Types of Marketing Environments | Micro & Macro Environment
The Marketing Environment is formed by the internal factors and external factors that surround an organization and affect its operations. All of these factors canât be controlled by the business. Some of them can be controlled. The organization should have knowledge of its marketing environment so that it can plan a strategy to avoid the negative effects of the environment factors. The Marketing Environments can be classified as:rnAll the factors which are found within the