How to Write Effective Headlines Like a Professional Copywriter

Everyone is born with a natural sense of curiosity, and as an entrepreneur, you can use this to your advantage for your marketing campaigns. For example, having an article with an interesting headline that hints at something great to come, people are going to read that article. So, you need to learn how to create headlines that are going to grab people's attention and make them want to find out more. Here are some ways you can do just that:

Get right to the point: Make your headings ones that are going to reach out to your customers. Some examples of great headings include “5 ways to increase your money-making potential”, “4 things to know about online shopping”, “Credit mistakes you need to avoid”, and there are many others. Let readers know that the article they are about to read will provide possible solutions to some of their problems.

Use questions: This type of heading really gets attention because you are letting readers know that you have information they may be looking for. Here are two different headings: “Would you like to learn the 7 keys to staying out of debt?”, and “Do you know what to do to stay out of debt”. Which title is more appealing? Most people will find the question more appealing, because it alludes to some simple solutions to financial management. You would be surprised at how much of a difference it makes to use questions for headings.

Use numbers in your headings: People seem to really notice numbers, and when you have headings that include number your headings are really going to get noticed by potential customers. Instead of offering “two for one pizzas”, say “2 for 1 pizzas”. It just seems to make more of an impact, and gets noticed more and gets responded to more than if you wrote the numbers out.

Keep things simple: Don't make your headings complicated or long. A heading should not be a complete sentence, but a phrase that is short and to the point. Don't use big fancy words just to make your business look more important, because it is going to turn people off, either because they don't understand the words, or they find your articles pretentious. Short and sweet actually works best. Look at Nike's “Just Do It” and KFC's “Finger Lickin' Good”. They are short and simple, and people remember them. Try to use the same principals with your headings for the best results.