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If you are new to blogging chances are you may be unsure of what the best and most effective approach to gaining maximum benefit from time and effort invested. A primary goal for blogging should be to gain visibility, credibility and market reach for your efforts.
The following are some easy ... Views: 1895
The ability to gain and maintain market share can be increasingly challenging for many professionals. There are numerous reasons for this; competition, the cost of doing business, being viewed as an expert and knowing how to stand apart from the crowd.
An excellent way to position yourself or ... Views: 1882
The traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a ... Views: 1870
Generally, windows add life to a home, making it look great and valuable. They enable ventilation and external view. In addition, modern windows are capable of insulating the home, thus cutting down your heating and cooling energy. As such, window replacement is a service that you should ... Views: 1845
To attract loyal followers to your blog, practice the simple blogging tips described below:
Share your blog contents
People visit websites or blogs when there is something they want to check out. Do not be ashamed to toot your own horn. Let your followers on Twitter of Facebook know when ... Views: 1833
Recently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we'd talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately.
However, before we discuss the ... Views: 1822
One of the most important ways to grow your business is to always be gaining new exposure and awareness to both yourself and your products. Running your own seminar can be a great way at drwing in new clients and in turn increasing your profits. Seminars allow for a human interaction & ... Views: 1814
"What may be done at any time will be done at no time." -- Scottish Proverb
Okay, don't ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today.
In my time counseling clients, I have found ... Views: 1776
Startups can fast track their brand by leveraging on net news outlets and by blogging. Indeed, all startups need to develop blogging expertise too - to generate a buzz of their own and to make it easier for bloggers to post news items, soundbites and articles. In other words, ensure your startup ... Views: 1769
Social Media is largely misunderstood, particularly as it relates to business. There are three basic misunderstandings that lead to poor or non-existent social media results:
1. Bullhorn Marketing – A business approaches social media in the same way they have always approached traditional ... Views: 1757
The corporate houses need to build on their reputation with their cumulative effort in advertising, marketing and public relations. The PR professionals play a huge role in a business environment, helping a company to build its brand image.
The challenge for any brand to survive long in the ... Views: 1744
Leaders and followers need to understand the nature of communication in developing a good cross communication strategy. When communicating with people abroad, you'll need to know both the strategy and structure in cultural and communication patterns. As we encounter the possibilities of wars, it ... Views: 1741
With the vast increase in internet radio, authors now have a much greater opportunity to market their books and services via radio shows.
Whereas broadcast radio hosts frequently don’t read the book in advance, generally only give you five minutes to expound on the topic and provide only one ... Views: 1738
Ata Rangi founder and co-owner Clive Paton has been appointed an Officer of the New Zealand Order of Merit in recognition of his contribution to Conservation and Viticulture.
Award-winning Martinborough winemaker and conservationist Clive Paton says his Queen's Birthday Honour is recognition ... Views: 1731
Windshield replacement is a common problem. Many hazards can cause glass damage, but most people fail to understand the importance of fixing small scratches quickly. A reputable glass company should be selected to make auto glass repairs. Windshields are automotive safety devices, protecting ... Views: 1721
For many decades I have instructed my clients and students on following their personal High and Low Lunar Cycle. It’s never failed to work for any of them!
My late mentor, Charles Jayne, who has the illustrious title as “The father of modern technical astrology”, firmly believed in the validity ... Views: 1719
Close protection or otherwise referred to as body guarding is the kind of protection that is offered by a security operative or a government agent. Many people face threats such as kidnap or assassination and need to be protected, these people are usually public figures such as celebrities or ... Views: 1713
Downloading free music from YouTube is one of the most sought-after resources by music lovers, users of this video platform and the Internet in general. Besides wanting to download audio from YouTube videos, there are many users who prefer to directly download and convert YouTube videos and save ... Views: 1694
In a previous article I discussed tips in ensuring a successful social media campaign. In this article, I will delineate how you can be sure your social media campaign is working.
Tracking Your Inroads
Social media allows you to spread the word about your non-profit, as well as raise ... Views: 1685
Many entrepreneurs and business owners believe that summer and Christmas are the seasons when most people avoid newspapers and business magazines. Everyone is away or too busy – therefore it’s not the time to send a media release out to editors and radio/television producers. But they’re ... Views: 1683
Small business owners are missing opportunities every day to grow their business, by not harnessing the power of the media.
Generating free media coverage on television and radio, in newspapers and magazines can be easy to achieve. Best of all, you don’t need to hire an expensive Public ... Views: 1680
Your press release is like setting up a dating profile. It’s got to attract the right audience and get them to call. The media knows nothing about you. They read your profile, look at your picture, assess your background. Then they decide if you’re worth the time to set up a first date, then a ... Views: 1677
Here a five quick and easy tips to help you through a presentation:
Your handouts should not be the same as your presentation slides. Ideally they should contain a lot more information than your slides, enough so that even someone who wasn't present at your presentation would be able to ... Views: 1673
Trying to become a brand name? Learn from Rock and Roll Hall of Famer David Crosby!
I was fascinated at David Crosby's recent admission on CBS Sunday Morning show that he copied everything from George Harrison and the Beatles.
Crosby said that he admired The Beatles so much that he bought ... Views: 1659
Publicity is all about getting your message in front of your audience. It may be the message about you being a great Realtor, a successful attorney, the best cardiologist, a caring healthcare provider...
It may be your new book, your non-profit, your business opportunity, your ... Views: 1656
Perhaps the strangest aspect of the whole Charlie Sheen media storm, at least from my perspective, is that the furor has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities ... Views: 1653
Gone are the days when optimization of any site was only done after it has been completely designed and developed. Adoption of this kind of mechanism used to cause a lot of delay. The delay in promotional results used to give a leading edge to other competitors. However, introduction of advanced ... Views: 1646
Signage as a tool for product presentation is an advertising strategy that will help make your business known to the public. Business owners tend to choose colors for the signage that will easily catch the eyes of potential customers. Whether your business are selling goods or offering ... Views: 1636
1. NAME RECOGNITION. This is absolutely critical. People want to deal with someone they “know” rather than a stranger. The more often they see your name in a positive light, the more likely they will be comfortable enough to contact you. Choose an area and make it your own! Select a particular ... Views: 1633
Robert Downey Jr. is this year’s comeback kid with a starring role in Iron Man. For the last 15 years or so, the only time you’d hear his name was in relation to a drug bust or yet another failed stint at rehab. Bloggers joked that the only costume you’d expect Downey Jr. to ... Views: 1628
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India,global education fair ... Views: 1625
Artists often ask: "What do I need to think about before I start a print promotional campaign?" "How do I decide which promotional tools to use? Do I have to use all of them?"
Start with Your Promotional Identity.
Your audience sees your promotional pieces one at a time, in different ... Views: 1625
Has the thought of being in the movies ever appealed to you? Dreamed of having your own television show? Want to be seen by hundreds, thousands, and even millions of viewers? If you said yes, then video is for you.
Video is one of the hottest marketing tools around. Not only is it great for ... Views: 1624
Wouldn't it be great if once we finished all the work of creating a website, people flocked there of their own accord? I wish it worked that way, but alas, we have to get them to visit.
Here are some quick tips on increasing your traffic:
• Make sure your web URL is on every, and I mean ... Views: 1604
Have you ever had a patient that sits through a whole report of findings and looks at you with the deer in the headlights look? It's obvious that they don't really understand the treatment program that has been implemented and your communication is off target.
If your patients do not have have ... Views: 1603
So, you want to be tomorrow’s headliner. Every day, you’re working in your business dealing with clients, selling products or services, and it seems to be the “same old same old.” Things are going okay, but there’s nothing new to report. Nothing exciting going on! How are you supposed to get ... Views: 1599
Without a doubt, forums are a great way to promote teleseminars. When you belong to a handful of forums that are very targeted and consistent with your market with daily posting you can gain some great visibility. However, it goes beyond simply posting as a way to promote your event. The number ... Views: 1591
This is how to improve your newspaper ads...
By James Behan
Newspaper advertising will solve one of your most pressing problems - "How can I get more customers"... But you have to make your ad using tried and tested 'insider' advertising secrets.
Yes, there are newspaper advertising ... Views: 1588
Have you ever listened to a radio talk show guest being interviewed about your area of expertise and thought, "I could do a better job than him?" Or "I know more about that than she does"?
You're probably right! You may have more knowledge about your field, you may have more experience, and ... Views: 1582
PR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. Branding ... Views: 1581
Recently, I sent out a media release for a company owned by my brother, Scot Morgan. Scot has been in business for himself for twenty years, and in all that time he had never tried to get the free publicity you just can’t buy – that is, by sending out a media release.
And interestingly ... Views: 1581
The people from Montana are well aware that the nation is struggling with a debt crisis. The road that got us here was one of deficit spending where our government spent much more than it received in taxes. This has continued with the most recent budget proposals and unless we take a stand, the ... Views: 1575
If you’re like most business owners, paying a publicist to promote your small business just isn’t feasible. There’s no budget for hiring a publicist who can’t guarantee placement. It’s like writing a big fat check for “Hope”... I hope this works.
Instead of hoping, let me share with you my ... Views: 1573
It’s pretty amazing what a video on YouTube can do. For example, when a video of John Jacobson’s educational choreography “Planet Rock” was posted on YouTube, and renamed “Double Dream Hands” (DDH), no one could have foreseen the phenomena that would ensue. In a short three-month period, the ... Views: 1569
Are you taking advantage of Social Media to improve your business? Facebook and Twitter been proven to be valuable assets to small business owners, authors, and public speakers. However, many fail to use social media properly, consequently, not reaping the benefits. Social Media can be a ... Views: 1567
You may have heard me say this over and over - but it's a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, ... Views: 1563
If you are planning to go out and get your own media coverage, here are some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details - but the number of logistical ... Views: 1559
According to a YouTube press release:
More than 13 million hours of video were uploaded during 2010.
35 hours of video are uploaded every minute.
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years.
YouTube reached over 700 billion playbacks ... Views: 1559
I was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up and say, “I want to hire her!”
Now…let’s backtrack a ... Views: 1550
For the past week or so, I’ve seen a hilarious Volkswagen video clip (see link at end of article) floating around that has a little kid in a mini Darth Vader costume trying to use the force. What’s odd is that this was supposed to be a Super Bowl ad. One would think that with all the money ... Views: 1545