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Articles from Kathleen Gage | Selfgrowth.com
- Authors: Are Facebook ads for you? - by Submitted on Oct 11, 2017 from Kathleen Gage“Run ads! “Facebook is the way to go! “Drive traffic to your offer and you will never have to sell a day in your life!” Not so fast! Running Facebook ads isn’t for everyone. Especially if you have no idea what you’re doing. You can lose a small fortune if you don’t understand the ...
Views: 548 - Authors: Book Endorsements Sell Books - by Submitted on Oct 12, 2017 from Kathleen GageBook endorsements sell books. Some of the best ways to get endorsements are: • At the beginning and end of your book. • When you do a launch and people opt into your list for a bonus gift, you can add a request or two to the series of AR's (auto-responder messages). • After the fact ...
Views: 684 - Authors: Endorsements work… here’s how to get powerhouse testimonials for your books - by Submitted on Oct 11, 2017 from Kathleen Gage3rd party endorsements work. An endorsement is someone else telling others how great your information is. It's easier to convince others of how good your book, info product or presentation is when someone else says so. Sure, you can say, “My stuff is great. Get it,” but there's something ...
Views: 518 - Authors: How to Effectively Use YouTube to Market Your books AND Position Your Expertise - by Submitted on Oct 11, 2017 from Kathleen GageI’ve had a YouTube channel for years. Until recently, I didn’t have a focused theme. I was all over the place uploading videos that addressed many topics. Whatever struck my fancy, I would turn on my camera or iPhone and presto! a video was created. Although some of my videos received ...
Views: 705 - Authors: Is it worth putting time and money into media releases? - by Submitted on Oct 12, 2017 from Kathleen GageAs an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases. Yet, many authors never consider adding media releases into their marketing mix. If you’re not ...
Views: 557 - Authors: Is it worth putting time and money into media releases? - by Submitted on Oct 12, 2017 from Kathleen GageAs an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases. Yet, many authors never consider adding media releases into their marketing mix. If you’re not ...
Views: 537 - Authors: Should you be selling in bookstores? - by Submitted on Oct 12, 2017 from Kathleen GageWith the convenience of shopping from one’s couch or office, why would anyone take time to go to a traditional bookstore? Actually, there are many reasons. Readers of all ages love the experience of walking into a physical bookstore, grabbing a cup of coffee to sit down and read a few ...
Views: 595 - Authors: Simple ways to generate multiple streams of revenue from nonfiction books - by Submitted on Oct 11, 2017 from Kathleen GageAs an author, it’s likely you not only want to write, you also want to make money from your writing. If you simply want to write and have no interest in generating revenues, this post is likely not for you. However, if you want to make a living from your writing, read on. The first thing to ...
Views: 834 - Authors: The Reality of Why You’re Not Selling Books - by Submitted on Oct 12, 2017 from Kathleen GageRecently, I read a post on Facebook from an author who complained that they are not selling any books. Yet, when I looked at their activity on Facebook, it's apparent they spend a lot of time playing around and doing things that likely takes a lot of time away from marketing their ...
Views: 618 - Authors: Why you should NOT learn how to market - by Submitted on Oct 12, 2017 from Kathleen GageNot all authors should spend time learning how to market. That may go against conventional wisdom, but it's true. In reality, some authors are not willing to put in the time or effort to do what it takes to market their books. Some get downright nasty towards those of us who are making ...
Views: 530 - Authors: Your words have the power to transform, influence and change minds! - by Submitted on Oct 12, 2017 from Kathleen Gage“It seems from all I’m seeing; your major focus is on writing and marketing books. What’s gotten you so excited about this right now?” Brian Basilico, host It’s Not About You, It’s About Bacon Podcast show, asked me during a recent interview. “Now more than ever, we’re at a really critical ...
Views: 701 - Authors… Mentors Can Spark Your Marketing Flame - by Submitted on May 14, 2013 from Kathleen GageAsk most authors if they want their books placed in the hands of lots of readers and they look at you as if you’ve lost your mind. “Of course!” they quickly respond. When you ask what they are doing to market they again look at you as if you have lost your mind and blurt out some excuse as ...
Views: 791 - Avoid Common Pitfalls When Building Your Online Business - by Submitted on May 14, 2013 from Kathleen GageWithout a clear understanding of your market and what you have to offer you may make some of the common mistakes inherent to running a business You may spend time targeting the wrong market for your overall objectives. You may come across as only interested in the sale rather than someone ...
Views: 753 - Avoid drowning in poor health… go Plant Based - by Submitted on Dec 15, 2019 from Kathleen GageIf you saw a child fall in a pool of water, you wouldn’t hesitate to do everything in your power to pull the child to safety. Makes sense. Get them out of harm’s way. So why is it, when it comes to one’s health, most people don’t do everything in their power to bring themselves to ...
Views: 109 - Before Taking Advise From Someone - by Submitted on Jun 20, 2015 from Kathleen GageThere’s no shortage of people who will tell you what you should do in your business. The problem with listening to unsolicited (and even solicited) advice is that often those doling out their thoughts have no idea what’s involved with your decision. Recently, there was a posting on Facebook ...
Views: 629 - Being nice is keeping you broke - by Submitted on May 14, 2013 from Kathleen GageHow often do you have someone who sends you an email with, “I have a couple of quick questions.” As you read their questions you quickly realize it will require a fair amount of time to respond to all of them. Wanting to be polite, the temptation is for you to respond. It’s not that you ...
Views: 1003 - Being nice is keeping you broke - by Submitted on Dec 02, 2014 from Kathleen GageHow often do you have someone who sends you an email with, “I have a couple of quick questions.” As you read their questions you quickly realize it will require a fair amount of time to respond to all of them. Wanting to be polite, the temptation is for you to respond. It’s not that you ...
Views: 1161 - Benefits of Using CreateSpace for Self-Published Authors - by Submitted on Jun 08, 2016 from Kathleen GageWhen I wrote my first book nearly 15 years ago, being a self-published author carried a stigma. For some reason, you were not considered a “real” author if you went the self-publishing route. Fast forward to today and it’s a completely different reality. Authors have a plethora of choices in ...
Views: 990 - Blab... Fad or Fabulous? - by Submitted on Sep 23, 2015 from Kathleen GageThe first I heard of Blab.im was when my buddy, Brian G. Johnson posted on Facebook he was hosting a Blab. Shortly thereafter, Joel Comm was promoting his Blab. Before I knew it, many of my friends and colleagues were Blabbing and having a great time doing so. My initial thought was, “Oh ...
Views: 817 - Blog Your Next Book and Four Other Ways to Get the Most Out of Blogging - by Submitted on May 27, 2016 from Kathleen GageMost entrepreneurs and experts would like as much visibility for what they do as possible. There are a number of ways to do this with one of the best being blogging. Blogging, by far, allows you the opportunity to position your perspective and point of view. Further, it allows you to build a ...
Views: 562 - Blogging a book is easier than ever and other benefits of blogging - by Submitted on Nov 02, 2016 from Kathleen GageI’ve been blogging for years and can’t imagine not having this avenue for getting my message out to market. Blogging also allows me to build community, position myself as a thought leader in some circles, generate revenues and write about virtually anything I want to teach on or express my ...
Views: 809 - Can a Plant Based Diet Alleviate Food Addictions? - by Submitted on Apr 02, 2019 from Kathleen Gage“I couldn’t possibly go plant based. I’m so addicted to sugar and meat it’s impossible to give these things up.” Food addictions are real, as are many other types of addictions. As with most addictions, it takes discipline to get through to the other side of the behavior. When I made the ...
Views: 201 - Can a Plant Based Diet Alleviate Food Addictions? - by Submitted on Dec 15, 2019 from Kathleen Gage“I couldn’t possibly go plant based. I’m so addicted to sugar and meat it’s impossible to give these things up.” Food addictions are real, as are many other types of addictions. As with most addictions, it takes discipline to get through to the other side of the behavior. When I made the ...
Views: 113 - Can any book become a bestseller? - by Submitted on May 14, 2013 from Kathleen GageFind joint venture (JV) partners with big mailing lists, slap an email message together, have all JV partners send it out on the same date and presto! You are a bestselling author. Garbage! That's exactly what the previous statement is. It's garbage. As someone who has been involved in ...
Views: 931 - Can you run a successful online business without this? - by Submitted on Dec 02, 2014 from Kathleen GageMost people have heard, "The gold is in the list." This is very true. The gold - your revenues - IS in the power of your list. It goes beyond the size of your list; it has to do with how responsive your subscribers are. Can someone run an online business and make money without a list? It has ...
Views: 702 - Clean Eating the Whole-Food, Plant Based Way - by Submitted on Dec 15, 2019 from Kathleen GageClean eating… the latest buzz phrase in the world of eating. While the term “clean eating” is one of the hottest buzz phrases in the past few years, it can often be confusing to the end user of exactly what this term means. At its core, clean eating simply means choosing foods that are ...
Views: 110 - Collaboration Rather Than Competition – The Need for Wise Partnerships is Higher than Ever - by Submitted on Dec 02, 2014 from Kathleen GageI have owned and operated my business for nearly 15 years. Although the reasons for being in business have remained consistent, the method in running and building my business has drastically changed. The greatest change came with the onslaught of the Internet. Another huge change came with 9/11. ...
Views: 819 - Comfort Eating the Plant Based Way - by Submitted on Dec 15, 2019 from Kathleen GageThe last few days have been darned crazy. Due to extreme rains and the release of water from a lake upstream, the rivers have been rising to the point of flood conditions. As a result, not only did we have to take our horses to higher ground, we were ordered to evacuate from our home. It’s ...
Views: 111 - Commitment Equates to Visibility - by Submitted on May 20, 2016 from Kathleen GageAsk a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.” Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are ...
Views: 1019 - Commitment Equates to Visibility - by Submitted on May 20, 2016 from Kathleen GageAsk a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.” Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are ...
Views: 1163 - Competition into Collaboration - A Formula for Success - by Submitted on Dec 02, 2014 from Kathleen GageIt’s one thing to know our own strengths and weaknesses in business. It is also important to know the same about your competitors. Unfortunately, many entrepreneurs don’t take the time to find out about their competitors until it is too late. Knowing your competitors’ strengths and weaknesses ...
Views: 1296 - Competition into Collaboration - A Formula for Success - by Submitted on May 30, 2013 from Kathleen GageIt’s one thing to know our own strengths and weaknesses in business. It is also important to know the same about your competitors. Unfortunately, many entrepreneurs don’t take the time to find out about their competitors until it is too late. Knowing your competitors’ strengths and weaknesses ...
Views: 904 - Confessions of a Facebook Reject! - by Submitted on Dec 02, 2014 from Kathleen GageYes, it’s true…I’ve joined the ranks of Facebook rejects. Amazingly, I still don’t know why this happened. There could be any number of reasons from too many friends, too many messages, too many invitations or being perceived as a spammer. Regardless of the reason, the fact remains; I have to ...
Views: 1176 - Conscious eating the Plant Based Way - by Submitted on Dec 15, 2019 from Kathleen GageOne of the greatest benefits of transitioning from the SAD – Standard American Diet to a intentional plant-based eating protocol is the consciousness that comes with making this type of change. Keep in mind, this is NOT about being on a diet. Plant based eating is about a way of life that ...
Views: 87 - Cows will become extinct if we go plant based …. WHAT?!?!?!? - by Submitted on Dec 15, 2019 from Kathleen GageAsk someone why they decided to subscribe to a plant based diet and it will likely be one of three reasons. 1. Health 2. Compassion to animals 3. The environment. Although they may begin for one reason, often they find all three become their motivation over time. This was my ...
Views: 106 - Create a Targeted, Problem-Solving Ethical Bribe To Build Your List - by Submitted on Dec 02, 2014 from Kathleen GageMost people have heard they should build an opt-in list. This is true. But it’s not just any list. Your greatest results come from building a targeted and responsive list. You will be in a better position to put sales on autopilot when you do. The best way to build your list is have a ...
Views: 859 - Create a Targeted, Problem-Solving Ethical Bribe To Build Your List - by Submitted on Jun 06, 2013 from Kathleen GageMost people have heard they should build an opt-in list. This is true. But it’s not just any list. Your greatest results come from building a targeted and responsive list. You will be in a better position to put sales on autopilot when you do. The best way to build your list is have a ...
Views: 850 - Create Endless Opportunities to Be Featured on Blogs, Podcasts, Ezines.. - by Submitted on Jun 23, 2015 from Kathleen GageYou've likely heard, "Success breeds success." In order to get more of something, you have to do more of something. Many experts know they must gain visibility so their market will find them, but seem to struggle with how to do this. The best way to be visible is to be visible. This might ...
Views: 508 - Create extremely high value for those who buy your books - by Submitted on May 14, 2013 from Kathleen GageIf you have your books listed on Amazon and B&N it’s likely you get very excited when the book rises on the charts. Unfortunately, lots of authors never sell more than a handful of books on either of these locations because they don’t do any marketing. If you want to see your books rise on the ...
Views: 860 - Create More Sales Opportunities Through Creative Marketing - by Submitted on Dec 02, 2014 from Kathleen GageIf you are in sales you know one of the most challenging aspects of what you do is getting in front of prospects. Prospects and clients are bombarded constantly with items that promote, market, or advertise what people do. So we sell, buy, receive, file, or throw away items that we’re just not ...
Views: 592 - Create the Life You Love with the I AM You Affirm - by Submitted on Dec 15, 2019 from Kathleen GageWhatever follows “I AM” comes looking for you. I AM happy. I AM healthy. I AM prosperous. I AM creative. I AM abundant. I AM healthy. I AM generous. I AM kind. I AM loving to animals. I AM connected to Source. Who must I be to live the life I dream of? What ...
Views: 140 - Create Your Vision of Success - by Submitted on Dec 02, 2014 from Kathleen GageMost marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s internal perception. Many companies put a lot of ...
Views: 808 - Creating a Landing Page that Converts - by Submitted on Dec 02, 2014 from Kathleen GageA landing page is also known as a squeeze page and lead-capture page. The amount of information on the page is usually determined by the cost of the item you are promoting. Free eBooks require much less information than something costing hundreds of dollars. To be most effective it is ...
Views: 727 - Creating Multiple Streams of Income - by Submitted on Dec 02, 2014 from Kathleen GageOne of the areas I specialize in is the creation and development of information products. If they don't know it when they first come to me, within a short period of time my clients learn the importance of packaging their knowledge into information products. Once developed the need to ...
Views: 1105 - Creating Usable Information is as Easy as P-L-R - by Submitted on Dec 08, 2014 from Kathleen GageRegardless of what industry you’re in something that can position you as a credible expert is packaging your knowledge into high value content. Whether it be a report, article, MP3 or video, content is something that sets you apart from your competition. Unfortunately, the thought and the ...
Views: 747 - Dealing with Naysayers about Protein, Getting Sick and “You’re crazy!” - by Submitted on Dec 15, 2019 from Kathleen GageUnless one is 100% committed, it doesn’t take much to derail from a plant-based eating protocol based on what they perceive as judgment from others. Until you are well-established in this way of eating and living, be aware of what is likely to happen. For example, when someone new to this ...
Views: 116 - Defining success on your terms - by Submitted on Dec 31, 2014 from Kathleen GageWhat is success? Success in the truest sense is a very personal thing. It’s not uncommon to fall into the trap of letting others tell us what we must do to be successful or deciding for others what success should mean to them. Parents do this as do spouses. Friends do this as do bosses. ...
Views: 907 - Defining You, Your Competition And Your Customer Is Essential In Building A Successful Online Business - by Submitted on May 14, 2013 from Kathleen GageCompetitive Strengths and Weaknesses A very important aspect of a good market analysis is to determine your own strengths and weaknesses and those of your competitors. This allows you to know your true position. Some people (especially those who identify as highly spiritual) may have a ...
Views: 698 - Demographics Analysis for Online Marketing - by Submitted on May 24, 2013 from Kathleen GageKnowing your market is essential to your business success. Understanding demographics enables you to do incredibly targeted marketing. The demographics of your market are their geographic location, age, gender, family status, income, buying behavior, buying preferences, etc. Analyzing the ...
Views: 1259 - Demographics Analysis for Online Marketing - by Submitted on Dec 02, 2014 from Kathleen GageKnowing your market is essential to your business success. Understanding demographics enables you to do incredibly targeted marketing. The demographics of your market are their geographic location, age, gender, family status, income, buying behavior, buying preferences, etc. Analyzing the ...
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