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Articles from Fabienne Fredrickson | Selfgrowth.com
- Office solutions for people not ready to rent space - by Submitted on Jul 01, 2012 from Fabienne FredricksonDo you see clients in person to provide your services? Some people are comfortable meeting clients in their home. Others find this awkward or inappropriate for a variety of reasons: - Children at home - Pets at home - Stress of housekeeping perfection - Decorating needs updating - Noisy ...
Views: 860 - How to Map Out a Marketing Plan - by Submitted on Jul 01, 2012 from Fabienne FredricksonOne of the things that I tell my clients on a regular basis is, “If you want a full practice in six months or if you want to have clients in six months you need to be marketing today.” Sometimes it actually takes more than six months to turn a cold lead into a warm prospect, then into a prospect ...
Views: 1202 - How to Get Out of Your Marketing Rut - by Submitted on Jun 26, 2012 from Fabienne FredricksonToday I want to talk to you about ways to get out of a marketing rut. Sometimes clients come in and things are going well, but then something shifts and before long you find yourself in a rut. Maybe you’re not doing as much marketing, maybe your marketing is not working as well. Something has ...
Views: 969 - My “scientific” process for establishing your fee - by Submitted on Jun 26, 2012 from Fabienne FredricksonThere are so many differing opinions on how to set your pricing you could drive yourself crazy if you listened to everyone. But, I want to tell you how I did it so you can use this simple method to see how it will work for you. When I was first starting out, I didn’t know what to charge. I ...
Views: 894 - Have prospects pre-qualify so you close the sale - by Submitted on Jun 25, 2012 from Fabienne FredricksonDo you get referrals from people or services? I sure hope you do! Yet, you may find that your initial conversations with these referred prospects are taking too long. It can be a very time consuming process. That’s why it helps to set up a system and put everything into your marketing materials, ...
Views: 923 - 8 steps to create a value-packed 2-hour workshop - by Submitted on Jun 25, 2012 from Fabienne FredricksonWhat’s great about having a proprietary system is that it becomes what I call an “Accordion Talk” where you could deliver a 25-minute talk or two hours or a full day. It all depends on how much time you have for the presentation. The key is to provide a lot of content and value so the ...
Views: 1070(1 vote) - The best way to shift your general practice to your niche - by Submitted on Jun 25, 2012 from Fabienne FredricksonIf you’ve been in business for a while, you may have an assortment of clients and types of work that you do. You have identified the one particular area that you really want to concentrate on. How do you make this transition to focus on your niche? I recommend that you build up to it. The ...
Views: 939 - Are you client attractive or repellent? - by Submitted on Jun 07, 2012 from Fabienne FredricksonWhen you are starting out or if you encounter a slowdown in your business, it’s so important to make sure you remain client attractive. What do I mean by that? The truth is if you need the money and the clients more than they need you, they are going to almost smell it on you. Fear and ...
Views: 986(1 vote) - How to make sure you follow up with prospects - by Submitted on Jun 07, 2012 from Fabienne FredricksonRecently I shared three powerful ways to follow up. But sometimes the methods alone don’t help you get the job done. That’s when you have to ask yourself, “Do I have a system in place to follow up with hot prospects?” Without a system, it’s easy to let the follow up tasks fall between the ...
Views: 919 - How to reach more women entrepreneurs - by Submitted on Jun 07, 2012 from Fabienne FredricksonIf your target is female entrepreneurs, that is great news. Why do I say this? Because they are an easy group to find! If this group is your ideal client, I’m going to share a variety of methods to help you reach women business owners. 1. Visit Women’s Associations In general, ...
Views: 1102 - Four ways to enroll clients into group programs - by Submitted on May 31, 2012 from Fabienne FredricksonWhile individual coaching is the fastest path to cash, sometimes people prefer to run groups. If you have a busy practice, groups can be a wonderful way to leverage your time, so you get paid by multiple people for the same time slot. If groups appeal to you, here are a few tips to enroll ...
Views: 868 - Three powerful ways to follow up and warm up prospects - by Submitted on May 31, 2012 from Fabienne FredricksonThere are so many ways to follow up with potential clients. Some are less direct than others, but still help you build a relationship and stay in touch with prospects. I’m going to share three of the easiest ways to warm up prospects and stay in touch. 1. Your Irresistible Free Offer and ...
Views: 1064 - Is it time to hire a staff member? - by Submitted on May 31, 2012 from Fabienne FredricksonIn the beginning you may feel like “Only I can do it this way.” But, there’s a concept called the “Glass Ceiling” in business where you can’t go any higher because there’s only so much you can do yourself. The business gets so complex that you will actually need to simplify. It’s kind of like ...
Views: 929 - Giving away too much is actually a disservice - by Submitted on May 28, 2012 from Fabienne FredricksonWhen you speak to groups or run a teleclass, you want to share enough information to accomplish three goals: 1. Demonstrate your expertise 2. Provide insight about the topic 3. Offer some real value to listeners Delivering on these three goals will help you connect with prospects and ...
Views: 1228 - How to approach affiliates when just starting out - by Submitted on May 28, 2012 from Fabienne FredricksonWhen you have a new product you are ready to launch, one of the fastest ways to get the word out about it is through affiliates. Affiliates are colleagues who you partner with to promote your product and then compensate in some way for their help. 1. What Size List Should You Seek Your ...
Views: 936 - Key elements of a special report that can get you clients - by Submitted on May 28, 2012 from Fabienne FredricksonHave you written your special report for your Irresistible Free Offer yet? If not, I’m going to take you through all the elements that will help you create an excellent report that can land you clients or build your relationship with your readers. 1. Start by introducing yourself with your ...
Views: 1284 - Three tips to help you close the sale - by Submitted on May 28, 2012 from Fabienne FredricksonToday I want to share some simple tips that really work to close the sale while on the call with prospects. 1. Go over a prospect’s answers to questions they filled out and returned prior to your Get-Acquainted Call. Even though this may seem redundant, it’s really important not to bypass ...
Views: 1302 - Investing Money – Pay Per Click Advertising The first way to build a powerful list that is fast and easy is to simply spend money on Pay Per Click advertising through either Google or Facebook. This is certainly not the cheapest way of course, but it wil - by Submitted on May 28, 2012 from Fabienne FredricksonInvesting Money – Pay Per Click Advertising The first way to build a powerful list that is fast and easy is to simply spend money on Pay Per Click advertising through either Google or Facebook. This is certainly not the cheapest way of course, but it will rapidly build a strong list of ...
Views: 1454 - Three low cost tips to turn your website into a client generating machine - by Submitted on May 24, 2012 from Fabienne FredricksonYour website is more than an electronic brochure with your compelling story and information about your products and services. If it’s well designed and set up, your website should be a client generating machine! Here are three simple strategies you can implement to help you generate a lot more ...
Views: 970 - Six strategies to quickly attract new clients - by Submitted on May 24, 2012 from Fabienne FredricksonIf you are a new coach just starting out, often you get a rush of clients right off the bat and then… nothing. A big lull in activity settles in and you might start wondering where your next round of clients will come from. This is what I have found to be true regarding why this happens. A ...
Views: 882 - How to get past the fear of rejection when closing the sale - by Submitted on May 24, 2012 from Fabienne FredricksonFor some people, facing the fear of rejection that is possible on the get-acquainted call can be daunting. You may be so focused on dreading the potential of rejection that conducting the call itself becomes difficult. I understand how this can happen and have a couple of suggestions to help you ...
Views: 969 - Follow up calls: it’s not about you, it’s about helping your prospects - by Submitted on May 24, 2012 from Fabienne FredricksonWhen you find yourself putting off making your follow up calls, there is probably some type of fear at work. Maybe you fear being rejected, hearing the word “No” or feeling bad when someone doesn’t want to do your program. I understand why you could feel that way, but here’s what I want you ...
Views: 923 - Are you committed or interested in growing your business? - by Submitted on May 24, 2012 from Fabienne FredricksonLet me ask you right from the start – which one do you think you are? Committed or interested in growing your business? It actually does make a very big difference. Because getting to the bottom of that question reveals how badly you want success. So, are you committed or interested? If ...
Views: 591 - 3 fast and easy ways to make Client Attraction a priority - by Submitted on May 15, 2012 from Fabienne FredricksonAre you having trouble squeezing Client Attraction activity into your work schedule? If you already have a job or a growing practice, it might be tough. So how do you make time for the recommended hours you need to attract new clients? 1. What can you put the “pause button” on in your daily ...
Views: 1017(1 vote) - How to secure big joint venture partners to work with you - by Submitted on May 15, 2012 from Fabienne FredricksonWhen you are working to bring your business to the next level, building your list becomes a crucial element of your marketing efforts. One powerful way to do this quickly is by hooking up with big joint venture partners. Who Should You Partner With? When seeking joint venture partners, ...
Views: 1326 - How to choose your niche as a new coach - by Submitted on May 15, 2012 from Fabienne FredricksonAs a new coach, you might find yourself struggling with choosing your niche. From a marketing perspective, this is a very important step. But if you are just out of the gate, you may be feeling like you can help so many different kinds of people and are confused about which way to turn. I’m ...
Views: 947 - Use what you already have to build more confidence - by Submitted on May 15, 2012 from Fabienne FredricksonThere are times when you may feel your professional confidence wavering. This happens more often to people than you may think as a result of a move, a shift in your niche, networking with a new group and so on. Clients have asked me how to shore up and strengthen their professional ...
Views: 1533 - 15 ways to repurpose content and add more value - by Submitted on Apr 30, 2012 from Fabienne FredricksonAs a busy entrepreneur, you are probably creating articles, programs and teleclasses to provide value and attract more clients. But did you know your materials have more life to them than a one-time use? To make the most of your productivity, you want to find ways to leverage these creations ...
Views: 1078(1 vote) - Two simple and effective ways to run a successful free teleclass - by Submitted on Apr 30, 2012 from Fabienne FredricksonI often talk about the value of free tele-classes and how they offer a number of marketing benefits. - Building your list by offering something of high-value for free - Giving prospects a sample of you and your information, which works on the Know, Like, Trust Factor - Providing a great ...
Views: 898 - 6 key elements to include in your new client welcome package - by Submitted on Apr 30, 2012 from Fabienne FredricksonYour welcome package sets your clients up for working with you in a number of important ways. If done correctly, it does the following: - Establishes boundaries - Sets up expectations - Provides rules - Explains the best way to work with you - Answers frequently asked ...
Views: 1800(1 vote) - How to weed out prospects who are not your ideal clients - by Submitted on Apr 30, 2012 from Fabienne FredricksonHow do you decide if you should go the “extra mile” to land a client? Sometimes a prospect will ask for an extra step in order to close the sale. For example, he or she might want to meet you in person before making the commitment to work with you. When you are starting out, you might be ...
Views: 1275 - 5 ways to improve your communication to get more clients - by Submitted on Apr 24, 2012 from Fabienne FredricksonYou may have a service that takes a little more explaining to help prospects and colleagues understand what you do. Not all services are immediately obvious in terms of who is being served or what the end benefits are. This can be challenging. Sometimes your marketing message needs to be refined ...
Views: 1010(1 vote) - How to deliver a teleclass that generates sales - by Submitted on Apr 24, 2012 from Fabienne FredricksonOk, you’ve picked your topic for a free teleclass and you’ve written up your program notes. That’s a great start. You know you will be sharing information that your prospects and clients really want to hear. Make sure you don’t give away the farm by focusing on “what to do”, and not giving ...
Views: 872 - 8 super simple ways to quickly grow your e-mail list - by Submitted on Apr 24, 2012 from Fabienne FredricksonIf your business is just getting off the ground, you need to build your subscriber list for marketing from zero. This list will be used for email marketing and direct mail. Here are eight easy ways to start off with a bang! 1. Put your previous business contacts on the list. Even if you are ...
Views: 997(1 vote) - 3 fast and easy marketing methods when starting a new business - by Submitted on Apr 24, 2012 from Fabienne FredricksonIf you just started a new business, you may be wondering “What are the most powerful first steps I can take to market your services?” I know it’s overwhelming because there are so many exciting marketing opportunities. However, there are three particular methods that you can count on to ...
Views: 1004(1 vote) - 9 steps to find and connect with joint venture partners - by Submitted on Apr 20, 2012 from Fabienne FredricksonJoint venture partnerships are a great way to expand your reach and build your list. This method is becoming more and more popular helping many business owners to increase their data base rapidly. But how can you find the right partners for your business and what do you say when you contact ...
Views: 1117(1 vote) - How to train your clients on working with you - by Submitted on Apr 20, 2012 from Fabienne FredricksonDo you ever worry about how to keep your more difficult clients satisfied? I recommend you start by establishing boundaries and rules about working with you and putting them into a contract or agreement. There are some people however, who tend not to read the contract or somehow forget these ...
Views: 852 - How to build your list with free teleclasses and live workshops - by Submitted on Apr 20, 2012 from Fabienne FredricksonFree programs, both teleclasses and live workshops, are one of the best ways I know to build your list, provide value and establish the Know, Like, and Trust Factor. Putting together the programs is relatively simple. Yet, there are two key factors to keep your eye on: 1. How much ...
Views: 896 - Focus on solutions and benefits in your elevator speech - by Submitted on Apr 05, 2012 from Fabienne FredricksonMost people in networking groups want to help you, knowing that you will help them too. Here’s how to make it easy for them. Start by coming up with answers to your pull marketing questions from the Client Attraction system. Think about: - What problems do your ideal clients ...
Views: 866 - 9 simple tips for creating videos that sell - by Submitted on Apr 05, 2012 from Fabienne FredricksonIt’s easy to see why video can be a powerful tool to help you sell more programs, products or services. The medium is very engaging and offers a fun way to share your marketing message. It also makes it easy for viewers to get to know you, leveraging the important Know, Like, Trust ...
Views: 1035(1 vote) - Is it time you charge for giving your signature talk? - by Submitted on Apr 05, 2012 from Fabienne FredricksonIf you are starting a business, speaking is an amazing marketing tool. When I started out, I spoke anywhere and everywhere I could for free during the first few years. I knew that this was a great way to gain exposure, build my name and my list. It’s an easy way to meet lots of people and give ...
Views: 866 - How to pick the right name for your business - by Submitted on Apr 01, 2012 from Fabienne FredricksonSelecting the right business name can make a tremendous difference in attracting the right clients. A well-crafted name also helps communicate what you do quickly, making it that much easier to let people know how you can serve them. What I see with my clients however, is that they can tend ...
Views: 873 - How to jump start your speaking experience - by Submitted on Apr 01, 2012 from Fabienne FredricksonWhen you are just starting to look for speaking opportunities, you may wonder where to begin. There are a number of organizations that look for speakers on a regular basis, sometimes monthly or even weekly. They may not pay you, but don’t let that stop you from accepting the gig. Every time you ...
Views: 868 - Why it’s better to have one niche vs. two - by Submitted on Apr 01, 2012 from Fabienne FredricksonAre you struggling with picking a single niche and considering going for two (or more) targets? This is a common problem my clients come to me with. For example, at a networking event, you‘ll need to hand out two cards and that leaves people confused about where to put you and who you serve. ...
Views: 813 - How to take your book and launch an information product - by Submitted on Apr 01, 2012 from Fabienne FredricksonWriting a book is a smart idea to build business for a few reasons: 1. It’s a great way to set yourself up as an expert 2. Publishing a book is an impressive rite of passage 3. It provides your first pass at earning passive income So, I am all for books! Yet they do have one big limitation ...
Views: 833 - How to Bring on Associates to Leverage You and Your Business - by Submitted on Apr 01, 2012 from Fabienne FredricksonWhen you get to a point in your business when you have a lot of clients and you’re at full practice capacity, sometimes you’re overwhelmed and it’s really hard to see the light at the end of the tunnel. You can’t make more money because there’s no more you to go around and no more time. This ...
Views: 867 - How To Create Your Compelling Signature Talk Title - by Submitted on Apr 01, 2012 from Fabienne FredricksonOne of the ways to play a much bigger game in marketing your business and really leverage what you’re doing right now is speaking. Speaking is one of the best ways to leverage yourself in your marketing because instead of talking one-to-one, you’re now talking one-to-many. Instead of marketing ...
Views: 1756 - Continually add more value and attract more clients - by Submitted on Apr 01, 2012 from Fabienne FredricksonIf you’re anything like me, you’re being bombarded with ezines and emails that continually try to sell you something. Sometimes a particular ezine even arrives on a daily basis, and truthfully, I sit there at my desk, wondering why I subscribe, so much so that I often unsubscribe just as fast as ...
Views: 1018(1 vote) - Become a client magnet by outsourcing - by Submitted on Apr 01, 2012 from Fabienne FredricksonIf you want to start making more being self-employed while having more time off, it’s crucial to outsource, delegate, and systematize different parts of your business, even if you’re a beginner. Let’s face it, it takes a lot to make your solo-business a Client Attraction machine, but even more ...
Views: 996(1 vote) - How to generate more referrals (and get more clients) - by Submitted on Mar 26, 2012 from Fabienne Fredrickson“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou Referrals. Everyone wants ‘em, but few are willing to ask for them for fear of seeming pushy, desperate or sleazy. If you ask ...
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