In Internet Advertising Always Include A "Call To Action"

By Patrick Gage

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If you are a small to large business providing solutions online and using Internet Advertising here is what you need to know when delivering a digital products, such as E-Book, Free Reports, downloadable software, and the such: Always remind your prospects that they can get all the benefits of the product instantly, as soon as they pay they can receive the benefits. Below are some examples of what I mean:

Delivery process is automated and you can receive the manual instantly after purchase. So it does not matter even if it is 4 AM in the morning so purchase your copy now and discover how you can tap into the planet's biggest social networking site and bring your business to greater heights!

Avoid using "until midnight" excuse.

This is mainly the case of Internet Web Marketing circles where most smart marketers know it's really just a script on the job. Unless you really meant that your product offer would be gone at midnight, you should refrain from using this tactic.

Because in more ways than one, it is quite misleading, even in the exercise of getting your prospects to act now. Apparently, your product would still be there the next day, sold at the same price. Try to use some other deficiency factors, but this one! But if you do use it, take the product offer down at the determined time so that your prospects know that you are serious. Press the scarcity button whenever you can with prospects but make sure not too often.

You may say that you limit the number of copies of the product (and keep your word on it!)
And it is proven that scarcity sells. People by nature would have the privilege of owning so this is a factor you can really bang on your conversions and increase sales.

Here is another example of what I'm talking about:

Time-based - This is not an open-ended offer. This sale is for just 7 days. By the seventh day is past, this offer will expire and removed forever!

Amount Based - Only 100 copies will be sold. No more than that. When the 100-copy leaves the shelf, this offer will not be made available again, EVER!

Need fast action bonuses - today to just offer bonuses to clients just is not enough incentive especially if you're in a competitive niche. So you can add to the edge by offering time sensitive bonuses.

Aside from the bonuses would be perfectly free products to your primary offer, urges the fact that they are scarce your prospect to act now and swap Fast Action Bonuses and are rewarded more value for the same money bought.

Tighten the offer of a long-term guarantee.

The longer a guarantee term, the better. Encourage your prospect to purchase your product to try and test-drive instead of neutral or indifferent.

Here's an example of what I'm talking about:

Do not. Do not think. Just try.

Also tell your prospect that you shoulder all the risk for him or her during the warranty period.

I put my reputation on your progress as a client (as bold as they can be) but I seriously hate to see you pass a big deal when I'm willing to shoulder all the risks for you, so you can try worry-free!

You can continue to go on and write: You have my word that this is the breakthrough you are looking for.

And if it is not up to your satisfaction for any reason, just drop me an email, delete the product from your hard drive, and I will refund every cent of your purchase. No questions asked. Now how easy is that?

You have nothing to lose except a chance to try it out!

Another way to spice up your offer is the use of the PostScript such as this one: P. S. To sum offer or reveal hidden benefits.

Here are some things worth summarizing in your PostScript (or post-script), despite the fact that you don't have to cover them all, some will do.

Here are some examples of ideas for your P.S.:

You are assuming the risk of your prospect through your Money Back Guarantee.

That would be expensive and costly in money, time and effort (or all) if your prospect seeks other solutions or alternatives than yours.

To stress the Fast Action Bonuses and how scarce they are, if your prospect does not act now, he or she misses them.

If you have no other pressing factors, stress to your prospect on how valuable it is to him or her to their current problem(s) solved now and not later in your offering.

You can use the PostScript to uncover hidden benefits to others not previously mentioned in your sales letter. This could be additional unannounced bonuses, the guarantee statement or a reward to act immediately.

You can choose to display even more praise and testimony in the effort to encourage your prospect to act now and become your client.

All in all, the PostScript or P.S. serve as good reviews and coach the prospect to act now by buying from your order page. Tell your prospect that the price you are asking is a real-life bargain.

You can do this by comparing with other possibly higher cost solutions from your competitors (without naming names) or less effective alternatives.

Below is a great example of using a competitive product or service to make your sale:

What do you think is a smart thing to do? Invest $97.00 and find out everything you need to know about making a killing in the stock market or flushing thousands of dollars in shooting in the dark and be smashed in the process?

OR

For the first time ever, tap into the secrets of the top marketers for the affordable price of $47.00 now, why would you pay even think of paying $2,000 for a seminar to learn the same secrets I share with you in my audio course that you can download instantly!

Hopefully these tips will help you with your Internet web marketing, but also I know that they will help you in your business as you start to use some of these tips in your daily communications with current clients.