the correct decision to help their company be profitable.

Primary topic: Marketing Strategy

Marketing Strategy

918 views

By Chris JenkinsonRecently published1 topic

Five Critical Landing Page Errors to Avoid

Landing pages are every bit as important as every other element in your overall marketing strategy. It’s one thing to drive even the most targeted traffic to your website, but doing so is redundant if your landing pages are substandard. When evaluating any number of poor-quality landing pages, you tend to notice certain patterns. Certain common errors that even today are rife. Not to mention, the kinds of errors that contribute do a number on the overall performance of your business.

Primary topic: Marketing Strategy

Marketing Strategy

913 views

By Chris JenkinsonRecently published1 topic

Planning the Budget for your Home Business

When you first start planning your home business it is important that you make sure you have some sort of budget that you stick to so that you can ensure you will make a profit. It can be all too easy to lose track of your finances and find that you have wildly over spent. Areas that you should think about are mainly the equipment that you need to carry out your job, premises and any extra expenses for marketing. Equipment

Primary topic: Marketing Strategy

Marketing Strategy

907 views

By Chris JenkinsonRecently published1 topic

Tips for Running a Home Business When you Have Children

Setting up a home business when you have children can be a great way to work whilst being able to look after your children at the same time. It also means that you can enjoy seeing your children without being tied to working set hours and for many parents this is a great incentive to having a home business. Providing that you plan everything thoroughly and do not take on too much work then you should be able to enjoy a successful career. Of course, there will also be times when working might prove difficult, but the same could be said of having children and working a normal office job.

Primary topic: Marketing Strategy

Marketing Strategy

904 views

By Chris JenkinsonRecently published1 topic

RSS Marketing Explained

RSS marketing is not particularly well known and many overlook this great way of advertising their business. This short article explains what RSS marketing is and how best to approach it. If you are looking for a way of marketing your business online for free then you could try Really Simple Syndication, or RSS. Many people these days have blogs of some sort but are not necessarily quick to realize the importance of RSS feeds and just how good they can be for driving traffic to your business website.

Primary topic: Marketing Strategy

Marketing Strategy

893 views

By Chris JenkinsonRecently published1 topic

Using Link Building to Improve Website Rankings

Running your own business requires much time and dedication if you want it to be as successful as possible. For this reason it is important that any online content, such as a website or blogs, ranks high in an online search. With competition always increasing it can be difficult to keep your sites above those of your opposition. However there is one great way that may help you to improve your internet marketing rankings and this is something that is often referred to as link building; essentially this aids website optimisation. 1. Link Building Explained

Primary topic: Marketing Strategy

Marketing Strategy

877 views

By Chris JenkinsonRecently published1 topic

Responding to Google Reviews

As a starting point, we strongly recommend getting into the habit of responding to Google reviews. Irrespective of the negative or positive nature of the review, it’s important to consistently provide professional responses without exception. The way you respond to the review can and often will have a bigger impact than the content of the initial review itself. Particularly when turning negatives into positives, which can make you appear more trustworthy, credible and honest with every response provided.

Primary topic: Marketing Strategy

Marketing Strategy

872 views

By Chris JenkinsonRecently published1 topic

Three Ways to Get More From Your Blog Posts

There’s nothing quite like the feeling that comes with seeing a hard-fought blog post do its business. Whether it’s generating conversation, improving customer retention or boosting overall conversions, a quality blog post really can do wonders for your business. But at the same time, it’s not as if this comes as standard with every blog post. Quite to the contrary, you usually find that most don’t perform nearly as well as you had hoped.

Primary topic: Marketing Strategy

Marketing Strategy

869 views

By Chris JenkinsonRecently published1 topic

Things to Watch for When Hiring a Search Engine Marketing Agency

Why spend your valuable time trying to optimise your website when you can hire a search engine marketing agency? Instead of dividing your time on various website tasks, it makes sense to hire a consulting professional so you can do what you do best - run your business. Selecting the right company however can be rather tricky because so many of them sound like a good deal when they are anything but. However, if you know what to watch for during your search, you will find the right company to optimise your website and increase your sales. Look for Directory Submission Service Options

Primary topic: Marketing Strategy

Marketing Strategy

864 views

By Chris JenkinsonRecently published1 topic

How to Make the Most of Your Time When Using Social Networking Sites

If you are looking to promote and market your home business then using social networking sites is the easiest way to reach out to people. However many people find that they do not have the time to keep updating their status and replying to comments. These days there are a number of ways to get the most out of your time and marketing and still be able to use social networking sites to their full potential. 1. Managing Your Time

Primary topic: Marketing Strategy

Marketing Strategy

862 views

By Chris JenkinsonRecently published1 topic

Using Internet Marketing as a Small Business

Internet marketing can be effective for all businesses no matter how big or small. The key is to target your audience carefully and ensure that your site ranks highly.

Primary topic: Marketing Strategy

Marketing Strategy

861 views

By Chris JenkinsonRecently published1 topic

Using Link Building to Improve Website Rankings

Running your own business requires much time and dedication if you want it to be as successful as possible. For this reason it is important that any online content, such as a website or blogs, ranks high in an online search. With competition always increasing it can be difficult to keep your sites above those of your opposition. However there is one great way that may help you to improve your internet marketing rankings and this is something that is often referred to as link building; essentially this aids website optimisation. 1.Link Building Explained

Primary topic: Marketing Strategy

Marketing Strategy

851 views

By Chris JenkinsonRecently published1 topic

Why Link Tracking is Important for Successful Internet Marketing

Once you have set up your internet marketing it is vital that you keep track of how it is working and if it is as successful as you require. This is mainly because it is not worth spending out money on certain types of internet marketing if they are not generating the sales that you need. Link tracking is the process in which you use software, website logs and other means of tracking to keep an eye on the response that you get. 1. How does Tracking Work?

Primary topic: Marketing Strategy

Marketing Strategy

851 views

By Chris JenkinsonRecently published1 topic

Targeting Your Niche Market using Internet Marketing

Making a success of your internet marketing is all about discovering how to effectively target your niche market. This short article will give you a few ideas on how to approach this for the best results.

Primary topic: Marketing Strategy

Marketing Strategy

847 views

By Chris JenkinsonRecently published1 topic

The Rise and Rise of mCommerce

Once again, the extraordinary importance and value of mCommerce has been well illustrated in the numbers alone. Right now, nearly 1.6 billion people are using mobile devices to shop online. Put another way, that is more than ¼ of the entire world population. Not only this, but as the immense popularity of mCommerce is continuously growing worldwide, the traditional eCommerce is experiencing something of a decline. Nothing too dramatic, but only a 15% increase in 2018, when compared to the year before. Meanwhile, during the same period, purchases originating from mobile devices doubled.

Primary topic: Marketing Strategy

Marketing Strategy

847 views

By Chris JenkinsonRecently published1 topic

Link Building Mistakes That Could Harm Your SEO Strategy

There is really only one reason to invest effort and time in a link-building strategy. And that is, to give your SEO profile a boost. Links of value have the potential to drive important traffic directly to your website, while helping you climb those important SEO rankings. But does this mean all backlink building efforts have the same positive effect on SEO performance? Simply put…no.

Primary topic: Marketing Strategy

Marketing Strategy

836 views

By Chris JenkinsonRecently published1 topic

Online Marketing on a Shoestring

Creating and implementing a superb online strategy with little or no cash to play with could be tricky but not impossible. It is simply a case of prioritising the viable avenues to explore, rather than focusing on the schemes and services you can’t afford. So if trying to make the most of a tiny marketing budget, here is a rundown of a few ways and means of making it happen: Give priority to quality content

Primary topic: Marketing Strategy

Marketing Strategy

831 views

By Chris JenkinsonRecently published1 topic

Four Important Questions to Ask a Prospective SEO Specialist

Bringing a capable SEO professional on board could turn out to be the best decision you ever make for your business. If the job’s done properly, you could soon be looking at the kind of exposure that generates spectacular traffic. Of course, this is all dependent on the experience, expertise and general approach adopted by the respective SEO specialist. Hence, we strongly advise asking a few important questions before hiring an SEO specialist as follows: 1. How does your agency measure success?r

Primary topic: Marketing Strategy

Marketing Strategy

827 views

By Chris JenkinsonRecently published1 topic

How to Improve the Efficiency of Your Home Business

Contrary to popular belief, isn’t only the larger and more established organisations that need to focus on efficiency. Quite to the contrary, in fact, as it’s only by maximising performance and efficiency that most smaller businesses can hope to compete.

Primary topic: Marketing Strategy

Marketing Strategy

826 views

By Chris JenkinsonRecently published1 topic

The Characteristics Required to Run a Successful Business

If you wish to run a successful business it is not simply enough to have a good idea these days. With so much competition around you need to make sure you know exactly how to run your business to get the most out of it and make a profit. There are a number of characteristics that are essential for running and marketing that you will need to possess; although having the motivation and willingness to work hard are essential from the beginning. Have Confidence in your Business

Primary topic: Marketing Strategy

Marketing Strategy

812 views

By Chris JenkinsonRecently published1 topic

The Secrets to a Successful Content Audit

Chances are that to some extent or another, you already carry out content audits. And if not, you definitely should! The primary purpose of carrying out content audit is to slowly but surely build a database packed with priceless information about the way your business performs. It can be slow going at first, but over time will provide you with a resource that’s essentially a proven blueprint for success. If you’re interested in making this happen, here’s a quick rundown of just a few tips for getting it right when it comes to carrying out a content audit: 1. Have a content strategy

Primary topic: Marketing Strategy

Marketing Strategy

812 views

By Chris JenkinsonRecently published1 topic

What to Avoid when Choosing a Marketing Consultant

Running a business can be hard work so you may feel at some point that you need help. A marketing consultant could be just the person but it is a good idea to understand the traits you should avoid when looking to hire someone.

Primary topic: Marketing Strategy

Marketing Strategy

810 views

By Chris JenkinsonRecently published1 topic

Why it Pays to Hire a Local SEO Expert

You know your business, you know your locality and you’re pretty sure you understand your target audience. Put the pieces together and why would you realistically need to hire a local SEO expert? The answer – to bring your business the kind of experience and expertise you yourself may be lacking. One of the biggest problems with local SEO is the way in which far too many smaller and local businesses underestimate its complexities. They address the basics, but never come close to capitalising on the true value and influence of effective local SEO.

Primary topic: Marketing Strategy

Marketing Strategy

802 views

By Chris JenkinsonRecently published1 topic

Split Testing: The Basics

Getting to grips with analytics for the benefit of your online business is crucial. But what do you do after arming yourself with all this data? You’ve tapped into important insights into how your business is performing, but what’s next? The answer – a campaign of strategic split testing. It’s important to acknowledge how all the data in the world is of no real value, if you don’t know what to do with it. Or as is the case with many, decide not to act on it. Nevertheless, fail to take advantage of the data you collect and you could be selling your business short.

Primary topic: Marketing Strategy

Marketing Strategy

791 views

By Chris JenkinsonRecently published1 topic

The Future of SEO in a Summary

Trying to summarise the future of SEO in a brief post is ambitious to say the least. Nevertheless, that’s exactly what we’re going to attempt. It’s hardly a secret that the SEO landscape is evolving at record-pace, making it difficult to keep up. This unfortunately shows that with the way things are going, anyone who sticks with the classic SEO mindset much longer risks being left in the dust. Simply following the time-old SEO rulebook to the letter is no longer the way to get things done.

Primary topic: Marketing Strategy

Marketing Strategy

789 views

By Chris JenkinsonRecently published1 topic

How To Boost Your Credibility With Powerful Testimonials

Powerful testimonials are a proven way to add credibility to your business. I place an emphasis on the ‘powerful’ bit, because judging from some company websites, it seems all too many businesses are happy to print any old testimonial and be done with it. Let’s be frank, some ‘recommendations’ don’t look terribly authentic do they? And poorly written (or dubious) testimonials on a website or in a brochure can have a worse impact on your reputation than none at all. Which of the following do you think looks more credible?r

Primary topic: Marketing Strategy

Marketing Strategy

761 views

By Chris JenkinsonRecently published1 topic

10 Mistakes that Can Hinder Content Marketing

It’s never particularly nice to be told you’re doing something wrong. Nevertheless, research would seem to suggest that most smaller businesses face the same common pitfalls with their content marketing strategy. The good news being that in all instances, the following errors and oversights are easily corrected. It’s simply a case of identifying them where they exist, implementing the necessary corrective measures as required: 1. Prioritising quantity over quality

Primary topic: Marketing Strategy

Marketing Strategy

725 views

By Chris JenkinsonRecently published1 topic

Five Ways to Boost Your Email Marketing Strategy

Anyone who doubts the power and effectiveness of e-mail marketing clearly isn’t getting the job done properly. Pound for pound, an effective e-mail marketing campaign can deliver a stronger and more consistent ROI than almost any comparable strategy. It’s just that in order to succeed with e-mail marketing, you need to show your campaign and your customers a fair amount of TLC. Taking a look at things from a 2019 perspective, here are five actionable yet effective ways of taking your e-mail marketing strategy to the next level: 1. Take Subject Lines More Seriously

Primary topic: Marketing Strategy

Marketing Strategy

724 views

By Chris JenkinsonRecently published1 topic

5 Common B2B Marketing Mistakes You Might Be Making

The B2B marketing landscape is shifting and evolving at its fastest ever pace. Any number of tools, techniques and strategies that once guaranteed success no longer apply. In fact, they could stand to have the opposite of the intended effect. Hence, it’s important to take an occasional step back from your B2B strategy and question which outdated methods you may well be holding on to. If any of the following apply, you’re almost definitely hindering your progress and performance from within: Mistake #1: Insufficient Promotion

Primary topic: Marketing Strategy

Marketing Strategy

717 views

By Chris JenkinsonRecently published1 topic

The Five Cornerstones of Effective Landing Pages

By this stage in time, you probably know how important your landing pages are. You may also be (painfully) aware of the fact that your current landing pages aren’t delivering the stellar results you’d like. The content required to produce an outstanding landing page will be determined by the nature of the website and its intended audience. Nevertheless, there are certain important standards that apply to all landing pages across the board.r

Primary topic: Marketing Strategy

Marketing Strategy

707 views

By Chris JenkinsonRecently published1 topic

Three Common Yet Often Ignored SEO Obstacles

Marketers in general tend to understand and appreciate the importance of identifying SEO obstacles where they exist. Some of which are of course more common than others. Nevertheless, research suggests that certain SEO issues often go overlooked or ignored entirely. There’s apparently something of an SEO blind-spot as far as certain potential problems are conce ed.

Primary topic: Marketing Strategy

Marketing Strategy

705 views

By Chris JenkinsonRecently published1 topic

Three Ways to Earn More Natural Links

It’s no secret that inbound links are pure gold for any website. Not just in terms of SEO, but for their ability to drive a strong and constant stream of traffic in your direction. Unfortunately, earning links the natural way has never been easy. Particularly problematic in an era when buying links simply isn’t an option. Unless you want to fall out of favour with Google and Co., you need to earn your links through good old-fashioned hard work and determination.r

Primary topic: Marketing Strategy

Marketing Strategy

703 views

By Chris JenkinsonRecently published1 topic

Three Key Benefits of Original Imagery

Worldwide, online business owners rely on imagery to sell their products, their services and their brands in general. If it’s true that an everyday picture says a thousand words, those used for business purposes have incalculable value. Nevertheless, millions continue to use nothing but generic stock imagery to promote themselves online. Perhaps largely attributed to the fact that it at least seems to be the cheap, fast, easy and therefore obvious option for most.

Primary topic: Marketing Strategy

Marketing Strategy

683 views

By Chris JenkinsonRecently published1 topic

Five Things Every B2B Website Needs

What are the single most important elements every B2B website needs? The short answer…well, chances are you’ll get a whole bunch of different answers from each person you ask. Nevertheless, you’d be pressed to find one successful B2B entrepreneur who doesn’t agree with the following as fundamentally important website elements/characteristics: 1. Clean, Professional Design

Primary topic: Marketing Strategy

Marketing Strategy

670 views

By Chris JenkinsonRecently published1 topic

Simple Ways to Encourage Reviews (And Why You Need to)

Simple Ways to Encourage Reviews (And Why You Need to) Why should you care whether or not your customers leave reviews? For one thing, around 85% of people now view online reviews with the same value as personal recommendations. What’s more, average sale-values are around 30% higher with brands that provide plenty of reassuring customer reviews. More sales, higher sale-values and greater authority in your niche – three reasons you absolutely need reviews in your life.

Primary topic: Marketing Strategy

Marketing Strategy

661 views

By Chris JenkinsonRecently published1 topic

If Your Digital Strategy Isn’t Working, This is Probably Why

If you’re investing heavily in a digital marketing strategy, you expect a certain ROI. Precisely why there’s little more demotivating than watching things consistently underperform, week after week, month after month. Realistically, there could be thousands of reasons why any combination of elements within your digital strategy isn’t working. Nevertheless, the vast majority of digital strategy failures can be attributed to just five common causes. If you fall into any of the following brackets, you have your explanation: You lack experience

Primary topic: Marketing Strategy

Marketing Strategy

649 views

By Chris JenkinsonRecently published1 topic

The 5 SEO Fundamentals Every Business Owner Needs to Master

You’ve created your own website and you’re feeling pretty smug about it. That is, until you realise it’s more or less invisible to the general public. Regardless of the scare stories you may have heard as of late, SEO is more relevant today than it has ever been. Google continues to drive the overwhelming majority of all web traffic worldwide, as our reliance on search engines deepens every year.

Primary topic: Marketing Strategy

Marketing Strategy

624 views

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