Today we’re going to talk about how to always have clients—not just clients once in awhile, but to always have clients consistently.
A few years ago someone asked me, “What is the difference between salad and garbage?” I had never been asked that before. The only difference between ... Views: 565
When you start creating your packages, you want to be sure you have different levels to serve clients who are in different situations. Rather than simply creating a program and pricing as you like, I have found a method that speaks directly to your prospects and helps them to self-select the ... Views: 517
Today’s topic is where to find clients. You’ve opened up your business. Perhaps, you’ve been in business a few years and your practice is still not full yet or you’re just looking to fill your programs even more. The big question you may have is where do I find clients?
These are my four ... Views: 547
Your elevator speech is the way you succinctly explain what you do for people you meet at networking events. You share just enough information to encapsulate what you do and spark interest among the men and women you talk with. The point is to get the conversation going, right?
There is ... Views: 634
Have you started doing free teleclasses yet? This can be such a powerful method to accomplish two important goals. First, free teleclasses will help build and grow your list. The bigger your list, the more people to which you can market your programs and products. As I’ve said many times, I have ... Views: 516
When I started out building my first practice, I was taught to offer only one program. This was meant to make things easy for practitioners. But, what I noticed with time is that many prospects would come for the free consultation or get acquainted session and leave without signing up.
With ... Views: 487
Today’s article is about how to transition into a new business. Whether you’re transitioning from a corporate job into a new business or if you are transitioning from one business to another, it can feel like a bit of an identity crisis. I know because I’ve done this twice.
The identity ... Views: 697
You are ramping up your business, looking for individual clients. While networking, you meet many people who are also in the business building stage. They are interested in your work, but aren’t sure they can afford it. So, rather than pay you, they offer to exchange services with you. The ... Views: 484
Today’s topic is about how to create great, free content in order to build your list. We talked about how you can have all of the best products and services in the world, but if you have no one to offer them to or no one to sell them to they won’t sell very quickly. When you have an email list ... Views: 510
If you are just starting out, it might feel daunting to come up with your first program. You could have questions like:
- What should I talk about?
- What must be covered?
- How do I handle difference in people?
- What steps come first?
These questions swimming in your head can make ... Views: 484
Today’s article is about How to Create an Irresistible List building Opt-In Offer. In addition to networking and speaking, if you want to build your business very quickly, one of the very first things that you want to focus on is building your email newsletter list. You see, you can have all of ... Views: 502
I am a big believer in using social media like Facebook, Twitter and LinkedIn to connect with more people and add value. To leverage these tools well requires a mix of status updates to accomplish three things:
1) add value
2) build relationships
3) share your solutions and offers
Use a ... Views: 2112
Today’s topic is about working only from your strengths. I work with all sorts of entrepreneurs: people who are just ramping up their business, people who are looking to have massive leverage in their business and people who play a really bigger game - visionaries who are creating a ... Views: 614
Often my clients come to me with a very broad group of ideal clients and need help narrowing it down. The more you get clear on who your ideal client is, the better your marketing message can speak directly to them and their concerns. This will significantly improve your marketing results as you ... Views: 542
Today’s topic is about creating a team that loves working with you. When you first start your business, you may have started from home—in a spare bedroom or a little office, and you’re just by yourself. That’s good in the beginning because you may be on a shoestring budget, but after a while as ... Views: 501
Are you building a business and in the process of attracting new clients? If you are, one very effective marketing tool to consider is the free teleclass. Why does this marketing method work so well to generate leads?
Here are six big reasons:
1. Sharing valuable content and solutions to ... Views: 538
Today’s topic is about aligning your business with your life purpose. What I see every once in a while is a business owner who has had great results for a while and then begins to lose traction or begins to stay at the same level for a few months or a few years, without continuing to grow. Or ... Views: 553
As an entrepreneur, you probably have an enormous to-do list. Even when you get an assistant, the number of tasks you need to complete can be overwhelming. Since there are more things to get done than hours in the day, that means you need to prioritize what you are doing right?
Making money ... Views: 621
Today’s topic is about entry-level offers. See, in your business I believe that you should have more than one offer, whether it’s a product or a service that you sell. For many years I offered just one program and it was take it or leave it. That’s just what people did. They either took it or ... Views: 588
Do you have a lot on your plate right now? Maybe you are planning to offer several programs this year, introducing a new package, creating a new home study course, etc. Then new opportunities pop up as you consider working with JV partners, or the media calls, or someone asks you to do a big ... Views: 504
Today’s topic is the law of association. You might be thinking, “So, how does this help me get more clients?” The law of association is one of these universal or spiritual principles that really apply everywhere.
It’s something that is one of these shortcuts or trump cards for entrepreneurs ... Views: 633
Are you having trouble setting your fees? For some of my clients it’s not easy to set a proper fee. You might hear yourself wondering things like, “Who do I think I am charging that much?”
Let me share something that has really worked for me. This strategy changed my life when I started ... Views: 535
Today’s topic is something that people ask me about all the time. What do you do when all this stuff that I’ve been teaching works and you get to full practice capacity? You can’t take on any more clients without pulling your hair out and there’s just no more ‘you’ to go around.
The first ... Views: 751
Today, I want to talk to you about the inner game of client attraction. The marketing piece of client attraction is considered the outer game. It is what you do, it is the actions that you take, figuring out who your ideal client is and getting out there in a big way and all that good ... Views: 766
Today, I want to talk to you about being more authentic in your marketing. One of the things that really changed my business many years ago is when I started taking down the walls and allowing myself to be more authentic, more real, more genuine, not just in my own life, but in my business. It ... Views: 628
If you are working on building your list, a telesummit can bring in hundreds of new contacts very quickly. To be honest, I don’t coach on topics I haven’t done before and personally, I have never created a telesummit. However, I’ve been a part of so many as a featured speaker and guest. So I ... Views: 617
A question that I get all the time is, “What numbers should I track in my business?” My answer? Track all the numbers you want to grow—and expenses, which of course you don’t want to grow. I’m always shocked that when I ask someone how much they’ve made so far in their business this year or this ... Views: 628
If you are planning a new workshop, one of the first things I advise my clients to do is think about what you want to have happen when it’s over. In other words, whenever you do an event, always have an “upsell” to offer people. I don’t love the word “upsell’ so let me just say what I am really ... Views: 486
You’ve come up with a free teleclass you want to run. That’s great! And you know this is an opportunity to promote your programs. You are looking for the way to convert listeners into clients. But how many programs can you talk about and still effectively sell them? You may have a year-long ... Views: 454
Are you ready to shake things up in your marketing? From time to time, you may want to run a special promotion to create strong interest in a particular program and get a bunch of new clients quickly. Let me share four specific things you can do to spice up any promotion so that prospects get ... Views: 561
Today I want to talk to you about how to manage your clients. Whether you are just starting out or you are at full practice right now looking to multiply, you must know how to manage your clients effectively.
You might be thinking, “What does this have to do with multiplying my business?” It ... Views: 494
When you are building your business and working on your mindset, your energy is on the rise. You are plugging away, implementing, and keeping your head in the game. You may even be seeking new friends and surrounding yourself with people who share similar beliefs to help pull you forward. But, ... Views: 522
A lot of my clients who are just starting out want to run teleclasses. This is a great way to work with a group, bring in good income, and leverage your time. Trouble is, when you are starting out, your list might not be big enough to fill a group.
No problem. I have found when your database ... Views: 484
There are several reasons why I’m a big fan of choosing a niche. The biggest one is it makes your marketing so much easier.
But many of my clients wonder how to choose a niche. Sometimes, people make the mistake of just going for clients who have plenty of money, and while it makes sense to ... Views: 481
Today I’d like to talk to you about how to be more decisive in your business. I speak to thousands of entrepreneurs each year and I have been for 12 years now. Every time I get together with a group of successful entrepreneurs, I see they’re people who take decisive action. Successful people ... Views: 713
Forging Joint Venture partnerships is a powerful way to gain exposure to new prospects and build your list. But what do you say to start the conversation with a potential partner and how do you figure out what to do together? I’d like to share the method I have used in my own ... Views: 512
If you have started a new business and spent time and money on developing your branding and online presence, that’s great. Establishing your brand can ensure all your communication will be clear and reinforce your image. But you still need clients right? Ultimately, the need for clients should ... Views: 728
Sometimes you get to the point where you have started putting things in place, but you still need more clients. If money is tight and you feel panicked, I know how hard that can be. I’ve been there too. Let me share what I did to pull myself out of the panic and get my income flowing in a ... Views: 480
One of the questions that I get a lot now, which I didn’t get 10 years ago is, “How do you manage all of your social media activity?” Ten years ago we didn’t have social media but now you’ve got your Facebook profile and fan page, you’ve got Twitter, LinkedIn and Google Plus and the list goes ... Views: 481
When you start working on your branding, one of the first things you need to determine is your USP (Unique Selling Proposition). You want to know what your clients like about the experience of working with you. What results have they gotten? What did they like most? What makes the biggest ... Views: 515
If you are just starting your practice, you may feel like you are stuck in a vortex of confusion about your marketing and what comes first. For example, so many clients have asked me, “How can I get out there when I don’t have my website yet? Not having a finished website can keep people from ... Views: 993
Whenever you are making a presentation to a group, your top priority is to determine what you want the attendees to do. I call this the “Most Wanted Response” or the “Most Wanted Action”. Either way, you’ve got to know what you want people to do before you start planning what you’ll say.
Why ... Views: 761
Whether you like it or not, one thing that happens once you start multiplying your business is that you become a target for criticism. I’m not talking about criticism from your family or friends, because you may get that too, but I’m referring to criticism in your industry.
Every time that I ... Views: 772
Are you thinking about putting together a group coaching program? Conducting a group is a great way to boost income as you can serve many clients within the same time frame. And often the cost for clients is reduced since multiple people are on the phone line versus the price of private ... Views: 746
When you are a coach, you want to see your clients succeed. Their success is your reason for sharing your knowledge, wisdom and support.
However, I have seen people get very upset about whether or not their clients were getting good results. And to be honest, in the beginning I was like this ... Views: 831
Today’s article strategy is how to hire effectively. I want to be really transparent with you on this topic. We hired our first full time, in-person employee three years ago and she’s still with us, which is so great. However, a lot of the people that we hired afterward are no longer working ... Views: 917
If you are just starting to run group programs, finding the right time slot may feel like a challenge. Sometimes my clients want to please everyone, so they ask the group that is forming what are the best times for them. What I have found as a rule of thumb is that whenever you ask for a ... Views: 784
“Easily attract clients from speaking gigs with a proven formula and a step-by-step system that works.”
If you have been out there giving presentations, then you want to know how to maximize the number of clients you can get from each free talk. This is how I did it for many years.
1. The ... Views: 834
I want to talk to you today about systems. Systems are crucial if you want to multiply your business and get to the next level. Whether you are just starting out, ramping up or you’re in a place where you’re needing some serious leverage, I want you to think about how things get done in your ... Views: 832
A lot of business owners enjoy speaking and want to build this aspect of their work. There is an entire industry devoted to professional speaking and very specific ways to work the system. Follow these six steps to build a speaking business for yourself.
1. The first thing to really look at ... Views: 780