We hire coaches and mentors for a reason; to stretch us, take us where we have yet to go and remind us of the little things that add up to big outcomes.
Personally, I hire experts to push me and encourage me to take risks (and big ones at that). What I fail to understand is when someone hires a ... Views: 2926
Many people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time.
I have been advocating article writing and distribution for years. I ... Views: 716
Many people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time.
I have been advocating article writing and distribution for years. I ... Views: 770
Many people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time. I have been advocating article writing and distribution for years. I have built ... Views: 1063
Whether you plan to write an online best seller e-book author or a more traditional book, you will have to finish that book before you actually get anywhere. No matter how good your intentions you may find it near impossible to get your book done unless you are aware of on fact; distractions ... Views: 1633
One of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity ... Views: 1104
One of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity ... Views: 1150
Are you a nonfiction author who uses your writing to fuel revenues? Do you want to use books to generate interest in your other services and products such as information products, consulting, coaching and/or speaking?
Whether you’re a seasoned author, or first time author, books are a great ... Views: 1243
“Run ads!
“Facebook is the way to go!
“Drive traffic to your offer and you will never have to sell a day in your life!”
Not so fast!
Running Facebook ads isn’t for everyone. Especially if you have no idea what you’re doing. You can lose a small fortune if you don’t understand the ... Views: 1079
Book endorsements sell books.
Some of the best ways to get endorsements are:
• At the beginning and end of your book.
• When you do a launch and people opt into your list for a bonus gift, you can add a request or two to the series of AR's (auto-responder messages).
• After the fact ... Views: 1425
3rd party endorsements work. An endorsement is someone else telling others how great your information is.
It's easier to convince others of how good your book, info product or presentation is when someone else says so.
Sure, you can say, “My stuff is great. Get it,” but there's something ... Views: 1092
I’ve had a YouTube channel for years. Until recently, I didn’t have a focused theme. I was all over the place uploading videos that addressed many topics.
Whatever struck my fancy, I would turn on my camera or iPhone and presto! a video was created.
Although some of my videos received ... Views: 1357
As an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases.
Yet, many authors never consider adding media releases into their marketing mix.
If you’re not ... Views: 1168
As an author, you’re likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases.
Yet, many authors never consider adding media releases into their marketing mix.
If you’re not ... Views: 1140
With the convenience of shopping from one’s couch or office, why would anyone take time to go to a traditional bookstore? Actually, there are many reasons.
Readers of all ages love the experience of walking into a physical bookstore, grabbing a cup of coffee to sit down and read a few ... Views: 1241
As an author, it’s likely you not only want to write, you also want to make money from your writing.
If you simply want to write and have no interest in generating revenues, this post is likely not for you. However, if you want to make a living from your writing, read on.
The first thing to ... Views: 1488
Recently, I read a post on Facebook from an author who complained that they are not selling any books. Yet, when I looked at their activity on Facebook, it's apparent they spend a lot of time playing around and doing things that likely takes a lot of time away from marketing their ... Views: 1301
Not all authors should spend time learning how to market.
That may go against conventional wisdom, but it's true.
In reality, some authors are not willing to put in the time or effort to do what it takes to market their books. Some get downright nasty towards those of us who are making ... Views: 1096
“It seems from all I’m seeing; your major focus is on writing and marketing books. What’s gotten you so excited about this right now?” Brian Basilico, host It’s Not About You, It’s About Bacon Podcast show, asked me during a recent interview.
“Now more than ever, we’re at a really critical ... Views: 1373
Ask most authors if they want their books placed in the hands of lots of readers and they look at you as if you’ve lost your mind. “Of course!” they quickly respond.
When you ask what they are doing to market they again look at you as if you have lost your mind and blurt out some excuse as ... Views: 1235
Without a clear understanding of your market and what you have to offer you may make some of the common mistakes inherent to running a business
You may spend time targeting the wrong market for your overall objectives. You may come across as only interested in the sale rather than someone ... Views: 1188
If you saw a child fall in a pool of water, you wouldn’t hesitate to do everything in your power to pull the child to safety. Makes sense. Get them out of harm’s way.
So why is it, when it comes to one’s health, most people don’t do everything in their power to bring themselves to ... Views: 777
There’s no shortage of people who will tell you what you should do in your business. The problem with listening to unsolicited (and even solicited) advice is that often those doling out their thoughts have no idea what’s involved with your decision.
Recently, there was a posting on Facebook ... Views: 1051
How often do you have someone who sends you an email with, “I have a couple of quick questions.”
As you read their questions you quickly realize it will require a fair amount of time to respond to all of them.
Wanting to be polite, the temptation is for you to respond. It’s not that you ... Views: 1434
How often do you have someone who sends you an email with, “I have a couple of quick questions.”
As you read their questions you quickly realize it will require a fair amount of time to respond to all of them.
Wanting to be polite, the temptation is for you to respond. It’s not that you ... Views: 1643
When I wrote my first book nearly 15 years ago, being a self-published author carried a stigma. For some reason, you were not considered a “real” author if you went the self-publishing route.
Fast forward to today and it’s a completely different reality. Authors have a plethora of choices in ... Views: 1541
The first I heard of Blab.im was when my buddy, Brian G. Johnson posted on Facebook he was hosting a Blab. Shortly thereafter, Joel Comm was promoting his Blab. Before I knew it, many of my friends and colleagues were Blabbing and having a great time doing so.
My initial thought was, “Oh ... Views: 1389
Most entrepreneurs and experts would like as much visibility for what they do as possible. There are a number of ways to do this with one of the best being blogging.
Blogging, by far, allows you the opportunity to position your perspective and point of view. Further, it allows you to build a ... Views: 1043
I’ve been blogging for years and can’t imagine not having this avenue for getting my message out to market. Blogging also allows me to build community, position myself as a thought leader in some circles, generate revenues and write about virtually anything I want to teach on or express my ... Views: 1256
“I couldn’t possibly go plant based. I’m so addicted to sugar and meat it’s impossible to give these things up.”
Food addictions are real, as are many other types of addictions. As with most addictions, it takes discipline to get through to the other side of the behavior.
When I made the ... Views: 748
“I couldn’t possibly go plant based. I’m so addicted to sugar and meat it’s impossible to give these things up.”
Food addictions are real, as are many other types of addictions. As with most addictions, it takes discipline to get through to the other side of the behavior.
When I made the ... Views: 798
Find joint venture (JV) partners with big mailing lists, slap an email message together, have all JV partners send it out on the same date and presto! You are a bestselling author.
Garbage! That's exactly what the previous statement is. It's garbage.
As someone who has been involved in ... Views: 1345
Most people have heard, "The gold is in the list." This is very true. The gold - your revenues - IS in the power of your list. It goes beyond the size of your list; it has to do with how responsive your subscribers are. Can someone run an online business and make money without a list? It has ... Views: 1145
How does one go from making daily (sometimes twice daily) trips to Taco Bell for the “usual” $20 order of tacos, chips, burritos and whatever else is in the bag, reach 420 pounds on the scale, expand to a 66 inch waist, frustrated with how life turned out to becoming a trim and fit weight (270 ... Views: 818
Clean eating… the latest buzz phrase in the world of eating.
While the term “clean eating” is one of the hottest buzz phrases in the past few years, it can often be confusing to the end user of exactly what this term means.
At its core, clean eating simply means choosing foods that are ... Views: 1166
I have owned and operated my business for nearly 15 years. Although the reasons for being in business have remained consistent, the method in running and building my business has drastically changed. The greatest change came with the onslaught of the Internet. Another huge change came with 9/11. ... Views: 1296
The last few days have been darned crazy. Due to extreme rains and the release of water from a lake upstream, the rivers have been rising to the point of flood conditions.
As a result, not only did we have to take our horses to higher ground, we were ordered to evacuate from our home.
It’s ... Views: 759
Ask a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.”
Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are ... Views: 1546
Ask a room full of entrepreneurs what their greatest challenge is and, more times than not, the answer is, “Finding clients.”
Actually, it’s not so much finding clients as it is finding the right clients. Imagine if you didn’t have to search out clients because they found you because you are ... Views: 1723
It’s one thing to know our own strengths and weaknesses in business. It is also important to know the same about your competitors.
Unfortunately, many entrepreneurs don’t take the time to find out about their competitors until it is too late. Knowing your competitors’ strengths and weaknesses ... Views: 2026
It’s one thing to know our own strengths and weaknesses in business. It is also important to know the same about your competitors.
Unfortunately, many entrepreneurs don’t take the time to find out about their competitors until it is too late. Knowing your competitors’ strengths and weaknesses ... Views: 1172
Yes, it’s true…I’ve joined the ranks of Facebook rejects. Amazingly, I still don’t know why this happened. There could be any number of reasons from too many friends, too many messages, too many invitations or being perceived as a spammer. Regardless of the reason, the fact remains; I have to ... Views: 1666
One of the greatest benefits of transitioning from the SAD – Standard American Diet to a intentional plant-based eating protocol is the consciousness that comes with making this type of change.
Keep in mind, this is NOT about being on a diet. Plant based eating is about a way of life that ... Views: 660
Ask someone why they decided to subscribe to a plant based diet and it will likely be one of three reasons.
1. Health
2. Compassion to animals
3. The environment.
Although they may begin for one reason, often they find all three become their motivation over time. This was my ... Views: 784
Most people have heard they should build an opt-in list. This is true.
But it’s not just any list. Your greatest results come from building a targeted and responsive list.
You will be in a better position to put sales on autopilot when you do. The best way to build your list is have a ... Views: 1336
Most people have heard they should build an opt-in list. This is true.
But it’s not just any list. Your greatest results come from building a targeted and responsive list.
You will be in a better position to put sales on autopilot when you do. The best way to build your list is have a ... Views: 1277
You've likely heard, "Success breeds success." In order to get more of something, you have to do more of something.
Many experts know they must gain visibility so their market will find them, but seem to struggle with how to do this. The best way to be visible is to be visible.
This might ... Views: 938
If you have your books listed on Amazon and B&N it’s likely you get very excited when the book rises on the charts. Unfortunately, lots of authors never sell more than a handful of books on either of these locations because they don’t do any marketing. If you want to see your books rise on the ... Views: 1289
If you are in sales you know one of the most challenging aspects of what you do is getting in front of prospects. Prospects and clients are bombarded constantly with items that promote, market, or advertise what people do. So we sell, buy, receive, file, or throw away items that we’re just not ... Views: 1028
Whatever follows “I AM” comes looking for you.
I AM happy.
I AM healthy.
I AM prosperous.
I AM creative.
I AM abundant.
I AM healthy.
I AM generous.
I AM kind.
I AM loving to animals.
I AM connected to Source.
Who must I be to live the life I dream of?
What ... Views: 878