Writers like to write. That’s a given. When you’re an engaging writer you do tend to build a following. One of the main reasons to have a loyal fan base is to generate a sustainable revenue stream. The more of a following you have, the more likely it is every book you put to market will make ... Views: 1322
When it comes to offering teleseminars the fact is there is an incredible amount of competition. In years past this was not the case. There were a handful of people offering their training by way of a teleseminar. Today this is not the way it is. Teleseminars are a dime a dozen. Does that mean ... Views: 1320
It seems at every turn we are hearing about the “latest and greatest” place to network and build market reach on the Internet. Regardless of the size of your business, there are likely things you could be doing to increase your market reach, but knowing which is the best for your particular ... Views: 1318
Over the years I have written numerous articles, developed product and spoken on the topic of using live presentations as a way to sell books. If an author is proficient at the art of speaking they can make hundreds, thousands and even tens of thousands of dollars in book sales. This is true ... Views: 1317
Why is it that some people are thriving during these uncertain economic times, while others are struggling? Chances are those that are doing well have diversified their revenue streams; especially on the Internet. It’s amazing how many ways there are to legitimately make money on the Internet. ... Views: 1317
For years I “pounded the pavement” looking for opportunity. I tried just about everything; except one thing; being myself.
What I discovered was this; as long as I tried to be someone other than who I am, my success was always an arms distance away.
Are you trying to be someone you’re not? ... Views: 1316
According to some sources over 85% of the adult population in the United States has the dream of writing a book. Yet, the majority of these men and women will never achieve their dream for one simple reason; they are waiting to be "inspired".
• I need to be inspired.
• I'm just not feeling ... Views: 1316
Many people hold the belief that sales and marketing has to be pushy. Nothing could be further from the truth. Sales and marketing is about making people aware of what you offer and creating the opportunity for people to make a decision based on their wants and needs.
If you believe in what ... Views: 1314
For most authors, writing the book is the easy part. Knowing how to market, gain visibility and sell books is what often stops potentially successful authors from reaching their greatest potential.
Here are just a few things to consider as you move forward…
You have to be able to engage your ... Views: 1314
Ask most people what marketing is and they will give you the steps and strategies of marketing for an answer. There’s more to marketing than the mechanics. One very important part of marketing is the energy of marketing.
Energy marketing is an energetic connection with your marketing and ... Views: 1313
Our experiences are what move us into our life’s work. The choice is whether to respond to whatever life throws at us in a proactive way and keep moving forward, or stay stuck and flounder about.
There are people fulfilling their life’s work each and every day. Some are visible in the ... Views: 1312
One of the best ways to sell lots of books from the comfort of your home is to do an online book launch campaign. When done right you can sell hundreds, even thousands of books in a very short period of time.
However, one launch is not the end all be all to a successful book. It is the start ... Views: 1309
As an author you absolutely must look for opportunities to gain visibility for you and your book. The best way to do this is with publicity. This is different than advertising.
With advertising you are paying for visibility. Publicity is usually free. The fact is, publicity works much ... Views: 1308
There is a process customers go through when buying your product. It is built on need and desire. The greater the investment on the part of your customer, the more you must build confidence, trust, and credibility in their mind. If you are selling $10 widgets, that’s one thing. If, on the other ... Views: 1307
If your life ended today are you complete?
What a morbid question to pose one might think. Yet, if you really think about it, what a perfect question to ask ourselves to make sure we are completely in resolve with all we need to be.
Equally, this question is such that it keeps our ... Views: 1304
Recently, I read a post on Facebook from an author who complained that they are not selling any books. Yet, when I looked at their activity on Facebook, it's apparent they spend a lot of time playing around and doing things that likely takes a lot of time away from marketing their ... Views: 1301
No matter how you slice it a visible online book launch has incredible benefits. Take the book to bestseller status and the benefits skyrocket.
A few of the obvious ones are:
1. Book sales
2. Credibility as an author
3. Revenues
4. Backend revenue opportunities
When done right not ... Views: 1299
I have owned and operated my business for nearly 15 years. Although the reasons for being in business have remained consistent, the method in running and building my business has drastically changed. The greatest change came with the onslaught of the Internet. Another huge change came with 9/11. ... Views: 1296
Daily men and women from around the globe join Social Networks because they "heard" it's necessary to join in the social network craze. Although Social Networks can be a great way to connect with family, friends, colleagues, current clients, potential clients and high school buddies they can ... Views: 1295
Not everyone is suited to Internet marketing. There are a number of reasons for this. Many will not succeed due to their unwillingness to face reality. The reality is it takes time, knowledge and effort to succeed in the world of online marketing. Regardless of what you are marketing there are ... Views: 1291
I once attended a retreat on how to live with passion and fulfill one’s life’s work. The facilitator posed the question, “If money was not an issue, yet you had to work full-time, what would you do?” Answering this question was a turning point for me. Now - years later - I am doing much of what ... Views: 1290
If you have your books listed on Amazon and B&N it’s likely you get very excited when the book rises on the charts. Unfortunately, lots of authors never sell more than a handful of books on either of these locations because they don’t do any marketing. If you want to see your books rise on the ... Views: 1289
I’ve been consulting with authors for many years now. The one question that always comes up is this, “Why am I not selling more books?”
Without fail, it’s usually because the author is doing little, even nothing, to promote their books. Sure, they may tell family and friends, post an ... Views: 1288
“Stop. Let’s go in here,” I turned to Wayne, as we drove down auto row just outside of Sacramento, California.
After abruptly leaving a town in Nevada, I was starting my life over. With a little over 100 people in the off-the-beaten path town and having experienced my fair share of trouble, ... Views: 1288
Over the past couple of weeks I’ve hosted open Q&A calls where I hop on the phone and those who join in can ask me as many questions as they have in the time allotted. I’ve been offering these with no opt-in and no replay. It’s amazing how many people are showing up live. I suppose it’s because ... Views: 1281
If you're like most authors you have a very important message you desire to share with as many people around the globe as possible. With the information contained on these pages you are in a better position to achieve your goal. You will learn what you can do to reach large numbers of potential ... Views: 1281
Many people think marketing is only about getting word out about your product or service. There's more, much more, to marketing. In most cases you must also establish yourself as an expert. With competition for the consumer’s dollars at an all time high, there are some very simple strategies you ... Views: 1280
One of the most effective methods for you to enhance your credibility and trust with prospective clients is with strong testimonies. The place to strategically utilize testimonials are sales pages and landing pages.
Authentic client testimonials are a powerful marketing tool. There are numerous ... Views: 1280
Most people have heard they should build an opt-in list. This is true.
But it’s not just any list. Your greatest results come from building a targeted and responsive list.
You will be in a better position to put sales on autopilot when you do. The best way to build your list is have a ... Views: 1277
Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent. The greatest barrier to entry is not getting started. Simple as that.
The great news is this: the minute you ... Views: 1277
Has the thought of being in the movies ever appealed to you? Dreamed of having your own television show? Want to be seen by hundreds, thousands, and even millions of viewers? If you said yes, then video is for you. Video is one of the hottest marketing tools around. Not only is it great for ... Views: 1276
You’ve got the book. You’ve got the digital product. You’ve got the virtual training. Now what? Simple. Now you have to promote it.
With all that’s available online, you have a wealth of possibility at your fingertips.
One of the most effective methods for spreading the word, establishing ... Views: 1274
With a new year upon us, now is a great time to put pen to paper and map out your coming year.
Rather than kick back as the year comes to an end, this is the time to plan for a banner 2016. Rather than take a haphazard approach to what you are doing, determine what you really want to see ... Views: 1272
What would life be like if you could decide moment by moment your state of mind? What if you could have complete control over your response to any situation life holds for you? What if you could live in the space of gratitude and appreciation regardless of the economy, loss, change or ... Views: 1271
Have you ever said you wanted something so much all you can think of is the “thing”, but your actions said something different? I daresay at some point most everyone has, myself included.
Such was the case with Oregon Ducks wide receiver Darren Carrington. As the result of a bad choice ... Views: 1268
Far too often people say, “My business is not working.” Yet when they are given the solution for what to do, they don’t take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didn’t get the ... Views: 1267
It’s likely that one of your resolutions for the coming year is to gain more visibility. You’re committed to be seen in a big way in 2015.
Your intentions are sincere, but chances are within a very short period of time you will get caught up and fall behind.
To avoid this happening to ... Views: 1266
The best way to influence people’s buying choices is to offer something they can only get if they work with you or buy your product or those you recommend. What is your expertise? What sets you apart from others? And why should prospects choose you over your competition? This is a portion of ... Views: 1265
Change won’t happen without change. Simple truth, but one many people lose sight of.
Health issues abound, getting worse by the day. Obesity is on the rise, limiting the day-to-day activities of those who are bound by unhealthy weight.
Disease is out of control with more people being ... Views: 1264
If you have certain expertise and want to market it, there is nothing better than teaching others. It has been said that teleseminars are one of the best ways to demonstrate your expertise to potential clients and market your business. In fact, leading teleseminars is an excellent marketing ... Views: 1262
“I’ll invest in sales training as soon as I make the money to do so.”
I can’t even begin to count the number of times people have said this, all the while struggling to make sales. For some reason, they believe that they are going to figure out what the problem is with their sales results when ... Views: 1262
Successful authors need three things:
A book
Buyers
Marketing
A book is the obvious. Without a book you have nothing to sell. Without something to sell you can't make money.
Next, buyers; lots of buyers. This is again very obvious but for some reason many authors don't put much ... Views: 1260
One of the best ways to position your expertise and be viewed as a thought leader is as a published author. Most people view book authors as bona-fide experts regardless of whether or not they are.
In years past, the dream of wanna-be authors was to be published by one of the big New York ... Views: 1260
In the past becoming a self-published author was a very different experience from what it is today. There were many obstacles that are no longer limitations for today’s self-published authors.
Not only was the process much more cumbersome than it is today, there was no such thing as Kindle, ... Views: 1259
As an authorpreneur you want your book to get in the hands of as many readers as possible. You also want to sell lots of books.
The more visible your book is and the more potential readers who know about your book, the more books you are likely to sell.
A great way to sell books is word of ... Views: 1258
I’ve been blogging for years and can’t imagine not having this avenue for getting my message out to market. Blogging also allows me to build community, position myself as a thought leader in some circles, generate revenues and write about virtually anything I want to teach on or express my ... Views: 1256
Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position. In essence blogs are ... Views: 1255
Most authors want to sell books, but many never will. At least not more than a handful. The #1 way to sell books is to get yours to stand out from the millions of others that are out there.
Below are 10 very easy to implement "stand out" ideas.
1. Article marketing
One of the oldest ... Views: 1254
Recently someone asked me what I think the #1 rule of affiliate marketing is. Actually, there’s more than one top rule, but here’s top of the list.
#1 RULE: Pay your affiliates what you owe them when you owe them. Nothing can sour an affiliate relationship faster than you owing someone money ... Views: 1253
Whatever your perspective, your opinion or your belief, the Internet provides a platform to express it. Barriers to entry for getting your material published is practically nonexistent.
The great news is this: the minute you post something, your writing, video or audio file is published.
The ... Views: 1252