HSBC subsidiary First Direct has withdrawn the offer of mortgages to non-customers, further fuelling the crisis in the lending industry. Recently the bank has been receiving a deluge of applications and simply does not have the staff and resources to efficiently process the information.

Chris Pilling, First Direct's chief executive, said: ‘We've seen unprecedented demand for our mortgages since January thanks to our highly competitive pricing and the decision of other lenders to raise rates. As a result, we are currently seeing applications running at five times our normal volumes. Rather than increase interest rates dramatically to discourage new applications, we've decided to withdraw temporarily from offering mortgages to non-customers until we clear the backlog.’

First Direct is the first major home loan provider to take this step and there are fears that many others will now follow this precedent. Whilst the bank is not in the same state of financial meltdown as Northern Rock - it is still offering mortgages to existing customers – First Direct have grossly underestimated the amount of business their attractive fixed rate deals would bring in.

Their decision to shut up shop to new lenders will put a further strain on the industry as a whole. Building societies Bath and Earl Shilton recently withdrew mortgage offers to non-customers and Nationwide have put up rates to try and discourage new borrowers.

Meanwhile a study carried out by the MoneyFacts website revealed that 90 mortgage products per day have been withdrawn in the past week, leading to an eight percent decrease in the available offers to borrowers. This constitutes a huge setback for the mortgage industry, which has left experienced commentators stunned. Rob Clifford, the chief executive of the brokers Mortgage Force, said: ‘This is unprecedented. We've never seen this number of lenders pulling a whole tranche of deals or completely closing for new business. And I think we'll see more lenders do the same.’

Even affluent young professionals will be hit by these worrying developments with the announcements from Scottish Widows and Standard Life that they have amended their 100% mortgage deals, which required no deposit. The deals, available to barristers, doctors, accountants and other highly paid professionals, were very popular as they provided flexibility due to individual assessment and the ability to borrow a greater amount than a yearly salary on the understanding that that salary would increase.

The deals now require a five percent deposit, whilst other 100% loans from the likes of Abbey are having their interest rates hiked up to reflect the growing climate of the industry. A spokeswoman for Scottish Widows said: ‘We are looking at the whole of the market place and we not saying that we don’t trust our customers. That is not why we have made the change.’ But Melanie Bien, of mortgage brokers Savills Private Finance, commented: ‘Even professionals can't be trusted with 100 per cent LTV any more.’

Author's Bio: 

Mark is an author of several articles pertaining to Mortgages. He is known for his expertise on the subject and on other Business and Finance related articles.