SEO is the hottest topic in online marketing. Look at any business person and you will find him talking about their ranking on the site. Concern for webpage ranking is very obvious, but what matters is the technique used to grow in the online marketing. Whilst SEO professionals are using their own advance methodology, novices can just follow some essential tips to ensure that their targeted webpage gets a good ranking in the search engine results.

Title tags

You will find various meta tags at the top of the source code page including title tags, description tags and keyword tags. Although, title tags are not technically meta tags but they are associated as meta tags. However, this tag is the most important of all three. This is because it plays a vital role to index a website in the search engine, it tells what the page is all about and also this is the first thing potential customers view while a website link is listed in the search result. Therefore don’t forget to include your targeted keyword in the title tags, but at the same time also make sure that you don’t over stuff these tags to avoid spamming.

Meta Tags
As said above, description and keyword tags are the next two primary tags in the source code. Whilst, it is still not clear whether these tags are used by search engines for determining rank, these tags are listed in the search result and this is what users read to decide should they click on the link or not. It is therefore important that relevant keywords are included in these tags. For description tags content should be in the form of sentence and not like keyword lists. In contrast, for keyword tags go for terms people usually type for searching. Again, keyword stuffing and too many duplicates are strictly not recommended.

Heading Tags
Heading tags help users, web browsers and search engines to determine primary key point location in your copy. Use h1 tag to tell about the page and don’t hesitate to use the h2 and h3 tags either, as they too are important to break the page into different sections. These tags have special importance in indexing your site in the search result properly as they set the priority of the content.

Alt Attribute
Using alt attribute for images is highly recommended from SEO perspective. This is because search engine spiders are not programmed to crawl on images. Any text written on the image will not be identified until and unless you add an alt attribute. Using alt attribute serves two purposes at a time. First, a small description with image help search engine view it while indexing; second more relevant text with the images increases the chances of higher ranking.

Author's Bio: 

This useful article is shared by John K. Taylor on behalf of Infinite IT Solutions, is a SEO Melbourne Company. They also offer online marketing, web development, graphic design and Web Design Melbourne to their clients.