Importance of user experience in web design

The best path towards becoming a good user experience designer is not to limit yourself in terms of thinking. Most of the web designers today don’t really think in terms of business, as designers we are really bogged down towards just creating a certain graphic or building a certain application without the injection of the broader aspect of the business.

If we as designers don’t extend our skills in terms of business returns we will fail to create value for clients, the potential employers and in turn for ourselves. Creating user experiences whether it pertains to web design or application design is about the incorporation of user experience. In other words effective user interfaces should be envisioned keeping the end user in mind.

It is a common observation that designs having artistic value fail to appeal to the needs of the end user and the reason being the application or product design wasn’t effectively built around the user experience. The purpose of this article is stress upon the reasons why is it important to adhere to consumer feedback and design a product that puts that feedback to effective use.

Gather User Insight:

The aim of any product or application is to facilitate the user in a way that they are able to perform their intended tasks in a convenient manner and they fell the urge to return to the product on a regular basis.

Applications that have faultless user adaptability employ strategies to have the maximum amount of audience informed about the product and in turn gather important user feedback. We as designers cannot think as the end user thinks. So involving the consumers while developing the product is a sure shot way to success.

An application or a product cannot be developed in isolation from the users. When the purpose is consumer facilitation it is essential to work with your audience and get a feel of the expectations or demands of the clients.

There are several strategies that can prove effective when making a user feedback chart. There might be several similar products out in the market, so actively asking the user about past experiences regarding similar Apps can prove useful in building experiences that deliver usability.

Arranging events and conferences where different versions of the products are tested by the end user is also an effective way to include features that were most used and also removing bugs/ errors that occur while the product is being tested.

Be Responsive:

Feedback is not only important for the initial stages of development but in actuality goes every step of the way. We have observed that the consumer mindset towards the product changes with the passage of time this is because the needs and expectations of the audience rarely stay constant. So a successful product is that which actively responds to the changing engagement patterns of the market.

It is important for any enterprise to have loyal customers at their side and the audience is obligated to use an application which makes them feel heard. We humans are emotional beings and as a result develop emotional relationships not only with other people but also with our belongings. That being said if the experience does not cater to the issues faced at the user end the user deviates away from the product.

Set Attainable Targets:

It is essential for stakeholders to understand to always be truthful towards the audience. So to begin with the designers should have the initial vision clear. The consumer is always turned off if the product promises something but then fails to deliver it. This happens because the internal team doesn’t have a realistic understanding of the aim of the product.

It is always helpful to know the challenges and constraints so that realistic goal are set. Consumer always sets expectation based on the information that is provided by business and for this the internal team should have a clear vision about the resources available.

When developing a product designers should ask questions like how much ability and skill we have to develop the experience that the consumer is looking for? Improper resource assessment makes businesses promise too much. It’s better to just focus on the core functionality of an application and make experience that surprise the users.