Why Digital Marketing is Alternative Career Option For Technical Students?

The new facet of marketing –DIGITAL MARKETING is much more cost-effective, flexible, convenient and effective than traditional marketing. Businesses are fast realizing that the conventional marketing tools that they’ve been using for decades are no longer enough to sustain in this digital world. They need to formulate a strong digital marketing strategy to reach out to customers who are now increasingly spending time on laptops and mobile phones.

In fact the digital marketing industry is showing a spectacular growth rate of 40% annually. Businesses are raising their budget allocation to improve customer engagement through digital platforms. Digital marketing jobs are all set to sweep the job market. According to a survey by TOI, Digital Marketing will create more than 1.5 lakh jobs in India by the end of this year. When a whole new world of opportunities is being created in this domain, doesn’t it sound exciting to start a career in Digital Marketing?

Digital marketing is one of the top 10 trending software courses in India, 2017.

Why Digital Marketing is Alternative Option For Technical Students?

If you are a student with technical background, you already have the foundation knowledge relating to the field. Acquiring specialized digital marketing and management skills will help you gain a strong foothold and ensure long-term employability in this sector. Right now there aren’t enough trained professionals to fill the growing demand. So the one who already have the skills will be able to grab the opportunity. Now is the right time for technical students who are looking for an alternate career option to enhance their skill set in digital marketing. You can explore several areas ranging from email marketing, social media marketing, internet advertising, search engine optimization, content writing and a lot more.

As a digital marketing manager you will be required to develop and implement marketing campaigns and formulate strategies to promote the product through digital platform. A web analytics expert tracks and analyses data to measure the success rate of a campaign. He analyses website traffic, no. of clicks per link and web analytic reports to evaluate the effectiveness of current marketing campaigns and optimize the future campaigns accordingly. An SEO expert is involved in keyword research, indexing of pages and using webmaster tools to optimize the website for best search engine results.A social media manager harnesses the power of social media networks like Facebook and Twitter to create a brand image for the product. Copywriters write engaging content for the marketing materials like websites, blogs, e-publications, emails, pop-up ads, social networking site posts etc.

Companies are hunting for all these specialists. You can choose an area that interests you. If you have a certification course to prove your expertise in this field, you will stand a better chance. There are several academic institutes that provide training and certification courses in digital marketing at economical prices.

Find the best digital marketing and SEO Training institutes to adopt these hot skills and get hired by MNCs

As a technical student you can only command a high salary if you prove that you are better than the rest. Digital marketing skills give you an edge over others. If you have an experience of 5 years you can earn as high as Rs. 40 lakh per annum as a digital marketing manager. This field is all about keeping up with new trends and innovations. If as a technical student you love research, analysis and innovation you will be well suited for this career path. If you want to be an entrepreneur you can think of starting your own Digital marketing company and help business in their marketing efforts.