Bhakti-Bheka has been in business since 1996. The principal persons here practice yoga and use the products we distribute. Some of us have been doing yoga since the late 70’s. We develop and control specifications for many of our products. This means we do more than distribute or import; we set standards. We pay attention to “senior”, experienced and independent teachers when writing specs for products. We have meaningful relationships with teachers, studios and teacher trainers.

In recent times the YOGA industry has seen many arriving businesses and individuals using marketing hype in place of education, selling products that are mediocre or worse, having high prices relative to quality, and a willingness to manipulate in their marketing. WE COMMIT TO TRUTH AND EDUCATION in addition to quality and fair pricing of our products.

We want to distribute products that realistically deliver what they claim, and are not soon bound for the dump. We want to participate in creating “business yoga”/ “spiritual business”. We do believe our community can prosper, be spiritual, earth friendly and make a difference creating this new paradigm. Alignment matters as much in life as in our yoga or spiritual practice. See us at www.bheka.com.