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Articles by Judith Sherven and Jim Sniechowski

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By Judith Sherven and Jim SniechowskiFeb 13, 20081 topic

Upsell And Downsell From A Soft Sell Perspective

When fledgling marketers think about sales they generally see only one kind of sale â the firstnsale. And then they do what they can to get the next âfirst-sale.â So they are in a continuous, labornintensive push â to say nothing of the emotional strain. But there is a simple and profitable solution.nnUpsell and downsell products are used to convert customers into repeat customers and looky-looâs into first-time customers.â nnIf, as a Soft Sell marketer, youâre

Primary topic: Marketing Strategy

Marketing Strategy

1,422 views

By Judith Sherven and Jim SniechowskiApr 23, 20081 topic

Dealing with Compliments

What do you do when someone gives you a compliment? Do you smile, thank them with all your heart, and continue on with your day feeling a little better about yourself?n nOr maybe instead, you shrug. Or deny it. Or claim it’s a lie.n nMaybe you don’t say anything at all, but silently tell yourself that it’s not true. You say “They’re just trying to make me feel good”, “They want to get on my good side”, or even “I wonder wh

Primary topic: Self-Esteem and Self Confidence

Self-Esteem and Self Confidence

1,299 views

By Judith Sherven and Jim SniechowskiFeb 13, 20081 topic

Ready To develop Your Soft Sell Marketing Platform?

The Internet has opened many and varied ways for consumers to search for, select, and buy what they are looking for. Itâs no secret that, as a result, the consumer has more control over the process than ever before. This profound shift in the producer/consumer relationship has led to equally profound shifts in the way marketers need to market on the Internet. Now the word ârelationship,â and the connection that implies, carries more emotional and profit-filled meaning t

Primary topic: Marketing Strategy

Marketing Strategy

1,098 views

By Judith Sherven and Jim SniechowskiFeb 13, 20081 topic

How A Good Keyword Inspires Connection: A Soft Sell Point Of View

Whatâs the purpose of a keyword? nnTechnically a keyword is used to find useful results in an Internet search. Type in your keyword and the search engine returns a list of sites where that word is found. nnAnd to be even more technical, a keyword (or any word for that matter) is a combination of 1s and 0s that allows a message to be transmitted across the web to your computer or vice versa..nnJust to be clear â a keyword can be one word â for example âinsurance â â

Primary topic: Marketing Strategy

Marketing Strategy

1,052 views

By Judith Sherven and Jim SniechowskiApr 4, 20081 topic

How Do You Know Itâs Love?

Real love and real romance, the kind that lasts a nlifetime, thatâs what most people want. n nSo why does dating have a bad rap? And why do nmore than half of all marriages end up in divorce? n nThe answerâs pretty clear when you look at what nmost people settle for, or worse yet, put up with. n nBut, the fact is, thereâs a world of deep spiritual nconnection, great adventure, and rich unfolding nromance . . . all available when you know nwhat youâre looking for . . .

Primary topic: Relationship Advice

Relationship Advice

1,029 views

By Judith Sherven and Jim SniechowskiFeb 13, 20081 topic

Close The Sale Or Open The Relationship

Even if youâve had nothing to do with marketing or sales youâve no doubt heard the phrase âclosing the sale.ânnFor example, when you purchase real estate, the meeting where the documents are signed is called a âclosing.ânnThe transaction has been completed, product delivered, and money has changed hands.nnTo close the sale is the objective of every sales person. nnBut think about it, what does âclosing the saleâ imply?nnThe dictionary defines âcloseâ and â

Primary topic: Marketing Strategy

Marketing Strategy

984 views

By Judith Sherven and Jim SniechowskiApr 9, 20081 topic

The Success Prison: Are You Incarcerated?

If you feel frustrated, even mystified by whatâs standing nin the way of your greater success, itâs actually not that ndifficult to understand. n nThe question is: Are you ready? Really ready?n nBecause the answer lives down in your nunconscious . . . laying there . . . lying to you.n nAnd thatâs not just clever writing, thatâs the truth nabout your inner saboteurâ that lying, scheming, nsneaky inner voice that whispers at you creating ndoubt and despair, or sometim

Primary topic: Success Principles

Success Principles

983 views

By Judith Sherven and Jim SniechowskiFeb 6, 20081 topic

Hard Sell To Men And Lose The Women â Soft Sell to Women And Keep The Men

Customer satisfaction is the key to a successful and continually growing business â a finding securely demonstrated by companies as diverse as BMW, Wyndham Hotels, and Merrill Lynch. And marketing campaigns focused on attracting women not only appeal to women, they also attract the men. nnWhile Internet marketing has, to date, been dominated by men, more and more women are finding a home on the Internet. Female entrepreneurs are taking their marketing style and skills onlin

Primary topic: Marketing Strategy

Marketing Strategy

972 views

By Judith Sherven and Jim SniechowskiApr 9, 20081 topic

Judithâs Fear Of Being Fabulous Past

When I was twelve (but looked about eighteen), nI entered a beauty contest sponsored by a beach nclub in Santa Monica ... And, even though I was ncompeting against women who were in their late nteens and early twenties, I won. n nI was thrilled! n nAnd for that year I was âMiss Del Marâ nand entered the world of modeling. n nPretty soon I had an agent and that led to my first nTV commercial when I was 15 and my first role non a TV series when I was 16. I played Rickyâs

Primary topic: Success Principles

Success Principles

968 views

By Judith Sherven and Jim SniechowskiApr 23, 20081 topic

What Causes Your Fear of Change?

Are you someone who frequently makes plans to lose weight, get na new job, go back to school, improve your relationship, but then . . . you just don’t do it? n nAre you envious of people who have what you want, but somehow nyou just can’t seem to do what it takes to get it for yourself? n nWe’ve worked with lots of people who told us they wanted to nchange. They wanted a larger, more exciting, more successful life. But they also told us that they couldn&#821

Primary topic: Self-Esteem and Self Confidence

Self-Esteem and Self Confidence

862 views

By Judith Sherven and Jim SniechowskiFeb 13, 20081 topic

Soft Sell Marketing â A Spiritual Even Sacred Process â Part 2

In Part 1 we looked at the first level of the marketing/sales transaction â the external level â dollars-given for solution-rendered. nnNow letâs look at level two â the internal transaction.nnAssume you are a marketer. Given that: nnAs a marketer you offer a product or service that can solve, or at least help solve someoneâs problem. And your marketing efforts are purposefully designed to attract those who can benefit from your solution. But in this case, letâs r

Primary topic: Marketing Strategy

Marketing Strategy

858 views

By Judith Sherven and Jim SniechowskiFeb 13, 20081 topic

To Pitch Or Present!?

Have you ever wondered why the word âpitchâ has become the term for selling? nnThe salesperson makes a pitch; the words they use are a pitch; the listener is being pitched. nnWhy is the word âpitchâ â loaded with negative feelings and expectations â universally accepted as the term that accurately describes whatâs happening?nnAt thesaurus.com there are 53 various definitions for the word âpitch.â They range from â to set up, to the angle of a slope, to stu

Primary topic: Marketing Strategy

Marketing Strategy

853 views

By Judith Sherven and Jim SniechowskiFeb 13, 20081 topic

Soft Sell Marketing â A Spiritual Even Sacred Process â Part 1

Marketing your solution to a problem is a spiritual, even sacred process. Hereâs why.nnTypically a marketing/sales transaction is thought of as dollars-given for a product-delivered. And thatâs the way most people experience it. Why? Because our commercial culture has never looked at it any more deeply than that. nnItâs a simple process. I give you a product, you give me money, end of story.nnAnd most marketers donât experience themselves as motivated by anything more

Primary topic: Marketing Strategy

Marketing Strategy

852 views

By Judith Sherven and Jim SniechowskiApr 23, 20081 topic

Positive Thinking is NOT Enough

Success gurus and self-made millionaires routinely preach the mantra that “Your thoughts become habits, your habits become your reality.” They suggest that knowing your purpose and living with passion is an unstoppable recipe for success. Once you’ve got it you’ll never turn back. n nWell, of course they aren’t wrong. Positive thinking IS very powerful. n nBut, why isn’t what they teach working for the vast majority of people? Statistics de

Primary topic: Self-Esteem and Self Confidence

Self-Esteem and Self Confidence

846 views

By Judith Sherven and Jim SniechowskiFeb 13, 20081 topic

Why Does Selling Have Such A Bad Reputation?

Have you ever wondered why people resist the selling process â both the selling and the buying sides of it?nnAfter all, itâs a human activity that is fundamental to how we all live on this planet â a transaction process indispensable to the very fabric of existence â âI will give you this if you give me that.ânnWe couldnât get by without buying - and selling.nnIâm doing it right now â selling my point of view. If you consider it and then take me seriously, h

Primary topic: Marketing Strategy

Marketing Strategy

812 views

By Judith Sherven and Jim SniechowskiApr 23, 20081 topic

Forbidden Fruit - Or Not?

How often do you feel that other people get to have something nthat is forbidden to you? Something that’s forbidden, not because nit’s impossible (like playing pro ball if you’re only 5 foot 4), nand not because you shouldn't have it because it’s bad for you, but nbecause you simply won't permit yourself to have it.n nYou dream big dreams. Then you do your research. You even getnstarted with the project whether it’s a new business, a nnew relatio

Primary topic: Self-Esteem and Self Confidence

Self-Esteem and Self Confidence

800 views

By Judith Sherven and Jim SniechowskiFeb 13, 20081 topic

The Truth About Emotions â A Soft Sell Confirmation!

Antonio Damasio, a world renowned neuro-scientist, argues that we use emotion to assign value to people, things, and events. And it is as a result of assigning value that we make decisions. nnEmotion first, reason second.nnSound familiar? It should.nnThereâs an old adage thatâs taken as gospel by marketers of all stripes. People buy emotionally and justify logically. In other words, heart first, head second. nnSo why do we say this is a Soft Sell Confirmation?nnBecause so

Primary topic: Marketing Strategy

Marketing Strategy

799 views

By Judith Sherven and Jim SniechowskiApr 9, 20081 topic

The Fear Of Being Fabulous â In Love

Whatâs the number one hijacker of love and relationships? n nSelf-rejection. Self-rejection. Self-rejection. n nWhat do we mean by self-rejection? n nWell, you see, most men and women judge themselves nas being inadequate, unworthy, unlovable. So, when ntheyâre in a dating situation or marriage, what do they do? n nThey hold back. They canât give their all. They ncheat on the relationship they most want. n nThey cheat themselves because they keep voting for ntheir own l

Primary topic: Relationship Advice

Relationship Advice

788 views

By Judith Sherven and Jim SniechowskiApr 6, 20081 topic

Stepping Out Beyond Your Resistance

When you think of people who are living a fabulous life who comes to mind? Bill Gates? Meryl Streep? Some prince, princess, or high dignitary? Bill Gates is the richest man in the world and he is deeply involved in helping people around the world. Thatâs not only fabulous, thatâs almost fabled. n nBut if you knew someone who was going about their life without fame, wealth, and public adulation, would you say that that person is living a fabulous life? n nFor most people t

Primary topic: Self Realization

Self Realization

779 views

By Judith Sherven and Jim SniechowskiApr 23, 20081 topic

Stepping Out Beyond

When you think of people who are living a fabulous life who comes to mind? Bill Gates? Meryl Streep? Some prince, princess, or high dignitary? Bill Gates is the richest man in the world and he is deeply involved in helping people around the world. That’s not only fabulous, that’s almost fabled. n nBut if you knew someone who was going about their life without fame, wealth, and public adulation, would you say that that person is living a fabulous life? n nFor most

Primary topic: Self-Esteem and Self Confidence

Self-Esteem and Self Confidence

769 views

By Judith Sherven and Jim SniechowskiApr 23, 20081 topic

Suffering From Negative Head-Talk?

Nearly everyone does battle with that pesky voice of nself-judgment and sabotaging put-downs that chatters naway in our heads. n nAnd, in response to a recent teleseminar we gave titled n“The Fear of Being Fabulous” we received a request nfrom a participant who said:n n“I would love to hear how you remove the head talk that keeps nyou from being fabulous. I can get so far and then I'm stopped nby my head talk.”n nHere’s our answer . . . n nFirst,

Primary topic: Self-Esteem and Self Confidence

Self-Esteem and Self Confidence

765 views

By Judith Sherven and Jim SniechowskiApr 6, 20081 topic

Suffering From Negative Head-Talk?

Nearly everyone does battle with that pesky voice of nself-judgment and sabotaging put-downs that chatters naway in our heads. n nAnd, in response to a recent teleseminar we gave titled nâThe Fear of Being Fabulousâ we received a request nfrom a participant who said:n nâI would love to hear how you remove the head talk that keeps nyou from being fabulous. I can get so far and then I'm stopped nby my head talk.ân nHereâs our answer . . . n nFirst, youâll know itâ

Primary topic: Self-Esteem and Self Confidence

Self-Esteem and Self Confidence

759 views

By Judith Sherven and Jim SniechowskiApr 9, 20081 topic

The Only Down Side To Risk-Taking In Your Business

A friend in Colorado just made a huge decision to build a nfactory and showroom that will be four times the size of their ncurrent site. n nAND the new location is several miles outside nof the town where theyâve grown their reputation and ncustomer base over the last 10 years. n nAND they will have to take on several huge loans.n nAND go through the stress and hassle of construction. n nAND live with the uncertainty of whether their customers nwill follow them . . . or not

Primary topic: Success Principles

Success Principles

735 views

By Judith Sherven and Jim SniechowskiApr 23, 20081 topic

Want to Have Real Romance?

There are two basic and very simple ways to make your relationship the most nfabulous it can be. What are these tips? You will be delighted to know that nthey are so simple, you can begin to experience their magic immediately.n nFirst, as basic and common sense as it sounds - you have to remember that nyour partner or your spouse is not you. That’s right — not you. He or she is na person unique and very different from you, no matter how much you have in ncommon. W

Primary topic: Relationship Advice

Relationship Advice

699 views

By Judith Sherven and Jim SniechowskiApr 9, 20081 topic

The Secret To Divorce Proofing Your Marriage

Despite hundreds of relationship experts and how-to books, the divorce rate still hovers somewhere around 55%, and the divorce rate for second marriages is even higher -- roughly 70% -- and those divorces occur in half the time.n nNow, what really causes divorce? Really . . . n nMost often it's thought to be "irreconcilable differences." But put more bluntly â it's the fantasy of love and marriage that wins out over actual everyday reality. And it's no accident. n nWhy? Bec

Primary topic: Relationship Advice

Relationship Advice

677 views

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