Some Email Marketing Software You Can’t Do Without

Some Email Marketing Software You Can’t Do Without

There is a plethora of email marketing software available today. It could be pretty challenging to identify the right ones and narrow down your choices. You must be wondering whether to choose the most affordable one or opt for the one that boasts of the most effective email templates & tools for generating professional-looking and interesting emails. It is actually a good idea to look for software that is a well-balanced combination of the two factors: affordability and top quality email tools and templates. Here are some of the essential email marketing tools covering support to mobile capability.

A Great Assortment of Email Templates

In this high-tech era, no one requires generating an email right from scratch. In fact, nobody has the time. Any email marketing software service should offer a rich collection of email templates which cater to diverse email marketing purposes right from promotions to newsletters, announcements, and much more that could be easily and speedily customized to suit your specific branding. You should be opting for not only elegant and simple design templates but the templates should be versatile and flexible enough to have features such as personalization and dynamic content so that your email messages are extremely relevant to the subscribers. Do not opt for templates that do not have the above-mentioned features.

A Robust Email Builder
In this age of Do-It-Yourself marketing, it is essential to have an effective email builder which is easy to use and extremely intuitive with extra-simple and easy drag and drop characteristics. Ideally, you must opt for a WYSIWYG editor. This is pretty effective as no surprise changes take place once the email has been sent out to the respective subscribers. You could simply click or drag and drop various pieces within the chosen template such as the following:

 Hero images
 CTA buttons
 Dividers
 Spaces
 Text

Right from there, you could easily customize and modify colors, fonts, text size, add your logo etc. You could make the template fully seamless with other branding essentials. Get in touch with bulk email marketing services Mumbai for sound professional advice.

Mobile Ready

In this digital era where over 50 percent of the emails are accessed on mobile devices, you simply cannot afford to use email marketing software which ignores the mobile first mindset. Your emails have to be mobile ready as mobile email opens actually have gone up by almost 30 percent. Further research reveals statistics such as one out of three clicks takes place on a mobile device. You must choose email marketing software which automatically optimizes all your email campaigns on a wide variety of mobile devices. It should boast of several mobile-friendly templates for stress-free and efficient email building.

Campaign Monitor Integrations & Plug-ins
Simply by incorporating these effective apps, you could make all your email marketing campaigns highly relevant, personalized and hyper-targeted. You must create emails that are custom tailored as per your customers’ history with your precise brand and unique requirements and preferences. This would boost email marketing success. Campaign Monitor is known to provide an impressive assortment of apps, as well as integrations.

Conclusion
You need to have premium 24x7 support for ultimate email marketing success. You must choose email marketing software that is known to provide world-class 24x7 support via a whole lot of channels so that you do not have to wait for assistance to arrive when you are facing some sort of email crisis. This could be a great factor contributing to your business’s success. There could be nothing more irritating and frustrating than being unable to get assistance when needed