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Do you ever feel sleazy or inauthentic when you write marketing or sales copy? Like you're pushing people, rather than pulling them in? I know I have. Let me tell you a story. A few years ago I wrote my first sales letter for my business. I'd written sales copy before, but always on behalf of ... Views: 818
Many savvy business owners know that a book can be the
ultimate marketing tool. Writing a book on a topic related to
your business establishes expertise, expands your marketing
influence, and generates new leads—all while bringing in income
from book sales.
However, you can’t just ... Views: 748
Writing for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your byline out there.
1. Online Article ... Views: 931
The other day I ran into a woman who asked me the typical question that seems to be a common start to many conversations. She asked: “So what do you do?” First of all, being an entrepreneur who has his feet in many waters, I never quite know how to answer that question. However, considering I ... Views: 1471
Today, customers expect every company to have a website. Therefore, most of the business houses are taking the content writing services in order to provide suitable content to their websites. A good written content helps website to increase the sales of its products and services. As content ... Views: 630
Whether you're working on a book or an article marketing campaign, writing is like exercise. And if you want it to really work for your business, then you need to make writing a priority, just like going to the gym or your yoga class.
Let me guess what you're thinking: "But I'm so busy, how ... Views: 734
Not everyone reads long copy and that's why there are double readership paths. I'm guessing you already know this...but just in case, copy (the written part of any marketing material) is the secret to sales success.
Have you ever noticed the formatting on long direct mail or web sales ... Views: 2866
Copy (the written part of any marketing material) is the secret to sales success. So, is long copy or short copy more effective? The answer is both are effective when well written. Publishers Clearinghouse wouldn't send out long sales letters if they didn't work and coincidentally, newspapers ... Views: 1115
Writing effective resource boxes is a key component to your article marketing efforts if you submit articles online to generate traffic. Writing articles is one of the most effective and fool proof ways to market anything online. Knowing how to write articles however is only part of what you ... Views: 784
I began my illustrious freelance career with visions of tweed coats, elbow patches, cigars, and pensive photos. My mind's eye saw a cluttered office, checks strewn across my desk, and waking to one illuminating thought after another. I believed I'd tap at the keyboard, mail queries, read my ... Views: 613
I have always tended to stay away from writing short 400 to 500 word articles. But now I'm seeing that there are some perks to writing short, snappy, get to the point fast articles.
The Perks of Writing a Shorter Article
* Writing shorter articles can help you get out of a writing slump ... Views: 822
It must come as no surprise that there is a shift going on where, through a combination of approaches, some spiritual and some scientific, our understanding of ourselves as human beings and, more specifically, as humans in dynamic relationship with the rest of the beings on the planet is ... Views: 1046
Writing–especially writing and trying to sell large projects, like novels–is a clear-cut example of an area where self-motivation is essential. While this post is written especially for writers, the techniques I’ll talk about can be applied to practically any kind of project where ... Views: 745
Internet copywriting for life coaches and self-help entrepreneurs is not just about promoting the benefits of your product or services. Unless you deal with both sides of the coin, you’re losing money.
How many times have you read a sales letter and said to yourself, “yeah, right – I’ll ... Views: 850
Self-help entrepreneurs need copywriting that relates to their prospects at a deeper level. The sales letter is not all about selling your product or service. The main purpose is to begin to establish a relationship.
In the self-help arena, you need to build the relationship first. You don't ... Views: 1082
Writing has always come naturally to me, but there are elements of the writing process that I struggle with. There must be other aspiring writers who have similar problems, so let's talk about the most basic elements you will need to make your story or novel come to life.
The most important ... Views: 786
For most students, writing an essay is difficult and time consuming. It takes a considerable amount of time to research about a topic that you will have write about. Plus, a student may have to spend a considerable amount of time in the library to gather up resources and references for his or ... Views: 3835
An internet marketing blog, commonly referred to as a 'business blog' is one of the best ways to earn extra money online. In fact with the right dedication and perseverance you can easily earn a full-time income from a home business blog. By choosing a subject on which you either have great ... Views: 679
Getting global exposure for your website and reaching customers all over the world are two perks of Article Marketing, but what if global domination is not your thing?
One of my long-time newsletter subscribers recently emailed me and asked:
What if you own a dry cleaning business in ... Views: 840
Do you believe that everything there is to say has already been written about in a book or e-book? Well that’s just not true! You are unique and you have something to say in your unique way. Now is the perfect time to write a book or e-book since they are quick to write (when you have a system) ... Views: 958
Have something to say, and say it as clearly as you can.
That is the only SECRET.
~ Matthew Arnold, English Poet
If you’ve seen the movie, “The Secret,” as have millions around the globe, you are more than likely thrilled that the “Secret” is out. As a practitioner in the self-growth ... Views: 1196
There are writing techniques for every type of writing out there: journaling, copywriting, fiction, non-fiction, poetry. You name it, techniques exist to help you do it.
I'd like to introduce a technique I use that crosses the lines and works for ALL types of writing.
One of the biggest ... Views: 773
Hey there everyone!!
Why is it that we write? To record. We write to capture moments. Moments of ideas, of inspiration, of opinions, or of abstract thought. These recorded moments become part of our history. They can be popularized and find themselves in libraries of the future. Or they can ... Views: 2062
A journal can be used in many powerful ways. Previously we learned how you can open your soul and record in your journal what lurks beneath the surface there. A journal, of course, can be used to help us analyse what lies even deeper still. It can help us to get way down into our subconscious to ... Views: 3590
Every self employed person needs to learn how to write successful sales copy. Sales copy is a different style of writing. Just as I had to drop the academic boring writing to the more conversational writing you’re reading now...I had to learn to spice up writing when I wanted to sell something. ... Views: 1034
Suspense is what keeps the reader interested in your story. It is what keeps her going. She wants to find out what is going to happen next, and she is thoroughly interested in how it is all going to end.
So, what can you do to build up this interest and keep it burning?
There are quite a ... Views: 3910
An e-book can satisfy your desire to write, act as a business building tool, and provide true value to others in many ways. There are guidelines should you use to guarantee its quality.
Here are several key points you want to use to improve or guarantee value for readers. Consider them before ... Views: 1855
There is so much about you and your life so far that is hidden deep within you. Either through choice or subconciously. Like a cancer it eats away at you at the surface and on the outside creates a life that is not of your choosing. Most people keep it hidden afraid to let the cancer surface for ... Views: 1112
Posting blog entries consistently is one of the starting points to getting your blog notice by readers. When you first create a blog you want to be sure that your post are thought provoking, informative, or at the very least create a stir. A great way to judge the reaction to your posts is in ... Views: 697
There are a lot of good reasons why we should try to improve our vocabulary. When we have a good vocabulary, we not only sound smarter, but we are smarter. We can learn more things. We can understand deeper concepts and learn the connections between various bits of knowledge that we already ... Views: 8188
I was at the city permit department Tuesday, not where you expect to find excellent customer service, but I did. So, I took a moment to get the name of his supervisor and send his supervisor a note expressing my appreciation for his employee’s excellent service. Not only do people like others ... Views: 1651
If you are looking for ways to improve your writing skills there is one surefire way to accomplish this. Every time we sit down to write an article the intention should be to try and keep things short and sweet. Good articles are short articles that get a point across with the minimal amount of ... Views: 707
What does your block look like? How does it behave? Here are some tips to help you kick the “buts” about blocks.
I don’t believe in writer’s block, just the fact that one or more questions need to be asked; and, relaxed patience is needed while the answer comes to you.
When I attempted my ... Views: 2075
How To Write the Right Business Plan
A concrete idea is the first and most important step in regard to any new venture, but there are definitely other distinct components necessary for propelling a business to success. The first is coming up with a good business plan. Although there are many ... Views: 1330
Article writing tips are always welcome by those who know what it's like to invest the time and labor into writing articles to promote their online business. Although this type of traffic generation is highly effective a certain resolve is required to make it work. Most anybody with article ... Views: 755
The Beatles once wrote a song entitled paperback writer, about a guy who needed a job so he wanted to become a paperback writer. That sort of attracted my attention, but I became disillusioned years later when it dawned on me that I wasn’t probably cut out to be a paperback writer, or a Beatle ... Views: 978
We are listing here some useful Firefox extensions that feature dictionaries, search tools and general reference extensions that can save your time and keep you focused on your important assignments.
Split browser
This quick and easy -to- use extension opens multiple windows within each tab ... Views: 762
Let's get controversial.
Formal business letters are not more professional; they're just stuffy. They're not better service; they're aloof and cold and say, 'This is our routine letter; we couldn't be bothered writing one especially for you'. Any manager who insists on formal language for ... Views: 1404
Are you a life coach (or not) who toys with the idea of writing articles, e-books, and/or books? Don’t let a block stop you from making a difference; someone is waiting to hear from you.
Imagine receiving emails that say something like
“I had a breakthrough when I read your article.” (from a ... Views: 1982
There must have been many times during your childhood days or even in the college when you would have come out of the class room with a sad face, gloomy mood and a mark sheet in hand which says that you have scored well in other subjects, but for essay writing you have got really less marks. And ... Views: 1095
I was asked on a radio show what are the real secrets to getting a job in this economy. With so many people looking for employment, you must insure that your resume stands out. There are 7 secrets that will insure that you are the star that your future employer plucks out of the sky. Remember ... Views: 1032
When you sit down to write your marketing copy—whether for a web site, article, or report—your ultimate goal is getting your readers to buy your products or services. But you can’t just type, “Hire me,” and expect people to come calling. You have to convince them that you’re better than everyone ... Views: 929
POP! Your Resume
by Sam Horn
Award-winning speaker and author of
POP! Create the Perfect Pitch, Title, and Tagline for Anything
(Perigee-Penguin)
In today’s challenging times, with millions of people out of work and looking for a job, it’s more important than ever for your clients ... Views: 862
Money is tight, but that doesn’t mean people don’t need you and your solutions. In fact, I’d be willing to bet that the people in your market need the guidance and insight you provide now more than ever. But in a recession, it takes a little more encouragement to get people to help themselves by ... Views: 866
There are ordinary writers, and then there are successful writers. I’m sure it’s quite obvious what every aspiring writer wants to be. Gone are the days when a writer was considered a starving artist. Today, writers can also make it big. Think about J.K. Rowling, Dan Brown or whoever your ... Views: 2456
If you want to learn to write articles that maintain the interest of your readers you want to avoid wandering from the intended topic too often. Your article writing efforts should always focus on the subject or point you're trying to make to the reader. By deviating from the main topic you risk ... Views: 948
How and what do you feel when a writer shares an insight or technique that creates a desired shift for you at the inner and/or outer level? Exactly!
You’re reading this now, which means you have a desire to provide a similar experience for others through your unique offering: articles, ... Views: 1423
Ever sit down to write an article for your ezine or a post for your blog and be at a loss for what to say? It happens to the best of us, so I thought I'd share some of the ways that I get unstuck when that happens to me.
1. Offer Your Client Success Stories
You'll see me implement this ... Views: 898
While reading online from a computer screen, our senses for aroma, audio, texture, and flavor labor just as quickly as reading print on paper. Our sense of vision has less patience. Studies have found people scan the text while on the Internet. We don’t take the time to read, let alone reread, ... Views: 1277
When writing for entrepreneurs, or those that want to be, you must have passion, enthusiasm and a complete understanding of what it takes to be an entrepreneur. The writer must be more than just a writer who has researched the subject. They must feel what the reader feels, know and understand ... Views: 1000