Use The Holiday Season to Boost Social Media Marketing

The holiday season provides a great opportunity to significantly increase your return on social media marketing. Increasingly people are turning to the internet to find the perfect gift, the perfect recipe, or the perfect idea for decorating their home. This is an opportunity to make your social media marketing efforts pay off. This article will give you some great ideas on how to use the holiday season to your advantage and increase traffic to your social media profile.

Spruce up your profile with a seasonal background. The holidays provide eye candy and emotional allures that can be used to attract consumers to your site. You might even consider decorating your company logo with holiday graphics or using traditional holiday colors. Just make sure your profile stays clean and tasteful. Avoid busy backgrounds that detract from your overall presentation.

Offer holiday promotions your customers can't resist. Have two-for-one sales or give large discounts on certain items. During the holidays almost everyone is shopping and looking for a bargain. Use their desire to stretch their dollar to increase your sales. Offering promotions will increase your traffic and your sales.

Spread holiday cheer. Offer your customers delightful content that will entice them to return repeatedly. People look forward to holiday content. Give them interesting holiday facts or provide a gift guide using your products. Be creative and entertaining.

Make holiday shopping easy for your customers. Most people will be shopping for a long list of friends and relatives. Give them gift ideas that show how your products fit the bill and will be appreciated. Design your website to feature items that work together to create a great gift basket for someone special. If possible, provide suggestions for persons of all ages.

Solicit ideas from your customers. What do they want? The biggest mistake many business owners make is not listening to their customers. Make sure visitors to your site can give comments. Use polls regularly to obtain information about your targeted audience and ask for their opinions of new products. The more you involve your customers, the more successful you will be.

Give to your community. The holiday season is a time for giving and donating to charity. Consider donating a portion of your company's holiday proceeds to a good cause. Customers appreciate and feel good knowing the company they patronize supports a charitable cause. Be sure to publicize the recipient, amount donated and your reasons for choosing the selected charity.

These are a few of the many ideas you can use to make the holiday season work for you. Holidays are a time to spread cheer and good will as well as an excellent opportunity for you to maximize your social media marketing efforts. Combine your marketing and philanthropic strategies to be a sure winner this holiday season!