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Articles from Fabienne Fredrickson | Selfgrowth.com
- Three strategies to determine how to compensate joint venture partners - by Submitted on Aug 13, 2013 from Fabienne FredricksonWhen you are looking to build your business working with joint venture partners, compensation depends on what type of program you are promoting. There is a difference in what you should pay for private coaching as an example vs. passive income products like a home study kit. 1. Private ...
Views: 548 - Get creative to fund your marketing and attract clients - by Submitted on Aug 08, 2013 from Fabienne FredricksonWhen you first start a business, sometimes you encounter the classic Catch-22 problem – how can I market my business to attract clients so I can make money without actually having the money needed to pay for the marketing? This is what I discovered back when I started 12 – 13 years ago. The ...
Views: 497 - Working with a virtual assistant – getting the job done - by Submitted on Aug 06, 2013 from Fabienne FredricksonWhen you take the step to work with a virtual assistant, you empower yourself to accomplish so much more. You hand off the tasks that someone else can do, so you can do more of what you do best. One of my clients came to me recently, concerned about how her VA wasn’t getting work done. Her ...
Views: 487 - Five steps to make your website a client attraction magnet - by Submitted on Aug 01, 2013 from Fabienne FredricksonIf you want your website content to attract clients, you need to know how to speak their language. Here are five steps that will make your home page a client attraction magnet: 1. Provide real solutions. To capture the attention of your ideal clients, you want to talk about and provide real ...
Views: 619 - How to overcome your fears and self sabotage - by Submitted on Jul 31, 2013 from Fabienne FredricksonCould you be experiencing self sabotage? Sometimes as a new business owner gets clear about what they offer and their marketing message, good things start to happen. But then, you might hit a bump in the road where resistance shows up. For example, you might meet prospects who are excited to ...
Views: 542 - 4 steps to find the best virtual assistant for your business - by Submitted on Jul 30, 2013 from Fabienne FredricksonHiring a virtual assistant (VA) to help you handle tasks that you can delegate is one the best ways to be able to grow your business. Taking this step frees up your time to focus on what you do best and attract more clients. But how do you choose the right VA? 1. Write down all the things ...
Views: 547 - How to demonstrate appreciation at every stage of the client relationship - by Submitted on Jul 30, 2013 from Fabienne FredricksonAn important part of client attraction involves knowing how to make your current clients feel special. There’s a concept I really like by Joe Polish and Dean Jackson, my friends and brilliant marketers. They think beyond attracting clients to keeping your current clients happy and then staying ...
Views: 518 - Three big reasons why you don’t need a clever business name to attract clients - by Submitted on Jul 04, 2013 from Fabienne FredricksonAre you struggling to come up with your business name? This can be one of the biggest stumbling blocks for people who are starting a new business. You want to get the name right, maybe have something clever or memorable. I understand the desire, and other experts may disagree with me, but I ...
Views: 515 - Getting out there in a big way – Is fear holding you back? - by Submitted on Jun 18, 2013 from Fabienne FredricksonAre you holding yourself back from stepping things up and thinking bigger? Whether you are just starting to build your business or making $500,000 a year, the fear of getting out there can get in your way. If you want your company to grow, then you have to be willing to take risks, be seen, ...
Views: 535 - Resistance to change – why it’s time to start saying “yes” - by Submitted on Jun 13, 2013 from Fabienne FredricksonOn occasion, clients tell me they have resistance to change. This holds them back from taking steps that would help them market their businesses better, grow faster and experience greater success. What gets in the way? Often the problem boils down to ego. Your ego can really get in the way. ...
Views: 540 - Eight simple strategies to help fill your next event - by Submitted on Jun 11, 2013 from Fabienne FredricksonIf you have an office or store front location, running an open house event is a powerful way to attract new clients. This gives prospects a chance to meet you and that helps them to get to know and like you to build trust. People do business with those they know and like. The question is how ...
Views: 598(1 vote) - Five simple steps to generate leads from your warm letters - by Submitted on Jun 07, 2013 from Fabienne FredricksonCongratulations! You’ve sent out your first warm letter to the people in your network of contacts. That is a huge step to undertake for generating leads, so feel proud of yourself. But what do you do next if you don’t hear back from any of the recipients? 1. You might not hear anything at ...
Views: 556 - Five reasons not to give your work away for free - by Submitted on Jun 07, 2013 from Fabienne FredricksonDo you struggle with charging a fee for your services, but want to start building your business? Whether you are a coach or a massage therapist, you cannot survive if you give your services away for free. Some first time business owners have difficulty with the idea of earning a good living by ...
Views: 535 - Does your proprietary system include enough steps? - by Submitted on May 30, 2013 from Fabienne FredricksonOccasionally I meet business owners who are not only great at what they do, but very fast as well. Their proprietary system gets to the heart of the matter super quickly and provides solutions in just a few sessions. This amazing efficiency has good and not-so-good aspects to it. If this ...
Views: 486 - Building your business – get out from behind your computer - by Submitted on May 22, 2013 from Fabienne FredricksonIf you are at the ramp up phase of building your business, let me share the single most valuable piece of advice I can give you: Get out from behind your computer and meet people! Many new business owners struggle with many marketing concerns such as naming their business, constructing a ...
Views: 543 - Including worksheets adds even more value for your information products - by Submitted on May 19, 2013 from Fabienne FredricksonIf you have a book or audio program that you are selling, here’s an idea on how to not only extend the product to more fully leverage it, but also help your clients learn more at the same time. Three things worksheets do for your clients. You can create worksheets for each segment of your ...
Views: 500 - How to get unstuck when it comes to creating content - by Submitted on May 14, 2013 from Fabienne FredricksonAre you trying to create some content for your business and feel completely stuck? It’s hard to look at the blank page and create something from nothing. This is daunting to many of my clients. You may wonder what exactly you have to say to people, worry about how to organize it or feel writer’s ...
Views: 512 - Easily raise your rates by adding more value - by Submitted on May 12, 2013 from Fabienne FredricksonAre you wondering if you should raise your rates? If you have been thinking about the pros and cons of a price increase, I have a recommendation for you. First, if you want to raise your rate, do this on your super premium packages. However, to keep your programs as appealing as possible, raise ...
Views: 506 - Change your mindset from fearful to successful - by Submitted on Apr 30, 2013 from Fabienne FredricksonWhen you are just starting out, there can be a lot of fear about where money is going to come from and how you’ll find clients. I understand this because back in the beginning, I lived through it too. So I went back and documented everything I did that worked and created the Quick Start ...
Views: 591 - Mompreneurs: What do you do when you need more clients and more time - by Submitted on Apr 26, 2013 from Fabienne FredricksonFor many entrepreneurial women with children at home, your working time is limited. Given this restriction, how do you balance the children, household tasks and work to keep your business growing? One thing I know from having three children and a business is that it is a Catch-22. It’s hard ...
Views: 528 - Four strategies to jump start your business using speaking - by Submitted on Apr 23, 2013 from Fabienne FredricksonIf you are working to transition from one business to another, then you need a way to jump start your business and get things off the ground quickly. Many of my clients are looking for how to use their time efficiently, so they can launch their new idea, while they still have money coming in ...
Views: 545 - Four simple steps to extend a successful group program - by Submitted on Apr 16, 2013 from Fabienne FredricksonIf you have been ramping up to provide a group program and have success with gathering a good group, you might be wondering what the next step is. How can you leverage success with a group and extend working with them? There are a few things you can do to build on the success of a group ...
Views: 569 - Looking for better results? Get in the trenches with your clients - by Submitted on Apr 11, 2013 from Fabienne FredricksonIf you are relatively new at building your business, you may wonder, “What do I say to a prospect who asks me how many clients I have?” Let me share with you what I used to say when I was just building my business. Here’s how I would answer this seemingly touchy question, “I have five clients ...
Views: 502 - Test the viability of your ideal clients when choosing a niche market - by Submitted on Apr 09, 2013 from Fabienne FredricksonAre you struggling with how to choose your niche market? Maybe you have a couple of niches and want a way to test them to discover which will be the most viable. If this concern is keeping you from launching your business or moving to the next level, here are a couple of ways to approach making ...
Views: 650 - Steps to resolve your inner conflict about money - by Submitted on Apr 02, 2013 from Fabienne FredricksonDo you feel there is something in the way of earning a living from using your talents? Some of my clients struggle with making money based on doing what they call “God’s work”. There is this conflicting feeling among many people doing spiritual and healing work that they shouldn’t make money ...
Views: 792(1 vote) - Best strategies on creating the best client payment plans - by Submitted on Mar 19, 2013 from Fabienne FredricksonOffering payment plans to your clients is a smart way to make your premium packages more affordable. This is particularly true when your packages range from six to 12 months. Length of Payment Plans. The first thing to be aware of is to make sure your payment plans are not as long as the ...
Views: 649 - The secret to getting past your blocks about self promotion - by Submitted on Mar 14, 2013 from Fabienne FredricksonAre you having trouble promoting yourself? Maybe you find it hard to write emails about upcoming programs or announce events. You might wonder what is holding you back or blocking you from getting out there and letting people know what you offer. Many of my clients have encountered resistance ...
Views: 534 - How to Grow Your Confidence in Business - by Submitted on Mar 11, 2013 from Fabienne FredricksonOne of the biggest things that affects your business and your income is your level of self-confidence. You’d think it would be marketing and yes, marketing is massively important, but if you don’t have confidence in your abilities, if you don’t have confidence in your business or in what you’re ...
Views: 605 - Five steps to upgrade existing clients into your new program - by Submitted on Mar 06, 2013 from Fabienne FredricksonThere comes a time in almost any entrepreneur’s practice when you revamp your programs. Talking to new prospects about the revised program is easy since they don’t know about your previous options. But how do you get existing clients to upgrade? Earlier in my practice, I raised my fees on a ...
Views: 577 - How to Retain Your Clients - by Submitted on Mar 04, 2013 from Fabienne FredricksonUsually we talk to you about attracting and signing on new clients. That’s what everyone wants right–new, ideal, high-paying clients, continually filling your pipeline. For the bulk of my career that’s what I focused on too. After awhile I realized that I was spending a huge amount of time and ...
Views: 574 - Four ways to build confidence when starting your new business - by Submitted on Mar 02, 2013 from Fabienne FredricksonSometimes people just starting out in their practice feel nervous about credentials and experience. That’s totally understandable since you are moving into a new area. However, for you to build your practice and feel good about what you have to offer, you need to shore up your belief in ...
Views: 546 - How to Write Authentic Copy that Sells (Part 2 of 2) - by Submitted on Feb 28, 2013 from Fabienne FredricksonWhat it takes to attract ideal clients and customers who happily buy when you’re not in front of them? We do this by having the skills to write authentic marketing copy that sells. I walked you through my first four strategies to creating authentic copy that sells. We talked about setting an ...
Views: 554 - Five strategies to get the word out quickly about your business - by Submitted on Feb 21, 2013 from Fabienne FredricksonWhether your business is new or you are expanding your offerings, the very first thing you want to do is let people know what you are up to. The more people who know, the better your chances of getting referrals which will help get your client pipeline flowing. One method I often recommend to ...
Views: 545 - Four ways to keep your clients happy while on vacation - by Submitted on Feb 20, 2013 from Fabienne FredricksonIf your practice is booming, taking a well needed vacation can be difficult. This is especially true if you have lined up new clients who will have to wait to get started. Normally I recommend not working during your vacation, but sometimes you need limited availability. When I took maternity ...
Views: 567 - How to Write Authentic Copy that Sells (Part 1 of 2) - by Submitted on Feb 18, 2013 from Fabienne FredricksonHave you ever thought about what it takes to attract ideal clients and customers who happily buy when you’re not in front of them? Today, I’d like to share some best practices with you that I use and that my clients now use to write marketing copy that sells. Copy is infinitely important in ...
Views: 1420 - Three ways to deal with money objections from prospects - by Submitted on Feb 14, 2013 from Fabienne FredricksonThis happens to every business owner at some point. Prospects tell you they can’t afford the service, or they’ll wait for the next program, or they can’t spend the money right now. Learning how to handle these money-related objections can help you get more clients and serve people who are ...
Views: 565 - Six simple steps for handling the “let me talk to my spouse” objection - by Submitted on Feb 05, 2013 from Fabienne FredricksonYou’ve done everything right so far. You know who your ideal target is. You attend networking events to meet new prospects. You schedule a series of Get Acquainted Calls. The calls go really well! Your prospects get what you offer and they want it. But, instead of saying “Yes” at the end of the ...
Views: 549 - How to Take Personal Responsibility - by Submitted on Feb 05, 2013 from Fabienne FredricksonToday’s topic is about taking personal responsibility for the results that you’re experiencing in your business. One of the things I believe makes or breaks someone’s chances for success in business is that of personal responsibility. I believe strongly in personal responsibility. I often call ...
Views: 865 - How to Show Conviction and Authority in Your Marketing - by Submitted on Jan 29, 2013 from Fabienne FredricksonThis week I’d like to talk to you about how to show conviction and authority in your marketing. Did you know there is a way of BEING that literally makes or breaks your ability to attract clients in large numbers? Many self employed people don’t use it and, as a result, are literally letting ...
Views: 625 - Build your list with a podcast interview series - by Submitted on Jan 27, 2013 from Fabienne FredricksonLike most entrepreneurs, you are always looking for list building ideas. Once your list gets to about 1,000 people, that seems to be the tipping point for your email marketing campaigns to start delivering strong results. One powerful way to grow your list to that point is by creating a podcast ...
Views: 550 - How the get acquainted call sets up the closing the sale conversation - by Submitted on Jan 27, 2013 from Fabienne FredricksonAs your business grows, offering the Get Acquainted Call gives you the opportunity to get to know prospects who have expressed interest in your work. There are a number of advantages of actually referring to this conversation as the “Get Acquainted Call” (GAC) vs. calling it something ...
Views: 602 - How to Multiply Your Business - by Submitted on Jan 21, 2013 from Fabienne FredricksonI’d like to talk to you today about seeing the opportunities that are right in front of you. Price Pritchett has a quote that says “Most people confuse wishing and wanting with pursuing. You must place your trust in action.” Well, I’ve been hearing one question a lot recently, “You talk about ...
Views: 641(1 vote) - The simplest way to get over the fear of discussing your fee - by Submitted on Jan 17, 2013 from Fabienne FredricksonMany clients come to me to for help with their fears about discussing money. They may feel comfortable talking about what they do with prospects or how they would be served by working together. But when it comes time to actually say their fees, it becomes this big stumbling block. Sometimes ...
Views: 559 - Seven unique strategies to create multiple programs from one idea - by Submitted on Jan 16, 2013 from Fabienne FredricksonOccasionally, clients come to me with one solid idea and feel stuck about expanding it to generate more package opportunities. I can certainly help with that! Let’s say you have one big package that offers a high end service such as help writing and publishing a book. You work with clients by ...
Views: 563 - How to Take a Stand for Your Clients - by Submitted on Jan 14, 2013 from Fabienne FredricksonThis week I want to talk to you about what it means to take a stand for your prospects, your clients and your customers. Taking a stand means to publicly express an opinion about something—even if it’s not very popular. Think of it as putting out a manifesto or getting up on your soapbox and ...
Views: 507 - Five landing page strategies so you convert leads like crazy - by Submitted on Jan 13, 2013 from Fabienne FredricksonYour landing page is the first place prospects see you on the web. So, you want to make sure you grab their attention immediately, to keep them reading rather than clicking away to the next site. The following landing page strategies come from the way I have created our own landing pages, ...
Views: 508 - A two-step magic formula for excellent follow up with prospects - by Submitted on Jan 11, 2013 from Fabienne FredricksonFollowing up with people who express an interest in your services can make a tremendous difference in your bottom line. I call these prospects “low-hanging fruit”. That’s because they have already shown some interest in what you do which makes them more valuable to your business than others who ...
Views: 585 - What to do When a Client Backs Out - by Submitted on Jan 07, 2013 from Fabienne FredricksonToday’s article is about why clients sometimes back out and what to do about it. Sometimes for whatever reason, a brand new client decides to back out and not go forward in working with you even before you’ve started to work together. So, here you’ve spent time marketing to that client, ...
Views: 657 - How Your Personal Story Gets You Clients - by Submitted on Dec 23, 2012 from Fabienne FredricksonMany entrepreneurs are drawn to open their business because of a defining moment or series of events that changed everything in their lives. Because of that moment, some of us dropped everything and decided to dedicate the rest of our professional lives to doing what we now do. What I’d like to ...
Views: 532 - How to use your proprietary system with clients - by Submitted on Dec 11, 2012 from Fabienne FredricksonHave you already created your proprietary system? If you did, congratulations! That will make your marketing so much easier. I do get a lot of questions from clients about the best way to use the system with your individual clients once it’s been created. The concern is, “Clients differ, so ...
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