How To Sell Well: Sharing Some Sales "Secrets" (Part Two)

Article Title: How to Sell Well: Sharing Some Sales "Secrets" (Part Two)
Author Name: Eagle Productions (NZ)
Category (key words): Self Help, Personal Growth,
Self Development, Selling, Sales Skills
Other Articles are available at: http://www.selfgrowth.com/articles.html
(Personal growth, self help, writing, internet marketing, words of inspiration and money management)

Publishing Guidelines: This short extract is from one of my earliest
manuscripts 'Quote, Unquote'. This piece may be freely
reproduced, electronically or in print.

"We share what we know, so that we all may grow."

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How to Sell Well: Some Sales Secrets (Part Two)

"The key to peak performance is not potential or skill, but motivation and dedication...having clear performance goals and putting in the training effort to achieve them."
- Dr Sven Hansen.

"A person who can sell life assurance, but doesn't is no better than a person who can't."

In short the key is one word: DESIRE (great).

Life assurance is like a parachute. If you don't have one, you will never need one again.

A good ad for life assurance that. Stop me and ask me about it. I'll even let you buy a policy from me and improve my selling statistics here in "Sleepy Hollow"!
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SUMMARY OF SALES SKILLS:

These are some general hints. It doesn't matter what type of business you're in.

The first rule of selling is to understand the key reason for buying:
People buy because they like and trust the salesperson. This is the first rule of buying.
So ask yourself these questions: What is the problem? What solutions
to their needs make most sense to your prospect?
ALWAYS MAKE THE CUSTOMER FEEL GREAT - NUMBER ONE.

What are the essential elements of a sales presentation?:

A I D A = attention, interest, desire and action.
It must be built on logic. Ensure that all the elements of a good sales presentation are in there.

Listen carefully to your prospect: What are they really telling you?
As the saying goes:
" The fact that we are born with two eyes and two ears, but only one mouth suggests that we ought to look and listen twice as much as we speak."

Always give your potential customer what he or she wants and what suits their needs. This, I believe, is the most critical element of sales - no matter what it is you are selling.

I have more fun and enjoy more financial success
when I stop trying to get what I want...
and start helping other people get what they want.

Who said that?
It was motivational guru, Zig Zigler.

"When we examine our lives, we realize that the amount of money in the bank or the prestige won in the community will not bring the satisfactions
that add up to real happiness. What matters is what we have been and
meant in the lives of others. One of the best ways to bring out the best in
others is by developing the best in ourselves."
- Don Van Der Weide in his book "My Way".

My Formula for PROSPERITY (not that I've ever been that materially prosperous:

EARN, SAVE, INVEST and GIVE.

At least I know all the theory!

The pot of gold is at the end of the rainbow, but you've got
to climb that rainbow to get it.

Happy climbing

Craig Lock (" Incorrigible Encourager, Information and Inspiration distributor")

* that's a metaphor, btw!

P.S: There really are no secrets in effective selling, I believe (see title). Just be friendly and be yourself with a genuine desire to do your best for your customer...and you will sell plenty of product.

About the author:
Craig believes in sharing information and insights to make a difference in
this world: to help and especially encourage people along life's magical
journey ... and that brings him the greatest joy.
http://www.craiglockbooks.com

This extract is from "Quote, Unquote": A collection of
motivational, inspirational quotations on various
subjects, together with personal anecdotes, which
inpired the author to start writing as a new "career".

"Quote Unquote" and Craig's other books are available at:
http://www2.webng.com/writernz/ and http://www.craiglockbooks.com

Hard-copies and e-books, fiction and nonfiction: self help, novels, travel, humour, writing, inspiration and money management

THIS ARTICLE MAY BE FREELY PUBLISHED