One of the best ways to sell lots of books from the comfort of your home is to do an online book launch campaign. When done right you can sell hundreds, even thousands of books in a very short period of time.
However, one launch is not the end all be all to a successful book. It is the start ... Views: 942
It seems at every turn we are hearing about the “latest and greatest” place to network and build market reach on the Internet. Regardless of the size of your business, there are likely things you could be doing to increase your market reach, but knowing which is the best for your particular ... Views: 942
Book tours have been around for a long, long time. Before the days of virtual book tours, when tours were publisher-sponsored, covering several cities, book tours were very cost prohibitive.
Fast forward to today. Nowadays, most authors are responsible for their own book tours. This means they ... Views: 936
When I initially agreed to do a 30 Day Blog Challenge, I had no idea how beneficial it would be. Eleven days into the experience, I’m finding it has given me a new level of discipline and focus that has far reaching benefits.
It was during a private mastermind meeting with my clients that I ... Views: 935
Recently someone asked me what I think the #1 rule of affiliate marketing is. Actually, there’s more than one top rule, but here’s top of the list.
#1 RULE: Pay your affiliates what you owe them when you owe them. Nothing can sour an affiliate relationship faster than you owing someone money ... Views: 933
It’s not uncommon to look at someone who seems to have it all together and compare our insides with their outsides.
Dig deeper and you may be surprised that even the most successful people deal with fear, doubt and uncertainty.
The difference though, is they have a different way of handling ... Views: 932
Lately there's been lots of conversations, postings in forums and in social networks about whether or not Social Marketing is useful or a complete waste of time for authors. As with any form of marketing you have to decide what is most beneficial to overall goals. The fact is, Social Marketing ... Views: 931
Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s internal perception. Many companies put a lot of ... Views: 928
Over the years I have written numerous articles, developed product and spoken on the topic of using live presentations as a way to sell books. If an author is proficient at the art of speaking they can make hundreds, thousands and even tens of thousands of dollars in book sales. This is true ... Views: 927
Has the thought of being in the movies ever appealed to you? Dreamed of having your own television show? Want to be seen by hundreds, thousands, and even millions of viewers? If you said yes, then video is for you. Video is one of the hottest marketing tools around. Not only is it great for ... Views: 926
“Stop. Let’s go in here,” I turned to Wayne, as we drove down auto row just outside of Sacramento, California.
After abruptly leaving a town in Nevada, I was starting my life over. With a little over 100 people in the off-the-beaten path town and having experienced my fair share of trouble, ... Views: 923
The first I heard of Blab.im was when my buddy, Brian G. Johnson posted on Facebook he was hosting a Blab. Shortly thereafter, Joel Comm was promoting his Blab. Before I knew it, many of my friends and colleagues were Blabbing and having a great time doing so.
My initial thought was, “Oh ... Views: 917
If you're like most authors you have a very important message you desire to share with as many people around the globe as possible. With the information contained on these pages you are in a better position to achieve your goal. You will learn what you can do to reach large numbers of potential ... Views: 917
Over the past couple of weeks I’ve hosted open Q&A calls where I hop on the phone and those who join in can ask me as many questions as they have in the time allotted. I’ve been offering these with no opt-in and no replay. It’s amazing how many people are showing up live. I suppose it’s because ... Views: 915
One of the most effective methods for you to enhance your credibility and trust with prospective clients is with strong testimonies. The place to strategically utilize testimonials are sales pages and landing pages.
Authentic client testimonials are a powerful marketing tool. There are numerous ... Views: 915
Far too often people say, “My business is not working.” Yet when they are given the solution for what to do, they don’t take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didn’t get the ... Views: 910
I’ve been blogging for years and can’t imagine not having this avenue for getting my message out to market. Blogging also allows me to build community, position myself as a thought leader in some circles, generate revenues and write about virtually anything I want to teach on or express my ... Views: 908
For most authors, writing the book is the easy part. Knowing how to market, gain visibility and sell books is what often stops potentially successful authors from reaching their greatest potential.
Here are just a few things to consider as you move forward…
You have to be able to engage your ... Views: 908
I have owned and operated my business for nearly 15 years. Although the reasons for being in business have remained consistent, the method in running and building my business has drastically changed. The greatest change came with the onslaught of the Internet. Another huge change came with 9/11. ... Views: 907
With a new year upon us, now is a great time to put pen to paper and map out your coming year.
Rather than kick back as the year comes to an end, this is the time to plan for a banner 2016. Rather than take a haphazard approach to what you are doing, determine what you really want to see ... Views: 906
It’s likely that one of your resolutions for the coming year is to gain more visibility. You’re committed to be seen in a big way in 2015.
Your intentions are sincere, but chances are within a very short period of time you will get caught up and fall behind.
To avoid this happening to ... Views: 906
Getting a book published is a lot easier, and simpler, than in years past. From idea to publication it can be a matter of weeks, even days.
As in the past, publishing is the easy part. Sure, in the eyes of the author, that may seem far-fetched. Yet, ask any author who has made money from their ... Views: 901
Successful authors need three things:
A book
Buyers
Marketing
A book is the obvious. Without a book you have nothing to sell. Without something to sell you can't make money.
Next, buyers; lots of buyers. This is again very obvious but for some reason many authors don't put much ... Views: 899
One of the most important things you can do as a list owner is have empathy for your subscribers. What this means is, don’t abuse them.
If you’ve been a member of other lists you might have noticed that they seem to “use” their list members. This can really make you upset and frustrated. And, ... Views: 898
Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent. The greatest barrier to entry is not getting started. Simple as that.
The great news is this: the minute you ... Views: 898
Not everyone is suited to Internet marketing. There are a number of reasons for this. Many will not succeed due to their unwillingness to face reality. The reality is it takes time, knowledge and effort to succeed in the world of online marketing. Regardless of what you are marketing there are ... Views: 897
A little more than six months ago, I was training for a marathon as a power walker. During one of my longer workout sessions, I hit a pothole and instantly broke my ankle. I was literally stopped in my tracks. Knowing I would be laid up for a few weeks, I took the first few days to relax and ... Views: 896
Have you ever said you wanted something so much all you can think of is the “thing”, but your actions said something different? I daresay at some point most everyone has, myself included.
Such was the case with Oregon Ducks wide receiver Darren Carrington. As the result of a bad choice ... Views: 896
Only people who are selling information about how to be an Internet Marketer are making money online! I can’t tell you the number of times I have heard this statement from someone who downloads a free report, buys an information product or enrolls in some type of a mentoring course. They get the ... Views: 896
You’ve got the book. You’ve got the digital product. You’ve got the virtual training. Now what? Simple. Now you have to promote it.
With all that’s available online, you have a wealth of possibility at your fingertips.
One of the most effective methods for spreading the word, establishing ... Views: 895
There is a process customers go through when buying your product. It is built on need and desire. The greater the investment on the part of your customer, the more you must build confidence, trust, and credibility in their mind. If you are selling $10 widgets, that’s one thing. If, on the other ... Views: 895
Ask most authors if they want their books placed in the hands of lots of readers and they look at you as if you’ve lost your mind. “Of course!” they quickly respond.
When you ask what they are doing to market they again look at you as if you have lost your mind and blurt out some excuse as ... Views: 893
In the past becoming a self-published author was a very different experience from what it is today. There were many obstacles that are no longer limitations for today’s self-published authors.
Not only was the process much more cumbersome than it is today, there was no such thing as Kindle, ... Views: 893
Many nonfiction books are created to solve a problem or teach prevention of a specific outcome; often doing both. When marketing you need to know what problems your book can solve or what it is designed to prevent.
Take a book on health and nutrition; some are designed to help the reader lose ... Views: 892
Have you given thought to why you do what you do? Why are you in the business you are in? What motivates you to work with the clients you work with?
In the last few years the energy of business has shifted dramatically. With all the spirit-driven businesses currently in existence and those ... Views: 892
Have you ever cringed at the thought marketing? You're not alone. Many people avoid marketing like the plague and their business success reflects this fact.
The truth is, marketing is just about everything we do. From blogging, article writing, talking to others at a live event, posting on ... Views: 891
Most people would never guess that authors have some very common and debilitating fears. The three top are:
Fear their book won't sell.
Fear someone will criticize their writing.
Fear they only have one book inside of them.
Are these valid fears? Any fear can be a valid fear. This may ... Views: 884
This is the time of year many people start thinking about setting goals for the coming year. Call it what you may, resolutions, intentions, outcomes, goals, it’s all the same. We set an intention to do something and more times than not, within a few days we give in, give up and say it’s just not ... Views: 883
What would life be like if you could decide moment by moment your state of mind? What if you could have complete control over your response to any situation life holds for you? What if you could live in the space of gratitude and appreciation regardless of the economy, loss, change or ... Views: 883
One of the most important aspects of running a business, any business, is keeping your customer in mind. As obvious as these sounds, not everyone does it.
A business cannot sustain itself without keeping the customer/client in the forefront. One way to fully serve your customers is with ... Views: 883
Have you ever had reality hit you smack dab in the face yet chose to deny it.
A quick look around would indicate virtually everyone has done this at some point or another.
The fact is we may know there are changes we should make to live a more quality life, but don’t. We often postpone ... Views: 882
Most authors want to sell books, but many never will. At least not more than a handful. The #1 way to sell books is to get yours to stand out from the millions of others that are out there.
Below are 10 very easy to implement "stand out" ideas.
1. Article marketing
One of the oldest ... Views: 876
Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position. In essence blogs are ... Views: 875
Looking for a new way to get in front of potential book buyers? Try your hand at publishing a Kindle book. It's one of the easiest ways to get your material published...fast!
I couldn't believe how simple the process was from the very first attempt.
What's great is you don't need an ISBN ... Views: 874
The best way to influence people’s buying choices is to offer something they can only get if they work with you or buy your product or those you recommend. What is your expertise? What sets you apart from others? And why should prospects choose you over your competition? This is a portion of ... Views: 873
Most authors know if they are serious about positioning their books in the marketplace they need to have them posted on Amazon. In order to get the most opportunity from Amazon you need to optimize your page.
Some of the essentials are a detailed book description, ISBN number, page count, ... Views: 872
One of the most important aspects of running a business, any business, is keeping your customer in mind. As obvious as these sounds, not everyone does it.
A business cannot sustain itself without keeping the customer/client in the forefront. One way to fully serve your customers is with ... Views: 870
“I don’t have a list! What do I do?”
I have been asked this question countless times. My answer is always the same; start right where you are.
I’ve been making my living (and a great one at that) on the Internet for many years now. But it wasn’t always this way. There was a time when I ... Views: 870
I work with speakers and authors who, more times than not, have the dream of “making it big.”
Making it big means different things to different people, but for most it means having a national, or international, audience, being a featured guest on major radio, television or podcast shows, ... Views: 864
What would life be like if you could decide moment by moment your state of mind? What if you could have complete control over your response to any situation life holds for you? What if you could live in the space of gratitude and appreciation regardless of the economy, loss, change or ... Views: 859