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Articles from Fabienne Fredrickson | Selfgrowth.com
- Three ways to stop attracting clients who can’t afford you - by Submitted on Apr 02, 2014 from Fabienne FredricksonSometimes my students end up in the frustrating place where prospects can’t afford their programs. This is a tough spot to be in and there are a few things that might be contributing to this situation. When I hear this, I recommend three tweaks to their get acquainted session and closing ...
Views: 628 - How much networking is enough to fill your practice? - by Submitted on Mar 27, 2014 from Fabienne FredricksonIf you are in the start-up phase of your business, you may wonder how much networking you need to do. Some people don’t feel comfortable with networking and meeting new people and as a result, they prefer to do less. Their natural instinct is to avoid this process. One of my students ...
Views: 477 - My two-step approach to handle drop outs - by Submitted on Mar 25, 2014 from Fabienne FredricksonWhen you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is ...
Views: 532 - How to manage the room at your live events and signature talks - by Submitted on Mar 20, 2014 from Fabienne FredricksonRecently, one of my students asked me a really good question about how to deal with “know-it-alls” who attend your live events. When you get a heckler in the audience or someone who dominates with too many questions, it can be very disconcerting. This and other situations can arise that require ...
Views: 572 - How to find clients and fill your programs through networking - by Submitted on Mar 18, 2014 from Fabienne FredricksonIf you are ready to start offering live seminars in person, you might wonder how to find clients and fill seats. When I was building my business, I relied on networking to fill my workshops. BNI (Business Networking International) was a mainstay for me, since it offers weekly networking to ...
Views: 599 - How to avoid a partnership that doesn’t feel right - by Submitted on Mar 13, 2014 from Fabienne FredricksonIf you are looking to attract clients through joint venture partners, you will occasionally meet someone who is not a good fit for you. This is normal in business and in life – you are not meant to work with everyone. So, how do you handle this situation? Here’s an example. One of my ...
Views: 590 - How to structure a webinar to sell your product or service - by Submitted on Mar 11, 2014 from Fabienne FredricksonWebinars and teleseminars are wonderful methods to sell a product or service and attract clients. But they also offer you a lot more from a marketing perspective. You can connect with interested people, share your knowledge and provide value. Whether you offer products or services, how you ...
Views: 675 - How social proof helps you get clients - by Submitted on Mar 07, 2014 from Fabienne FredricksonSometimes clients come to me who have trouble filling their higher-end programs. I have found the problem can often result from people not seeing the program’s full value. To get clients and fill your programs, you must communicate a lot of value. One of the best ways to do this is crush them ...
Views: 612 - Setting your fees: 3 reasons to charge more - by Submitted on Mar 04, 2014 from Fabienne FredricksonTo get clients, some people believe they cannot charge for their work because what they do comes so easily to them. It doesn’t feel right to ask for money, especially when there is a spiritual angle to the work. We look at this from a different perspective. Over the years, here’s what I ...
Views: 644 - How to pick the right BNI networking group for you - by Submitted on Feb 27, 2014 from Fabienne FredricksonWhen I was just starting out as a holistic health counselor, I needed to attract clients and fill my practice. Once I learned about BNI (Business Networking International), I joined a chapter. My first practice filled up quickly through this remarkable networking group. To find clients, I ...
Views: 730 - How to get JV partners who can help you attract clients and grow - by Submitted on Feb 26, 2014 from Fabienne FredricksonAre you ready to take your business to the next level? Maybe you have private clients and started a few groups. Now you want to expand further and kick it up a notch. One way to do this is connect with others who can help you. Joint Venture (JV) partners can help you attract clients and grow ...
Views: 613 - The key to creating a winning homepage video - by Submitted on Feb 20, 2014 from Fabienne FredricksonHaving a video on your homepage brings your connection with visitors to another level so you can attract clients more easily. When prospects come to your site and click on the video, they get to see who you are, which is huge. As you know people do business with people they know, like and ...
Views: 539 - Lecture mode vs. interactive teleseminars? Which one works best? - by Submitted on Feb 19, 2014 from Fabienne FredricksonWhen I first started doing teleseminars to attract clients, I would do live calls with everyone on the line being able to ask me questions. My first boot camps were structured the same way as well. This worked fine when the groups were relatively small. Background Noise is Disruptive. What ...
Views: 516 - How to follow up with interested prospects - by Submitted on Feb 04, 2014 from Fabienne FredricksonMany people struggle with how to follow up with potential clients who say they are interested in working with you. Sometimes you leave them voicemail messages and never hear back. Sometimes they put you off or ask you to call back again at a later date. There are countless reasons why you might ...
Views: 564 - Hiring your first assistant: six steps to determine what you need - by Submitted on Jan 30, 2014 from Fabienne FredricksonIf you are ready to start delegating to an assistant, first let me congratulate you! This is an important and empowering step that will free you up to grow your business and attract more clients. So how do you hire an assistant and figure out what they can do for you? Here are six steps to ...
Views: 527 - How to focus on your budding niche, but still appeal to a broad range of clients - by Submitted on Jan 28, 2014 from Fabienne FredricksonHave you noticed a budding niche in your practice? This can be very exciting to help you find clients more easily. But, it can also cause a concern for business people who are unsure how to handle this transition in their practice or don’t feel ready to commit yet to a particular ...
Views: 574 - Five ways to use public speaking to attract more clients - by Submitted on Jan 23, 2014 from Fabienne FredricksonPublic speaking is one of the fastest ways to attract new clients. The on-the-spot connection you establish with one effective presentation is a richer and more holistic experience compared to a blog post, a video or even social media. Your live speaking engagement is able to convey your ...
Views: 479 - Think big! You know your next step, so you don’t procrastinate - by Submitted on Jan 16, 2014 from Fabienne FredricksonRecently I had a student ask me a question about expanding her business. She worked with small groups in person and was approaching the point where her space was nearly full. We talked about what she could do to attract clients and grow and came up with all of these possible steps to get ...
Views: 543 - What to do when nothing is working - by Submitted on Jan 14, 2014 from Fabienne FredricksonSometimes, no matter what you try, nothing seems to work to find clients and you feel like you’re going to give up or breakdown. First, know that you are not alone. Lots of business owners experience this and believe it or not, I still go through this. I’m a human being and it happens to me too ...
Views: 699 - How to get more visibility for your blog posts - by Submitted on Jan 09, 2014 from Fabienne FredricksonWhen you have written a new blog post, there are three ways to post the information on Facebook. We have done quite a bit of research and testing to discover what works best to get the engagement you want with fans. So let me share what we have learned. 1. Use the Social Media buttons from ...
Views: 607 - How to schedule more “Get-Acquainted Calls” to get clients - by Submitted on Jan 09, 2014 from Fabienne FredricksonIf you are just getting started building your business, you may find some tasks feel easy and simple and others drum up a bit of discomfort. This is totally natural. The key is to move ahead anyway as you expand your comfort zone. Practicing the uncomfortable parts of growing your business ...
Views: 684 - Getting paid! Solutions for accepting payment online - by Submitted on Jan 07, 2014 from Fabienne FredricksonWhen you are building a business, you want a solution for accepting payment online that is reliable and looks professional and trustworthy to clients. We have switched providers as we have grown to accommodate different levels of service and higher numbers of transactions. For many business ...
Views: 587 - Do you need both a newsletter and a blog? - by Submitted on Dec 24, 2013 from Fabienne FredricksonTo attract clients, your blog and newsletter serve very different purposes. Obviously, the ezine is delivered by email and is created for outreach marketing. You are sending information directly to people who have subscribed which is like them saying, “Yes, I want to stay in touch with you and ...
Views: 612 - Your free CD – six steps from script to fulfillment - by Submitted on Dec 19, 2013 from Fabienne FredricksonCreating your Irresistible Free Offer (IFO) is a powerful way to attract clients and start building a database so you have people to market to. This is also how you begin building a relationship with prospects. If you are ready to create your own CD, follow these steps and it will be done and ...
Views: 554 - 7 Ways to find clients to fill your introductory teleseminars - by Submitted on Dec 18, 2013 from Fabienne FredricksonWhen you are launching a new program, you may consider kicking it off with a free, introductory call to get people interested and registered. But how do you get people to register for that free call? Here are seven ways to find clients for a successful kick off. 1. Network Like Crazy. Go to ...
Views: 638 - Three simple ways to explain your value to potential clients - by Submitted on Dec 03, 2013 from Fabienne FredricksonLet’s say you are out at a networking event to find clients. You start having an engaging conversation with a person who fits your target and would be an ideal client. Then you get asked a question that stops you in your tracks: “Can you tell me how your coaching will impact my bottom ...
Views: 590 - Social Media: Can too many Facebook posts be a turn-off to fans? - by Submitted on Nov 28, 2013 from Fabienne FredricksonHow do you know how many posts are optimal to gain a good level of interaction on your Facebook business page? This takes some trial and error to figure out. The Life Span of a Social Media Post is short. For a long time, I recommended posting often and taking a more prolific approach ...
Views: 510 - How to choose the best keywords for building your email list - by Submitted on Nov 26, 2013 from Fabienne FredricksonAre you working on list building in a competitive area of business? If so, selecting keywords to highlight in articles, videos, or web content can be challenging. The right keywords help improve your SEO (Search Engine Optimization). To say it simply, they’re the words someone in your ideal ...
Views: 526 - The best mindset for the sales conversation to attract clients - by Submitted on Nov 19, 2013 from Fabienne FredricksonWhen you are ready to have the sales conversation with people and make sales calls, check your mindset before you even pick up the phone. What I have found works best is to come from your heart and a place of “giving” rather than about hoping to get something from the person on the other end ...
Views: 534 - How to Live Life Like You Mean It - by Submitted on Nov 18, 2013 from Fabienne FredricksonThis week, it’s all about living life like you mean it! You already know that I’m all about implementation and doing whatever it takes in life and business. But in this week’s strategy, I’d like to focus on a topic I wrote about in my book. As an entrepreneur, this is an important concept for ...
Views: 660 - How to handle income from joint venture partners with integrity - by Submitted on Nov 14, 2013 from Fabienne FredricksonAffiliate programs are great for bringing in additional income. For example, if you hold a joint venture teleclass and your partner promotes one of her programs at the end of the call, you often agree to getting a cut of sales. This is a commission for helping your partner reach a new audience ...
Views: 581 - Creating your proprietary system – attract clients with steps unique to your own experience - by Submitted on Nov 12, 2013 from Fabienne FredricksonAre you looking to attract clients by creating your proprietary system? This is the foundation of your business and tells the story of how you solved a problem for yourself. Once you have the system, that’s how you share your method so others can learn how to do it too. If you are like me, ...
Views: 521 - Two simple strategies for overcoming fears when following up with prospects - by Submitted on Nov 05, 2013 from Fabienne FredricksonDo you hesitate to follow up with people you met who expressed interest in working with you? Some clients tell me they have a variety of fears about making those calls: - People might not remember who I am. - Maybe people don’t want to hear from me. - I might be bothering ...
Views: 478 - Three ways to generate quick revenue with easy opportunities - by Submitted on Oct 31, 2013 from Fabienne FredricksonLooking for quick ways to build business and bring in extra cash? Once you get your practice rolling, one of the easiest ways to do this is to look for opportunities that I call, “Money on the Table”. I don’t mean to highlight what you haven’t done. Yet, sometimes, the places where you ...
Views: 675 - One simple strategy to end overwhelm and focus on attracting clients - by Submitted on Oct 29, 2013 from Fabienne FredricksonSome clients come to me with strong feelings of overwhelm. They are getting so much email and information and can’t get to everything on their to-do list, never mind read all the material that shows up in their inbox. For some business owners, this can cause you to feel shut down or immobilized ...
Views: 482 - Two simple strategies to creating packages that attract more clients - by Submitted on Oct 24, 2013 from Fabienne FredricksonCreating session packages for some business owners is easy and it’s very obvious how things should work. But, for other owners, they prefer packages that offer more flexibility to attract more clients. Their prospects might need more time per call or more time in between sessions. There are ...
Views: 554 - Six ways to fill your workshop and attract more clients - by Submitted on Oct 24, 2013 from Fabienne FredricksonI’m often asked how to attract clients to fill a workshop. If you are planning to deliver a program, here are six suggestions to help you reach as many people as possible with details about your event and pack the house. 1. Call Prospects. Yes call them. Choose the most likely prospects who ...
Views: 483 - Thinking about establishing a joint venture? The best way to approach potential partners - by Submitted on Oct 21, 2013 from Fabienne FredricksonOne of the best ways to increase your reach to potential clients quickly is by creating a joint venture. Forming partnerships with other successful people can skyrocket your exposure to your ideal clients, build your list and help fill your practice. The first step is to determine who would ...
Views: 598 - Do you struggle with commitment? - by Submitted on Oct 18, 2013 from Fabienne FredricksonDo you waffle on the commitments you make? Maybe you make promises to yourself to clean your house or exercise regularly. You get started, but then in time, it fizzles out. This lack of commitment often stems from a self esteem issue. I saw a speaker this year who talked about this exact ...
Views: 549 - Multi-task or focus? The truth about which work style gets the job done - by Submitted on Oct 17, 2013 from Fabienne FredricksonDo you feel like you are rushing through your day and not giving any one thing your full attention? I know how easily this can happen because many people use a multi task approach which leaves them feeling scattered and their projects incomplete. Let me share what I do. First, I have a ...
Views: 516 - Two coaching styles: Advise and Consult or Ask clients to discover their own answers - by Submitted on Oct 16, 2013 from Fabienne FredricksonAs a business coach over the past 13 years, here’s what I have discovered: Everyone is silently begging to be led. Now there are two schools of coaching if you will: 1) The first says you cannot and should not advise. You must pull answers only from what the client says. 2) The second is more ...
Views: 505 - Don’t let fear of failure stop you – you’ve got to be in it to win it - by Submitted on Sep 19, 2013 from Fabienne FredricksonSometimes my clients tell me fear of failure is holding them back from getting started. They feel stuck or frozen around their business and battling this causes them to miss deadlines, and avoid decisions and standing up for what they want. I want to share a fantastic book with you that ...
Views: 590 - How to structure your programs and sell your top packages - by Submitted on Sep 10, 2013 from Fabienne FredricksonTo attract clients, I recommend putting together three different packages. 1. A premium program offering the best value with a less expensive price per session. 2. A mid range program. 3. A low -end option that reduces the barrier to entry. Let’s say the number of sessions would be ...
Views: 471 - How to Be Masterful at What You Do - by Submitted on Sep 09, 2013 from Fabienne FredricksonTo really play a big game in your business and make a great impact with your clients (and therefore your income), you must be really, really good at what you do. In Malcolm Gladwell’s book Outliers, he explains how those who are truly masterful at their skill or trade spend at least 10,000 ...
Views: 620 - Hire a virtual assistant and delegate your technology challenges - by Submitted on Sep 05, 2013 from Fabienne FredricksonAs an entrepreneur, you know you excel at several things. You are really good at what you offer and there are some additional “back office” skills that you handle well too. But you are not good at every single thing, nor should you expect that of yourself. Sometimes clients who have a lot of ...
Views: 498(1 vote) - Who should you send your warm letter to? - by Submitted on Aug 29, 2013 from Fabienne FredricksonAre you looking to find more clients to grow your business? I often talk about the “warm letter” as a powerful way to enlist the help of your current network of friends, family and colleagues. Most people know about 250 people before they even start networking. That’s a lot of contacts! Think ...
Views: 542 - When limiting beliefs get in the way of your success - by Submitted on Aug 27, 2013 from Fabienne FredricksonHas this ever happened to you? Things are finally starting to fall into place. The phone rings, new clients show up and you start meeting joint venture partners to help grow your business. Yay! Things are looking up and then, it all suddenly falls apart. Clients don’t show up and meetings with ...
Views: 472 - Three rules to handle client cancellations - by Submitted on Aug 23, 2013 from Fabienne FredricksonI get a lot of questions about how to handle client cancellations. This is such a common problem, but many business owners have difficulty knowing the best way to deal with a client who cancels at the last minute. What I’ve found is that you need to know three basic concepts to address the ...
Views: 542 - How to minimize fear, doubt and worry during your business start up - by Submitted on Aug 22, 2013 from Fabienne FredricksonAre you in a business start up and find yourself with money concerns? I can relate and went through this too when I was just starting. To help myself minimize fear, doubt and worry, I did a bunch of things to bring money in temporarily. I tell the story often of how I started teaching ...
Views: 583 - Public speaking: how to structure your signature talk - by Submitted on Aug 21, 2013 from Fabienne FredricksonPublic speaking is one of my strongest strategies for client attraction. There is nothing like connecting with people in person and giving them a sample of what you have to offer. You may wonder what to talk about and how you should structure the presentation. Let me tell you what I did ...
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