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On The Internet! Take the Self Improvement Tour
Articles from Fabienne Fredrickson | Selfgrowth.com
- The fastest way to get quality speaking gigs - by Submitted on Mar 26, 2012 from Fabienne FredricksonSpeaking to groups and organizations is an effective way to generate leads for your business. The audience gets a firsthand experience with you and your topic. When you deliver a well-crafted speech, you can inspire, educate and create a strong desire for potential clients to work with you. ...
Views: 887 - How to Create Focus Time in Your Day - by Submitted on Mar 26, 2012 from Fabienne FredricksonI believe that every entrepreneur needs to have some dedicated focus time in their business to be able to grow it whether growing it for you means getting more clients and making more money or if it means leveraging it and multiplying it by leaps and bounds. You need to create some focus time ...
Views: 1008 - How To Accept Change In Your Business - by Submitted on Mar 26, 2012 from Fabienne FredricksonAccept change because if you want to get more clients and you want to make more money and you want to play a bigger game and you really want to leverage and multiply your business and breakthroughs, then that means something needs to change. But here’s what I’ve learned in my life so far is ...
Views: 923 - How to transition your pricing from hourly to package - by Submitted on Mar 25, 2012 from Fabienne FredricksonAs you know, I encourage my clients to make the important shift from trading hours for dollars to offering packages. This is a key step for achieving your financial goals more quickly. It also simplifies your billing and fee collection when you sell packages vs. counting up the hours you worked ...
Views: 890 - Why you you should send your warm letter in the mail (not email) - by Submitted on Mar 25, 2012 from Fabienne FredricksonWhen you are starting out, your warm letter of introduction can be a highly effective way to get the word out about your services. Sending this letter educates your inner circle regarding what you are up to and how they can help. This can start the flow of referrals that will help fill your ...
Views: 1829 - How To Define What You Really Do In Business - by Submitted on Mar 25, 2012 from Fabienne FredricksonHow do you define what you really do? This is a problem that many entrepreneurs have in terms of their marketing. For most entrepreneurs actually, but it’s especially so for people who do more than one thing in their business. I’m a big fan of saying, “Be known for one thing and one thing ...
Views: 860 - How To Get Clear On What Your Clients Need Most - by Submitted on Mar 25, 2012 from Fabienne FredricksonToday’s tip is about getting clear on your ideal clients’ biggest issues. Why do you want to get clear on their biggest issues? Because you want to get to know them really well. Why do you want to get to know them really well? Because you know what your ideal clients are struggling with, the ...
Views: 817 - How To Add More Value In Your Content - by Submitted on Mar 25, 2012 from Fabienne FredricksonContent is king. Content is everything. I want to drill into your consciousness today that you want to become the master of high content/high value. There are so many reasons to do high content/high value in not only your marketing, but also in your offerings. One of the reasons is that ...
Views: 939 - Four ways video can help you market your business - by Submitted on Mar 22, 2012 from Fabienne FredricksonVideo is getting hotter than ever and with good reason. This medium let’s people see who you are and leverages the Know Like and Trust Factor that helps people get comfortable with you. But, where do you use video in your marketing and your website? Here are three ways to use video to help ...
Views: 1013 - If you want to grow your business, bring on an assistant - by Submitted on Mar 22, 2012 from Fabienne FredricksonIf you want to grow your business, hands-down, you need an assistant. And by “grow,” I really mean “make more money.” Oh, I know what you’re thinking! “I don’t make enough money to hire an assistant yet. That’s just not something that I can do right now.” I know you’re thinking this because I ...
Views: 1056 - How to create a business card that gets you clients - by Submitted on Mar 22, 2012 from Fabienne FredricksonYou can have a business card that’s useless or one that gets you clients. Which do you want? Your business card should be considered a serious sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them. If you’ve got just one ...
Views: 1013 - 8 fast ways to get more prospects in the door - by Submitted on Mar 13, 2012 from Fabienne FredricksonWhether you are a start up or still at the beginning phase of your business, getting initial consultations is a huge concern. This is one of the most frequent questions I hear from my clients. Your consultation is the gateway to signing new clients and the fastest way to make money for a start ...
Views: 992(1 vote) - Which comes first – branding or content? - by Submitted on Mar 13, 2012 from Fabienne FredricksonMany people who are trying to get a new business rolling, struggle with what needs to get done first. Some will say that establishing branding is the most important step, with the name and tagline all flushed out. Others will lean towards figuring out the content. I hear this question a lot from ...
Views: 824 - Create VIP packages that are irresistible to prospects - by Submitted on Feb 29, 2012 from Fabienne FredricksonThere are many ways to set up your packages, but I recommend building levels that entice clients to go for the high end. This not only serves you, but it truly serves your clients as well. First of all, when clients stay with you for extended periods, they get that much more value, content ...
Views: 942 - How to create content for your newsletter - by Submitted on Feb 29, 2012 from Fabienne FredricksonClients ask me every week, “Fabienne, HOW do you come up with new content for your ezines every single week!? I can barely make the time to write one newsletter a month and I just don’t know what I’d talk about if I wrote it weekly or every other week! I’m busy enough networking, following up on ...
Views: 872 - STOP SELLING! Let Testimonials Do It For You - by Submitted on Feb 24, 2012 from Fabienne FredricksonTestimonials are my favorite low-cost and high-impact Client Attraction tools. Getting testimonials from clients is a crucial element of your marketing plan and become a powerful tool for acquiring new clients. Best of all, testimonials do the ‘selling’ for you, even when you’re not ...
Views: 820 - Be yourself and you will get more clients - by Submitted on Feb 24, 2012 from Fabienne FredricksonSome solopreneurs go for their goals and Client Attraction assignments with amazing zest and enthusiasm. They’re the I-know-what-I-want-just-give-me-the-tools-and-let-me-at-‘em-Fabienne type of folks. Nothing gets in the way and they just get things done. The majority of folks, however, at one ...
Views: 1041(1 vote) - How to create three simple and easy information products - by Submitted on Feb 23, 2012 from Fabienne FredricksonInformation products are a great way to set yourself up as an expert and build trust – as well as build your revenues. Here are three different information products you can create to share your knowledge with prospects at different levels. 1. Articles: When I write an article, the length ...
Views: 821 - Make more money by going beyond the one-on-one model - by Submitted on Feb 23, 2012 from Fabienne FredricksonRecently, one of my clients was expressing her concern over how she earns money. She realized she has limited how much money she can make by relying solely on one-on-one clients and small groups. Until now, she has preferred to work with one person at a time or even small groups to keep the ...
Views: 812 - Stop Doing What You’re Not Good At - by Submitted on Feb 22, 2012 from Fabienne FredricksonOne of the reasons that I want to teach you about delegating more and outsourcing is that there will be a point in your business if you’re not currently at that place right now where you will be so busy with clients or things that you’re doing that there will be no more time for you to offer to ...
Views: 862 - Are you afraid of marketing, for fear of growing TOO fast? - by Submitted on Feb 22, 2012 from Fabienne FredricksonDo you ever find yourself being afraid of marketing in a BIG way for fear of growing too big and too fast? Two clients this week expressed worry in marketing their businesses. Not because they were worried about NOT getting clients from the Client Attraction techniques we’re implementing ...
Views: 911(1 vote) - Think BIGGER About What’s Possible For You and Get Out of Your OWN Way! - by Submitted on Feb 22, 2012 from Fabienne FredricksonI once asked a few people to be part of my Research and Development team to find out what stopped them from getting out there in a BIG way to get clients. I also asked them to tell me the MOST they could see themselves making being self-employed. Honestly, I was saddened by the answers that ...
Views: 864 - Define your ideal target audience to get more clients - by Submitted on Jan 31, 2012 from Fabienne FredricksonAre you tired of talking to prospects who give you a “glazed-over” look? That reaction can be a signal you are not clear on who is your ideal target audience. Determining a specific target group of potential clients will not only make your marketing easier, it will also help you close sales more ...
Views: 1102 - Quickly Establish Credibility with Your Compelling Story - by Submitted on Jan 31, 2012 from Fabienne FredricksonEveryone likes a good story. This is especially true in business when you tell the passion-filled story of your success. That’s because listeners are captivated, aching to imagine their own success story too. What is a Compelling Story? Many entrepreneurs can actually point to a specific, ...
Views: 1036 - Attract New Clients by Offering Solutions They Need - by Submitted on Jan 30, 2012 from Fabienne FredricksonIf you want to pull clients in with your marketing, first you’ll need to get their attention by providing real solutions. And, I mean not the fluff you see out there – but real solutions your clients can use and get results from. Second, and this is just as big as the first, your materials ...
Views: 923 - 10 Steps of a Compelling Sales Page - by Submitted on Jan 30, 2012 from Fabienne FredricksonHere’s your strategy tip or client attraction, how to get you more clients and leverage you and clone you and make you more money so you can make more money, be more successful, grow your business while working less. About the idea of cloning you - This is what I share with my clients who ...
Views: 1447(1 vote) - How to get more clients by staying in touch - by Submitted on Jan 23, 2012 from Fabienne FredricksonToday’s strategy from Fabienne for getting more clients, making more money, leveraging your business and enjoying your time off so you work less is about staying in touch. I find that a lot of entrepreneurs, people like you and me, once they learn how to put in place a client attraction ...
Views: 813 - Two simple ways to find your ideal clients - by Submitted on Jan 22, 2012 from Fabienne FredricksonWouldn’t it be great if you could find your ideal clients all in one place? What if they were gathered together for you? That would sure make marketing a heck of a lot easier wouldn’t it? The good news is that this is completely possible! There are two basic ways to find your ideal clients ...
Views: 816 - Know your strategic alliances and best referral partners - by Submitted on Jan 21, 2012 from Fabienne FredricksonTo make networking even more effective for you (and to quickly increase your results), you’ll want to not only try to meet your ideal clients, but strategic alliances as well. Strategic alliances are people who share the same target audience or clients as you do, but whose company or service ...
Views: 866 - Focus your networking efforts on your ideal client - by Submitted on Jan 11, 2012 from Fabienne FredricksonBefore we move forward in your networking, we need to get really clear on who you want to meet. We’ll first focus on your ideal client. Now, to get clear on who your ideal client is, let’s first agree that there are several things that universally constitute an ideal client: • Those you ...
Views: 846 - The tipping point is key in networking - by Submitted on Jan 11, 2012 from Fabienne FredricksonNow, before you point the finger at me for bashing ALL things about what you already know about networking, let me say there is ONE thing that I believe in very strongly that past networking experts talk about over and over again. Getting LOTS of people in your network. The more people you ...
Views: 799 - Get more clients using the “know-like-trust” factor - by Submitted on Jan 11, 2012 from Fabienne FredricksonI can’t honestly remember where and when I first heard about the Know-Like-and-Trust Factor (who knows, I probably think I invented it! Ha!) It’s so ingrained in my way of thinking about networking, Client Attraction and Closing the Sale, that I take its origin for granted sometimes. But as ...
Views: 824 - It’s time to change your perception of networking - by Submitted on Jan 11, 2012 from Fabienne FredricksonThere was a time (many say it’s still going on now) that networking was about entering a large crowded room of people you didn’t know, all dressed in stuffy business attire and your goal was to walk away with as many cards as possible, exchanging them frantically and promising to “do ...
Views: 914 - Stand Out From Your Competition by Adding More Value with “Client Extras” - by Submitted on Jan 11, 2012 from Fabienne Fredrickson“If you wish to be wealthy, then act to create real value.” — Ralph Marston An aspect of setting yourself apart from competitors is the value that you add to your services, without wanting anything in return. Competition within one’s industry can sometimes be fierce. Once you’ve determined ...
Views: 908 - Track Your Marketing Schedule a Year Ahead - by Submitted on Dec 28, 2011 from Fabienne FredricksonTo keep track of what days are meant for what in your calendar, you need to figure out how much business development time you’ll need, how many client days you’ll need and how many “off” days you’ll need, including vacation time. I recommend buying a laminated year-at-a-glance calendar and ...
Views: 896 - Eliminate “Feast or Famine” by Being Systematic About Your Client Attraction - by Submitted on Dec 28, 2011 from Fabienne FredricksonThe only way to make sure that you always have a full practice is to always market. And the best way to do that is to make all the pieces of your marketing pie run on a system, like a well-oiled machine that doesn’t need you to be there the whole time, just once in a while to make sure ...
Views: 898 - Be Known for One Thing - by Submitted on Dec 23, 2011 from Fabienne FredricksonWhat is the personality of your business? A lot of people have trouble growing their business very quickly and big because the business has a split personality. When I was first starting out in business when I had my nutrition business, I saw people who would say, “Oh, I’m a holistic ...
Views: 1049 - How to Turn Your Business Failures into Growth and Success - by Submitted on Dec 23, 2011 from Fabienne FredricksonHere is your Client Attraction strategy tip for this week is about failure. I want to share a message with you about failure that is: failure is good. Now I mean that. Failure is good. I don’t wish failure on you everyday but a healthy small dose of failure in your business is one of the best ...
Views: 873 - Take time off to focus on your business - by Submitted on Dec 19, 2011 from Fabienne FredricksonSpeaking of going away… I know, you’re probably thinking, “What do you mean, schedule time off? I thought we were just getting started here?” But the thing is, it’s important to also schedule time off so that you can really focus on work while you’re at work. (How many burned-out entrepreneurs ...
Views: 827 - Know what sets you apart (Unique Selling Propositions) - by Submitted on Dec 19, 2011 from Fabienne FredricksonThere’s s standard marketing term called the USP, Unique Selling Proposition, that’s going to be very important in helping you (and prospective clients) figure out why they should work with you as opposed to your competitor down the street. Use this along with your Credibility Factors to close ...
Views: 1204 - Speaking is One of the Best Ways to Attract Ideal Clients - by Submitted on Dec 18, 2011 from Fabienne FredricksonI would, without a doubt in my mind, say that aside from networking, speaking is one of the best ways I know to attract your Ideal Clients. It is by far the best way I’ve experienced and seen my clients experience how to literally PULL clients to them. Here’s why: When you’ve already done ...
Views: 999 - Rub Elbows with Ideal Clients by Going Where They “Hang Out” - by Submitted on Dec 18, 2011 from Fabienne FredricksonThere are many reasons why people dislike networking and think it doesn’t work. It does work, although most people approach it in the wrong way or simply do it wrong. It’s usually because they’ve been told that networking is about going to as many events as they can and collecting as many ...
Views: 892 - How to Handle Client Objections - by Submitted on Dec 13, 2011 from Fabienne FredricksonHere’s your weekly strategy tip to help you get more clients, make more money, and multiply your existing business is all about handling objections. Every single buyer, perhaps it’s a prospect for your services or somebody who is thinking about buying some of your products, has some form of ...
Views: 978 - How to Scale Your Business - by Submitted on Dec 13, 2011 from Fabienne FredricksonHere’s your weekly tip for client attraction, getting more clients, making more money, multiplying your business. Today it’s about how to scale your business. The way to make a lot more money in your business, more money than you’re making now, is to add more value to even more people’s ...
Views: 903 - Educate Your Environment With A Letter Of Introduction - by Submitted on Dec 04, 2011 from Fabienne FredricksonIt’s important to educate the people you consider personal advocates (those who know you, like you, trust you, love you and want the best for you), and let them know what you’re up to and who your best clients are. (If you’re just starting out, it’s a letter of introduction; if you’ve been in ...
Views: 1095 - Get Out There in a BIG Way with Warm Letters - by Submitted on Dec 04, 2011 from Fabienne FredricksonWhen I ask people who say they don’t have enough clients what they do to market themselves, I’m often (really often) surprised to hear that they only 1) put up flyers in the neighborhood, 2) talk to people at parties about what they do (whenever they do go to a party) or 3) go to a networking ...
Views: 1141(1 vote) - Track Where Your Best Clients Come From - by Submitted on Dec 04, 2011 from Fabienne FredricksonSometimes, it’s best to not reinvent the wheel or “fix what ain’t broke,” as the saying goes. Let’s say you have several clients you absolutely LOVE. Look at where all of these clients have come from. Perhaps it’s a particular networking group, or a talk that you gave, a referral from a ...
Views: 1013 - Fish Where the Fish Are - by Submitted on Dec 04, 2011 from Fabienne FredricksonTo get more clients from networking, you’ve figured out where your best clients have come from and where your ideal clients can be found in large numbers and inexpensively. It’s time to create a marketing plan that has you focusing on “fishing where the fish are.” The more focus you have, the ...
Views: 987 - How to Create More Visibility - by Submitted on Nov 27, 2011 from Fabienne FredricksonHere’s your strategy tip for the week for client attraction, to get more clients, make more money in your business and scale it so you become even more successful. What I’d like to share with you today is your content – how to reduce, reuse and recycle. When I first started marketing my ...
Views: 1407 - How to get more done - by Submitted on Nov 13, 2011 from Fabienne FredricksonThis week’s strategy tip will help you get more clients, make more money and scale your business much further is about delegating and delegating effectively. If you want to grow your business, and you’re at a point where there’s just no more you to go around and no more time to go around, then ...
Views: 887