Donât Want to Scare People Away â¦ Or Leave Money on the Table? Discover How to Properly Price Your Seminar to Maximize Attendance and Profits
By Jenny Hamby, the Seminar Marketing Proâ¢
Certified Guerrilla Marketer and Direct-Response Copywriter
Figuring out what to charge for your seminar can be difficult for new seminar promoters. You donât want to set your seminar tuition so high that it scares people away. But at the same time, you donât want to leave money on the table.
Start by researching what your competition is charging, so you can begin to discover what your target audience is used to paying. With this info in hand, you now get to make the (sometimes) tough decision of whether to charge less, charge the same price, or charge more than your competitors.
You might be tempted to charge less. Unless youâre trying to pack attendees in like sardines because you have a killer sales pitch that will produce truckloads of back-of-the-room sales, reconsider this strategy.
Competing on price can be a no-win situation. Every time your competitors lower their prices, you have to lower yours. Plus, if your seminar is significantly cheaper than competing events, you may be signaling to your audience that your event is not as good as the competitorsâ seminars.
If youâre new to speaking, you have virtually no house mailing list (meaning youâll be promoting your event to a rented list of people who have never heard of you), and youâre the only speaker (in other words, more established and known speakers will not be sharing the stage with you and drawing their own fans to the event), your safest strategy is pricing your event at about what your competitors are charging.
Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent -- on budgets as small as $125. For more free seminar marketing secrets, visit www.SeminarPromotionTips.com