How Facebook Audience Insights can be used for optimizing Facebook Posts

Are you looking forward for increasing Facebook Engagement?

Are you finding ways to reveal the type of content that appeals to your audience?

Facebook Audience Insights is the one stop solution for all the necessary details that will help you tailor the content according to the preferences of the audiences.

This article gives you a clear insight regarding how the Facebook Audience Insights could be used for optimizing the Facebook posts.

Why to choose Facebook Audience Insights?

Facebook Audience Insights could be considered as an ideal platform for every social media marketer and it has become much more than just a tool for targeting Facebook ads. It can also give a detailed insight in to the target market, the data about the current audience who are looking for your products or services and also customer bases of the competitors. It is among the best ways in which the data can be optimized for your Facebook audience and thereby improving the organic reach without advertising.

Making use of Lifestyle Data

You will be able to obtain mini-personas based on purchase behaviour, brand affinity, interests and demographic data by using the Lifestyle data within Facebook Audience Insights. Even though lifestyle data provides a broader view of the audience, it can still provide a comprehensive picture of the audience who are interested in your business.

Understanding the affiliations and interests with Page Likes

Just a page like is enough in understanding the typical interests of a specific audience. It could be considered for creating a key interest breakdown and also as a report on other businesses. It is desirable to browse across the Page Likes section of Facebook Audience Insights in which you will be able to understand the most liked pages in each category as well as how those pages are proving to be relevant to the audience. You could easily identify their interests including the apps they use and the popular media outlets they follow.

Take a look at how the audiences are interacting with the content

The Activity Section in Audience Insights explains the likely ways in which the audiences are going to interact with the Facebook content. This includes how likely they are going to comment, share or like the pages and posts. You will also able to know the type of specific devices for accessing the accounts and the advertisements they are likely going to click.

Profile characteristics of audience

Facebook Audience Insights could also be used for identifying the profile characteristics of the users by analyzing their household data and whether they are from a rich or middle-class background. All these factors could speak a lot about the buying decisions they are going to make with your business.

Analyzing the spending habits using purchase behaviour

The Purchase Behaviour Insights functions similar to that of Page Likes Insights and Lifestyle. The purchase behaviour insights will let you know how each of the users is spending money and how they are prioritizing their purchase decisions. It also gives an insight regarding what they actually care about while making purchases online.

Conclusion

Thus Facebook Audience Insights can significantly help businesses to undergo a detailed audience research and also helps in creating an effective engagement of your brand with the social media audience.