Four Easy Ways to Make Your Web Design More Effective

This list contains four very simple ways to optimize your web design, focusing on convenience for the user.

1. Use Content Strategically

   Obviously, web design is about more than just content. The content you include on your website, however, must always be monitored for relevance. The first step is to get very familiar with the purpose of your content by asking yourself exactly what your website is promoting and making sure that all content works together with your website design to aim towards that end.
   Remember to get to your point fast, and allow the reader the discretion to read more. Updating content regularly is another important way to improve your web design by enticing your viewers to re-visit your website.

2. Make Sure Your Website is Readable

   Readability is fundamental to good web design. It is a very simple concept, but unfortunately also an often-neglected one. Regardless of the interesting content or impressive graphics included in your web page design, your website will quickly be abandoned by potential customers if it is not easy to read.
   Always use contrasting text and background colors, as well as clear and consistent typography. Break up your text into subheadings, bullet points and concise paragraphs for better readability and a more interactive web design.

3. Keep the Navigation for Your Website Simple and Consistent

   Remember that the casual user of your website isn’t as familiar with your design as you are. While navigating they will want to know where they are, where they have been previously and where they can go next. Make sure that all interior links are self-explanatory and clearly visible. Also, include in your web design a simple search engine that can redirect users to where they need to be. Using design principles of webpage that keep the navigational process clear eliminates frustration and increases ease of use greatly for the potential customer.

4. Make it Easy for Customers to Find You

   By embedding Search Engine Optimisation (SEO) techniques in your web design, you can help make your website more visible by appearing much higher on search engine result lists.
   The first step to making your website design more compatible with the major search engines is to identify the major keywords relating to your company, as well as relating to popular searches, and include them in your domain name, page headings and general content. It is important to be attentive to detail in your design; don’t miss an opportunity, such as image file names, to include important keywords.