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Articles by Fabienne Fredrickson

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By Fabienne FredricksonRecently published1 topic

Resistance to change – why it’s time to start saying “yes”

On occasion, clients tell me they have resistance to change. This holds them back from taking steps that would help them market their businesses better, grow faster and experience greater success. What gets in the way? Often the problem boils down to ego. Your ego can really get in the way. You might think you should already be where you want to be. Or you already know everything the experts say. Maybe you feel you can’t afford to hire a coach or mentor.

Primary topic: Marketing Strategy

Marketing Strategy

592 views

By Fabienne FredricksonRecently published1 topic

Three simple steps to create your first program

If you are just starting out, it might feel daunting to come up with your first program. You could have questions like: - What should I talk about?rn- What must be covered?rn- How do I handle difference in people?rn- What steps come first? These questions swimming in your head can make you feel overwhelmed. But don’t worry, I can make this easy for you. 1. Make a list of every topic you can think of about the work you do now. Think about what your clients are suffering over. What keeps them up at night with the 3am sweats?

Primary topic: Marketing Strategy

Marketing Strategy

590 views

By Fabienne FredricksonRecently published1 topic

Five reasons not to give your work away for free

Do you struggle with charging a fee for your services, but want to start building your business? Whether you are a coach or a massage therapist, you cannot survive if you give your services away for free. Some first time business owners have difficulty with the idea of earning a good living by helping others. They think they shouldn’t charge right away or if they love what they do, they should give it away. However, when you are building your business, there are several essential reasons why you cannot continue this practice of working for free.

Primary topic: Marketing Strategy

Marketing Strategy

589 views

By Fabienne FredricksonRecently published1 topic

The secret to getting past your blocks about self promotion

Are you having trouble promoting yourself? Maybe you find it hard to write emails about upcoming programs or announce events. You might wonder what is holding you back or blocking you from getting out there and letting people know what you offer. Many of my clients have encountered resistance in this area. Let me share a few ideas on what this could be related to. You might: - Be afraid to get out there in a big way - Want to avoid the spotlight - Fear criticism from others - Feel too pushy - Resist the idea of selling to anyone

Primary topic: Marketing Strategy

Marketing Strategy

588 views

By Fabienne FredricksonRecently published1 topic

Two simple strategies to creating packages that attract more clients

Creating session packages for some business owners is easy and it’s very obvious how things should work. But, for other owners, they prefer packages that offer more flexibility to attract more clients. Their prospects might need more time per call or more time in between sessions. There are many ways to set up packages that will attract more clients and I’ll share a few alte atives to choose from. These suggestions might spark additional ideas that will work perfectly for your type of business.

Primary topic: Marketing Strategy

Marketing Strategy

587 views

By Fabienne FredricksonRecently published1 topic

Five strategies to get the word out quickly about your business

Whether your business is new or you are expanding your offerings, the very first thing you want to do is let people know what you are up to. The more people who know, the better your chances of getting referrals which will help get your client pipeline flowing. One method I often recommend to quickly educate your environment about your business is the “Warm Letter of Introduction”. Here’s the strategy behind it:

Primary topic: Marketing Strategy

Marketing Strategy

586 views

By Fabienne FredricksonRecently published1 topic

Four strategies to jump start your business using speaking

If you are working to transition from one business to another, then you need a way to jump start your business and get things off the ground quickly. Many of my clients are looking for how to use their time efficiently, so they can launch their new idea, while they still have money coming in from the original business. To jump start your business, the single strongest step you can take is to start speaking. Here’s what I recommend you focus on to get in front of audiences and make this transition as quickly as possible.

Primary topic: Marketing Strategy

Marketing Strategy

586 views

By Fabienne FredricksonRecently published1 topic

Getting out there in a big way – Is fear holding you back?

Are you holding yourself back from stepping things up and thinking bigger? Whether you are just starting to build your business or making $500,000 a year, the fear of getting out there can get in your way. If you want your company to grow, then you have to be willing to take risks, be seen, and even encounter rejection. When you avoid these hurdles, you simply inhibit your ability to grow.

Primary topic: Marketing Strategy

Marketing Strategy

585 views

By Fabienne FredricksonRecently published1 topic

How to Manage Your Social Media Activity

One of the questions that I get a lot now, which I didn’t get 10 years ago is, “How do you manage all of your social media activity?” Ten years ago we didn’t have social media but now you’ve got your Facebook profile and fan page, you’ve got Twitter, LinkedIn and Google Plus and the list goes on. So, how do you make sense of it all and how do you set it up so that it doesn’t totally consume your time because remember, you should be doing many different things to attract more clients.

Primary topic: Marketing Strategy

Marketing Strategy

585 views

By Fabienne FredricksonRecently published1 topic

My two-step approach to handle drop outs

When you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is not common.

Primary topic: Marketing Strategy

Marketing Strategy

585 views

By Fabienne FredricksonRecently published1 topic

Four fast-action methods to get your income flowing

Sometimes you get to the point where you have started putting things in place, but you still need more clients. If money is tight and you feel panicked, I know how hard that can be. I’ve been there too. Let me share what I did to pull myself out of the panic and get my income flowing in a positive direction. Money is energyr First, let me give you a little theoretical background. Money is energy and is all around us. If you understand what money is, it’s just a manifestation.

Primary topic: Marketing Strategy

Marketing Strategy

582 views

By Fabienne FredricksonRecently published1 topic

How Your Personal Story Gets You Clients

Many entrepreneurs are drawn to open their business because of a defining moment or series of events that changed everything in their lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. What I’d like to talk to you today is about not underestimating that. You can actually use your story to attract ideal clients.

Primary topic: Marketing Strategy

Marketing Strategy

582 views

By Fabienne FredricksonRecently published1 topic

Think big! You know your next step, so you don’t procrastinate

Recently I had a student ask me a question about expanding her business. She worked with small groups in person and was approaching the point where her space was nearly full. We talked about what she could do to attract clients and grow and came up with all of these possible steps to get moving. She could: - Get a bigger space - Use someone else’s space - Train an employee to run programs for her to deliver more classes - Go virtual with a webinar - Consider a secondary target audience, like corporations, etc. What Are You Being Called to do?

Primary topic: Marketing Strategy

Marketing Strategy

582 views

By Fabienne FredricksonRecently published1 topic

Create a workshop so attendees want even more

If you are planning a new workshop, one of the first things I advise my clients to do is think about what you want to have happen when it’s over. In other words, whenever you do an event, always have an “upsell” to offer people. I don’t love the word “upsell’ so let me just say what I am really talking about is the opportunity to work more deeply with attendees.

Primary topic: Marketing Strategy

Marketing Strategy

580 views

By Fabienne FredricksonRecently published1 topic

The best mindset for the sales conversation to attract clients

When you are ready to have the sales conversation with people and make sales calls, check your mindset before you even pick up the phone. What I have found works best is to come from your heart and a place of “giving” rather than about hoping to get something from the person on the other end of the line. Sometimes clients tell me they have trouble closing the sale which often comes with nervousness and fear of rejection.

Primary topic: Marketing Strategy

Marketing Strategy

579 views

By Fabienne FredricksonRecently published1 topic

Five reasons why you should not barter to create products

You are ramping up your business, looking for individual clients. While networking, you meet many people who are also in the business building stage. They are interested in your work, but aren’t sure they can afford it. So, rather than pay you, they offer to exchange services with you. The barter discussion follows. Prospective clients might offer to help you format the ebook you’re writing, videotape a presentation or record some audio. These three bartering offers are focused on helping you create and produce product to sell to generate passive income.

Primary topic: Marketing Strategy

Marketing Strategy

577 views

By Fabienne FredricksonRecently published1 topic

Three keys to choosing the right business niche

There are several reasons why I’m a big fan of choosing a niche. The biggest one is it makes your marketing so much easier. But many of my clients wonder how to choose a niche. Sometimes, people make the mistake of just going for clients who have plenty of money, and while it makes sense to select ideal clients who can afford your services, that cannot be the only qualification. You want to think about these three requirements to know you are choosing your niche wisely. 1. Is this a group of people who seek out the help of a coach or service provider like yourself?r

Primary topic: Marketing Strategy

Marketing Strategy

577 views

By Fabienne FredricksonRecently published1 topic

Three surefire ways to build your list of contacts

A lot of my clients who are just starting out want to run teleclasses. This is a great way to work with a group, bring in good income, and leverage your time. Trouble is, when you are starting out, your list might not be big enough to fill a group. No problem. I have found when your database reaches 1,000, that is like the tipping point for really being able to sell programs and products. This was true in my business. I want to share three powerful ways to build your list quickly so you can eventually run those group teleclasses for a fee.

Primary topic: Marketing Strategy

Marketing Strategy

574 views

By Fabienne FredricksonRecently published1 topic

Easily raise your rates by adding more value

Are you wondering if you should raise your rates? If you have been thinking about the pros and cons of a price increase, I have a recommendation for you. First, if you want to raise your rate, do this on your super premium packages. However, to keep your programs as appealing as possible, raise the value you offer at the same time. Give clients so much that it starts to seem incredibly affordable for everything they get over the duration of the program. When you make it all about the value and the access to you, you can outshine your competition and stay ahead of them.

Primary topic: Marketing Strategy

Marketing Strategy

573 views

By Fabienne FredricksonRecently published1 topic

How to choose the best keywords for building your email list

Are you working on list building in a competitive area of business? If so, selecting keywords to highlight in articles, videos, or web content can be challenging. The right keywords help improve your SEO (Search Engine Optimization). To say it simply, they’re the words someone in your ideal market will type into a search engine when looking for your product or service. So how do you ensure you appear prominently in the results?

Primary topic: Marketing Strategy

Marketing Strategy

573 views

By Fabienne FredricksonRecently published1 topic

How to get unstuck when it comes to creating content

Are you trying to create some content for your business and feel completely stuck? It’s hard to look at the blank page and create something from nothing. This is daunting to many of my clients. You may wonder what exactly you have to say to people, worry about how to organize it or feel writer’s block.

Primary topic: Marketing Strategy

Marketing Strategy

573 views

By Fabienne FredricksonRecently published1 topic

Mompreneurs: What do you do when you need more clients and more time

For many entrepreneurial women with children at home, your working time is limited. Given this restriction, how do you balance the children, household tasks and work to keep your business growing? One thing I know from having three children and a business is that it is a Catch-22. It’s hard to bring in more clients and more money when you don’t have the support. You need some type of child care. Yet it’s hard to afford childcare when you don’t have more clients and money coming in, right?

Primary topic: Marketing Strategy

Marketing Strategy

570 views

By Fabienne FredricksonRecently published1 topic

Hiring your first assistant: six steps to determine what you need

If you are ready to start delegating to an assistant, first let me congratulate you! This is an important and empowering step that will free you up to grow your business and attract more clients. So how do you hire an assistant and figure out what they can do for you? Here are six steps to help you get clear on what you need.

Primary topic: Marketing Strategy

Marketing Strategy

566 views

By Fabienne FredricksonRecently published1 topic

How to demonstrate appreciation at every stage of the client relationship

An important part of client attraction involves knowing how to make your current clients feel special. There’s a concept I really like by Joe Polish and Dean Jackson, my friends and brilliant marketers. They think beyond attracting clients to keeping your current clients happy and then staying in touch after your work has been completed. Here are some things to think about: - What are you doing that makes current clients feel appreciated? - How are you “wowing” them on a continual basis? - How are you surprising and delighting them?

Primary topic: Marketing Strategy

Marketing Strategy

565 views

By Fabienne FredricksonRecently published1 topic

How to Take a Stand for Your Clients

This week I want to talk to you about what it means to take a stand for your prospects, your clients and your customers. Taking a stand means to publicly express an opinion about something—even if it’s not very popular. Think of it as putting out a manifesto or getting up on your soapbox and telling the world what you think about the situation at hand.

Primary topic: Marketing Strategy

Marketing Strategy

564 views

By Fabienne FredricksonRecently published1 topic

Five landing page strategies so you convert leads like crazy

Your landing page is the first place prospects see you on the web. So, you want to make sure you grab their attention immediately, to keep them reading rather than clicking away to the next site. The following landing page strategies come from the way I have created our own landing pages, which has been very successful. I’m going to share how I have done it with you and you can make adjustments so the tips apply to your business.

Primary topic: Marketing Strategy

Marketing Strategy

563 views

By Fabienne FredricksonRecently published1 topic

Social Media: Can too many Facebook posts be a turn-off to fans?

How do you know how many posts are optimal to gain a good level of interaction on your Facebook business page? This takes some trial and error to figure out. The Life Span of a Social Media Post is short.

Primary topic: Marketing Strategy

Marketing Strategy

560 views

By Fabienne FredricksonRecently published1 topic

Creating your proprietary system – attract clients with steps unique to your own experience

Are you looking to attract clients by creating your proprietary system? This is the foundation of your business and tells the story of how you solved a problem for yourself. Once you have the system, that’s how you share your method so others can learn how to do it too. If you are like me, you learned what you know from a series of people and mentors.

Primary topic: Marketing Strategy

Marketing Strategy

559 views

By Fabienne FredricksonRecently published1 topic

Multi-task or focus? The truth about which work style gets the job done

Do you feel like you are rushing through your day and not giving any one thing your full attention? I know how easily this can happen because many people use a multi task approach which leaves them feeling scattered and their projects incomplete. Let me share what I do. First, I have a mantra that I live by, “A strong focus now creates a different future later.” My team knows not to just walk into my office. If they do, I will just say, “I’m sorry. I can’t talk right now, I’m focused.” This might seem abrupt, but when I’m doing one thing, I need to do that one thing only.r

Primary topic: Marketing Strategy

Marketing Strategy

559 views

By Fabienne FredricksonRecently published1 topic

Lecture mode vs. interactive teleseminars? Which one works best?

When I first started doing teleseminars to attract clients, I would do live calls with everyone on the line being able to ask me questions. My first boot camps were structured the same way as well. This worked fine when the groups were relatively small. Background Noise is Disruptive.

Primary topic: Marketing Strategy

Marketing Strategy

556 views

By Fabienne FredricksonRecently published1 topic

Provide prospects simple options to choose from and sign on more clients

When I started out building my first practice, I was taught to offer only one program. This was meant to make things easy for practitioners. But, what I noticed with time is that many prospects would come for the free consultation or get acquainted session and leave without signing up.

Primary topic: Marketing Strategy

Marketing Strategy

556 views

By Fabienne FredricksonRecently published1 topic

Three big reasons why you don’t need a clever business name to attract clients

Are you struggling to come up with your business name? This can be one of the biggest stumbling blocks for people who are starting a new business. You want to get the name right, maybe have something clever or memorable. I understand the desire, and other experts may disagree with me, but I don’t think this is necessary or wise for three big reasons.

Primary topic: Marketing Strategy

Marketing Strategy

556 views

By Fabienne FredricksonRecently published1 topic

Two coaching styles: Advise and Consult or Ask clients to discover their own answers

As a business coach over the past 13 years, here’s what I have discovered: Everyone is silently begging to be led. Now there are two schools of coaching if you will: 1) The first says you cannot and should not advise. You must pull answers only from what the client says. 2) The second is more like consulting and I believe in this type because that’s what I pay for.

Primary topic: Marketing Strategy

Marketing Strategy

548 views

By Fabienne FredricksonRecently published1 topic

Get creative to fund your marketing and attract clients

When you first start a business, sometimes you encounter the classic Catch-22 problem – how can I market my business to attract clients so I can make money without actually having the money needed to pay for the marketing? This is what I discovered back when I started 12 – 13 years ago. The good news is there’s always a way to make some money. At that time, I didn’t have enough clients or enough money. Yes, I’ve actually been in that tough spot.

Primary topic: Marketing Strategy

Marketing Strategy

545 views

By Fabienne FredricksonRecently published1 topic

Looking for better results? Get in the trenches with your clients

If you are relatively new at building your business, you may wonder, “What do I say to a prospect who asks me how many clients I have?” Let me share with you what I used to say when I was just building my business. Here’s how I would answer this seemingly touchy question, “I have five clients (or whatever the number is) and the reason you want to work with me is I’m not on a pedestal. I’m still building my business. I’m in the trenches with you. Everything I’ve tried that is working, I’m immediately showing you exactly how to do it.”

Primary topic: Marketing Strategy

Marketing Strategy

545 views

By Fabienne FredricksonRecently published1 topic

Public speaking: how to structure your signature talk

Public speaking is one of my strongest strategies for client attraction. There is nothing like connecting with people in person and giving them a sample of what you have to offer. You may wonder what to talk about and how you should structure the presentation. Let me tell you what I did that worked so well for me with public speaking. 1. Start with your compelling story. I started by saying, “I want to take you back to 1999”. I tell the audience my whole compelling story so they know what I went through and can relate to me.

Primary topic: Marketing Strategy

Marketing Strategy

545 views

By Fabienne FredricksonRecently published1 topic

Working with a virtual assistant – getting the job done

When you take the step to work with a virtual assistant, you empower yourself to accomplish so much more. You hand off the tasks that someone else can do, so you can do more of what you do best. One of my clients came to me recently, conce ed about how her VA wasn’t getting work done. Her virtual assistant had a very hectic life including children, going to school and working. She suddenly became unavailable because she had a a virus. As a result, deadlines were being missed.

Primary topic: Marketing Strategy

Marketing Strategy

541 views

By Fabienne FredricksonRecently published1 topic

Does your proprietary system include enough steps?

Occasionally I meet business owners who are not only great at what they do, but very fast as well. Their proprietary system gets to the heart of the matter super quickly and provides solutions in just a few sessions. This amazing efficiency has good and not-so-good aspects to it. If this describes how you do business, you could be not only short changing your clients by not providing enough access to you, but you could also be limiting your income. Even though fast action might seem like a strength, a more thorough approach could serve you and your clients better for several reasons.

Primary topic: Marketing Strategy

Marketing Strategy

534 views

By Fabienne FredricksonRecently published1 topic

Four strategies to fill your program with a free teleclass

You’ve come up with a free teleclass you want to run. That’s great! And you know this is an opportunity to promote your programs. You are looking for the way to convert listeners into clients. But how many programs can you talk about and still effectively sell them? You may have a year-long program, a six-month program and a one-on-one program. You might even have more package options than that.

Primary topic: Marketing Strategy

Marketing Strategy

534 views

By Fabienne FredricksonRecently published1 topic

Six ways to fill your workshop and attract more clients

I’m often asked how to attract clients to fill a workshop. If you are planning to deliver a program, here are six suggestions to help you reach as many people as possible with details about your event and pack the house.

Primary topic: Marketing Strategy

Marketing Strategy

533 views

By Fabienne FredricksonRecently published1 topic

How much networking is enough to fill your practice?

If you are in the start-up phase of your business, you may wonder how much networking you need to do. Some people don’t feel comfortable with networking and meeting new people and as a result, they prefer to do less. Their natural instinct is to avoid this process.

Primary topic: Marketing Strategy

Marketing Strategy

531 views

By Fabienne FredricksonRecently published1 topic

Including worksheets adds even more value for your information products

If you have a book or audio program that you are selling, here’s an idea on how to not only extend the product to more fully leverage it, but also help your clients learn more at the same time. Three things worksheets do for your clients. You can create worksheets for each segment of your program. Worksheets are a simple, yet very powerful tool. They can help your clients: - Reinforce the learning you provide - Work through various topics - Discover something new about themselves Quick tips for developing worksheets.r

Primary topic: Marketing Strategy

Marketing Strategy

529 views

By Fabienne FredricksonRecently published1 topic

When limiting beliefs get in the way of your success

Has this ever happened to you? Things are finally starting to fall into place. The phone rings, new clients show up and you start meeting joint venture partners to help grow your business. Yay! Things are looking up and then, it all suddenly falls apart. Clients don’t show up and meetings with potential partners are cancelled. What happened?

Primary topic: Marketing Strategy

Marketing Strategy

529 views

By Fabienne FredricksonRecently published1 topic

Five ways to use public speaking to attract more clients

Public speaking is one of the fastest ways to attract new clients. The on-the-spot connection you establish with one effective presentation is a richer and more holistic experience compared to a blog post, a video or even social media. Your live speaking engagement is able to convey your expertise, authenticity and accelerates the Know, Like and Trust factor for your audience. Public speaking is one of the fastest ways to attract new clients.

Primary topic: Marketing Strategy

Marketing Strategy

528 views

By Fabienne FredricksonRecently published1 topic

One simple strategy to end overwhelm and focus on attracting clients

Some clients come to me with strong feelings of overwhelm. They are getting so much email and information and can’t get to everything on their to-do list, never mind read all the material that shows up in their inbox. For some business owners, this can cause you to feel shut down or immobilized as resistance grows to moving forward with any passion or energy.

Primary topic: Marketing Strategy

Marketing Strategy

523 views

By Fabienne FredricksonRecently published1 topic

How to structure your programs and sell your top packages

To attract clients, I recommend putting together three different packages. 1. A premium program offering the best value with a less expensive price per session. 2. A mid range program. 3. A low -end option that reduces the barrier to entry. Let’s say the number of sessions would be twelve, eight and four. This gives prospects a choice to figure out the best program for their situation and finances.

Primary topic: Marketing Strategy

Marketing Strategy

520 views

By Fabienne FredricksonRecently published1 topic

Two simple strategies for overcoming fears when following up with prospects

Do you hesitate to follow up with people you met who expressed interest in working with you? Some clients tell me they have a variety of fears about making those calls: - People might not remember who I am. - Maybe people don’t want to hear from me. - I might be bothering people. These conce s cause procrastination and hold you back from contacting prospects who are “low hanging fruit” or most likely to become clients. The following suggestions will help you create new habits to get past the fears and make it easier to contact people.

Primary topic: Marketing Strategy

Marketing Strategy

517 views

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