Finding a way to reach your customers and ensure that you have a good reputation with them is very important. To do this, you need to think about all of the different things that your customers care about. There are four things that your customers probably care about today that aren’t even on your radar.

Parking

One thing that your customers probably care about that you are not even considering is the parking at your store. Customers want to have a convenient experience when coming to your place of business. Because of this, it is important that you not only have parking but it is located in an accessible spot, and is in generally good condition. If necessary, you may need to consider having the paving redone. This will help to improve the overall level of customer satisfaction and will result in more return customers.

Organization’s Integrity

Another factor that customers are concerned about is the overall reputation for company integrity. Customers feel better about shopping with companies that have a reputation from sourcing locally or from safe environments and do not always look for the most affordable way to produce their products. Because of this, it is important to make sure that consumers are fully aware of all good corporate press to ensure your strong reputation stays intact.

Employee Treatment

Many customers today are also very concerned with how you treat your employees. In today’s economy, retailers and other businesses that have a reputation for providing its employees with a safe place of business, fair wages, and appropriate benefits, have an easier time retaining customers than those that offer poor workplace benefits. In many situations, the excess amount of returning customers will offset the lower costs that some businesses received by offering lower benefits to employees.

Policy Transparency

Another thing that customers care about is your ability to be transparent with policies. For example, if a customer was to buy a new product from you, they will want it to be clear what the return policy will be. This can help to avoid any surprises and will make consumers more comfortable when they shop with you.

Those that are looking for a way to reach new customers and improve their reputation with existing customers, finding ways to incorporate things that customers care about is very important. There are four particular things that customers care about that may not even be on your radar today. By incorporating these things into your business, you could improve your reputation with potential customers and improve your ability to retain existing ones.

Author's Bio: 

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.